Fitness First India Pvt Ltd.

What Fitness First India Pvt Ltd. does

Fitness First India Pvt Ltd. operates a chain of premium health clubs in India under license to the global Fitness First brand (founded in the UK in 1993). The company entered India in 2011 with a flagship 20,000 sq. ft. club at Select Citywalk Saket in New Delhi, and has since expanded to approximately 11-12 club locations concentrated in Delhi NCR (Connaught Place, Dwarka, Gurgaon's DLF South Point, Ambience Mall, Sector 65, and Noida's Great India Place), Mumbai (Andheri West), and Bengaluru (Whitefield and Indiranagar). Each club offers a standardized product suite including cardiovascular and free-weight equipment, dedicated group exercise studios running Les Mills programs (BODYPUMP, BODYCOMBAT, BODYBALANCE, RPM), yoga, dance, spinning, and kickboxing classes, as well as proprietary functional training zones for Freestyle Group Training (FGT) and Dynamic Movement Training (DMT).

The company's revenue is generated through multi-month and 12-month subscription memberships priced between ₹35,000 and ₹87,000 depending on club and plan duration, supplemented by one-on-one personal training sessions, nutrition counseling, premium paid group workouts, and a B2B corporate wellness channel selling employer-subsidized memberships with flexible payment structures. Go-to-market is primarily direct-to-consumer via in-club enrollment, with a parallel franchise program (4-10 Crore capital outlay) targeting expansion into Bangalore, Delhi NCR, Mumbai, Hyderabad, Pune, and Chennai. Marketing relies on owned social media channels (Instagram, Facebook, Twitter, YouTube), corporate outreach, and franchise opportunity events.

Fitness First India was acquired by cure.fit (CultFit) in 2018 and now operates as a wholly-owned subsidiary under the cure.fit umbrella, retaining the Fitness First brand for its premium brick-and-mortar clubs. The company employs 251-500 staff (500+ cited on the careers page) and is registered as an Indian private limited company headquartered at Select Citywalk, New Delhi.

Name

Fitness First India Pvt Ltd.

Legal name

Fitness First India Pvt Ltd.

Website

https://fitnessfirst.net.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Fitness First India operates approximately 11-12 premium health clubs across Delhi NCR, Mumbai, and Bengaluru, offering gym access, Les Mills group classes, Freestyle Group Training, personal training, and corporate wellness programs. Founded in India in 2011 and acquired by cure.fit in 2018, it serves urban fitness consumers and corporate clients through subscription memberships priced ₹35,000-₹87,000.

Ownership category

akta.pro rank

Product category

Premium Health Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Premium health clubs
• Fitness centre memberships
• Group exercise classes
• Personal training services
• Corporate wellness programs

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Membership Fees: Monthly and annual subscription-based memberships allowing access to fitness facilities, group exercise classes, and gym equipment. Members can pay via monthly recurring payments or lump sum upfront.
2. Corporate Membership Fees: B2B corporate wellness memberships where companies pay for employee fitness access. Three options: full company invoice, part company invoice with employee contribution, or individual direct debit.
3. Personal Training Sessions: Additional paid one-to-one personal training sessions and nutrition counseling sessions offered to members seeking customized training programs.
4. Paid Group Training Workouts: Certain special paid Group Training workouts beyond the complimentary group exercise classes included in standard membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fitness First India operates a network of premium multi-club fitness centres providing access to cardiovascular equipment, free weights, strength machines, group exercise studios (including Les Mills formats such as BODYPUMP, BODYCOMBAT, BODYBALANCE, RPM), Freestyle Group Training, cycling studios, and members' lounges. Members enroll on 6- or 12-month plans that grant reciprocal access across locations, with paid add-ons for certified personal training, nutrition counseling, and employer-paid corporate wellness packages. The brand also licenses its operating format through a franchise program targeting major Indian cities.

