What Mona Media does

Mona Media (Công Ty TNHH Mona Media) is a Vietnamese private limited company headquartered in Ho Chi Minh City that operates a multi-line digital services and software business serving primarily Vietnamese SMBs and mid-market companies across 80+ industries. Founded in 2019, the company is organized as a group of three legal entities — Mona Media (services), Phần Mềm Mona (software development), and Mona Host (hosting) — and employs 300+ staff covering business consulting, design, development, marketing, AI engineering, and creative production. Its commercial footprint spans more than 13,500 cumulative customers with a self-reported 5.0 average rating.

The company's core technology is an AI agent and automation platform centered on MONA OS 2.0, which orchestrates a suite of 8+ specialized agents branded as 'Gấu' (Gấu Cười, Gấu TeleSales, Dê Cười, Gấu Webmaster, Gấu Pháp Chế, Gấu Báo Giá, Gấu Tuyển Dụng, AI chăm sóc khách hàng) addressing customer service, telesales, e-commerce order closing, website/SEO automation, legal drafting, quotation, and recruitment. Beyond the agent suite, Mona produces a portfolio of vertical packaged software (NHAHANG.AI for F&B, MONA JMS for gold/jewelry/pawn, SkillHub for training, NHTQ for Vietnam–China logistics, MONA E-Learning), custom website design (Premium and AI-powered variants), SEO retainers, TVC and corporate video production, photography, branding packages, and custom CRM/ERP/HRM development.

The business model is a hybrid of project-based fees (custom websites, branding, TVC, photography), recurring subscriptions (AI agents, vertical SaaS, SEO, hosting), and professional services, with payment terms typically requiring 50% upfront deposit and 50% on completion for project work. Go-to-market combines direct consultative sales via account managers, inside sales through a hotline (1900 636 648), and product-led content marketing via the company's SEO-dominant blog, Zalo OA, Facebook, YouTube, LinkedIn, and an affiliate program. All pricing is denominated in Vietnamese dong (e.g., branding packages from 55,000,000 VND, TVC from 40,000,000-90,000,000 VND), and the company discloses no external institutional funding, no public listing, and limited international operations beyond a themona.global English-language site.

Name

Mona Media

Legal name

Công Ty TNHH Mona Media

Website

https://mona.media

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Mona Media is a Vietnamese private digital services and AI automation company offering proprietary AI agents, website design, SEO, vertical SaaS, and creative production for SMBs and mid-market firms across 80+ industries in Vietnam.

Ownership category

akta.pro rank

Product category

Digital Marketing & AI Automation

NAICS

Advertising Agencies (541810), Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Allied To Motion Picture Distribution (7829), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), Voice Assistants & Voice UI (VUI) (HDAAAFAD)

Keywords

• Digital marketing services
• Website design services
• AI automation agents
• Search engine optimization
• Branding and creative services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software & Website Development: Project-based fees for designing and building custom websites (Premium, AI-powered), CRM/ERP/HRM systems, and bespoke software. Payment terms: 50% upfront deposit, 50% on project completion. Warranty of 12 months included.
2. AI Agent & Automation Subscriptions: Recurring subscription fees for AI Agent products (Gấu Cười, Gấu TeleSales, Dê Cười, Gấu Webmaster, Gấu Pháp Chế, Gấu Báo Giá, Gấu Tuyển Dụng, AI chăm sóc khách hàng) and automation solutions (MONA Sales OS). Sold as integrated packages or individual agents.
3. SEO & Digital Marketing Services: Ongoing SEO and digital marketing retainers for lead generation, traffic optimization, and online presence management.
4. Packaged Software Products: Licensed/purchased software products including NHAHANG.AI (restaurant management), MONA SkillHub (LMS/training), MONA JMS (gold/diamond/pawn shop management), NHTQ (Vietnam-China freight management), and MONA E-Learning. Sold at tiered pricing packages.
5. Hosting, Domain & Infrastructure: Web hosting, domain registration, SSL certificates, Cloud VPS, dedicated servers, and business email services.
6. Branding & Creative Services: Branding marketing service packages including brand identity design (logo, brand guidelines), catalog/profile design, printed collateral (business cards, letterheads), and promotional materials. Priced as fixed project packages (e.g., Brand Creation package at 55,000,000 VND).
7. TVC & Video Production Services: TVC commercial and corporate video production with tiered packages: TVC MONA 1 (40,000,000 VND), TVC MONA 2 (90,000,000 VND), TVC MONA 3 and 4 (contact for quote). Also includes product photography (2,500,000 VND per image for concept shoots), space photography, and corporate profile photography.
8. Photography Services: Corporate profile photography services priced at 3,500,000 VND per person for a 5-image package with minimum 10 people. Additional services include concept product shoots, space/interior photography, and business portrait photography.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Mona Media is a Vietnamese digital solutions provider that sells AI Agent automation software, custom and packaged business software, website design and SEO services, and creative production (TVC, photography, branding) to SMBs and enterprises. Its core differentiator is a proprietary AI Agent suite (Gấu Cười, Gấu TeleSales, Dê Cười, Gấu Webmaster, Gấu Pháp Chế, Gấu Báo Giá, Gấu Tuyển Dụng, AI chăm sóc khách hàng) built on its MONA OS 2.0 platform, sold alongside packaged SaaS like NHAHANG.AI, MONA SkillHub, MONA JMS, NHTQ, and MONA E-Learning. Revenue is generated from project fees, recurring subscriptions, and retainers, with payments structured as 50% deposit / 50% completion for custom projects.

