Mirablau

What Mirablau does

Mirablau is a privately held Belgian interior architecture firm headquartered at Maastrichterstraat 418 in Mopertingen (Bilzen), Belgium, operating a single integrated showroom and design services business under one brand. The company provides end-to-end residential interior design services — beginning with a consultative listening phase, proceeding to bespoke concept development delivered through 2D/3D drawings and material moodboards, and finishing with in-house execution and on-site finishing for both new-build and renovation projects. There is no proprietary technology layer documented; the offering rests on conventional interior architecture workflows and design software, supplemented by human craftsmanship.

Alongside its services practice, Mirablau runs the 'Design Boetiek,' a 6-room furnished showroom where customers can physically view, touch, and experience a curated assortment of furniture, lighting, carpets, art, and décor sourced from over 30 European design brands spanning affordable design (Design on Stock, Interni) to high-end luxury (Jacaranda, Rina Menardi, Cattelani Smith, Arketipo, Pianca, Oluce, Bomma, Elitis, Nobilis). The business earns revenue through two streams: professional services fees for interior design projects and one-time sales of curated furnishings and décor, with pricing custom-quoted per project and not publicly disclosed. The go-to-market is sales-led and consultative, anchored by the physical showroom, an organic social media presence across Facebook, Pinterest, and Instagram, and a publicly showcased project portfolio spanning Belgian cities (Brussels, Hasselt, Lanaken, Tongeren) and cross-border into Maastricht, Barendrecht, and the Ardennes.

Mirablau is founder/management-controlled, with two named team members (Bart and Rudolf) featured on the website, no disclosed institutional investors, no funding history, and no parent company. Ownership and scale are consistent with a small, independent regional design studio rather than a venture-backed or multi-location operator.

Name

Mirablau

Legal name

Mirablau

Website

https://mirablau.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirablau is a Belgian interior architecture firm in Mopertingen offering end-to-end residential design services — consultation, custom 2D/3D plans, and in-house execution — combined with a 6-room showroom selling curated furniture and décor from over 30 European brands to homeowners across the Benelux region.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Interior architecture services
• Interior design services
• Furniture showroom
• Home interior design
• Residential renovation design

Headquarters

HQ city

Mopertingen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Mirablau provides end-to-end interior architecture services, including consultation, custom design with 2D/3D drawings and moodboards, and complete execution of interior projects for new builds and renovations.
2. Furniture and Decor Sales: The company sells furniture, lighting, carpets, art, and decorations from their curated collections of international design brands, available under one roof at their Design Boetiek.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mirablau is an interior architecture firm that delivers complete residential interior design projects from concept to execution. Its process begins with in-depth listening to client wishes, then produces a custom interior design with 2D/3D drawings and material moodboards, and concludes with the firm's own execution and finishing of the project. Complementing the design service, the firm operates a Design Boetiek showroom featuring 6 furnished rooms where customers can view, touch, and purchase curated furniture, lighting, carpets, art, and decorations from over 30 international brands.

