Mill Hill Golf Club

What Mill Hill Golf Club does

Mill Hill Golf Club is a private members' golf club operating an 18-hole course on 167 acres of woodland in Scratchwood, North London (NW7 3AL). The course was designed by J F Abercromby and opened in 1927, remodelled in 1931 by H S Colt (architect of Sunningdale, Wentworth, and the Eden Course at St Andrews), and renamed Mill Hill Golf Club in 1965 after motorway construction. The club was previously known as Mote Mount Golf Club and traces its origins to the 1923 purchase of the Moat Mount Estate. Clubhouse facilities include three function rooms (the 150-capacity Molloy Suite, the newer Gardiner Room for smaller gatherings, and the Sports Bar), three bars, and catering including a Sunday carvery.

The club generates revenue across six primary streams: annual membership subscriptions (age-tiered 7-day and 5-day categories from £920 to £1,805, plus junior and Evolution individual/corporate tiers); visitor green fees dynamically priced via BRS Golf and GolfNow (£40-£60); society group packages (£45-£60 per player with optional catering); PGA professional golf lessons; function-room hire for weddings, wakes, corporate events and meetings; and on-site food and beverage. Reciprocal play arrangements with Hendon, North Mid, Bush Hill Park, Welwyn GC, and Knebworth add ecosystem value to the membership product.

The technology footprint is operational rather than differentiated: BRS Golf (tee-time booking), GolfNow (third-party visitor marketplace), Howdidido (competition management with leaderboards), and the Club V1 member mobile app for card balances, diaries, and member directory access. The club has invested over £350,000 in drainage improvements over the last five years and positions itself as the driest course in North London. David Beal serves as both General Manager and Head PGA Professional, with Andrea Hirschhorn recently appointed as the club's first female coach in its 90-year history.

Name

Mill Hill Golf Club

Legal name

Mill Hill Golf Club

Website

https://millhillgolfclub.co.uk

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Mill Hill Golf Club is a private members' golf club operating an 18-hole course on 167 acres in North London, serving members, visitors, societies, and function/event clients with golf, coaching, and venue hire.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Membership golf club
• Visitor green fees
• Golf society packages
• Pga golf coaching
• Function room hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Fees: Annual membership subscriptions ranging from £920 to £1805 for various categories including 7-day, 5-day, junior, and Evolution membership tiers. Revenue is recurring on annual basis from June 1 to May 31 membership year.
2. Visitor Green Fees: Day visitor green fees charged per round at £40-£60 depending on day of week and booking time. Dynamic pricing through online booking platforms.
3. Society Bookings: Pre-booked society group rounds at discounted rates (£45-60 per person) with optional catering packages for coffee, bacon sandwiches, and 1-3 course meals.
4. Golf Lessons: PGA professional coaching services for members and non-members at £35-70 for 30-60 minute sessions, plus 9-hole on-course playing lessons at £120 for non-members.
5. Function Room Hire: Hire of function rooms (Molloy Suite up to 150 people, Gardiner Room, Sports Bar) for private events including weddings, parties, wakes, and business meetings.
6. Food and Beverage: On-site catering including bar menu, Sunday carvery, and event catering. Members receive 10-20% discount on food and drinks by loading membership card.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Mill Hill Golf Club operates an 18-hole woodland golf course (Par 70, 5,317 yards) on 167 acres in North London, providing membership subscriptions, visitor green fees, society group packages, PGA professional coaching, and venue hire through multiple function rooms (Molloy Suite, Gardiner Room, Sports Bar, Upper Lounge Bar) along with catering services including Sunday carvery.

