YogaBee
YogaBee is a sole-proprietor boutique yoga studio in Munich's Westend offering in-studio and online group classes, Yoga Alliance-certified teacher training, corporate coaching, and individual sessions. Founded in 2010 by Rebecca van Sciver, it serves general practitioners, pregnant women, families, and trauma-sensitive groups.
- Company typePrivate
- Founded2010
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What YogaBee does
YogaBee is a sole-proprietor boutique yoga studio located in Munich's Westend at Heimeranstr. 49, founded in 2010 by Rebecca van Sciver (RYT 500, trained at Centered Yoga under Paul Dallaghan). It operates from roughly 70 square meters of space — including a 40-square-meter yoga room — and delivers group yoga classes in both German and English spanning Ashtanga, Vinyasa Flow, Hatha, Yin, Rocket Yoga, Prenatal, Mama-Baby, Kids, and Family Yoga. The studio positions itself deliberately as small-group and non-dogmatic, serving a distributed base of individual practitioners, pregnant women and new mothers, families with young children, trauma-sensitive participants, and a parallel cohort of corporate and individual coaching clients.
YogaBee firmographics
Firmographics- Name
- YogaBee
- Legal name
- Rebecca van Sciver
- Website
- https://yogabee.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YogaBee is a sole-proprietor boutique yoga studio in Munich's Westend offering in-studio and online group classes, Yoga Alliance-certified teacher training, corporate coaching, and individual sessions. Founded in 2010 by Rebecca van Sciver, it serves general practitioners, pregnant women, families, and trauma-sensitive groups.
- Ownership category
- akta.pro rank
YogaBee industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Kids & Family Yoga (HSADACAK), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)
Keywords
Where YogaBee is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
YogaBee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Drop-in and single class sales: Customers purchase individual drop-in classes at per-session rates (Early Bird Yoga at 14 EUR). Single classes are sold through Eversports platform. Payment processed via Stripe.
- Multi-class cards (5er, 10er, Speedy, Standard, Student, Open-End): Customers purchase class cards with varying validity periods: Speedy (2 months), Standard (5 months, 6 months for pregnant women), Student (5 months), Open-End (unlimited validity). Cards are non-transferable and non-refundable. A 10% discount on first card is offered after trial period.
- Health insurance (Krankenkassen) certified courses: YogaBee offers certified health insurance courses (e.g., Hatha Yoga, Yoga for Pregnant Women, Ashtanga Basic) that qualify for German public health insurance subsidies. These are structured multi-session courses with a fixed schedule.
- Yoga teacher training programs: YogaBee generates revenue through Yoga Alliance certified teacher training programs: 200-hour YTT, 300-hour Advanced YTT, Yin Yoga training (50 hours), and Trauma-sensitive Yoga training (27 hours). Programs are priced at 950–995 EUR for Yin YTT and include early bird discounts.
- Studio rental: The studio (70sqm, with 40sqm yoga room) is rented out for external instructors' classes, workshops, seminars, photoshoots, and private events. Interested parties receive a custom quote.
- Business Yoga Coaching: Corporate yoga coaching delivered on-site at client companies. Stress-reducing exercises, team-building yoga sessions. Offered as one-time or ongoing engagements. Custom quotes provided per client.
- Individual Yoga Coaching: One-on-one yoga coaching tailored to individual needs (physical limitations, pregnancy, post-surgery recovery). Can be delivered at studio, at home, or at workplace. Custom quotes.
- Gift certificates: YogaBee gift vouchers sold online (via Eversports) or in-studio for gifting yoga classes and sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trial class (Probestunde) |
| Unit Pricing | Pay-as-you-go | Trial card (Probekarte) |
| Unit Pricing | Pay-as-you-go | Early Bird Yoga |
| Unit Pricing | Pay-as-you-go | Yoga for People with Trauma |
| Transaction based/ take rate | Pay-as-you-go | Open Air Yoga (donation-based) |
| Unit Pricing | Pay-as-you-go | Family Yoga |
| Unit Pricing | Pay-as-you-go | Family Yoga (via Familienpass München) |
| Unit Pricing | Pay-as-you-go | Yoga and Positive Emotions Workshop |
| One time/ perpetual license | Multi-year contract | Yin Yoga Teacher Training (50 hours) |
| One time/ perpetual license | Multi-year contract | Trauma-sensitive Yoga Training (27 hours) |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels11 records
YogaBee product offering
Product offeringCore offering
YogaBee is a small boutique yoga studio in Munich's Westend offering authentic, non-dogmatic yoga instruction rooted in Ashtanga Yoga. The studio delivers in-person classes at its Heimeranstraße location and online sessions via Zoom (YogaBee Online), covering Ashtanga, Vinyasa, Hatha, Yin, prenatal, kids, family, trauma-sensitive, and Rocket Yoga formats. It also offers Yoga Alliance certified teacher training programs (200-hour, 300-hour, 50-hour Yin, 27-hour Trauma-sensitive), corporate Business Yoga Coaching, individual mobile coaching, studio rental, and gift certificates.
