Name

Getfly CRM

Legal name

Công ty Cổ phần Công nghệ Getfly Việt Nam

Website

https://getfly.vn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Getfly CRM is a Vietnamese cloud CRM platform serving 6,000+ SMEs across 200+ verticals. Its integrated suite includes 12+ modules covering customer management, marketing automation, HRM, POS, and warehouse operations, monetized via a freemium mobile app and paid subscriptions.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Customer relationship management
• Marketing automation software
• Sales pipeline management
• SME business software
• KPI performance tracking

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CRM Software Subscription: Getfly generates primary revenue from subscription-based SaaS CRM software. The platform offers tiered subscription plans for SMEs with various module additions including Marketing Automation, HRM, Sales Management, Inventory, Finance, and more. The company emphasizes cost optimization as a key value proposition.
2. Free Mobile App with Upsell: The Getfly CRM Mobile App is provided completely free with 100% of features accessible. Revenue is generated through upselling premium desktop/web subscription tiers while the mobile app serves as a customer acquisition and retention tool.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Getfly CRM provides a cloud-based customer relationship management (CRM) platform for Vietnamese small and medium enterprises (SMEs), covering the full pre-sale, during-sale, and post-sale customer lifecycle. The platform is delivered as a core CRM system plus 12+ modular add-ons including Marketing Automation, KPI Management, Social CRM, HRM, Warehouse Management, POS, Call Center Integration, and Financial Management. Revenue is generated primarily from subscription SaaS fees, supplemented by a freemium mobile app strategy.

Product overview

Getfly CRM is a unified CRM platform targeting SMEs in Vietnam, architected as a core platform with 12+ integrated add-on modules. The core Getfly CRM platform provides customer management, sales process control, KPI measurement, and marketing automation. The platform is extended by the following modules: Customer Management (CRM Module), Marketing Automation, KPI Management, Social CRM (Facebook Fanpage, Zalo OA, Shopee integration), Call Center Integration (IP PBX), Warehouse Management, HRM (Human Resource Management), POS (Point of Sale), Customer Security Module (8-layer access control), Warranty Management, Route Management, Loyalty Points Management, Landing Page Builder, Opt-in Form, Campaign Management, Email Marketing, Customer Classification by Campaign, Internal Chat & Collaboration (Workstream), Document Management (with Dropbox/Google Drive integration), Appointment & Calendar Management, Sales Policy Management, Financial & Debt Management, GPS/IP Static Attendance Tracking, and Support Ticket (C3S). The platform also offers a free mobile app providing 100% of features accessible on smartphones. All modules are integrated on a single platform, supporting over 90+ API integrations and 100+ features.

Differentiator

Problem solved

Functional benefit

Products and services

• Getfly CRM (Core Platform) A comprehensive CRM platform for Vietnamese SMEs managing the full customer lifecycle (pre-sale, sale, post-sale). Includes customer management, sales process control, KPI measurement, marketing automation, and an integrated mobile app, extended by 12+ add-on modules.
• Getfly CRM Mobile App Free mobile application for iOS and Android providing 100% of desktop CRM features including customer management, automation, KPI tracking, and all 12+ modules, designed to be set up in 1 minute.
• Marketing Automation Module Add-on module for automated customer nurturing through Email, SMS, and ZNS messaging via customizable workflow scenarios, with hundreds of pre-built templates and automatic lead scoring.
• Customer Management Module Core customer management module with centralized data storage, unlimited customer records, real-time call control, auto-classification by needs/behavior/source, and customizable data fields.
• KPI Management Module KPI module for individual, team, and department performance measurement with KPI templates, automatic reporting, task completion tracking, and sales conversion analytics.
• Social CRM Module Social CRM module integrating Facebook Fanpage, Zalo OA, and Shopee with unified customer profiles, synchronized messaging, and automated lead nurturing from social interactions.
• Call Center Integration Module IP telephony integration enabling click-to-call, synchronized calling across desk phones and smartphones, call recording, and automatic customer information display on incoming calls.
• Warehouse Management Module Warehouse module managing stock import, export, inventory tracking, and inter-warehouse transfers with approval workflows and real-time stock reporting.
• HRM (Human Resource Management) Module HRM module covering employee profiles, organizational structure, contracts, attendance tracking, payroll setup, tax management, and organizational chart builder.
• POS (Point of Sale) Module Retail POS module with barcode scanning, thermal receipt printing, member card scanning, loyalty point system, warehouse integration, and mobile-optimized interface.
• Warranty Management Module Warranty management module handling product warranty scheduling, claim requests, repair tracking, status updates, and complete warranty history reporting.
• Route Management Module Route management module for field sales teams with route building, customizable frequency, GPS check-in at customer locations, and reporting on check-ins, orders, and inventory per route.
• Loyalty Points Management Module Points management module tracking and managing customer reward points earned through purchases based on pre-configured sales programs, integrated with CRM for real-time point checking.
• Customer Security Module Customer data security module with 8-layer access control including visibility rights, secret customer viewing, sensitive field encryption, relationship-based access, and activity log monitoring.
• Financial and Debt Management Module Finance and debt management module for accounts payable/receivable, cash management, approval workflows, and financial reporting integrated directly within CRM.
• GPS/IP Static Attendance Tracking Module Attendance module using GPS or static IP address for employee check-in/check-out, eliminating external attendance hardware, with shift scheduling, leave management, and direct payroll sync.
• Landing Page Builder Module Landing page creation tool with drag-and-drop builder, pre-built templates, mobile and desktop auto-optimized layout, and direct integration with opt-in forms and CRM customer data.
• Opt-in Form (Web Form) Module Web form builder for lead capture on websites and landing pages, directly connected to CRM with campaign performance tracking and UTM source attribution.
• Email Marketing Module Email marketing module for automated personalized email campaigns with pre-built templates, delivery and read-status tracking, campaign analytics, and integration with customer segments.
• Internal Chat and Collaboration (Workstream) Module Internal communication module with group chat by project, 1:1 secure chat, real-time online/offline presence, employee tagging, file sharing, and customer interaction notes linked to CRM records.
• Document Management Module Centralized document management module with Dropbox and Google Drive integration, file upload up to 500 MB, preview and edit within CRM, and ISO 27001-compliant access control.
• Appointment and Calendar Management Module Appointment scheduling module with calendar overview, drag-and-drop rescheduling, automatic reminders via SMS/email for sales reps and customers, and one-click appointment creation from customer profiles.
• Sales Policy Management Module Sales policy module for managing pricing policies, discount programs, loyalty point systems, and gift programs with automated application at checkout, supporting time-based and customer-segment-based rules.
• Support Ticket (C3S) Module Customer support ticket system for managing customer requests and complaints from multiple channels, operating 24/7 with automatic department routing and customer satisfaction tracking.

