Mission Ceviche
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Mission Ceviche firmographics
Firmographics- Name
- Mission Ceviche
- Legal name
- Mission Ceviche
- Website
- https://missionceviche.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mission Ceviche industry classification
Industry- Product category
- Peruvian Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Mission Ceviche is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mission Ceviche business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-In Restaurant Service: Full-service dining at two NYC locations with comprehensive menus including ceviches, tiraditos, mains, Nikkei rolls, Chifa dishes, and desserts. Revenue generated from food and beverage sales at table service. Average check size implied by menu pricing ($19-$58 for mains).
- Bar and Beverage Sales: Full bar service featuring Peruvian pisco cocktails, craft cocktails, wine, beer, and non-alcoholic beverages. Pisco Sour at $19, signature cocktails $20-$24, premium pisco flights and bottles available.
- Sub-Mission Cocktail Lounge: Underground cocktail lounge beneath Union Square location featuring craft cocktails and elevated bar bites. Opens Wed-Sat evenings (5 PM-12 AM). Reservations accepted for private events and regular service.
- Gift Cards: E-gift cards sold in any amount up to $500, delivered via email. Redeemable at Union Square or Upper East Side locations. Generates upfront cash revenue before redemption.
- Delivery and Takeout: Menu To Go available for delivery via Uber Eats. Additional takeout ordering through GetSauce platform. Allows customers to enjoy restaurant-quality Peruvian cuisine at home.
- Private Events and Catering: Private dining rooms and event spaces available for celebrations, corporate events, and gatherings. Upper East Side offers Dining Room (65 seated) and Jungle Room (55 seated). Union Square features main dining room and Sub-Mission for intimate events. Inquiry-based booking through TripleSeat platform.
- Ceviche Class Experience: Interactive culinary experience where guests prepare their own ceviche with guidance from the culinary team. Union Square: Sundays 1-2:30 PM (30 guests). Upper East Side: Tuesdays 6:30-8 PM (16 guests). Includes Pisco welcome cocktail and take-home recipe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | NYC Restaurant Week Prix Fixe |
| Other | Pay-as-you-go | Power Lunch |
| Other | Pay-as-you-go | Ceviche Monday Promotion |
| Other | Pay-as-you-go | Happy Hour |
| Unit Pricing | Pay-as-you-go | Main Menu Pricing |
| Unit Pricing | Pay-as-you-go | Bar Menu Pricing |
| Unit Pricing | Pay-as-you-go | Celebration Menu |
| Unit Pricing | Pay-as-you-go | Chef's Tasting Menu |
| One time/ perpetual license | One time/ perpetual license | Gift Cards |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Mission Ceviche product offering
Product offeringCore offering
Mission Ceviche operates two full-service Peruvian restaurants in Manhattan (Upper East Side and Union Square) serving contemporary Peruvian cuisine built around ceviches, tiraditos, Nikkei fusion rolls, Chifa dishes, and traditional mains, with an extensive pisco cocktail program. The restaurants also run the Sub-Mission underground cocktail lounge, host private events and corporate buyouts, sell gift cards, offer takeout and delivery, and deliver ticketed culinary experiences including Ceviche Class and weekend Latin Brunch.
Product overview
Mission Ceviche is a two-location contemporary Peruvian restaurant group in NYC offering a unified dining experience centered on New Peruvian Cuisine. The core product is the restaurant dining experience featuring ceviches, tiraditos, Nikkei fusion, Chifa, and traditional Peruvian dishes at Upper East Side and Union Square locations. The portfolio includes Sub-Mission (an underground cocktail lounge), private event spaces, takeout/delivery services, gift cards, and Pisco bar program. Recurring experiences include Ceviche Monday (half-price specials), Latin Brunch (weekends), Happy Hour (weekday afternoons), Power Lunch (weekday business lunch), Her Hour (Thursday ladies night), and the Chef's Tasting (five-course experience).
Differentiator
Problem solved
Functional benefit
Products and services
- Mission Ceviche Restaurant Dining Experience Full-service contemporary Peruvian restaurant dining at two Manhattan locations (Upper East Side at 1400 2nd Avenue and Union Square at 7 East 17th Street), offering ceviches, tiraditos, Nikkei fusion rolls, Chifa dishes, and traditional Peruvian mains with an extensive pisco cocktail program. Targeted at individual diners, couples, and groups seeking upscale Peruvian cuisine for lunch, dinner, and special occasions.
- Sub-Mission Cocktail Lounge Underground cocktail lounge beneath the Mission Ceviche Union Square location offering craft cocktails and elevated bar bites in a moody, jazz lounge-inspired environment. Open to walk-ins and reservations, and also available for private late-night events.
- Private Events and Dining Private dining rooms and event spaces for celebrations, corporate events, bridal showers, bachelorette parties, and graduations. Includes the Upper East Side Dining Room (65 seated), Jungle Room (55 seated), the Union Square main dining room, and Sub-Mission for intimate gatherings, with event planning services and custom menus.
- Ceviche Class Experience Interactive hands-on culinary experience where guests prepare their own ceviche with guidance from the culinary team, including a Pisco welcome cocktail and a take-home recipe. Sessions at Union Square (Sundays) and Upper East Side (Tuesdays), priced as a ticketed experience.
