MMA Matrix

What MMA Matrix does

MMA Matrix (operating legal entity: MMA Matrix Gym) is a privately held, celebrity-led fitness and franchise brand founded in 2018 in Mumbai, India, by Bollywood actors Tiger Shroff and Krishna Shroff. The company operates a hybrid direct-retail plus franchise model: a flagship company-owned facility in Mumbai's Santacruz area delivers mixed martial arts training, kickboxing, boxing, strength and functional training, yoga, spinning, cardiovascular training, and weight training to local consumers, while a nationwide network of 20+ franchised locations extends the brand to local entrepreneur-operators. Tiger Shroff and Krishna Shroff serve as co-owners; their mother Ayesha Shroff provides strategic vision; and Pawan Bagga serves as franchise director and partner overseeing nationwide rollout.

The company's underlying "technology" is its physical-fitness infrastructure — international-grade training equipment, recovery facilities, certified coaches, and a multi-vertical class portfolio combined with premium interiors — augmented by celebrity-led marketing collaterals supplied to franchisees. In 2024 the company extended its offering with the wholly owned Matrix Dance Academy sub-brand, a dance education entity with locations planned in Mumbai-Vidyavihar, Bengaluru, Hyderabad, and Pune. MMA Matrix has no disclosed mobile application, API platform, software product, or AI/ML capability; the website is the primary digital touchpoint and the franchise program is the primary growth vehicle.

The business generates revenue from two streams: (1) recurring consumer membership fees at the directly-operated Mumbai-Santacruz branch, and (2) franchise fees and ongoing royalties from approximately 20 franchisees across India who invest 1.25–3 Crore INR per location and receive end-to-end operational support (location setup, brand assets, trainer recruitment, training, marketing collaterals). Customer segments split between end-consumer fitness enthusiasts (B2C) and franchise partners/entrepreneurs (B2B). No external institutional funding, no disclosed revenue, and no M&A activity appear in the available data; the company is privately held by the Shroff family.

Name

MMA Matrix

Legal name

MMA Matrix Gym

Website

https://mmamatrix.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MMA Matrix is a celebrity-led MMA and fitness gym brand, founded in 2018 in Mumbai by Bollywood's Tiger and Krishna Shroff, operating a flagship company-owned gym plus a 20+ location Indian franchise network spanning MMA, kickboxing, yoga, and spinning, with a 2024 dance-academy sub-brand.

Ownership category

akta.pro rank

Product category

Fitness Centers

akta.pro primary industry

Mixed Martial Arts (MMA) Training (HSADADAD)

akta.pro secondary industries

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Boxing & Kickboxing Fitness Classes (HSADABAF)

Keywords

• MMA fitness training
• Kickboxing gym franchise
• Celebrity fitness brand
• Dance academy programs
• Gym franchise India

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Gym Membership Fees: Recurring membership fees from individual gym locations offering MMA classes, yoga, spinning, kickboxing, boxing, cardiovascular training, and weight training to consumers.
2. Franchise Fees and Royalties: Revenue from franchise partners who pay investment amounts ranging from 1.25-3 Crore to open MMA Matrix locations. The franchise model includes end-to-end support from location setup to launch.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MMA Matrix is a celebrity-founded (Tiger Shroff and Krishna Shroff) chain of fitness centers offering mixed martial arts, kickboxing, boxing, yoga, spinning, dance, cardio, and weight training classes across 20+ franchise locations in India. Its core revenue offerings are consumer gym memberships and a turnkey franchise program sold to entrepreneur partners, supported by certified coaching, international-grade equipment, and recovery facilities.

Product overview

MMA Matrix operates as a multi-location celebrity-led gym chain with two distinct branded offerings: the flagship MMA Matrix Gym (offering MMA training, boxing, kickboxing, yoga, spinning, cardiovascular training, and weight training across 20+ franchise locations) and Matrix Dance Academy (a dance education sub-brand with locations in Bengaluru, Hyderabad, Mumbai, and Pune). The company follows a franchise-based business model providing turnkey gym setup, training, brand assets, and operational support to franchise partners.

