Model Citizen Creative
Model Citizen Creative is a Culver City-based music and audio production studio providing original music composition, sound design, music supervision, and Dolby Atmos mixing for enterprise brands across advertising, streaming, gaming, sports broadcasting, and film.
- Company typePrivate
- Founded-
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Model Citizen Creative does
Model Citizen Creative is a Culver City, California-based music and audio production studio founded in 2020 by Rory Doggett, who serves as Founder and Executive Creative Director. The studio provides a comprehensive suite of audio services for visual media, including original music composition, music supervision, music editorial, sound design, final mix, and Dolby Atmos immersive audio mixing. Its client base is concentrated at the enterprise tier and spans advertising, film, gaming, sports broadcasting, and streaming, with named engagements for Apple, Netflix, EA Sports, NFL, MLB, NHL, ESPN, WWE, Ubisoft, A24, Disney, Lexus, Carvana, IHOP, Bacardi, Longines, and The Home Depot, among others.
The business operates on a project-based professional services model with quote-based pricing that is not publicly disclosed. Work is sourced through two complementary channels: direct brand relationships and recurring partnerships with production companies such as We Are Royale, Sweatpants Media, and 2FRESH, supplemented by direct agency engagements (e.g., Callen for Olipop). The studio has earned three Emmy nominations from the Television Academy for Apple commercial work (Critter Carol, Fuzzy Feelings, and Flock) and has additionally launched an original music album imprint (MCTM series and related releases), creating a licensable catalog alongside its bespoke composition work.
The company is privately held and founder-owned, with no disclosed institutional capital, parent company, or M&A activity. Leadership consists of Rory Doggett as Founder/ECD and Kristina Iwankiw as Executive Producer, supported by approximately 12 employees. The operating footprint is concentrated at its Culver City headquarters, though client work is delivered globally through its production-company and brand partner network.
Model Citizen Creative firmographics
Firmographics- Name
- Model Citizen Creative
- Legal name
- Model Citizen Creative
- Website
- https://modelcitizencreative.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Model Citizen Creative is a Culver City-based music and audio production studio providing original music composition, sound design, music supervision, and Dolby Atmos mixing for enterprise brands across advertising, streaming, gaming, sports broadcasting, and film.
- Ownership category
- akta.pro rank
Model Citizen Creative industry classification
Industry- Product category
- Audio/Music Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Sound Recording Studios (51224), Other Sound Recording Industries (512290)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Jingle & Brand Sonic Identity Studios (MPAIALAE)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Recording Studios (Commercial, Project, Mobile) (MPAIAHAA), Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK), Game Music Licensing & Interactive/Adaptive Music Providers (MPAIALAI)
Keywords
Where Model Citizen Creative is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Model Citizen Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Services Revenue: Project-based professional services revenue generated through original music composition, music supervision, music editorial, sound design, and final mix services for commercials, films, video games, and digital content. Work is delivered to brands directly or through production companies and agencies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Model Citizen Creative product offering
Product offeringCore offering
Model Citizen Creative is an audio and music production studio that delivers original music composition, music supervision, music editorial, sound design, final mix, and Dolby Atmos immersive audio services for commercials, films, video games, sports broadcasts, and digital content. The studio serves major brands, production companies, and advertising agencies, and also releases original music albums under its own imprint.