Product overview

Mirablau is an interior architecture firm offering comprehensive interior design services as a single unified offering. The core service includes a complete A-to-Z process: listening to client wishes, creating custom interior designs with 2D/3D drawings and material moodboards, and executing the project through their own team. They operate a Design Boetiek (show house) with 6 furnished rooms displaying their curated collections spanning furniture, lighting, carpets, art, and decorations — ranging from affordable design to high-end items. The portfolio includes specialized modules for kitchens, bathrooms, curtains, and art curation. They collaborate with over 30 European furniture and décor brands including ARKETIPO, ARTISAN, BONALDO, PIANCA, CATTELANI SMITH, and others to deliver complete interior solutions for both new build and renovation projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Architecture Services End-to-end residential interior design service comprising in-depth client consultation, custom interior design with 2D/3D drawings and material moodboards, and complete in-house execution and finishing of new build and renovation projects. Targets residential homeowners who want a turnkey, single-point-of-contact interior solution.
• Design Boetiek (Showroom) Physical showroom with 6 furnished rooms at Maastrichterstraat 418, 3740 Mopertingen, Belgium, displaying curated collections of furniture, lighting, carpets, art, and decorations from over 30 international design brands. Customers can view, touch, and experience the products on display and purchase items ranging from affordable design to high-end luxury.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• ARKETIPOminorOthersInternational furniture brand whose products are showcased and sold through Mirablau's Design Boetiek.
• ARTISANminorOthersFurniture brand featured in Mirablau's collection offerings.
• BONALDOminorOthersItalian furniture brand available through Mirablau's Design Boetiek.
• PIANCAminorOthersFurniture brand whose products are part of Mirablau's curated collection.
• SOVETminorOthersDesign furniture brand featured in Mirablau's showroom.
• BOMMAminorOthersCzech lighting brand available through Mirablau's collection.
• CATTELANI SMITHminorOthersLighting brand whose products are offered by Mirablau.
• JACCO MARISminorOthersLighting designer whose work is featured in Mirablau's Design Boetiek.
• OLUCEminorOthersItalian lighting brand available through Mirablau's collection.
• CASA MANCEminorOthersWallpaper and textile brand featured in Mirablau's offerings.
• ELITISminorOthersDesigner wallpaper and textile brand available through Mirablau.
• NOBILISminorOthersFrench decorative brand whose products are part of Mirablau's collection.
• JACARANDAminorOthersLuxury carpet brand available through Mirablau's Design Boetiek.
• RINA MENARDIminorOthersItalian ceramic brand featured in Mirablau's collection.
• BART BROEKHOVEN ARTminorOthersArtist whose artwork is sold through Mirablau's Design Boetiek.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Kartell: Kartell is an iconic Italian design furniture and home accessories brand distributed globally through design retailers. It is one of the curated international brands Mirablau showcases in its Design Boetiek, making it a direct supplier/partner rather than a competitor but clearly relevant to Mirablau's positioning.
• Cassina: Cassina is a high-end Italian designer furniture manufacturer distributed through premium design showrooms in Europe and globally. Mirablau retails Cassina-style premium Italian designer brands and competes indirectly for the same affluent Belgian customer seeking Italian design furniture.
• Poliform: Poliform is a premium Italian designer of wardrobes, kitchens, and furniture systems sold through selected dealerships and brand showrooms in Europe. Like Cassina, it represents the curated high-end European furniture supply that Mirablau aggregates for Belgian homeowners through its showroom and design service.

Direct peers

• Bolia: Bolia is a Danish design furniture brand that operates its own curated multi-brand showrooms across Europe selling designer furniture, lighting, and home accessories. Its direct-to-consumer showroom model with on-site design consultation is structurally analogous to Mirablau's Design Boetiek + interior design service.
• Tom Dixon: Tom Dixon is a British design house that operates its own branded showrooms internationally, retailing curated furniture, lighting, and accessories alongside design services. Its hybrid brand-and-design-consultancy model is closely comparable to Mirablau's integrated retail + interior architecture approach.
• BoConcept: BoConcept is a Danish furniture franchise with a global network of showrooms offering curated designer furniture paired with in-store interior design services. It directly mirrors Mirablau's combination of branded product retail and design consultation under one roof.
• Vanderplanck: Vanderplanck is a Belgian interior architecture and design studio offering bespoke residential interiors with a strong brand-portfolio showroom model in Antwerp. It competes for the same high-end Belgian homeowner segment and operates with a similar curated-brands + design execution proposition.

Broad incumbents

• Ligne Roset: Ligne Roset is a French designer furniture manufacturer and retailer with a worldwide showroom network selling contemporary furniture and complementary home accessories. It is a broader incumbent operating a similar curated-multi-brand-style retail footprint with design services in Europe.
• Roche Bobois: Roche Bobois is a French-headquartered international luxury furniture retailer with showrooms across Europe and globally, offering curated designer furniture and interior design services. It is a broader incumbent version of Mirablau's curated showroom + design-service model, with substantially greater scale and reach.

Regional players

• Bulo: Bulo is a Belgian designer of office and home furniture with showrooms and dealer partners across Belgium and the Benelux. As a regionally rooted Belgian design brand, it is comparable to the kind of supplier Mirablau curates while also competing for similar design-conscious residential customers in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mirablau
• Instagraminstagram.com/mirablau_design_boetiek_
• Pinterestpinterest.com/Mirablau_bvba
• LinkedInlinkedin.com/company/mirablau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirablau