Moneyfields Football Club

What Moneyfields Football Club does

Moneyfields Football Club is a community-owned non-league football club based in Portsmouth, Hampshire, England, operating as a private limited company (Moneyfields FC Ltd, Company Number: 11985588) since 1987. The club runs a men's first team in the Isthmian League South Central Division (Step 4 of the English football pyramid) and a women's first team in the FA Women's National League Division One South West (Tier 4), both playing home matches at the John Jenkins Stadium on Moneyfields Avenue. The club also operates youth development programs for boys and girls, and is governed by an elected management committee with ownership split three ways (Peter Jeffery Seiden 34%, Darren and Stephanie Burnett 33%, Bluestone Design & Construction Ltd 33%) per FA Rule 2.13 disclosure requirements.

The club generates revenue through three core streams: matchday ticket sales (priced £3-£6 for adults depending on fixture type, with concessions and free under-12s), season ticket subscriptions offering annual access plus commercial discounts (e.g., 20% off at Florio's D'Italia), and commercial partnerships with a roster of 15+ local small businesses providing kit, sleeve, and match-day sponsorship. Ticketing is fulfilled through the Fanbase digital platform (app.fanbaseclub.com) with turnstile sales on matchday, while the club's website is hosted on the Touchline network. Marketing and supporter engagement run through X, Facebook, Instagram, and YouTube channels, with content focused on match previews, highlights, and club news.

The club operates with a small staff of 9 employees plus volunteer-driven coaching and committee structures. Its product offering extends beyond senior football to include youth pathways, a club shop for merchandise, and a matchday experience built around the John Jenkins Stadium. The women's section, established around 2017, has risen through Hampshire County and Southern Region leagues to reach the FA Women's National League and finished runner-up in 2025/26 with a club-best points tally, reached the FA WNL Plate Final, and contested the play-off final for promotion to Tier 3. As of May 2026, the women's team entered a new managerial era with Jack Randall succeeding Karl Watson, who departed after a decade.

Name

Moneyfields Football Club

Legal name

Moneyfields FC Ltd

Website

https://moneyfieldsfootballclub.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Moneyfields Football Club is a Portsmouth-based community non-league football club operating men's (Isthmian League Step 4) and women's (FA WNL Tier 4) first teams, plus youth boys and girls programs, funded via matchday ticketing, season tickets, and local small-business sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Ticket Sales: Revenue from individual match tickets for men's and women's first team fixtures, with various pricing tiers for adults, concessions, and children.
2. Season Tickets: Annual season ticket sales providing access to all home matches for the 2026/27 season.
3. Commercial Partnerships and Sponsorship: Sponsorship revenue from club partners including sleeve sponsorship, kit sponsorship, and partner affiliations with local businesses.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Moneyfields Football Club operates competitive men's and women's first teams plus youth boys' and girls' teams, playing home matches at the John Jenkins Stadium in Portsmouth. The club sells matchday tickets and season tickets (via Fanbase and turnstile), generates revenue from commercial sponsorships and local business partnerships, and offers official club merchandise through its online shop.

Product overview

Moneyfields Football Club is a community football club based in Portsmouth, Hampshire, operating as a multi-team organization offering men's and women's senior football at Step 4 level, plus youth programs for boys and girls. The club's core products consist of competitive football participation through its First Team (Men's) in the Isthmian League South Central Division and Women's team in the FA Women's National League Division One South West. Supporting offerings include matchday experiences at the John Jenkins Stadium, season ticket packages, and retail merchandise. The club operates as a limited company (Company Number: 11985588) with ownership distributed between Peter Jeffery Seiden (34%), Darren and Stephanie Burnett (33%), and Bluestone Design & Construction Ltd (33%).

Differentiator

Problem solved

Functional benefit

Products and services

• Men's First Team Football The club's senior men's football team competing in the Isthmian League South Central Division (Step 4 of the football pyramid), playing home matches at the John Jenkins Stadium and participating in league, cup, and pre-season friendly fixtures. Targeted at local Portsmouth and Hampshire football supporters.
• Women's First Team Football The club's senior women's football team competing in the FA Women's National League Division One South West (Tier 4), managed by Jack Randall for the 2026/27 season and runner-up in the 2025/26 season. Targeted at supporters of women's football in the Hampshire area.
• Youth Football (Boys) Youth football programmes for boys across various age groups, providing structured development pathways from junior levels toward the senior men's team. Targeted at young players and their families in Portsmouth and Hampshire.
• Youth Football (Girls) Youth football programmes for girls across various age groups, supporting the development of female footballers within the club structure. Targeted at young female players and their families in Portsmouth and Hampshire.
• Season Tickets Annual ticket packages offering reduced admission to all home league matches for the men's first team, including exclusive partner discounts for the 2026/27 season. Targeted at regular match-going supporters.
• Club Shop Official merchandise retail outlet offering club-branded items and apparel for supporters. Targeted at fans of Moneyfields FC.