Quantifiable outcome

• 6000+ SME businesses achieved successful digital transformation
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google Drive IntegrationcoreTechnology or IntegrationIntegration partnership enabling Getfly CRM users to connect and synchronize documents with Google Drive cloud storage. Supports uploading, viewing, editing, and managing files up to 500MB directly within the CRM platform.
• Dropbox IntegrationcoreTechnology or IntegrationIntegration partnership enabling Getfly CRM users to connect and synchronize documents with Dropbox storage. Supports file management and synchronization of documents between Dropbox and the CRM system.
• Shopee IntegrationcoreTechnology or IntegrationIntegration with Shopee e-commerce marketplace enabling synchronization of order data, products, revenue, and automatic CRM updates. Allows tracking of important shop metrics within the CRM system.
• Open API Partner EcosystemcoreTechnology or IntegrationOpen API platform supporting 90+ external tool integrations. Partners can build integrations with Getfly CRM through the developer.getfly.vn API platform, enabling connection to various business tools and platforms.
• Partner Ecosystem ProgramminorChannel Partner/ Reseller/ DistributorGetfly maintains an ecosystem of technology and implementation partners in Vietnam. The company has a dedicated partner invitation page (thu-moi-hop-tac.html) for businesses interested in partnership opportunities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freshsales (Freshworks): Freshsales is Freshworks' AI-powered sales CRM targeting SMBs and mid-market with built-in phone, email, chat, and marketing automation. Directly comparable to Getfly in feature breadth for SME customers and in freemium/trial-led GTM.
• Bitrix24: Bitrix24 offers a free-tier CRM plus collaboration, HRM, project management, and communication modules aimed at SMEs — closely matching Getfly's bundled-platform approach with a free entry tier that competes head-on with Getfly's free mobile app.
• Agile CRM: Agile CRM is an all-in-one SaaS CRM for small businesses offering contact management, sales automation, marketing automation, telephony, and helpdesk — directly comparable to Getfly's integrated SME CRM positioning.
• vtiger CRM: Vtiger provides cloud and open-source CRM for small and mid-sized businesses with sales, marketing, and helpdesk modules — a like-for-like competitor to Getfly in the SME CRM segment with an Asia-Pacific developer footprint.
• Pipedrive: Pipedrive is a sales-focused CRM designed primarily for SMBs with pipeline management, workflow automation, and integrations. Comparable to Getfly in serving SMEs seeking sales pipeline and customer management, though narrower in module breadth.
• Zoho CRM: Zoho CRM is a comprehensive SaaS CRM offering customer management, sales automation, marketing automation, and an extensive suite of integrated business apps (Zoho One) — closely aligned with Getfly's modular, broad-platform approach for SMEs.

Regional players

• Lac Viet Computing: Lac Viet Computing is a long-established Vietnamese software vendor offering CRM, accounting, and ERP solutions for local SMEs. Comparable as a domestic Vietnamese CRM/ERP competitor facing the same market dynamics and customer base as Getfly.

Broad incumbents

• Salesforce: Salesforce is the global enterprise CRM leader with Sales Cloud, Service Cloud, Marketing Cloud, and a vast AppExchange ecosystem. Comparable to Getfly as a CRM platform, though positioned for larger enterprises and a much broader product portfolio.
• HubSpot: HubSpot is a global CRM and marketing automation SaaS platform with a strong free CRM tier and inbound marketing focus. Comparable to Getfly in serving SMEs with integrated marketing/sales automation, though at vastly greater global scale and brand recognition.
• Microsoft Dynamics 365: Microsoft Dynamics 365 offers CRM and ERP for SMB through enterprise, with deep Microsoft 365 integration. Relevant as a broad incumbent competitor that Vietnamese SMEs upgrading from tools like Getfly may consider at later growth stages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClylK-XPLzglM4olQ9TJdxQ
• Facebookfacebook.com/getfly
• Instagraminstagram.com/getfly_crm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getfly CRM