Differentiator

Problem solved

Functional benefit

Brands

• Matrix Dance Academy: A dance training and education academy launched in 2024, founded by Tiger Shroff. Part of the MMA Matrix brand ecosystem, offering dance classes as a complementary service to the gym's fitness offerings.

Products and services

• MMA Matrix Gym Membership Consumer-facing fitness membership offering mixed martial arts, kickboxing, boxing, yoga, spinning, cardio, and weight training classes at MMA Matrix locations across India. Targeted at urban Indian fitness enthusiasts seeking celebrity-branded, MMA-focused group training.
• MMA Matrix Franchise Program Turnkey franchise offering sold to entrepreneur partners, covering brand licensing, equipment, certified coach training, site setup, and ongoing operations support across tiered investment options (standard and premium). Targeted at franchise investors seeking to operate branded MMA/fitness studios in India.
• Matrix Dance Academy Separate dance training sub-brand offering dance classes as a stand-alone fitness/discipline service, extending the MMA Matrix brand beyond combat sports. Targeted at consumers interested in dance fitness training.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Tiger ShroffcoreStrategic or Co-development PartnerCo-founder and co-owner of MMA Matrix. Tiger Shroff brings the discipline of an athlete and celebrity brand power. He began martial arts training at age 5 and is a star athlete with multiple MVP awards. His involvement provides massive cultural and media reach.
• Krishna ShroffcoreStrategic or Co-development PartnerCo-founder and co-owner of MMA Matrix. Krishna Shroff brings leadership energy and was a star athlete in school winning Female Athlete of the Year. She drives the entrepreneurial vision and has been recognized as a fitness entrepreneur.
• Ayesha ShroffcoreStrategic or Co-development PartnerPowers the vision of MMA Matrix. Ayesha Shroff is a former Indian model and actress, wife of Jackie Shroff, and mother to Tiger and Krishna. She provides strategic direction and leadership.
• Pawan BaggacoreStrategic or Co-development PartnerFranchise Director & Partner, leading multiple enterprises under his vision. Pawan Bagga brings sharp business insight and experience in scaling the franchise operations across India with proven ROI potential.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Talwalkars: One of India's oldest listed fitness chains with a broad multi-city footprint. Competes for the same gym-going demographic as MMA Matrix, although with a more traditional gym positioning.

Direct peers

• Sohfit: Celebrity-led (Sohail Khan) fitness brand offering online training, supplements and workout programs. Comparable as a Bollywood-celebrity-driven fitness brand competing for the same aspirational Indian fitness audience.
• K11 School of Fitness: India-based fitness academy franchise offering certified personal training courses and gym services. Comparable franchise-led premium fitness education and gym model.
• Fitness First India: Premium international fitness chain operating in major Indian metros. Directly comparable to MMA Matrix's premium positioning, multi-vertical class offering and member base.
• Anytime Fitness India: Global 24/7 franchise fitness brand with a growing India presence. Competes for the same franchisee pool and premium-but-accessible member segment as MMA Matrix.
• Gold's Gym India: Operates a large franchise network of premium fitness centers across India with international brand recognition. Comparable to MMA Matrix in franchise-led premium gym positioning, although without the MMA focus.
• Snap Fitness India: Global compact-gym franchise brand with Indian locations. Comparable as an international franchise fitness chain targeting tier-1/2 Indian cities with compact, accessible fitness formats.
• Powerhouse Gym India: International strength-training franchise with Indian operations. Comparable as a franchise-based premium gym chain targeting serious fitness enthusiasts in tier-1 markets.
• CultFit (Cult.fit): India's largest tech-enabled fitness chain offering gyms, group classes, yoga, boxing and coaching across hundreds of locations. Direct competitor to MMA Matrix for premium Indian fitness consumers and franchise/center expansion.
• Yoddha MMA: India-based MMA-specific gym and training academy. Most direct discipline-level peer to MMA Matrix, competing for the same martial-arts-focused consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mmamatrix

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMA Matrix