d&d bicycles and hockey

What d&d bicycles and hockey does

D&D Bicycles & Hockey (legal entity D&D Inc.) is a privately held, multi-store specialty retailer headquartered in Michigan, founded in 1977. The company operates eight retail locations across the state (Ann Arbor, Berkley, Brighton, East Lansing, Jackson, Northville, Waterford, and Westland) under three divisions: D&D Bicycles, D&D Fitness, and D&D Hockey. It sells bicycles, parts, accessories, apparel, helmets, shoes, car racks, fitness equipment, and hockey gear from a broad branded assortment including Giant, Liv, Thule, Saris, Kuat, Euphree, and others. Channels consist of in-store retail plus an e-commerce storefront at ddbicyclesandhockey.com offering ship-to-home and White Glove Home Delivery with assembly, plus financing options and BikeInsure coverage. The technology stack is a standard merchant e-commerce platform rather than proprietary technology; no AI/ML, API, or SDK capabilities are disclosed. The business model combines one-time retail product sales (covering price points from a $130 children's trike up to a $2,349 premium e-bike, with car racks ranging roughly $70–$1,589) with recurring service revenue from professional bike repair, bike fitting, and a D&D Repair School offering customer education. Customer segments are horizontally diversified across individual bicycle consumers (primary), hockey players and teams, and fitness equipment buyers, all served through a direct-to-consumer go-to-market motion. Pricing is unit-based with free shipping above $75; the company positions itself as "Michigan's Full Service Bike Shop," using its store footprint, service capabilities, and community event participation as primary differentiators.

Name

d&d bicycles and hockey

Legal name

D&D Inc.

Website

https://ddbicyclesandhockey.com

Company type

Private

Founded year

1977

Operating status

Operating

Short description

D&D Bicycles & Hockey is a privately held Michigan specialty retailer, founded 1977, operating eight stores and an e-commerce site selling bicycles, fitness equipment, and hockey gear, with professional repair, fitting, and a customer repair school.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle retail
• Hockey equipment
• Bike repair services
• Fitness equipment
• Cycling accessories

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of bicycles, parts, accessories, clothing, helmets, shoes, car racks, and hockey equipment through physical retail stores and e-commerce website. Products range from entry-level to premium brands including Giant, Liv, Segway, Thule, Saris, Kuat, and others.
2. Service Revenue: Bike service and repair, professional bike fitting, and repair school classes. Services include tune-ups, assembly, and maintenance for bicycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

D&D Bicycles & Hockey is a multi-location specialty retailer selling bicycles, cycling parts and accessories, fitness equipment, and hockey gear from brands such as Giant, Liv, Euphree, Thule, Saris, and Kuat. The company complements its product sales with professional bike repair, professional bike fitting, an in-house repair school, White Glove Home Delivery, BikeInsure, and financing options. Sales are conducted through eight Michigan retail stores and an e-commerce website.

Product overview

D&D Bicycles & Hockey is Michigan's Full Service Shop offering a comprehensive retail platform across multiple product categories. The core offering includes bicycles (electric, road, mountain, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, children's, and BMX), cycling parts and accessories, car racks for bike transport, clothing and apparel, helmets, shoes, and hockey equipment. The business operates through three main divisions: D&D Bicycles (bicycle retail), D&D Fitness (fitness equipment), and D&D Hockey (hockey gear). Complementary services include professional bike repair and fitting, a repair school for customer education, White Glove Home Delivery for bikes, financing options, and BikeInsure coverage. Major branded products include Giant, Liv, Buzz Bicycles, Euphree, Thule, Saris, Yakima, Kuat, Hollywood Racks, Sunlite, and Delta across all categories.

Differentiator

Problem solved

Functional benefit

Brands

• D&D Bicycles: Bicycle sales and service division of D&D Inc.
• D&D Fitness
• D&D Hockey

Products and services

• D&D Bicycles Full-service bicycle retail offering a comprehensive multi-category selection including electric, road, mountain, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, children's, and BMX bikes from brands such as Giant, Liv, Buzz Bicycles, and Euphree for individual consumers.
• D&D Fitness Retail offering of fitness and exercise equipment, including indoor cycling gear and accessories, for consumers seeking home fitness products.
• D&D Hockey Retail of hockey equipment and gear including skates, sticks, protective gear, and pro shop services for individual hockey players and teams.
• D&D Service Professional bike service and repair services including tune-ups, assembly, maintenance, professional bike fitting, and service pickup and delivery for bicycle owners.
• D&D Repair School Bike maintenance training programs and educational courses that teach customers how to perform bicycle repair and maintenance.
• BikeInsure Bicycle insurance coverage program providing protection for purchased bikes, available for purchase alongside bike sales.
• White Glove Home Delivery Premium home delivery service for bicycles that includes setup and assembly assistance at the customer's location.
• Financing Options Buy Now, Pay Later financing program enabling customers to purchase bicycles and equipment through installment payment plans.

Quantifiable outcome

• Free shipping on orders over $75

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Wheel & Sprocket: Multi-store full-service bicycle retailer headquartered in the Midwest (Wisconsin), with bike fitting, repair, and rental services. Closely comparable in store format, service mix, and regional geography-adjacent positioning.

Direct peers

• Jenson USA: Long-established online and formerly multi-channel bicycle retailer selling bikes, parts, and accessories. Comparable in product breadth, service content, and online-plus-store distribution approach.
• Mike's Bikes: Multi-store premium bicycle retailer on the U.S. West Coast with full-service repair, fitting, and brand stores. Directly comparable to D&D in retail model, premium brand mix, and service-anchored value proposition.
• Competitive Cyclist: Online specialist retailer of premium road, mountain, and gravel bikes, parts, and apparel. Comparable in premium-positioning, enthusiast target customer, and high-touch service/advice content.

Broad incumbents

• Trek Bicycle Stores: Brand-owned retail stores operated by Trek Bicycle Corporation. Strongly comparable in store-based bike retail, fitting, and service model, though backed by a major manufacturer with global scale.
• REI Co-op: National consumer co-operative operating large-format retail stores with bike shops, repair services, and fitting. Overlaps with D&D's bicycle retail, repair, and apparel categories but at much greater scale and broader sporting goods assortment.
• Specialized Retail Stores: Brand-owned and franchised retail stores operated by Specialized Bicycle Components. Comparable in service-heavy retail concept stores, fitting services, and full-line bike/accessory focus.

Emerging players

• The Pro's Closet: Specialized retailer of certified pre-owned and consigned bikes and components. Comparable in product category (used/refurbished bikes) and addresses a similar enthusiast customer base across geographies.
• Rad Power Bikes: Direct-to-consumer electric bike brand selling online with showroom expansion. Represents the DTC model that increasingly competes with multi-store bike retailers on price and convenience for the e-bike category D&D also sells.

Others

• Quality Bicycle Products (QBP): Largest U.S. distributor of bicycles, parts, and accessories to independent bike dealers. Compares as the upstream supplier ecosystem that D&D depends on and as a reference point for industry structure and vendor relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DDBicycles
• Instagraminstagram.com/ddbicycles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about d&d bicycles and hockey