Quantifiable outcome

• Women's team finished 2nd in FA WNL Division One South West 2025/26 with club-best points tally
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Florio's D' ItaliacoreGTM or Marketing Partner · 13 July 2026Located in Southsea on Palmerston Road, Florio's D' Italia is an Italian restaurant and deli. The partnership includes sleeve sponsorship on both Men's and Women's First Team Macron shirts, plus Player of the Match award sponsorship for both teams. Season ticket holders receive exclusive 20% discount card.
• Jamiesons Services LtdminorGTM or Marketing PartnerOfficial partner of Moneyfields FC
• TWC GroupminorGTM or Marketing PartnerOfficial partner of Moneyfields FC
• Inspire FuturesminorGTM or Marketing PartnerKit sponsor - left sleeve position on club kit
• Bluestone RoofingminorGTM or Marketing PartnerOfficial partner of Moneyfields FC, also one of three equal ownership shareholders at 33%
• Platinum RestorationminorGTM or Marketing PartnerOfficial partner of Moneyfields FC
• Springroad TyresminorGTM or Marketing PartnerOfficial partner of Moneyfields FC
• S&O Property Developments LTDminorGTM or Marketing PartnerOfficial partner of Moneyfields FC
• Applecore PDMminorGTM or Marketing PartnerOfficial partner of Moneyfields FC
• JB RefrigerationminorGTM or Marketing PartnerOfficial partner of Moneyfields FC, served as match sponsor
• Complete Carpentary SouthernminorGTM or Marketing PartnerOfficial partner of Moneyfields FC
• Copnor KitchenminorGTM or Marketing PartnerOfficial partner of Moneyfields FC
• Meat & BarrellminorGTM or Marketing PartnerOfficial partner of Moneyfields FC
• Destin Chandler HawkinsminorGTM or Marketing PartnerOfficial partner of Moneyfields FC
• NovaCareminorGTM or Marketing PartnerOfficial partner of Moneyfields FC

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Horndean FC: Hampshire-based non-league club operating at a lower Step of the pyramid but within the same regional supporter and commercial catchment.
• Petersfield Town FC: East Hampshire non-league club in a similar community-club tier, providing a benchmark for grassroots-to-Step-4 economics in the same county.

Broad incumbents

• Portsmouth FC: EFL League One club based in the same city. As a much larger professional incumbent, it defines the local football market Moneyfields competes in for fans, sponsors, and media attention.

Direct peers

• Bognor Regis Town FC: West Sussex non-league club competing at a comparable Step, offering a useful benchmark for matchday revenue and sponsorship economics on the South Coast.
• AFC Totton: Southern Hampshire non-league club competing at a similar Step of the pyramid and recently played Moneyfields in a pre-season friendly. Comparable size, community-based model, and commercial footprint.
• Gosport Borough FC: Solent-area non-league club competing at a similar tier, sharing overlapping supporter geography and sponsorship pool in the Hampshire market.
• Kingstonian FC: Fellow Isthmian League South Central Division club, directly competing with Moneyfields at the same men's Step 4 level throughout the 2026/27 season.
• Havant & Waterlooville FC: Hampshire-based non-league club playing at a similar Step of the pyramid, with comparable men's first-team operations and exposure to the same local commercial market.
• Littlehampton Town FC: Isthmian League South Central Division peer, scheduled to compete against Moneyfields in the same league in 2026/27.
• Shaftesbury FC: Non-league club scheduled against Moneyfields in pre-season fixtures. Operates at a comparable Step of the Southern non-league pyramid and shares a similar community-club structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/MONEYFIELDSFC
• YouTubeyoutube.com/channel/UCmrmyFgi3DaLdSjHm4rBoNw
• Facebookfacebook.com/MoneyfieldsFC
• Instagraminstagram.com/moneyfieldsfc
• LinkedInlinkedin.com/company/moneyfields-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moneyfields Football Club