Motorcycling NSW

What Motorcycling NSW does

Motorcycling NSW (MNSW) is the State Controlling Body for motorcycle sport in New South Wales and the Australian Capital Territory, operating as a not-for-profit affiliate of Motorcycling Australia. Founded in 1920 (originally as the Auto Cycle Union of NSW), MNSW governs nine competitive disciplines — Motocross, Dirt Track, Enduro, Road Race, Speedway, Trial, Supermoto, Historic Road Race, and Minikhana — sanctioning state championships, licensing riders, officials, and coaches, and supporting a network of 90+ affiliated clubs, 8,000+ members, and 2,000+ accredited volunteers and officials across the region. The organisation delivers approximately 25,000 annual participants in events hosted at affiliated club venues, with state championship series such as the five-round NSW Motocross State Titles and the Junior and Senior Dirt Track Championships forming its core competitive programmes.

MNSW's operating model combines a regulatory function (sanctioning, licensing, integrity frameworks, and track licensing) with a participation and development function (junior pathways including the NSW Tailwhips state team, coaching accreditation, and club infrastructure grants exceeding $500,000 in recent years). Revenue is generated through three primary streams: annual subscription-based individual licence fees, club and promoter affiliation fees, and event permit and sanctioning fees. Distribution is community-led through affiliated clubs, the Ridernet online licensing platform, the MA mobile app, social media channels (Instagram, Facebook, YouTube), and event-driven via live-streamed championships produced in partnership with Skywalker Studios. The organisation holds a Tier 1 governance rating from the Australian Sports Commission, reflecting institutional maturity recognised at the national sport-governance level.

MNSW is led by a volunteer board of up to nine directors, with a small professional team of 8 FTE supported by a hybrid working arrangement from its headquarters at Sports House, Sydney Olympic Park. Recent strategic activity has centred on geographic venue partnerships (Dantia in Lake Macquarie, Griffith City Council, Cessnock City Council), demographic segment expansion (La Femme Festival, Pride in Sport membership, Black Dog Institute partnership), and board expansion to strengthen governance and motorsport-specialised capability. The organisation is currently navigating a CEO transition following Daniel Rushworth's departure on 31 March 2026.

Name

Motorcycling NSW

Legal name

Motorcycling NSW

Website

https://motorcycling.com.au

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorcycling NSW is the not-for-profit state sporting governing body for motorcycle sport in NSW and ACT, sanctioning nine competitive disciplines, licensing 8,000+ members, and supporting 90+ affiliated clubs with a $2.5M turnover and Tier 1 governance rating.

Ownership category

akta.pro rank

Product category

Motorcycle Sports Governance

NAICS

Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

akta.pro secondary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Motorcycle sport governance
• Rider licensing services
• Club affiliation programs
• Competition permit services
• Official accreditation programs

Headquarters

HQ city

Sydney Olympic Park, New South Wales

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership & Licence Fees: Annual licence fees charged to individual riders across all disciplines. Licences are managed via Ridernet and the MA App.
2. Club Affiliation Fees: Fees charged to affiliated clubs and promoters for annual affiliation with Motorcycling NSW. The organization notes a membership base of over 8,000 members and 111 affiliated clubs, promoters and coaches.
3. Event Permits & Sanctioning: Fees charged for event permits and sanctioning of state championship and club-level competitions across all disciplines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Motorcycling NSW governs and administers motorcycle sport and recreation across New South Wales and the Australian Capital Territory. It organizes and sanctions state championships across nine disciplines and provides rider licensing, club affiliation, event permits, track licensing, coach and official accreditation, insurance access, and integrity and safeguarding frameworks.

Product overview

Motorcycling NSW is the state sporting governing body for motorcycle sport in NSW and ACT, operating under Motorcycling Australia. The organization does not offer a unified software product but rather manages a portfolio of sporting programs and services. Core offerings include nine discipline-specific state championship series (Dirt Track, Enduro, Historic Road Race, Minikhana, Motocross, Road Race, Speedway, Supermoto, Trial), licensing and membership management via Ridernet, club affiliation and track licensing, officials and coaches accreditation, and event delivery with live streaming capabilities. The product portfolio centers on competitive motorsport event delivery and participant administration rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Rider Licences Annual individual rider licences for participation in sanctioned motorcycle sport and recreation across multiple disciplines, administered through Ridernet and the Motorcycling Australia App.
• Club Affiliation Annual affiliation for motorcycle clubs, promoters, and coaches that provides access to Motorcycling NSW's club support, track-licensing, event-permit, and governance resources.
• Event Permits and Sanctioning Permits and sanctioning for state championship and club-level competitions across motorcycle disciplines, charged as transaction-based regulatory fees.

Quantifiable outcome

• Over 100 years of continuous operation as the governing body for motorcycle sport in NSW
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, major and supporting.