Product overview
Model Citizen Creative is a music and audio production studio offering a comprehensive suite of creative services for commercial and entertainment projects. The company operates as a single unified creative service rather than a software platform, providing Original Music composition, Music Supervision, Music Editorial, Sound Design, Final Mix, and Dolby Atmos mixing services. The portfolio also includes original music albums released under their own imprint. Services are delivered to major brands across advertising, gaming, sports broadcasting, streaming platforms, and film production. Notable clients include Apple, EA Sports, Netflix, NFL, WWE, Disney, Ubisoft, and various automotive and consumer brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Music Composition
Companies that use Model Citizen Creative
Customer profileNamed customers37 records
Segments1 record
Ideal customer profiles2 records
Model Citizen Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Model Citizen Creative partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sweatpants MediacoreProduction company partnership for Lexus GX Reveal project - Sweatpants Media produced the content while Model Citizen Creative handled original music, sound design and final mix
- We Are RoyalecoreProduction company partnership for Pokemon TCG Connections and Assassin's Creed Nexus VR projects - We Are Royale handled production while Model Citizen Creative provided audio services
- 2FRESHcoreProduction company partnership for PUBG NSX McLaren collaboration - 2FRESH produced the content while Model Citizen Creative provided audio production
- CallenminorAgency partnership for Olipop Yeti campaign - Callen agency engaged Model Citizen Creative for music supervision on the campaign
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Model Citizen Creative competitors and assessment
Company assessmentDirect peers
- MassiveMusic: Global music agency producing original music, music supervision and sonic branding for major brands and agencies; the closest large-scale direct competitor in brand sonic identity and advertising music.
- Hobo Audio: Audio post-production studio in advertising and entertainment, providing original music, sound design and final mix comparable in scope and client base.
- Barking Owl: Audio post-production and music house specializing in sound design, original composition and mixing for advertising and entertainment, serving many of the same brand categories.
- JSM Music: Music and sound production company creating original scores, sound design and sonic branding for advertising, film and games at a similar boutique enterprise tier.
- Butter Music and Sound: Independent music and sound studio focused on original composition, music supervision and audio post for advertising campaigns across major brands.
- Squeak E Clean Studios: Boutique audio post house producing original music, sound design and mix for global brands and agencies, with a similar project-based enterprise delivery model.
- Antfood: Creative audio studio offering original music, sound design and sonic branding for ads, film and games — directly comparable in service mix and target client profile.
- Sonic Union: Independent audio post-production facility offering sound design, original music and final mix for commercials, film and streaming — comparable service stack for brand campaigns.
Broad incumbents
- Epidemic Sound: Larger royalty-free music and sound effects platform used heavily by brands and content creators; adjacent rather than directly competing, but represents the scale threat from catalog-driven licensing models.
Emerging players
- Antler Studios: Boutique sonic branding and music-for-brands studio with growing portfolio of original compositions for advertising; comparable in service offering but smaller brand tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Model Citizen Creative social profiles
Digital presenceModel Citizen Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Model Citizen Creative leadership team
Management profileNumber of profiles
Profiles2 records
Model Citizen Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Model Citizen Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Model Citizen Creative
What does Model Citizen Creative do?
Model Citizen Creative is an audio and music production studio that delivers original music composition, music supervision, music editorial, sound design, final mix, and Dolby Atmos immersive audio services for commercials, films, video games, sports broadcasts, and digital content. The studio serves major brands, production companies, and advertising agencies, and also releases original music albums under its own imprint.
Is Model Citizen Creative a public or private company?
Model Citizen Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Model Citizen Creative founded?
Model Citizen Creative was founded in -1. It employs 11 to 50 people.
Where is Model Citizen Creative based?
Model Citizen Creative is headquartered in Culver City, United States, in the North America region.
How does Model Citizen Creative make money?
One revenue line is on record: creative Services Revenue.
Who are Model Citizen Creative's main competitors?
Direct peers on record are MassiveMusic, Hobo Audio, Barking Owl, JSM Music, Butter Music and Sound, Squeak E Clean Studios, Antfood and Sonic Union. Epidemic Sound is listed as a broad incumbent. Antler Studios is listed as an emerging player.
Does Model Citizen Creative have an API?
No public API is recorded for Model Citizen Creative.
What industry is Model Citizen Creative in?
Model Citizen Creative's product category is Audio/Music Production Services. Its primary akta.pro industry code is MPAIALAE, Jingle & Brand Sonic Identity Studios, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 512 and its SIC code is 7812.