Motovesa Yamaha Itumbiara

What Motovesa Yamaha Itumbiara does

Motovesa Yamaha Itumbiara is an authorized Yamaha motorcycle dealership located in Itumbiara, Goiás, Brazil, operating as part of a nine-location regional retail network owned by Grupo Tecar, a Brazilian conglomerate. The legal entity for the parent operations is Comercial de Motos Norte e Nordeste Ltda, with additional entities including Tecam Serviços e Participações Ltda covering specific dealership sites. The business distributes the full Yamaha motorcycle lineup across six categories — Scooter, Urbano, Todo Terreno, Racing, Supersport, and MT Series — spanning entry-level urban models (Nova Factor, Fazer FZ15), maxi-scooters (NMAX, XMAX, Aerox, Neos, FLUO), sport and naked bikes (R3, R15, MT-03, MT-07), and adventure-touring motorcycles (Ténéré 700, Lander, Crosser, TT-R 230), including hybrid variants (ZR Hybrid, FLUO Hybrid). Beyond vehicle sales, the dealership offers original Yamaha parts and accessories with a 12-month unlimited-kilometer warranty, factory-trained technical assistance, scheduled maintenance, and Yamaha National Consortium installment plans with credit amounts from R$ 16,089 to R$ 72,572 and terms from 34 to 80 months.

The underlying technology is almost entirely OEM-supplied by Yamaha rather than developed by the dealership itself. Connected-model motorcycles integrate Y-Connect Bluetooth pairing with the Yamaha Motorcycle Connect app for usage monitoring, maintenance scheduling, riding-mode comparison, and parking location, with select models adding Garmin StreetCross turn-by-turn navigation on a 5-inch TFT display. Hardware features distributed through the dealer include DiASil die-cast aluminum-silicone cylinder technology, the 689cc crossplane CP2 engine (73.4 cv, 6.9 kgf.m), Yamaha Chip Controlled Throttle (YCC-T), assisted/slipper clutches, and SpinForged wheels. The dealership does not hold patents or proprietary IP, and there is no in-house R&D signal in the data.

The go-to-market is direct-to-consumer through physical showrooms supplemented by phone and WhatsApp sales channels, with test rides available at all locations. The customer base is exclusively individual consumers purchasing for personal transportation, urban commuting, sport riding, or adventure use, segmented horizontally by income level (entry through premium pricing). Geographic reach spans nine cities in three Brazilian states — Pará (Belém metropolitan area), Bahia (Salvador area), and Goiás (São Luís de Montes Belos, Rio Verde, and Itumbiara) — with no digital channels of scale, no disclosed B2B or fleet customers, and no public revenue disclosure.

Name

Motovesa Yamaha Itumbiara

Legal name

Comercial de Motos Norte e Nordeste Ltda

Website

https://motovesa.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Motovesa Yamaha Itumbiara is an authorized Yamaha motorcycle dealership in Itumbiara, Goiás, Brazil, part of a nine-location regional network operated by Grupo Tecar. It sells new Yamaha motorcycles, original parts, and accessories, and provides technical services and consortium financing to individual retail consumers across Pará, Bahia, and Goiás.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Motorcycle dealership
• Motorcycle sales
• Motorcycle service
• Motorcycle parts
• Motorcycle financing

Headquarters

HQ city

Itumbiara

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Primary revenue from sales of new Yamaha motorcycles including various categories: scooters, urban, off-road, racing, supersport, and MT series. Sales conducted through physical showrooms and direct customer contact.
2. Parts and Accessories: Sales of original Yamaha parts and accessories. Parts include 12-month warranty without kilometer limitation, produced through rigorous manufacturing processes with optimized distribution center.
3. Technical Services and Maintenance: Technical assistance services including motorcycle maintenance, repairs, and revisions. Staff trained directly at factory with modern equipment ensuring maximum productivity and durability for vehicles.
4. Consortium Plans: Yamaha National Consortium offerings providing installment payment plans for motorcycle acquisition with various credit amounts and payment terms ranging from 34 to 80 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Motovesa Yamaha Itumbiara is an authorized Yamaha motorcycle dealership network operating 9 showrooms across the Brazilian states of Pará, Goiás, and Bahia, selling new Yamaha motorcycles, original parts and accessories, and providing factory-trained technical services. The dealership also offers multiple financing solutions including direct credit, consortium plans, and motorcycle trade-in evaluations. The business operates under the legal entity Comercial de Motos Norte e Nordeste Ltda and is part of Grupo Tecar.

