Miss Demeanour

What Miss Demeanour does

Miss Demeanour, trading under Serene Horizons Pty Ltd (ABN 81631443724), is a single underground bar and live music venue in Rowes Lane, Brisbane City, Australia. It operates a direct-to-consumer hospitality format, serving food (share plates priced from A$12.50, burgers, mains up to A$48, salads, desserts), a cocktail menu (signature house creations and classics), and local craft beer seven days a week from 11am until late. Weekly programmed entertainment — open mic on Mondays, DJ sets on Fridays, live musicians on Saturdays, and jazz on Sundays from 5:30pm — anchors a recurring traffic cadence across multiple weeknights, supplemented by private function bookings for groups and corporate events.

The business monetises through per-cover food and beverage sales, late-night drinks after the kitchen closes, digital gift cards delivered by email, and customisable function packages. No proprietary technology platform is described; operations run on a standard hospitality POS and online reservation system, with digital marketing limited to SEO-optimised website content, an Instagram presence (@missdbris), and an email newsletter. Target customers are Brisbane CBD after-work professionals, date-night couples, group celebrations, live-music seekers, cocktail and craft beer enthusiasts, and laneway-tourism visitors — a horizontal use-case segmentation rather than enterprise contracts.

The company is privately held with no disclosed external investors, no parent company, and no venture or growth funding. Headcount is approximately 6 employees. There is no mention of additional venues, franchising, interstate expansion, or M&A; the operation is presented as a one-site Brisbane CBD business with steady-state trade, supported by recurring entertainment and digital gift card distribution.

Name

Miss Demeanour

Legal name

Serene Horizons Pty Ltd

Website

https://missd.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Miss Demeanour is a single underground laneway bar and live music venue in Brisbane CBD operated by Serene Horizons Pty Ltd, serving food, signature cocktails, and craft beer to after-work professionals, date-night couples, groups, and live-music seekers seven days a week.

Ownership category

akta.pro rank

Product category

Bar & Restaurant (Hospitality)

NAICS

Drinking Places (Alcoholic Beverages) (7224), Arts, Entertainment, and Recreation (71)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industries

Live Music Bars & Venues (CRANACAH), Cocktail Lounges & Speakeasies (MPAGAIAD), Karaoke Bars & Entertainment Bars (THAFAEAH), Party Venue Sourcing & Booking Services (HSACACAL)

Keywords

• Underground bar
• Cocktail bar
• Live music venue
• Restaurant dining
• Craft beer bar

Headquarters

HQ city

Brisbane City

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and beverage sales: Primary revenue from selling food items (burgers, shares, mains, salads, desserts) and alcoholic beverages (cocktails, craft beer, wine, spirits). Menu pricing ranges from $12.5 for share plates to $48 for mains.
2. Function and event bookings: Revenue from private function bookings including staff Christmas parties and celebrations. Custom food and beverage packages are offered for group bookings.
3. Gift cards: Digital gift vouchers sold via email for use at the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Miss Demeanour operates a single underground bar, restaurant, and live music venue in Brisbane City, selling food, cocktails, craft beer, wine, and spirits for on-premises consumption. The venue runs a weekly live entertainment program including open mic nights, live musicians, jazz, and DJs, and accepts function bookings for private events and corporate Christmas parties. Digital gift cards are sold online and delivered via email.

Product overview

Miss Demeanour is a single underground bar and live music venue in Brisbane's CBD, offering an integrated hospitality experience. The venue operates as one unified establishment with four interconnected product offerings: a food menu (shares, burgers, mains, salads, desserts), a cocktail menu (signature house cocktails and classics), weekly live music entertainment (open mic, live musicians, DJs, jazz), and gift cards. All offerings are delivered within the same physical venue located in Rowes Lane, Brisbane City.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu Food menu featuring share plates, burgers (including signature Big D with Wagyu beef and tempura chicken), mains (steak frites, schnitzel, lamb shank, rigatoni, lasagne, BBQ ribs, fish & chips), salads, and desserts, with dietary options including vegetarian, vegan, and low-gluten items. Priced from $12.50 for share plates to $48 for mains. Served on-premises at the Brisbane CBD venue.
• Cocktail Menu Cocktail and beverage menu featuring signature house cocktails such as Machu Beetchu, Knight and Day, and Sleep Well, alongside classic cocktails including Negroni, Old Fashioned, Mai Tai, and French 75, with local craft beer taps, wine, and spirits. Served on-premises at the Brisbane CBD venue.
• Live Music Entertainment Weekly live entertainment program at the venue: Open Mic Night on Mondays, DJ sets on Fridays, live musicians on Saturdays, and Jazz Night on Sundays from 5:30pm. Designed to drive consistent foot traffic and recurring visitation.
• Gift Cards Digital gift vouchers purchased online and delivered via email, redeemable for food and beverages at the Miss Demeanour venue. Marketed as last-minute presents.
• Private Function and Event Bookings Private function and event hire at the venue, including staff Christmas parties and group celebrations, with customisable food and beverage packages. Groups larger than 8 directed to contact the venue directly.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Serene Horizons Pty LtdcoreOthersLegal parent entity trading as 'Miss Demeanour'. ABN 81631443724. Owns and operates the venue and website. Bound by Privacy Act 1988 (Cth). Responsible for data collection, marketing, and venue operations.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Zoo: Fortitude Valley live music venue and bar with nightly gigs. Directly comparable as a Brisbane bar with a regular live music schedule targeting similar night-out demographics.
• The Elephant Hotel: Brisbane three-level pub in Fortitude Valley offering food, drinks, and regular live music programming. Comparable on multi-segment offer (food + drinks + entertainment) serving similar Brisbane night-out customers.
• The Tivoli: Iconic Brisbane live music theatre and bar in Fortitude Valley with regular gig programming. Comparable to Miss Demeanour as a Brisbane bar + live entertainment venue operating on ticketed and walk-in programming.
• The Triffid: Brisbane live music venue and bar combining a brewery with a dedicated concert stage. Directly comparable to Miss Demeanour as a Brisbane-based, live-music-first bar venue targeting similar after-work and night-out patrons.
• The Brunswick Hotel: Brisbane CBD pub with multiple bars, live music, and casual food offering. Comparable to Miss Demeanour as a Brisbane CBD hospitality venue combining drinks, food, and entertainment under one roof.
• Brooklyn Standard: Brisbane CBD laneway-style bar focused on craft cocktails and American comfort food. Closely comparable to Miss Demeanour on underground/CBD laneway setting, cocktail-led offer, and food-driven casual dining.

Broad incumbents

• The Star Brisbane: Major Brisbane entertainment and hospitality complex with multiple bars, restaurants, and live event venues. Comparable as a Brisbane-based late-night food, drinks, and entertainment destination, but operating at far greater scale and with a broader portfolio than Miss Demeanour.
• Regatta Hotel: Heritage-listed large Brisbane pub with multiple dining rooms, bars, and event spaces. Comparable on the food-and-beverage-plus-events business model, though operating at significantly larger scale and footprint than Miss Demeanour.

Emerging players

• Felons Brewing Co. Brisbane riverside brewery and bar with craft beer, food, and live entertainment. Comparable on the craft-beer-led bar and live-event programming model serving similar Brisbane casual and group customers.

Regional players

• Eat Street Markets: Brisbane pop-up container food and bar market combining street food, craft drinks, and live entertainment. Comparable on the food-plus-drinks-plus-live-music hospitality mix serving similar Brisbane night-out demographics, though operating as a multi-vendor market rather than a single bar.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/missdbris
• LinkedInlinkedin.com/company/miss-demeanour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Demeanour