Product overview

Mona Media operates as a comprehensive digital solutions provider offering a multi-product portfolio organized around AI-powered automation, website and marketing services, and packaged software solutions. The core offering includes an AI Agent suite ('Bộ AI Agent & Tự động hoá') with 8+ autonomous agents (Gấu Cười, Gấu TeleSales, Dê Cười, Gấu Webmaster, Gấu Pháp Chế, Gấu Báo Giá, AI chăm sóc khách hàng, Gấu Tuyển Dụng) that automate customer service, sales, HR, and business operations. Supporting this are website design services (Premium and AI-powered variants), SEO services, video production (TVC, corporate video), and photography services. The packaged software lineup includes NHAHANG.AI (restaurant management), MONA SkillHub (internal training), MONA JMS (gold/pawn shop management), and NHTQ (China-Vietnam shipping). Custom development services for CRM/ERP/HRM systems and bespoke AI agents round out the offering. The company also provides branding and marketing services through its Brand Creation package. All offerings are designed for Vietnamese SMEs with pricing in VND.

Differentiator

Problem solved

Functional benefit

Brands

• Gấu Cười: AI Agent for automated customer responses, lead capture, and 24/7 support on web, Fanpage, and Zalo.
• Gấu TeleSales
• Dê Cười
• Gấu Webmaster
• Gấu Pháp Chế
• Gấu Báo Giá
• Gấu Tuyển Dụng
• MONA SkillHub
• NHTQ System
• MONA JMS
• MONA E-Learning
• MONA 2.0
• MONA OS 2.0

Products and services

• Gấu Cười AI Agent AI chatbot that automatically answers customer inquiries 24/7 on website, Facebook Fanpage, and Zalo, and captures leads for the sales team. Sold to Vietnamese businesses wanting automated customer engagement and lead capture across web and messaging channels.
• Gấu TeleSales AI Agent AI agent that performs automated telesales calls and customer consultation, simulating a real call-center operator and never missing a call. Sold to Vietnamese businesses that want to scale outbound sales and follow-up without a traditional call center.
• Dê Cười AI Agent (Chatbot chốt đơn) AI chatbot for retail and e-commerce that consults on products and automatically closes orders directly within chat. Sold to online retailers and e-commerce sellers operating on website, Zalo, and Facebook channels.
• Gấu Webmaster AI Agent AI agent that automatically updates website content and performs daily SEO optimization tasks. Sold to businesses that want continuous content and SEO upkeep without manual effort.
• Gấu Pháp Chế AI Agent AI agent that drafts contracts and reviews legal terms and conditions within minutes. Sold to Vietnamese businesses seeking faster contract turnaround and legal review support.
• Gấu Báo Giá AI Agent AI agent that generates quotations in the correct template and automatically sends them to customers on request. Sold to businesses that want automated, consistent quote turnaround.
• Gấu Tuyển Dụng AI Agent AI recruitment agent that filters resumes, schedules interviews, and automates candidate screening for HR departments. Sold to HR teams that need to scale hiring throughput.
• AI chăm sóc khách hàng (Gấu Thức Khuya) AI customer-care agent that helps business-development teams track and retain existing customers via automated engagement. Sold to sales and account-management teams seeking automated retention workflows.
• Thiết kế Website Premium Conversion-optimized custom website design service that transforms website visits into orders through professional UX and design. Sold to Vietnamese SMBs and enterprises wanting a premium marketing-grade website.
• Thiết kế Website AI AI-powered website design service that builds websites capable of selling automatically 24/7, combining AI capabilities with website development. Sold to Vietnamese businesses wanting an AI-native sales site.
• Dịch vụ SEO Search engine optimization service that attracts organic traffic from customers with active purchase intent, with monthly retainers for content creation and performance optimization. Sold to Vietnamese businesses that want sustainable inbound leads.
• MONA SkillHub Internal enterprise training SaaS for employee onboarding and skill development, delivered as an annual subscription. Sold to HR and L&D leaders at Vietnamese enterprises.
• Hệ thống NHTQ Complete China-Vietnam import shipping management system covering full business operations for importing from China. Sold to import / freight operators between China and Vietnam.
• MONA JMS Point-of-sale and inventory management software specialized for gold shops, diamond stores, and pawn shops, sold as an annual SaaS subscription.
• NHAHANG.AI AI-powered restaurant management software for the Vietnamese F&B market with QR code ordering, table management, smart kitchen/bar display, customer loyalty programs, self-checkout, and delivery aggregator integrations. Sold via tiered monthly subscription with a free trial.
• MONA E-Learning Full-featured e-learning website platform for selling online courses with complete course management functionality. Sold to educational institutions, training centers, and online course creators.
• Phần mềm theo yêu cầu (Custom Software Development) Custom software development service for CRM/ERP/HRM systems and bespoke business software tailored to specific enterprise needs. Project-based with 50% deposit / 50% completion and 12-month warranty.
• Viết AI Agent theo yêu cầu (Custom AI Agent Development) Custom AI Agent development service that creates bespoke AI agents for specific business operations and workflows. Sold to enterprises wanting proprietary AI assistants beyond Mona's off-the-shelf catalog.
• Dịch vụ quay TVC quảng cáo (TVC Production) Professional TVC (television commercial) production service including filming, editing, color grading, sound design, voice-over, and motion graphics. Four tiered packages from TVC MONA 1 (40,000,000 VND) up to custom-priced premium packages.
• Dịch vụ chụp ảnh profile công ty (Corporate Profile Photography) Professional company profile photography including individual portraits, team photos, leadership portraits, and workspace photography at 3,500,000 VND per person (5 images, 10-person minimum), plus concept product and interior photography from 300,000 VND per image.
• Dịch vụ Branding Marketing Comprehensive branding and marketing service including brand identity, logo design, brand guidelines, catalogs, brochures, business cards, and other marketing collateral. Brand Creation package priced at 55,000,000 VND.
• Quay video doanh nghiệp (Corporate Video Production) Corporate video production service that elevates brand credibility through high-quality video content for enterprise introductions and promotional use.

