What Mini Me Yoga does

Mini Me Yoga is a privately held UK-based company (operating as Mini Me Minds LTD, registered in England and Wales) that designs and delivers children's yoga and mindfulness training programmes for educators, families, schools, nurseries, and community organisations. The company was founded over a decade ago by Kate Bartram Brown in the Middle East during a period of civil unrest, initially to help children cope with uncertainty through yoga and mindfulness; the programme was co-created with children, parents, and teachers. Current Director and Global Education Lead Vicki Readings oversees a distributed team of approximately 18 employees and contracted facilitators.

The core technology is a structured, evidence-informed curriculum comprising 14 foundation yoga poses (Fundamentals), 28 advanced poses (Elevate), themed sessions, breathing techniques, mindfulness activities, and curriculum-linked lesson plans designed for children aged 3–14. Programmes are delivered as live online sessions (via Zoom), in-person workshops at client locations, self-paced digital downloads, and physical yoga card sets. The company operates a licensed franchise model (Kids Class Leader, Mini Me Mentor, Master Mentor pathways) that recruits and onboards external operators globally to deliver Mini Me Yoga content in local communities, functioning as a distributed delivery network rather than a centrally employed workforce.

Mini Me Yoga monetises across multiple streams: CPD-accredited professional training (Fundamentals from £125/person, Elevate from £195/person, Discovery modules from £50/person), 1-to-1 family sessions (Mini Me Magick), workshops (from £65/hour), franchise licensing fees with annual renewals, and e-commerce sales of digital downloads (£1.99–£2.99) and physical yoga cards (£7.95–£19.99). GTM is hybrid: sales-led outbound to schools and organisations via enquiry forms and connection calls, direct-to-consumer booking for families, and community-led growth through licensed operators and sports/community channel partnerships. Accreditations include CPD, AfPE, and IPHM; the company received the Princess Royal Training Award in 2021.

Name

Mini Me Yoga

Legal name

Mini Me Minds LTD

Website

https://minimeyoga.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mini Me Yoga is a UK-based company that delivers CPD-accredited children's yoga and mindfulness training programmes for educators, schools, families, and community organisations globally through direct courses, workshops, and a licensed franchise network of Class Leaders and Mentors.

Ownership category

akta.pro rank

Product category

Children's Yoga and Wellbeing Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Kids & Family Yoga (HSADACAK)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Children's yoga training
• Mindfulness education programmes
• Wellbeing CPD courses
• Kids yoga classes
• School wellbeing training

Headquarters

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional CPD Training: CPD-accredited training courses for educators and professionals including Fundamentals (£125 per person starting), Elevate (£195 per person starting), and Discovery modules (£50 per person starting). Delivered online or in-person to schools, nurseries, and organisations.
2. Family Training & Sessions: Family Fundamentals Training at £125 including resources, plus 1-to-1 Mini Me Magick sessions via video call. Short Discovery Series modules also available for families.
3. Digital Products: Downloadable resources including yoga games (£1.99), digital booklets (£2.99), yoga dice printable games (£2.99), and free guides. Sold through the online store.
4. Physical Products: Physical yoga cards and resources including A4 and A6 Fundamental Yoga Cards (£14.99-£19.99), A4 and A6 Elevate Expansion Packs (£12.99-£19.99), and Mindfulness in the Forest guide (£7.95).
5. Licensed Franchise Model: Mini Me Mentor and Class Leader licences enable independent operators to deliver classes and training in their communities, with licensing fees and annual renewals.
6. Workshops: Hourly workshop sessions for schools, organisations, and community groups starting from £65 per hour, with pricing varying by format, numbers, and location.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mini Me Yoga provides CPD-accredited children's yoga and mindfulness training programmes for educators, professionals, schools, nurseries, families, and organisations, centred on a proprietary framework of 14 foundation and 28 advanced yoga poses combined with breathing and mindfulness activities for children aged 3-14. The company sells structured training courses (Fundamentals, Elevate, Discovery Series), whole-setting partnerships (Power Up), 1-to-1 family sessions, licensed franchise pathways (Class Leader, Mentor), workshops, and supporting physical and digital resources (yoga cards, games, booklets).

