What mohap does

mohap is a Vorarlberg, Austria-based creative agency (Kreativagentur) offering experience design, visual design, and food design services to public-sector clients, cultural institutions, and companies. Founded as a collective in late 2018 and formalized as an agency in 2020 under co-leaders Julia Beck and Verena Marte, the firm designs temporary experiences including pop-up concepts, interactive installations, and visual impulses for public spaces, municipalities, museums, schools, and corporate clients. Its portfolio includes named concepts such as mohap Laden (a values-exchange pop-up store), Mutausbruch (a balloon-popping interactive installation), ZwischenZeitRaum (vacant storefront activation), Fensterpoesie (window poetry), Sharing Kitchen (temporary shared restaurant), and the flagship mohap Schaukel, an interactive swing installation with synchronized light and music that debuted at FAQ Bregenzerwald in 2023.

The agency's underlying technology is experience design rather than software: installations combine physical craft (woodworking for the Schaukel via Kaufmann Zimmerei), lighting technology (Tridonic), and multimedia elements to create multi-sensory public experiences. Development is conducted through co-creation with a network of partners including Campus Väre, Prisma Zentrum, Digitale Initiativen, and local craftspeople. The website functions as a portfolio showcase (jimdo.com CMS) and the primary digital channel is Instagram (@mohap.at).

mohap operates a project-based professional services model with no standardized pricing, no disclosed revenue figures, and no external funding. The business is regional, with named clients spanning municipal governments (Stadt Hohenems, Land Vorarlberg, Marktgemeinde Moosburg), cultural organizations (emsiana, FAQ Bregenzerwald, Kunststiftung Gedankenberg, TEDxDornbirn), educational institutions (Campus Väre), and a small number of private companies (Schadenbauer, Seilbahn Schnifisberg, illwerkevkw). Acquisition is driven by direct engagement, festival participation, referral, and earned regional media coverage. Headcount is 5, with two co-leaders and a founder-owned/operated structure and no institutional investors disclosed.

Name

mohap

Legal name

mohap

Website

https://mohap.at

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

mohap is a 5-person Vorarlberg-based creative agency designing temporary experiences, pop-up concepts, and interactive installations for municipalities, public institutions, and companies in Austria, with a flagship interactive swing installation (mohap Schaukel).

Ownership category

akta.pro rank

Headquarters

HQ city

Frastanz

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Project-based creative services: mohap operates as a creative agency providing custom experience design, visual design, and food design services to public institutions, municipalities, and companies. Revenue is generated through project fees for concept development, design, and implementation of temporary experiences and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

mohap is a creative agency that designs and implements temporary experiences, pop-up concepts, visual impulses, and interactive installations for public spaces, institutions, and companies. Its work spans three service areas—experience design, visual design, and food design—delivered as custom projects co-created with clients and partner networks. Revenue is generated through project fees for concept development, design, and on-site activation.

Product overview

mohap is a creative agency (Kreativagentur) offering experience design, visual design, and food design services. Their core offering centers on temporary experiences, pop-up concepts, and interactive installations for public spaces, institutions, and companies. The portfolio includes the flagship mohap Schaukel (interactive swing with music and light), mohap Laden (values exchange pop-up store), ZwischenZeitRaum (vacant storefront activation), and food experiences like Emsiana and Sharing Kitchen. Services are customized for each client rather than sold as standardized software products.

