Mission Fitness UK
- Company typePrivate
- Founded2013
- HeadquartersFaringdon, Oxfordshire, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Mission Fitness UK firmographics
Firmographics- Name
- Mission Fitness UK
- Legal name
- Mission Fitness UK Ltd
- Website
- https://missionfitnessuk.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mission Fitness UK industry classification
Industry- Product category
- Health and Fitness Club Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Strength & Conditioning Personal Training (HSADAAAB), Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where Mission Fitness UK is headquartered
LocationHeadquarters
- HQ city
- Faringdon, Oxfordshire
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mission Fitness UK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Gym Membership Subscriptions: Monthly recurring membership fees with automatic renewal after commitment period. Membership types include monthly and prepaid options with commitment periods.
- Personal Training Sessions: One-on-one personal training sessions for both members (£45) and non-members. Also includes small group personal training (SGPT) with 3-4 participants.
- Sports Massage Therapy: Sports massage services provided by Level 4 therapist Hayley Old. Initial consultation and massage at £50, follow-up 1-hour sessions at £45.
- Competition Entry Fees: Revenue from strength competitions including Oxfordshire Strongman Strongwoman 2026 (£35 entry) and Strongest Woman in the Shire 2026 (£40 entry).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Initial Sports Massage Consultation |
| Unit Pricing | Pay-as-you-go | Follow-up Sports Massage |
| Unit Pricing | Pay-as-you-go | Personal Training - Non-Members |
| Other | Pay-as-you-go | Personal Training - Members |
| Unit Pricing | Pay-as-you-go | Oxfordshire Strongman Strongwoman 2026 |
| Unit Pricing | Pay-as-you-go | Strongest Woman in the Shire 2026 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mission Fitness UK product offering
Product offeringCore offering
Mission Fitness UK operates a 24/7 private gym in Faringdon, Oxfordshire, selling monthly and annual gym memberships with around-the-clock access managed via the ClubRight app. The gym supplements memberships with paid personal training, sports massage therapy, an annual Oxfordshire Strongman/Strongwoman competition, and therapy room rental to local practitioners.
Product overview
Mission Fitness UK operates a single-location 24/7 fitness facility in Faringdon, Oxfordshire. The core product is unrestricted gym access via the ClubRight mobile app, supported by staffed hours 8am-8pm weekdays. The service portfolio includes Personal Training (one-to-one and small group sessions), Sports Massage Therapy, and two annual strongman/strongwoman competitions (Oxfordshire Strongman Strongwoman and Strongest Woman in the Shire). The gym also rents out a therapy room to allied health professionals. Membership is managed through the ClubRight platform with Stripe payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Gym Membership (24/7 Access)
Quantifiable outcome
- Long-term member retention demonstrated - one member achieved consistent gym attendance for nearly 4 years
- +1 more outcomes
Companies that use Mission Fitness UK
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Mission Fitness UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Mission Fitness UK partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClubRightcoreClubRight provides the gym management and access control platform used by Mission Fitness UK for membership management, QR code access control, payment processing via Direct Debit and Stripe, and member communications. This is a critical operational technology partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Mission Fitness UK competitors and assessment
Company assessmentBroad incumbents
- The Gym Group: Low-cost 24/7 gym chain with multiple sites across the UK. Competes with Mission Fitness on price and flexible access, serving a similar value-oriented consumer segment.
- PureGym: UK's largest low-cost gym chain with 24/7 access and hundreds of locations. Direct competitor for price-sensitive members in the Oxfordshire region, though operates at vastly greater scale and serves a much broader segment.
- Fitness First: International premium gym chain with UK presence. Comparable on full-service gym offering with personal training, though premium positioning differentiates it from Mission Fitness's value-tier focus.
- Nuffield Health: UK not-for-profit health and wellbeing provider combining gyms with physiotherapy and clinical services. Comparable on the integration of fitness with rehabilitation/therapy services, though at much larger institutional scale.
- Better (GLL): UK's largest public-sector leisure operator running council leisure centers. Comparable on community-focused fitness positioning in the UK, though primarily serves public sector contracts rather than private memberships.
- David Lloyd Leisure: UK premium family health club chain with clubs offering gym, PT, spa, and group classes. Comparable on service breadth (gym + ancillary wellness) though serves a premium segment with much larger facilities.
Direct peers
- Anytime Fitness: International 24/7 franchised gym network with strong UK presence. Most directly comparable on the 24/7 unmanned access model and small-to-medium neighborhood footprint, though operates as a franchise system.
- Snap Fitness: Global 24/7 compact fitness franchise with strong UK footprint. Close match on 24/7 access model and small-to-medium neighborhood facility format, with comparable independent operator economics.
Regional players
- énergie Fitness: UK-based fitness franchise operator with multiple independent locations. Similar independent-owner operating model and comparable mid-market positioning, though typically operates across multiple UK sites.
Emerging players
- Ultimate Performance (UP): UK-founded personal training specialist with multiple private studios. Comparable on the premium personal training and strength training focus, though operates without 24/7 open gym access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mission Fitness UK social profiles
Digital presenceMission Fitness UK compliance and trust
Trust signalCompliance1 record
Mission Fitness UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission Fitness UK leadership team
Management profileNumber of profiles
Profiles5 records
Mission Fitness UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission Fitness UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission Fitness UK
What does Mission Fitness UK do?
Mission Fitness UK operates a 24/7 private gym in Faringdon, Oxfordshire, selling monthly and annual gym memberships with around-the-clock access managed via the ClubRight app. The gym supplements memberships with paid personal training, sports massage therapy, an annual Oxfordshire Strongman/Strongwoman competition, and therapy room rental to local practitioners.
Is Mission Fitness UK a public or private company?
Mission Fitness UK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mission Fitness UK founded?
Mission Fitness UK was founded in 2013. It employs 1 to 10 people.
Where is Mission Fitness UK based?
Mission Fitness UK is headquartered in Faringdon, Oxfordshire, United Kingdom, in the Europe region.
How does Mission Fitness UK make money?
Four revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are personal Training Sessions, sports Massage Therapy and competition Entry Fees.
Who are Mission Fitness UK's main competitors?
Broad incumbents on record are The Gym Group, PureGym, Fitness First, Nuffield Health, Better (GLL) and David Lloyd Leisure. Direct peers are Anytime Fitness and Snap Fitness. énergie Fitness is listed as a regional player. Ultimate Performance (UP) is listed as an emerging player.
Does Mission Fitness UK have an API?
No public API is recorded for Mission Fitness UK.
What industry is Mission Fitness UK in?
Mission Fitness UK's product category is Health and Fitness Club Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 713940 and its SIC code is 7997.