• DantiacoreStrategic or Co-development Partner · 1 January 2025Dantia (The Lake Macquarie Economic Development Company Limited) entered a two-year agreement with MNSW to host the NSW Motocross State Titles in 2025 and 2026 within the Lake Macquarie region. Dantia CEO Tim Browne stated the partnership brings energy and talent to Lake Macquarie and builds on last year's momentum. Their support has been instrumental in bringing the event to the region.
• Cessnock City CouncilcoreStrategic or Co-development PartnerCessnock City Council partnered as a key supporter of the final round of the NSW Motocross State Titles at Cessnock Motocross Club. Mayor Daniel Watton and Councillor Quintin King attended the event. The council highlighted motocross as promoting participation, skill development, and community connection, and positioned Cessnock as a destination for motorcycle enthusiasts.
• Griffith City CouncilcoreStrategic or Co-development PartnerGriffith City Council partnered with MNSW to host the 2026 NSW Junior and Senior Dirt Track Championships at Pines Speedway. Council Tourism Manager Mirella Guidolin stated the event showcases the region to visitors from across NSW and interstate. Mayor Councillor Doug Curran noted the event would attract over 240 riders plus teams, families and supporters, delivering significant economic benefits.
• Griffith Ex-servicemen's ClubcoreStrategic or Co-development PartnerPartnered with Griffith City Council in supporting the 2026 NSW Junior and Senior Dirt Track Championships. The club adds community backing and local venue support for the championship weekend.
• Davies MotorcyclesmajorGTM or Marketing PartnerDavies Motorcycles is the presenting sponsor of the 2026 NSW Junior and Senior Dirt Track Championships. Named as the presenting partner on event materials and programmes.
• Skywalker StudiosmajorStrategic or Co-development PartnerSkywalker Studios delivers live-stream production for MNSW state championship events across multiple disciplines, including Motocross State Titles and Dirt Track Championships. Their production brings events to fans free on YouTube. The partnership has grown to cover most major MNSW championships.
• Kennards HiresupportingGTM or Marketing PartnerKennards Hire is a named partner supporting the NSW Motocross State Titles series across multiple rounds. Provides equipment hire support for event operations.
• Holeshot GraphicssupportingGTM or Marketing PartnerHoleshot Graphics is a partner of the NSW Motocross State Titles, providing graphics and branding support across the championship series.
• National Motorcycle AlliancesupportingGTM or Marketing PartnerNamed partner supporting the NSW Motocross State Titles. The National Motorcycle Alliance provides backing for the championship series.
• Rizen UnlimitedsupportingGTM or Marketing PartnerRizen Unlimited is the official merchandise partner of the NSW Tailwhips (MNSW state motocross team). Also supports the NSW Motocross State Titles. They provide official merchandise including polos, tees, hoodies and bucket hats for state team riders.
• Black Dog InstitutesupportingStrategic or Co-development PartnerThe Black Dog Institute is a named partner of the NSW Motocross State Titles and MNSW events, supporting rider mental health and wellbeing initiatives. MNSW also hosts a Black Dog Institute Resource Hub on its website.
• Westpac Rescue Helicopter ServicesupportingOthersWestpac Rescue Helicopter Service is a named partner providing emergency rescue helicopter services at MNSW events, ensuring rider safety at motocross and other championship events.
• Pride in SportsupportingStrategic or Co-development PartnerMNSW is a member of Pride in Sport, the national benchmark program for LGBTQ+ inclusion in Australian sport. Supports MNSW's inclusion and diversity initiatives including the La Femme Festival for women and girls in motorcycling.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Motorcyclist Association: US national motorcycling organisation that sanctions amateur motorcycle sport events and administers competition licensing. Comparable governance and sanctioning role but with a much larger membership base and broader remit including advocacy.
• Auto Cycle Union (UK): UK national governing body for motorcycle sport, recognised by the FIM. Operates the same sanctioning, licensing, and championship governance model as MNSW but at national scale across the United Kingdom.
• Motorcycling Australia: National federation for motorcycle sport in Australia, of which Motorcycling NSW is a state affiliate. Operates the same Ridernet/MA App licensing infrastructure and sets national rules that MNSW administers at the state level.

Direct peers

• Motorcycling South Australia: State controlling body for motorcycle sport in South Australia. Comparable scale and structure to MNSW, administering the same set of disciplines and licensing framework for SA riders and clubs.
• Motorcycling Western Australia: State controlling body for motorcycle sport in Western Australia. Operates the same federation structure as MNSW with affiliated clubs, state championships, and licence administration under Motorcycling Australia.
• Motorcycling Queensland: State controlling body for motorcycle sport in Queensland. Direct peer operating the same discipline championship structure (motocross, enduro, dirt track, etc.) and licensing framework for Queensland riders.
• Motorcycling Tasmania: State controlling body for motorcycle sport in Tasmania. Smaller-scale direct peer operating the same federated championship and licensing structure under Motorcycling Australia.
• Motorcycling Victoria: State controlling body for motorcycle sport in Victoria. Operates the same federated model as MNSW with the same licensing platform, championship structures, and affiliation framework under Motorcycling Australia.

Regional players

• Motorcycling New Zealand: National governing body for motorcycle sport in New Zealand. Operates the same FIM-affiliated discipline championship and licensing framework as MNSW but serves the New Zealand market rather than competing in Australia.

Others

• Confederation of Australian Motor Sport (CAMS): Australian motor sport governing body for four-wheeled circuit racing. Adjacent peer operating in the same sporting regulatory space but covering car racing rather than motorcycle sport; comparable governance and sanctioning model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@motorcycling_nsw
• Facebookfacebook.com/370992982939620
• Instagraminstagram.com/motorcyclingnsw
• LinkedInlinkedin.com/company/motorcycling-nsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorcycling NSW