Quantifiable outcome

• +900% lead volume increase
• +6 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature16 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Global marketing, sales, and customer service platform with AI agents and automation features. Comparable to Mona as a marketing automation + AI agent provider, but operating at vastly larger scale across global markets rather than Vietnam-only.
• Intercom: Conversational AI and customer support platform with autonomous AI agents (Fin). Directly comparable to Mona's Gấu Cười and AI chăm sóc khách hàng agents, but as a global incumbent serving enterprise customers.
• Salesloft (Drift): Sales engagement and conversational marketing platform following the Drift acquisition. Comparable to Mona's Gấu TeleSales voice/telesales AI agent and overall sales automation stack, but at enterprise scale.
• Zoho (Zia AI): Broad business software suite (CRM, HR, finance, marketing) with embedded Zia AI assistant. Comparable to Mona's broader automation stack (CRM/ERP/HRM custom builds + MONA OS 2.0) as an integrated business automation competitor.

Direct peers

• ManyChat: Chatbot and automation platform focused on SMBs across messaging channels (Instagram, WhatsApp, Messenger). Comparable to Mona's chatbot agents (Gấu Cười, Dê Cười) in targeting small businesses with no-code conversational automation.
• Tidio: AI customer service chatbot and automation platform built for SMB e-commerce. Directly comparable to Mona's Gấu Cười / Dê Cười chatbots and NHAHANG.AI digital ordering, both serving small merchants with conversational AI.
• FPT.AI: FPT Corporation's AI platform offering conversational AI, speech, and business automation products for Vietnamese enterprises. Directly comparable to Mona's Gấu AI Agent suite as a domestic AI agent competitor with overlapping target customers.

Emerging players

• LearnDash: WordPress-based LMS plugin used by enterprises to deliver online training and courses. Comparable to MONA SkillHub (internal training software) and MONA E-Learning as a packaged LMS offering for businesses selling or delivering training.
• Toast: Restaurant POS and management platform with QR ordering, kitchen display, and loyalty features. Directly comparable to NHAHANG.AI as a vertical SaaS for restaurants, though Toast operates globally versus Mona's Vietnamese market focus.

Regional players

• VNG Corporation: Vietnamese tech conglomerate operating Zalo, ZaloPay, and a portfolio of digital services. Comparable as a regional Vietnamese digital platform with overlapping customer base; Zalo OA is also a Mona integration channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MONA-Media
• Facebookfacebook.com/thietkewebsitemonamedia
• LinkedInlinkedin.com/company/mona-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mona Media