Product overview

Mini Me Yoga operates as a platform-plus-modules business offering children's yoga and mindfulness programs. The core training products include Fundamentals (foundational CPD-accredited course), Elevate (advanced training with 28 poses and themed sessions), and the Discovery Series (specialist add-on modules for specific needs like breathing, desk yoga, and confidence building). These are delivered through direct training sessions, franchise partnerships (Kids Class Leaders, Mini Me Mentors), and organisation partnerships. Physical products include yoga pose cards in A4 and A6 formats (Fundamental and Elevate sets), while digital offerings include yoga game booklets, printable resources, and free guides. The company also offers a comprehensive Power Up Programme combining multiple training elements with ongoing mentoring for schools and organisations.

Differentiator

Problem solved

Functional benefit

Brands

• Mini Me Magick: 1-to-1 family yoga and mindfulness sessions delivered via video call, personalised for each family's unique needs and goals.
• Power Up Programme
• Elevate Training
• Fundamentals Training
• Discovery Series

Products and services

• Mini Me Yoga Fundamentals Training CPD-accredited foundational training course teaching educators and professionals the core Mini Me Yoga framework including 14 foundation yoga poses, breathing techniques, and mindfulness activities for children aged 3-14; priced from £125 per person, delivered online or in-person.
• Mini Me Yoga Elevate Training Advanced CPD-accredited training expanding on Fundamentals with 28 yoga poses, themed sessions, meditation, relaxation activities, creative props, and storytelling techniques; priced from £195 per person.
• Mini Me Discovery Series Collection of short specialist 60-90 minute courses including Sit & Stretch, Stretch & Focus, Inhale Exhale, Mindful Movement, and Believe; priced from £50 per person.
• Power Up Programme Complete wellbeing partnership for schools and organisations combining connection calls, CPD training, Kickstart Toolkit, Power Hour mentoring, and Progress Check-Ins for sustainable whole-setting wellbeing implementation.
• Mini Me Magick Personalised 1-to-1 family yoga and mindfulness sessions delivered live via video call by qualified Mini Me Yoga instructors, tailored to each family's unique needs.
• Kids Class Leader Program Licensed programme enabling individuals to deliver Mini Me Yoga children's classes (ages 3-14) in community settings such as schools, nurseries, and after-school clubs, with training, resources, and marketing support.
• Mini Me Mentor Program Licensed trainer programme enabling individuals to deliver children's classes and staff CPD wellbeing trainings, with basic Mentor or advanced Mastery pathway including business training and 1:1 mentoring.
• Organisation Partnership Strategic partnership programme for sports companies and organisations to integrate Mini Me Yoga's wellbeing programmes into their teams and communities.
• Mini Me Yoga Workshops Hands-on 60-90 minute introductory workshops for schools, nurseries, sports clubs, and community groups delivered in-person or online, starting from £65 per hour.
• Mini Me Yoga A4 Fundamental Yoga Cards Large-format A4 illustrated yoga pose cards for classroom teaching, PE sessions, and wall displays, featuring 14 foundation poses with positive affirmations; priced at £19.99.
• Mini Me Yoga A6 Fundamental Yoga Cards Compact A6 illustrated yoga pose cards with hessian storage pouch for home practice, travel, and small group sessions; priced at £14.99.
• Mini Me Yoga A4 Elevate Yoga Cards Expansion Pack A4 expansion pack featuring 14 intermediate yoga poses to complement the Fundamental set; priced at £19.99.
• Mini Me Yoga A6 Elevate Yoga Cards Expansion Pack Compact A6 expansion pack with intermediate poses and affirmations in a hessian pouch; priced at £12.99.
• Mini Me Yoga Digital Booklet - Fun Yoga Game Ideas Downloadable PDF with 12 creative yoga and mindfulness games for team-building, focus, and social skill development for children ages 3-14; priced at £2.99.
• 10 Easy Yoga Games for Kids Digital download containing 10 team-based and partner yoga games with easy-to-follow instructions for emotional regulation, attention, and social skill building; priced at £1.99.
• Mini Me Yoga Printable Yoga Dice Printable PDF cube nets for children to colour, cut, and build yoga dice for interactive pose selection during yoga sessions; priced at £2.99.
• Mindfulness in the Forest Collection of 50 practical outdoor mindfulness activities for early years combining mindfulness, nature, and gentle yoga, created by Vicki Readings; priced at £7.95.