- Latin Brunch Weekend brunch experience featuring chef-curated Peruvian-inspired specials, music, and signature pisco cocktails, served Saturdays and Sundays at both Manhattan locations.
- Gift Cards E-gift cards available in any amount up to $500, sold through Toast Tab and delivered instantly via email. Redeemable at the purchased location (Union Square or Upper East Side).
- Menu To Go (Takeout and Delivery) Takeout menu featuring signature ceviches, mains, and sides available for pickup and delivery via the GetSauce and Uber Eats platforms.
- Pisco Bar and Cocktails Pisco-focused bar program featuring traditional Peruvian cocktails (Pisco Sour, Chilcano, Capitan), premium and signature piscos, craft cocktails, wine, beer, and non-alcoholic beverages, curated by Beverage Captain Adrien Lefort.
- Chef's Tasting (Mission Experience) Five-course chef's selection tasting experience featuring signature ceviches, grilled octopus, a choice of fish or meat, and dessert, priced at $95 per person at the Upper East Side location.
Companies that use Mission Ceviche
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Mission Ceviche technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Mission Ceviche partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Mission Ceviche competitors and assessment
Company assessmentDirect peers
- Beauty & Essex: Tao Group's hidden, speakeasy-style restaurant/lounge in the Lower East Side. Closest concept analog to Mission Ceviche's hidden-Sub-Mission model: upscale food accessed via a discreet nightlife-style entrance.
- Cosme: Enrique Olvera's Flatiron-district Mexican fine-dining restaurant. Closest peer in caliber, price point, and NYC positioning for elevated Latin-American cuisine with national press profile.
- Le Coucou: Daniel Rose's SoHo French restaurant inside the 11 Howard hotel. Comparable NYC fine-dining venue with hotel-anchor optionality, strong press profile, and premium prix-fixe/tasting positioning.
- Llama San: West Village upscale Peruvian restaurant also from the Llama Inn team. Directly competes with Mission Ceviche for NYC Peruvian fine-dining diners and private-event bookings.
- Frenchette: Riad Nasr and Lee Hanson's TriBeCa bistro. Comparable NYC chef-driven, critically acclaimed, reservation-driven fine-dining concept competing for similar press coverage and diner segments.
- Atomix: Junghyun Park's two-Michelin-star Korean fine-dining tasting-menu restaurant in NYC. Peer on caliber, NYC fine-dining stage, tasting-menu pricing, and chef-driven press profile; competitor for the same affluent diner and accolades attention.
- Llama Inn: Brooklyn-based contemporary Peruvian restaurant from Chef Erik Ramirez. Most direct culinary and geographic peer to Mission Ceviche: same cuisine category, same NYC market, similar fine-casual positioning and Nikkei-influenced menu.
- Jams (1 Hotel Central Park): Jonathan Waxman's upscale American restaurant at 1 Hotel Central Park. Comparable Manhattan fine-dining venue anchoring a high-end location with private-event programming and premium pricing.
Broad incumbents
- Catch NYC: Major Food Group's flagship Meatpacking restaurant combining upscale dining with nightlife energy. Comparable on the dining-plus-nightlife dual-daypart concept Mission Ceviche pursues via Sub-Mission.
- Tao Downtown: Tao Group's flagship Chelsea restaurant combining Pan-Asian fine dining with a high-energy lounge. Comparable scale and brand-loyalty model for combining premium ethnic cuisine with nightlife revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mission Ceviche social profiles
Digital presenceMission Ceviche financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission Ceviche leadership team
Management profileNumber of profiles
Profiles4 records
Mission Ceviche funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission Ceviche M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission Ceviche
What does Mission Ceviche do?
Mission Ceviche operates two full-service Peruvian restaurants in Manhattan (Upper East Side and Union Square) serving contemporary Peruvian cuisine built around ceviches, tiraditos, Nikkei fusion rolls, Chifa dishes, and traditional mains, with an extensive pisco cocktail program. The restaurants also run the Sub-Mission underground cocktail lounge, host private events and corporate buyouts, sell gift cards, offer takeout and delivery, and deliver ticketed culinary experiences including Ceviche Class and weekend Latin Brunch.
Is Mission Ceviche a public or private company?
Mission Ceviche is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mission Ceviche founded?
Mission Ceviche was founded in 2015. It employs 11 to 50 people.
Where is Mission Ceviche based?
Mission Ceviche is headquartered in New York, United States, in the North America region.
How does Mission Ceviche make money?
Seven revenue lines are on record. Dine-In Restaurant Service is the primary driver. The others are bar and Beverage Sales, sub-Mission Cocktail Lounge, gift Cards, delivery and Takeout, private Events and Catering and ceviche Class Experience.
Who are Mission Ceviche's main competitors?
Direct peers on record are Beauty & Essex, Cosme, Le Coucou, Llama San, Frenchette, Atomix, Llama Inn and Jams (1 Hotel Central Park). Broad incumbents are Catch NYC and Tao Downtown.
Does Mission Ceviche have an API?
No public API is recorded for Mission Ceviche.
What industry is Mission Ceviche in?
Mission Ceviche's product category is Peruvian Restaurants. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.