MOTOVATION ACCESSORIES LLC
- Company typePrivate
- Founded2005
- HeadquartersPflugerville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
MOTOVATION ACCESSORIES LLC firmographics
Firmographics- Name
- MOTOVATION ACCESSORIES LLC
- Legal name
- Motovation Accessories LLC
- Website
- https://motovationusa.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MOTOVATION ACCESSORIES LLC industry classification
Industry- Product category
- Motorcycle Parts & Accessories
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
- akta.pro secondary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where MOTOVATION ACCESSORIES LLC is headquartered
LocationHeadquarters
- HQ city
- Pflugerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MOTOVATION ACCESSORIES LLC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales: One-time product sales of premium motorcycle parts and accessories through their e-commerce platform. Products include exhaust systems, carbon fiber bodywork, protection components, wheels, and performance accessories from multiple branded manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct product pricing with volume discounts and clearance items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MOTOVATION ACCESSORIES LLC product offering
Product offeringCore offering
Motovation Accessories LLC is an e-commerce retailer and exclusive North American distributor of premium aftermarket motorcycle parts and accessories for sportbikes and superbikes. The company sells powered hardware products, including exhaust systems, carbon fiber bodywork, protection components, wheels, air filters, tuning modules, and rearsets, sourced from premium Italian, German, and UK brands such as SC-Project, Ilmberger Carbon, Rizoma, Bonamici Racing, and Evotech Performance. Customers shop via the company's own online storefront at motovationusa.com, with a vehicle-specific garage tool for fitment lookup, same-day shipping, and free shipping on orders over $199.
Product overview
Motovation Accessories LLC operates an e-commerce platform specializing in premium motorcycle parts and accessories for sportbikes and superbikes. The company serves as an authorized distributor for multiple international motorcycle accessory brands, offering exhaust systems (SC-Project), protection and styling parts (Evotech Performance, Ilmberger Carbon), race components (Bonamici Racing), air filtration (Sprint Filter), carbon fiber wheels (BST Wheels), tuning modules (Rapid Bike), and Italian-designed accessories (Rizoma, DBK Special Parts, Gilles Tooling). The product portfolio also includes the company's own branded merchandise. The business model centers on distributing these third-party brands through its e-commerce platform rather than developing proprietary product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- SC-Project Exhaust Systems Italian-made premium motorcycle exhaust systems including CR-T, SC1-R, and S1 models, featuring titanium, carbon fiber, and stainless steel construction developed through MotoGP and WorldSBK competition. Distributed exclusively in North America by Motovation USA for sportbike and superbike riders.
- Evotech Performance Products UK-designed and manufactured motorcycle accessories including radiator guards, crash protection, tail tidies, navigation mounts, and rider controls, engineered using 3D scanning and CNC manufacturing. Distributed in North America by Motovation USA.
- Ilmberger Carbon Products German-engineered carbon fiber motorcycle parts including bodywork, fairings, frame covers, and trim pieces manufactured using autoclave curing and prepreg carbon fiber in Bavaria, Germany. Ilmberger is an OEM supplier for BMW and Ducati. Exclusively distributed in North America by Motovation USA.
- Bonamici Racing Components Italian-made race-focused motorcycle parts including adjustable rearsets, engine protection, lever protectors, clip-ons, and brake/clutch controls featuring CNC-machined aluminum and anodized finishes. Distributed in North America by Motovation USA.
- Sprint Filter Air Filters Premium motorcycle air filtration products featuring multi-layer synthetic filtration media that increases airflow while capturing dirt and contaminants for optimized engine performance.
- DBK Special Parts (formerly Ducabike) Italian precision-engineered motorcycle parts including rearsets, clutch covers, engine guards, and performance accessories for sportbikes and superbikes.
- BST Carbon Fiber Wheels Hand-crafted carbon fiber wheels manufactured by Black Stone Tek in South Africa, extensively tested for structural integrity and known for lightweight construction and aesthetic design.