Differentiator

Problem solved

Functional benefit

Products and services

• mohap Schaukel Interactive swing installation for adults featuring synchronized music and lighting that responds to swinging motion. Designed for public spaces, festivals, and events to create multi-sensory moments of happiness, encourage connection between users, and invite perspective change through shared play.
• Experience Design Services Design of immersive experiences, interactive installations, and gamification elements that allow people to engage with playful and transformative interactions. Custom projects delivered to municipalities, public institutions, cultural organizations, and companies.
• Visual Design Services Visual impulse design for public spaces, window displays, and installations that use visual stimuli to evoke emotions, fascinate, impress, and influence decisions and behavior. Custom projects for municipalities, cultural institutions, and companies.
• Food Design Services Design of food experiences that question assumptions about eating behavior and engage the five senses, combining food, culture, and community through temporary restaurant concepts and culinary events. Custom projects for cultural events, municipalities, and corporate clients.
• mohap Laden Pop-up concept store where visitors exchange values and feelings they wish to embrace for personal happiness, leaving behind 'ballast' they want to release. Format is adapted to client needs and deployed at companies, events, and public spaces.
• ZwischenZeitRaum Visual design project that activates vacant storefront windows with art and culture, connecting spaces and people through a visual line motif representing unity despite time and distance. Deployed with municipal partners such as Stadt Hohenems.
• Mutausbruch Interactive installation in which participants pop balloons to symbolically release old, unwanted things and make space for new desires, with wishes collected in a communal box. Designed for public spaces and events to engage participants in a shared moment of release and intention-setting.
• Interaktive Umfrage (Interactive Survey) Interactive survey installation for public spaces that invites visitors to share thoughts and opinions, making diverse perspectives visible and fostering community dialogue through physical participation.
• Fensterpoesie (Window Poetry) Visual design project that fills vacant storefront windows with poems and short texts to bring literature and culture into urban public space. Originally co-created with literatur.ist and W*ORT Lustenau for Hohenems and Lustenau city centers.
• Emsiana Food Experience Gastronomic intervention at the Emsiana cultural event in Hohenems featuring multi-cultural cuisine, philosophy discussions, and musical accompaniment. Delivered as a recurring food design activation at the annual Emsiana event.
• Sharing Kitchen Temporary shared restaurant concept that enables different people to utilize existing restaurants and eateries together, promoting resource-efficient collaboration and community dining. Designed as a deployable food design format for municipalities and event contexts.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core and minor.