Quantifiable outcome

• 10 minutes of yoga and mindfulness daily can transform a child's focus, mood, and self-belief
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Full Of Beans (Nicky Adams)minorChannel Partner/ Reseller/ DistributorUK sports partnership delivering kids yoga classes and CPD trainings in the community through Nicky Adams as Mini Me Yoga UK Sports Partner.
• Sports Cool (Andy Preston, Matt Parker & Lee Lysons)minorChannel Partner/ Reseller/ DistributorUK sports partnership delivering kids yoga classes and CPD trainings through the Sports Cool network.
• Mini Me Yoga USA & Pennsylvania (Caitlan Becker)minorChannel Partner/ Reseller/ DistributorInternational franchise partner operating Mini Me Yoga classes in USA and Pennsylvania region.
• Mini Me Yoga Germany (Daniela Simart)minorChannel Partner/ Reseller/ DistributorInternational franchise partner operating Mini Me Yoga programme in Germany.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GoNoodle: Larger, established movement-and-mindfulness platform widely adopted in US schools for short brain-break videos. Overlaps with Mini Me Yoga's classroom wellbeing use case but is a free/ad-supported model rather than paid CPD training.
• Calm Kids: Calm's children's mindfulness and sleep content within a broader consumer meditation platform. Comparable in targeting children and families for mindfulness, but as part of a much larger consumer subscription business rather than educator-focused training.
• Headspace for Kids: Major mindfulness app's dedicated children's product offering guided meditation and wellbeing content. Comparable children's mindfulness focus, but delivered via consumer subscription rather than school training; represents both a peer and a substitution risk for Mini Me Yoga's family segment.

Emerging players

• Kids Yoga Stories: Children's yoga books and educator resources combining storytelling with yoga poses. Overlaps with Mini Me Yoga's storytelling methodology in the Elevate programme and competes for the same educator buyer with a book-publication model.
• Yogi Beans: US-based children's yoga platform offering online classes and instructor training. Partial overlap with Mini Me Yoga's family and educator training; geographically more US-focused, making it a regional/emerging player in the same category.

Direct peers

• Cosmic Kids Yoga: Direct competitor in children's yoga and mindfulness content; offers YouTube-based yoga adventures and subscription classes for kids. Closely comparable target audience (children and families) but a more digital/consumer model rather than Mini Me Yoga's training-and-licensing approach.
• Pretzel Kids: Online children's yoga teacher training and certification platform serving educators and parents. Comparable in the kids-yoga teacher training category, with an emphasis on online delivery that overlaps with Mini Me Yoga's live online training.
• Rainbow Kids Yoga: International children's yoga teacher training provider offering certified instructor programmes and family classes. Comparable product (kids yoga teacher training) and global ambition via licensed instructors, similar to Mini Me Yoga's Mentor pathway.
• YogaBeez: UK-based children's yoga training company offering accredited courses for educators and family yoga classes. Closely comparable business model — educator CPD training plus family-facing classes — and similar UK geographic focus.

Others

• Movement and Wellbeing Ltd (UK school wellbeing providers, e.g., JumpStart Sport / Youth Sport Trust): Broader UK school-wellbeing and physical-education providers (e.g., Youth Sport Trust) that compete for the same school CPD and INSET training budgets. Adjacent rather than direct competitors — Mini Me Yoga is one of several vendors schools choose from for wellbeing programming.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mini-me-yoga

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mini Me Yoga