- Gilles Tooling Products German high-precision CNC-machined motorcycle components including adjustable rearsets, fluid tank caps, frame sliders, and axle sliders. All parts are made in-house in the Gilles factory in Luxembourg.
- Rapid Bike Tuning Modules Automatic motorcycle tuning solution developed by Dimsport. The piggyback tuning unit features plug-n-play installation with Auto-Adaptive technology that monitors air/fuel parameters and applies adjustments automatically while riding.
- Rizoma Accessories Italian premium motorcycle accessories including mirrors, grips, levers, reservoirs, rearsets, and model-specific styling accessories, combining performance, aesthetics, and functionality. Distribut
Companies that use MOTOVATION ACCESSORIES LLC
Customer profileSegments2 records
Ideal customer profiles2 records
MOTOVATION ACCESSORIES LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MOTOVATION ACCESSORIES LLC partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SC-ProjectcoreMotovation USA serves as the exclusive North American distributor for SC-Project, the Italian premium exhaust manufacturer. SC-Project is one of the world's leading manufacturers of motorcycle exhaust systems, combining 100% Made in Italy craftsmanship with race-proven engineering developed at MotoGP, Moto2, Moto3, WorldSBK, WorldSSP, and Endurance racing levels.
- Ilmberger CarboncoreMotovation USA is the exclusive North American distributor for Ilmberger Carbon, a German manufacturer known for precision carbon fiber motorcycle parts. Ilmberger Carbon is an OEM supplier for BMW and Ducati, using aerospace-grade prepreg carbon fiber and autoclave manufacturing with ISO 9001-based production standards.
- Bonamici RacingcoreMotovation USA is the official North American distributor for Bonamici Racing, a premium Italian manufacturer of race-focused motorcycle parts including high-performance rearsets, protection components, and rider controls. Every product is entirely designed and manufactured in Italy with over 20 years of experience.
- RizomacoreMotovation USA is the official North American distributor for Rizoma, a globally recognized Italian brand known for premium motorcycle accessories. Rizoma emphasizes design, innovation, and timeless quality with products built for riders wanting balance of performance, aesthetics, and functionality.
- Evotech Performance USAcoreEvotech Performance is a UK-designed and manufactured motorcycle accessory brand known for precision CNC-manufactured protection, styling, and rider-focused accessories. Motovation USA offers 619 Evotech products including radiator guards, crash protection, tail tidies, and navigation mounts.
- Ducabike / DBK Special PartsminorDBK Special Parts (formerly Ducabike) is an Italian motorcycle parts brand specializing in high-performance accessories including precision-engineered rearsets, clutch covers, and engine guards for sportbike and superbike riders.
- BST WheelsminorBST (Black Stone Tek) wheels are hand-crafted carbon fiber wheels manufactured in South Africa. BST wheels are extensively tested for structural integrity and are known for lightweight construction and aesthetic perfection.
- Gilles ToolingminorGilles Tooling is a German brand known for high-precision CNC-machined motorcycle components. All parts are made in-house in their factory in Luxembourg. Products include adjustable rearsets, fluid tank caps, frame sliders, and axle sliders.
- Beta Tools USAminorMotovation is the #1 Beta Tools distributor in the USA with the best prices and largest in-stock inventory. Beta tools are used in MotoGP, Moto2, and World Superbike paddocks and can order any tools or toolboxes direct from the factory in Italy.
- Rapid BikeminorRapid Bike is an automatic tuning solution developed by Dimsport. The piggyback tuning unit features plug-n-play installation with Auto-Adaptive technology that monitors and adjusts air/fuel parameters automatically while riding.
- Sprint FilterminorSprint Filter is a globally recognized leader in premium motorcycle air filtration, offering multi-layer synthetic filtration media with race-proven technology for maximum airflow and engine protection.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MOTOVATION ACCESSORIES LLC competitors and assessment
Company assessmentDirect peers
- Twisted Throttle: Specialty online retailer focused on adventure and sport motorcycle accessories including protection and luggage; smaller niche player with a similar premium-brand DTC model.