• Digitale InitiativencoreStrategic or Co-development PartnerPlatform for digital initiatives that provided shared workspace and supported the mohap Schaukel project through the Umma Hüsla Hackathon 2023. The partnership contributed know-how, networking, and collaborative support for the swing project's development.
• Campus Väre (C-I-V)coreStrategic or Co-development PartnerCreative Institute Vorarlberg that provided workspace in their saw halls for continued development of the mohap Schaukel prototypes. Enabled ongoing co-creative thinking and working on the project.
• Prisma ZentrumcoreStrategic or Co-development PartnerProvided space at their facility enabling the mohap Schaukel to be accessible to the public during the FAQ Bregenzerwald festival and ongoing development.
• illwerkevkwminorOthersCompany that contributed to making the mohap Schaukel project possible through support during the co-creation process.
• Kaufmann Zimmerei und TischlereiminorOthersWoodworking company that supported the mohap Schaukel project, providing craftsmanship for the physical swing construction.
• FAQ BregenzerwaldcoreStrategic or Co-development PartnerAnnual festival that featured the mohap Schaukel as an interactive experience, creating visibility and public engagement opportunities for the installation.
• Marte-Marte ArchitectsminorStrategic or Co-development PartnerArchitecture firm that supported the mohap Schaukel project development.
• EmsianacoreStrategic or Co-development PartnerAnnual cultural event in Hohenems where mohap has created food design experiences since 2019, focusing on gastronomic interventions for body, mind, and soul.
• Stadt HohenemscoreStrategic or Co-development PartnerCity municipality that has partnered with mohap on multiple projects including ZwischenZeitRaum, Fensterpoesie, and various cultural activations in public spaces.
• Schadenbauer Projekt- und QuartierentwicklungminorStrategic or Co-development PartnerReal estate and quarter development company that has collaborated with mohap on urban activation projects.
• Stadtkultur und Kommunikation FeldkirchcoreStrategic or Co-development PartnerCity cultural department in Feldkirch that partnered with mohap for the Weihnachtsstern event, creating an alternative Advent market experience.
• Startupland VorarlbergminorStrategic or Co-development PartnerStartup support organization in Vorarlberg that has collaborated with mohap on innovation and creative initiatives.
• Seilbahn SchnifisbergminorStrategic or Co-development PartnerCable car company that partnered with mohap for the Fanni Amann Tage project, hosting food design experiences.
• Land VorarlbergcoreStrategic or Co-development PartnerRegional government of Vorarlberg, specifically the department for elementary pedagogy, schools, and society, that has partnered on educational and societal initiatives.
• Marktgemeinde MoosburgminorStrategic or Co-development PartnerMunicipality of Moosburg that has collaborated with mohap on community and cultural projects.
• Alte Stickerei FußachminorStrategic or Co-development PartnerHistorical building in Fußach that has hosted mohap cultural and creative events.
• Mesnerstüble RankweilminorStrategic or Co-development PartnerVenue in Rankweil that has collaborated with mohap on cultural programming.
• Kunststiftung GedankenbergminorStrategic or Co-development PartnerSwiss art foundation that has partnered with mohap on artistic and cultural initiatives.
• Fanni Amann TagecoreStrategic or Co-development PartnerCultural event series honoring Fanni Amann where mohap was set to create food design experiences, including a popup coffee gathering with sweet and savory cake variations and a three-course vegetarian dinner.
• POTENTIALeminorStrategic or Co-development PartnerOrganization that was preparing a project with mohap that was unfortunately postponed due to the COVID-19 pandemic.
• TEDxDornbirnminorStrategic or Co-development PartnerTEDx event series in Dornbirn that was preparing a collaboration with mohap before pandemic-related cancellations.
• literatur.istcoreStrategic or Co-development PartnerLiterary network Vorarlberg that collaborated with mohap on the Fensterpoesie project, placing literature in vacant storefronts in Hohenems and Lustenau.
• W*ORT LustenaucoreStrategic or Co-development PartnerLiterary institution in Lustenau that partnered with mohap and literatur.ist on the Fensterpoesie project, bringing poetry to vacant storefronts.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• IDEO: Global design and innovation consultancy with an experience design practice. Comparable to mohap's experience design and interdisciplinary creative work, but at vastly larger scale and serving Fortune 500 clients.
• MKG: Experiential marketing and creative agency building brand experiences, pop-ups, and cultural activations. Comparable to mohap's experience design and pop-up concept work, but at larger scale and with corporate brand focus.
• Jack Morton Worldwide: Global brand experience agency building events, installations, and experiential campaigns. Comparable to mohap's event-driven experience design offering, but operating at global enterprise scale.
• Momentum Worldwide: Global experiential marketing agency creating brand experiences, activations, and cultural moments. Comparable to mohap's focus on temporary experiential installations, but serving global enterprise clients.
• Pentagram: Independent partner-led design consultancy across brand, digital, and editorial design. Comparable to mohap's multi-disciplinary creative structure and founder-led model, though at much larger scale and brand-focused.
• frog: Global design and engineering firm that designs experiences, products, and services. Comparable to mohap's interdisciplinary experience and visual design work, but operating at global enterprise scale.
• Sparks: Global experiential marketing agency creating brand experiences, pop-ups, and live events. Most directly comparable to mohap's pop-up concepts and interactive installations, but operating at global enterprise scale with major-brand clients.

Regional players

• Scholz & Friends: Independent German creative agency group with offices in multiple DACH cities. Comparable to mohap as a DACH creative agency doing brand experience and campaign work, but with broader reach and full-service portfolio.
• Jung von Matt: Major DACH creative agency network offering brand experience, advertising, and content design. Comparable to mohap's creative agency model in the German-speaking region, but at much larger scale with full-service offerings.
• Serviceplan Group: Largest independent German agency group offering brand experience, design, and campaign work. Comparable to mohap's DACH regional creative-agency orientation, including integrated 'house of communication' model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mohap.at/?hl=de
• LinkedInlinkedin.com/company/mohap-at

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mohap