Product overview

Fitness First India operates a network of premium health clubs and gyms as part of the global Fitness First brand, acquired by cure.fit in 2018. The company offers a unified multi-club membership model providing access to gym facilities, group exercise classes (including Les Mills formats), Freestyle Group Training (FGT), personal training, nutrition counseling, and corporate wellness programs across its Indian club locations. Membership is sold as a single integrated plan with tiered pricing by club location and membership duration.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness First Health Club Membership Multi-club memberships in 6-month and 12-month durations granting access to cardio equipment, free weights, strength machines, group exercise classes, freestyle training zones, and member amenities at Fitness First clubs across Delhi NCR, Mumbai, and Bengaluru, priced roughly ₹35,000–₹87,000 depending on club and tenure.
• Group Exercise Classes (Les Mills and Signature Formats) Scheduled group fitness classes including Les Mills programs (BODYPUMP, BODYCOMBAT, BODYBALANCE, RPM, BODYVIVE), yoga, dance, spinning, kickboxing, HIIT, and other signature formats, scheduled via the club class timetable for individual members.
• Freestyle Group Training (FGT) Proprietary three-dimensional functional training program combining ViPR, TRX suspension training, kettlebells, Bosu balls, medicine balls, dumbbells, and plyo boxes in a dedicated freestyle zone, with each session designed to be different from the last.
• Personal Training Paid one-to-one tailored sessions delivered by certified personal trainers covering strength, cardiovascular, functional, and sports-specific training programs for individual members.
• Corporate Membership Program B2B employer-subsidized or co-funded fitness membership packages for corporate workforces, with three billing structures (full company invoice, part company invoice with employee contribution, or individual direct debit) plus wellness talks, fitness assessments, health checks, and team-building events.
• Nutrition Counseling Nutritional guidance services delivered by trained nutrition counselors to complement fitness training for individual members, available at select clubs.
• Fitness First Franchise Program Franchise offering for partners to open Fitness First-branded premium clubs in major Indian cities (Bangalore, Delhi NCR, Mumbai, Hyderabad, Pune, Chennai) with capital requirements of ₹4–6 Cr, ₹8–10 Cr, or ₹10 Cr+.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anytime Fitness India: Global 24/7 fitness franchise operating in Indian metros, offering membership-based club access with personal training and group sessions — comparable subscription model targeting urban professionals.
• Talwalkars: One of India's legacy premium fitness chains with multiple city locations offering gym, group classes, and personal training — historically a key premium gym competitor in the same metros as Fitness First.
• Snap Fitness India: International compact-gym franchise with Indian presence, offering 24/7 access, personal training, and group classes via membership — directly comparable club-based subscription fitness model.
• The Gym India: Budget-to-mid-tier gym chain rapidly expanding across Indian metros with no-frills membership model — competes for the same urban fitness consumers on price-sensitive end.
• Gold's Gym India: International premium fitness franchise operating multiple clubs across India targeting similar affluent urban consumers with strength training, cardio, and group classes — directly comparable membership-based model.
• Powerhouse Gym India: International strength-focused franchise with Indian locations, offering premium memberships, equipment-based training, and personal training comparable to Fitness First's premium positioning.
• MultiFit: Indian premium fitness chain offering memberships, group classes, personal training, and corporate wellness across metros — directly comparable service mix and corporate channel overlap with Fitness First.

Emerging players

• Fittr: India's leading online fitness coaching and habit-tracking platform, serving urban consumers with digital fitness — an emerging adjacent substitute for in-club training that competes for Fitness First's target audience.

Broad incumbents

• cult.fit (cure.fit): Direct sister brand and parent company of Fitness First India. Operates mass-market and premium fitness centers, digital fitness, and group classes across the same Indian metros, sharing ownership and back-office resources.

Others

• Les Mills (Global Programs): Global group-fitness content provider whose programs (BODYPUMP, BODYCOMBAT, RPM) Fitness First India exclusively offers; relevant as content supplier and ecosystem benchmark for premium group-class fitness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/in_fitnessfirst
• YouTubeyoutube.com/user/InFitnessFirst
• Facebookfacebook.com/FitnessFirstIndia
• Instagraminstagram.com/fitnessfirstindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness First India Pvt Ltd.