Product overview

Mill Hill Golf Club operates as a traditional golf club offering a unified set of services centered around its 18-hole golf course (opened 1927). The portfolio includes: the core golf course with green fee access; practice facilities (driving range, putting greens, practice bunker); professional golf coaching; and membership packages with various tiers. Venue hire encompasses multiple function spaces (Molloy Suite for large events up to 150 guests, Gardiner Room for smaller meetings, Sports Bar, Upper Lounge Bar) plus catering services including Sunday carvery. Technology integrations include BRS Golf for tee time booking, Howdidido for competition management, Club V1 app for member services, and GolfNow for visitor bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course An 18-hole woodland golf course (Par 70, 5,317 yards) first opened in 1927 across 167 acres in Scratchwood, North London. Known as the driest course in North London due to £350k+ drainage investment over five years.
• Practice Facilities Full driving range with covered and uncovered bays, putting and chipping greens, practice bunker, and a closed-in teaching bay. Range tokens available from bar and Pro Shop.
• Golf Lessons and Coaching PGA-qualified golf instruction by David Beal (Head Pro) and Andrea Hirschhorn (WPGA member). Services include 30/60 minute lessons, 9-hole on-course playing lessons, and video analysis. Available to both members and non-members.
• Golf Membership Packages Membership tiers including 7 Day Member (age-based pricing £920-£1,805), 5 Day Member (£1,495), Juniors (£100-£200), and Evolution Individual (£749) and Corporate (£1,885 + VAT) memberships. Benefits include unlimited golf, 7-day advance booking, reciprocal play at partner clubs, and food/drink discounts.
• Visitor Green Fees Day visitor access to the golf course. Standard fees: £49 (Mon-Thu), £55 (Fri), £60-£40 (Weekends/Bank Holidays), with twilight rates from £40. Best offers available via GolfNow booking platform.
• Society Packages Golf society day packages with course fees (£45-£60 per person depending on day) and optional food packages (coffee/bacon sandwich £7.95, 1-3 course meals £17.95-£30.50, 3-course carvery min 30 players £30.50).
• Molloy Suite Function Room Multi-purpose function room accommodating up to 150 people (120 seated dinner). Features include private bar, toilet facilities, heated terrace, black and white chequered dance floor, stage lighting, air conditioning, surround sound, PA system, ceiling projector and large screen. Suitable for weddings, parties, live music events, conferences, and wakes.
• Gardiner Room Function Room Newest function room designed for smaller gatherings such as funeral wakes, family gatherings and business meetings. Features ceiling projector, large screen, toilet facilities, and access to Upper Lounge bar. Catering available.
• Sports Bar Function Room Bar facility with 3m projector, 2 TVs and wired sound. Seating for 50 (100 standing). Ideal for small parties or wakes.
• Upper Lounge Bar Main bar for members and visitors, recently refurbished with bifold doors opening onto furnished patio overlooking driving range. Offers hot and cold food from light bites to substantial meals. Available for private evening functions.
• Sunday Carvery Sunday carvery dining service returning by popular demand. Catering service suitable for families and groups.
• Club Competitions Regular club competitions including monthly Medals and Mill Hill Masters. Competitions managed through Howdidido platform. Monthly medals consolidated to Sundays for level playing field.

Named customers1 record

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hendon Golf ClubcoreOthersReciprocal arrangement allowing members to play 4 times per year for free subject to availability.
• North Mid Golf ClubcoreOthersReciprocal arrangement allowing members to play 4 times per year for free subject to availability.
• Bush Hill Park Golf ClubcoreOthersReciprocal arrangement allowing members to play 4 times per year for free subject to availability.
• Welwyn Garden City Golf ClubcoreOthersReciprocal arrangement allowing members to play 4 times per year for free subject to availability.
• Knebworth Golf ClubcoreOthersReciprocal arrangement allowing members to play 4 times per year for free subject to availability.
• England GolfminorOthersGoverning body affiliation with annual fees of £29.60 per member included in membership costs.
• Middlesex GolfminorOthersCounty association affiliation with annual fees of £29.60 per member included in membership costs.
• HowdididocoreTechnology or IntegrationCompetition management platform for entering competitions, viewing draws, live leaderboards and results. Accessible online or via smartphone app.
• Club V1coreTechnology or IntegrationMember management application for checking card balances, club diary, member details. Available on app stores as 'ClubV1'.
• Andrea Hirschhorn Golf CoachingminorChannel Partner/ Reseller/ DistributorFemale golf coach and WPGA member operating from Mill Hill Golf Club. First female coach based at the club in its 90-year history. Contact: 07779544682.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sunningdale Golf Club: Prestigious UK members club whose Old and New courses were both designed by H.S. Colt — the same architect who remodelled Mill Hill in 1931. Far larger scale and aspirational benchmark rather than direct competitor.
• Wentworth Club: Iconic Surrey members club also designed by H.S. Colt. Operates at a much higher tier with luxury hospitality, hotel and tournament facilities; not a direct competitor but a clear architectural heritage peer.
• Foxhills Club & Resort: Large Surrey golf and leisure resort with multiple courses, hotel, spa, F&B and function venues — a much broader incumbent operating an overlapping but far more diversified hospitality-and-golf model.

Direct peers

• North Middlesex Golf Club: Established North London members club and Mill Hill reciprocal partner. Comparable 18-hole woodland/parkland offering serving the same competitive set in the London golf market.
• Welwyn Garden City Golf Club: Hertfordshire-based members club and Mill Hill reciprocal partner. Comparable 18-hole members-and-visitor model with society and event offerings.
• Bush Hill Park Golf Club: North London private members club and reciprocal partner of Mill Hill. Offers similar membership tiers, green fees, society packages and clubhouse functions in the same region.
• Knebworth Golf Club: Hertfordshire members club and Mill Hill reciprocal partner. Similar mid-tier private club profile with comparable society, membership and function room revenue mix.
• Coombe Hill Golf Club: Surrey private members club on the edge of Greater London with similar heritage, membership tiers, society day packages and clubhouse event facilities.
• Hendon Golf Club: North London private members golf club and one of Mill Hill's reciprocal partners. Operates an 18-hole course with a similar membership/visitor/society model targeting the same catchment.
• The Richmond Golf Club: South-West London private members club with a comparable heritage course, membership/visitor mix, society programme and clubhouse function hire.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mill-hill-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mill Hill Golf Club