Product overview
YogaBee is a boutique yoga studio in Munich's Westend offering authentic, non-dogmatic yoga instruction. The core product consists of group yoga classes (including Ashtanga, Vinyasa, Hatha, Yin, Rocket Yoga, and specialized prenatal/mother-baby/kids/family classes) and Open Air Yoga during summer. Complementary modules include professional Yoga Alliance certified teacher training programs (200-hour and 300-hour advanced), trauma-sensitive yoga training, Yin Yoga training, business yoga coaching, individual yoga coaching, studio rental, and gift certificates. SOMA Breathwork sessions represent a recent expansion into breathwork services.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Yoga Classes
Quantifiable outcome
- Trauma-sensitive yoga has been shown to accelerate healing outcomes when combined with psychotherapy
- +3 more outcomes
Companies that use YogaBee
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
YogaBee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
YogaBee partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- EGYMminorEGYM is a fitness network / corporate wellness platform. EGYM pass holders can book select yoga classes at YogaBee through the Eversports integration. Starting January, YogaBee limits EGYM booking slots per class and some prime-time classes are excluded from EGYM booking. EGYM users can access up to 8 yoga classes per month.
- Refugio MünchencoreRefugio München is a Munich-based organization supporting traumatized children and adolescents from refugee families. YogaBee partners with Refugio through regular donation-based karma yoga classes (Open Air Yoga in Bavaria Park, Candle Light Yoga, Community Classes). Over the years, YogaBee has donated amounts including 1,345.40 EUR (2019), 788 EUR (2024), 607 EUR (2023), 350 EUR (Dec 2023), 358.90 EUR (Dec 2025 rounded up to 500 EUR). The partnership reflects YogaBee's social mission and community engagement.
- Yoga AlliancecoreYoga Alliance is the international yoga teacher registration and certification body. YogaBee is a Registered Yoga School (RYS) certified to offer 200-hour and 300-hour teacher training programs, 50-hour Yin Yoga training, and 27-hour Trauma-sensitive Yoga training. The certification adds credibility to YogaBee's teacher training offerings and qualifies graduates for RYT registration.
- EversportscoreEversports (mindbodyonline integration) serves as YogaBee's primary booking, scheduling, and payment processing platform. The platform handles class registration, course enrollment, card sales, gift certificate issuance, and workshop bookings. Available as web widget on yogabee.de and as a standalone booking site.
- Yoga Stops TraffickminorYogaBee participates in Yoga Stops Traffick events, an organization that raises awareness and financial support for survivors of human trafficking in India. YogaBee hosts online yoga classes with proceeds going to the organization.
- Münchener Tafel e.V.minorListed as a partner organization. Münchener Tafel is a food bank / charitable organization in Munich. The nature of the partnership is not explicitly detailed beyond being listed as a partner.
- Culture TripminorYogaBee is featured on Culture Trip as one of 'The Best Yoga Studios in Munich,' providing editorial media coverage and visibility to an international audience.
- StadtLeben.deminorYogaBee is listed on StadtLeben.de, a Munich local events and lifestyle guide. Provides local discoverability and community reach.
- Tobias Knipf - Muscle BeaverminorListed as a partner. Tobias Knipf (Muscle Beaver) is a fitness/bodybuilding professional. Nature of partnership not explicitly detailed.
- Yogalinos - Yoga Spiele für KinderminorListed as a partner. Yogalinos produces yoga games for children. Natural synergy with YogaBee's Kids Yoga and Family Yoga offerings.
- ZenCore - Yoga Leggings (Vayumudra.com)minorListed as a partner. ZenCore / Vayumudra produces yoga leggings and apparel. Likely a product partnership or cross-promotion.
- Geburtshaus MünchenminorListed as a partner. Birth house/midwifery center in Munich. Synergy with YogaBee's prenatal and postnatal yoga offerings.
- DIY - MalaminorListed as a partner. DIY Mala produces mala (prayer) beads. Cross-promotion for yoga accessories.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
YogaBee competitors and assessment
Company assessmentBroad incumbents
- YogaWorks: Established multi-location yoga studio brand in the US offering diverse styles, teacher training (200/300-hour), and corporate wellness. Comparable to YogaBee on product breadth and training vertical, though significantly larger scale and US-focused.