- BikeBandit: Online motorcycle and ATV parts retailer with broad aftermarket catalog and OEM replacement parts; comparable in DTC e-commerce motion though broader and less premium-tier.
- RevZilla: Largest US DTC motorcycle gear and parts e-commerce retailer; competes directly with Motovation for sportbike/superbike enthusiast dollars across apparel, protection, exhausts, and parts.
- A&A Cycles: Performance sportbike parts specialist carrying premium aftermarket brands (exhausts, suspension, rearsets); comparable in segment focus and premium-brand assortment.
- J&P Cycles: Major US motorcycle parts, accessories, and gear retailer with a deep catalog and similar enthusiast customer base, though skewing more V-twin/cruiser than sportbike.
- Sportbike Track Gear: Sportbike-focused online retailer carrying many of the same premium aftermarket brands (exhausts, rearsets, bodywork) targeting an overlapping enthusiast customer base.
- Dennis Kirk: Long-established powersports and motorcycle aftermarket mail-order/online retailer covering parts, gear, and accessories across multiple riding segments.
Broad incumbents
- Cycle Gear: National multi-brand powersports apparel and accessories retailer (owned by Comoto); broader and more mass-market than Motovation, but overlaps on motorcycle riding gear and accessories.
- Western Power Sports (WPS): Large US distributor of powersports parts and accessories serving dealer networks; overlaps with Motovation at the wholesale/distribution layer with a much broader catalog.
- Summit Racing Equipment: Large US automotive/motorcycle aftermarket retailer with extensive e-commerce; adjacent rather than head-to-head, but a comparable premium-DTC aftermarket motion at much greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MOTOVATION ACCESSORIES LLC social profiles
Digital presenceMOTOVATION ACCESSORIES LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOTOVATION ACCESSORIES LLC leadership team
Management profileNumber of profiles
MOTOVATION ACCESSORIES LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOTOVATION ACCESSORIES LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOTOVATION ACCESSORIES LLC
What does MOTOVATION ACCESSORIES LLC do?
Motovation Accessories LLC is an e-commerce retailer and exclusive North American distributor of premium aftermarket motorcycle parts and accessories for sportbikes and superbikes. The company sells powered hardware products, including exhaust systems, carbon fiber bodywork, protection components, wheels, air filters, tuning modules, and rearsets, sourced from premium Italian, German, and UK brands such as SC-Project, Ilmberger Carbon, Rizoma, Bonamici Racing, and Evotech Performance. Customers shop via the company's own online storefront at motovationusa.com, with a vehicle-specific garage tool for fitment lookup, same-day shipping, and free shipping on orders over $199.
Is MOTOVATION ACCESSORIES LLC a public or private company?
MOTOVATION ACCESSORIES LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOTOVATION ACCESSORIES LLC founded?
MOTOVATION ACCESSORIES LLC was founded in 2005. It employs 1 to 10 people.
Where is MOTOVATION ACCESSORIES LLC based?
MOTOVATION ACCESSORIES LLC is headquartered in Pflugerville, United States, in the North America region.
How does MOTOVATION ACCESSORIES LLC make money?
One revenue line is on record: hardware Sales.
Who are MOTOVATION ACCESSORIES LLC's main competitors?
Direct peers on record are Twisted Throttle, BikeBandit, RevZilla, A&A Cycles, J&P Cycles, Sportbike Track Gear and Dennis Kirk. Broad incumbents are Cycle Gear, Western Power Sports (WPS) and Summit Racing Equipment.
Does MOTOVATION ACCESSORIES LLC have an API?
No public API is recorded for MOTOVATION ACCESSORIES LLC.
What industry is MOTOVATION ACCESSORIES LLC in?
MOTOVATION ACCESSORIES LLC's product category is Motorcycle Parts & Accessories. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution, with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 44133 and its SIC code is 5010.