- CorePower Yoga: Large US yoga/fitness chain offering heated power yoga, signature teacher training programs, and corporate wellness. Comparable to YogaBee on teacher training vertical and corporate wellness offerings, though at chain scale.
- Pure Yoga: Large multi-location boutique-yoga chain in Hong Kong, Singapore, New York and Taipei offering diverse class styles and teacher training. Comparable to YogaBee on style mix and teacher training vertical, but operates at significantly larger scale and broader geography.
Emerging players
- Glo: Online yoga and wellness platform offering on-demand and live classes from boutique instructors, including Ashtanga lineage teachers. Comparable to YogaBee on its online (Zoom) distribution channel and content breadth, competing for the same digitally-served yoga audience.
- Alo Moves: Premium digital yoga and wellness platform from Alo (yoga apparel brand), offering on-demand classes across styles including Ashtanga and Yin. Comparable to YogaBee as a digital complement/competitor for boutique-trained practitioners who may opt for online content instead of in-studio classes.
Direct peers
- Jivamukti Yoga: Globally recognized yoga method with affiliated studios offering teacher training, Ashtanga/Vinyasa roots, and specialty programs including trauma-sensitive work. Comparable to YogaBee on teaching lineage, teacher training certification, and small-class boutique ethos.
- Ashtanga Yoga Berlin: Boutique Ashtanga-focused yoga studio in Germany offering Yoga Alliance certified teacher training, small-group Mysore classes, and Yin/trauma-sensitive specializations. Closely comparable to YogaBee on size, style, teaching philosophy, and certification footprint within the German market.
- Delight Yoga: European boutique yoga studio with locations in Amsterdam and beyond, offering Yoga Alliance certified teacher training (200/300-hour), diverse class styles, and bilingual instruction. Comparable to YogaBee on boutique positioning, training vertical, and European premium wellness market.
- Spirit Yoga: German boutique yoga studio brand with multiple Berlin locations offering teacher trainings, diverse styles (Ashtanga, Yin, Hatha, Vinyasa), and corporate programs. Comparable to YogaBee on product breadth, Yoga Alliance certified trainings, and emphasis on small-group premium positioning in Germany.
Others
- Urban Sports Club: European corporate wellness/sports pass platform partnering with thousands of studios (including yoga) for employer-subsidized employee access. Comparable to YogaBee via EGYM partnership mechanic — adjacent enabling platform shaping demand and access for boutique studios like YogaBee.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
YogaBee social profiles
Digital presenceYogaBee compliance and trust
Trust signalCompliance2 records
YogaBee financial estimates
Financial estimateRevenue estimate
Valuation estimate
YogaBee leadership team
Management profileNumber of profiles
Profiles1 record
YogaBee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YogaBee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YogaBee
What does YogaBee do?
YogaBee is a small boutique yoga studio in Munich's Westend offering authentic, non-dogmatic yoga instruction rooted in Ashtanga Yoga. The studio delivers in-person classes at its Heimeranstraße location and online sessions via Zoom (YogaBee Online), covering Ashtanga, Vinyasa, Hatha, Yin, prenatal, kids, family, trauma-sensitive, and Rocket Yoga formats. It also offers Yoga Alliance certified teacher training programs (200-hour, 300-hour, 50-hour Yin, 27-hour Trauma-sensitive), corporate Business Yoga Coaching, individual mobile coaching, studio rental, and gift certificates.
Is YogaBee a public or private company?
YogaBee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YogaBee founded?
YogaBee was founded in 2010. It employs 11 to 50 people.
Where is YogaBee based?
YogaBee is headquartered in Munich, Germany, in the Europe region.
How does YogaBee make money?
Eight revenue lines are on record. Drop-in and single class sales are the primary driver. The others are multi-class cards (5er, 10er, Speedy, Standard, Student, Open-End), health insurance (Krankenkassen) certified courses, yoga teacher training programs, studio rental, business Yoga Coaching, individual Yoga Coaching and gift certificates.
Who are YogaBee's main competitors?
Broad incumbents on record are YogaWorks, CorePower Yoga and Pure Yoga. Emerging players are Glo and Alo Moves. Direct peers are Jivamukti Yoga, Ashtanga Yoga Berlin, Delight Yoga and Spirit Yoga. Urban Sports Club is listed as an others.
Does YogaBee have an API?
No public API is recorded for YogaBee.
What industry is YogaBee in?
YogaBee's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 713940 and its SIC code is 7900.