Product overview

Motovesa Yamaha Itumbiara is a Yamaha motorcycle dealership operating under Grupo Tecar, offering a comprehensive portfolio of Yamaha motorcycles across multiple segments. The product lineup includes urban scooters (NMAX, XMAX, Aerox, Neos, FLUO), commuter motorcycles (Factor, Fazer FZ15), sport/naked bikes (MT-03, MT-07, R3, R15), adventure touring (Ténéré 700, Lander, Crosser), and hybrid models (ZR Hybrid, FLUO Hybrid). Many models feature 'Connected' technology with Y-Connect Bluetooth integration for smartphone pairing, maintenance tracking, and navigation. Dealership services include sales, technical assistance, parts and accessories, scheduled maintenance, financing, and consortium (collective purchasing) programs.

Differentiator

Problem solved

Functional benefit

Products and services

• NMAX 160 Yamaha NMAX 160 connected scooter with Y-Connect Bluetooth, ABS brakes, and 155cc engine. Targeted at urban commuters seeking practical personal transportation.
• NMAX 200 Yamaha NMAX 200 premium connected scooter with Y-Connect Bluetooth, traction control, ABS, and a 155cc engine tuned for higher performance. Targeted at urban commuters.
• NEO 125 Yamaha NEO 125 entry-level connected scooter with Y-Connect Bluetooth, UBS braking, and a 125cc engine. Targeted at new riders and urban commuters.
• YZF-R15 Yamaha YZF-R15 sport motorcycle with variable valve actuation, traction control, quickshifter, and a 155cc engine. Targeted at entry-level sport riders.
• YZF-R3 Yamaha YZF-R3 supersport motorcycle with 321cc parallel-twin engine. Targeted at sport riders seeking performance and agility.
• YZF-R7 Yamaha YZF-R7 supersport motorcycle with 689cc CP2 engine, A&S clutch, and premium sport components. Targeted at intermediate to advanced sport riders.
• YZF-R9 Yamaha YZF-R9 supersport motorcycle with 890cc CP3 engine, Brembo brakes, and Öhlins suspension. Targeted at advanced sport riders.
• MT-03 Yamaha MT-03 naked street motorcycle with 321cc parallel-twin engine and aggressive styling. Targeted at urban riders seeking performance and style.
• MT-07 Yamaha MT-07 naked street motorcycle with 689cc CP2 engine, SpinForged wheels, and YCC-T electronic throttle. Targeted at riders seeking versatile performance.
• MT-09 Yamaha MT-09 hypernaked motorcycle with 890cc CP3 engine, IMU-enabled electronics, cruise control, and QSS quickshifter. Targeted at performance-oriented street riders.
• MT-15 Yamaha MT-15 street motorcycle with 155cc VVA engine, traction control, and LED lighting. Targeted at entry-level riders seeking aggressive styling.
• FZ15 Yamaha FZ15 street motorcycle with 149cc engine. Targeted at daily commuters and entry-level riders.
• FZ25 Yamaha FZ25 street motorcycle with 249cc engine and modern design. Targeted at mid-displacement street riders.
• WR155 Yamaha WR155 off-road/enduro motorcycle with 155cc VVA engine and Y-Connect. Targeted at off-road enthusiasts and trail riders.
• WR250F Yamaha WR250F enduro motorcycle with 250cc four-stroke engine designed for off-road competition. Targeted at enduro riders.
• YZ250F Yamaha YZ250F motocross motorcycle with high-performance 250cc four-stroke engine. Targeted at motocross racers.
• YZ450F Yamaha YZ450F motocross motorcycle with 450cc four-stroke engine. Targeted at professional and competitive motocross racers.
• TT-R230 Yamaha TT-R230 off-road trail motorcycle with 230cc air-cooled engine. Targeted at recreational trail riders and beginners.
• Ténéré 300 Yamaha Ténéré 300 adventure motorcycle built for on- and off-road exploration. Targeted at adventure touring riders.
• Ténéré 700 Yamaha Ténéré 700 adventure motorcycle with 689cc CP2 engine, Garmin StreetCross navigation, and rally-inspired design. Targeted at long-distance adventure riders.
• T115 Yamaha T115 utility motorcycle with 115cc engine designed for work, deliveries, and basic transportation. Targeted at utility and commercial users.
• XTZ 150 Lander Yamaha XTZ 150 Lander dual-sport motorcycle with 150cc engine suited for both on-road and off-road use. Targeted at versatile riders.
• XTZ 250 Lander Yamaha XTZ 250 Lander dual-sport motorcycle with 249cc engine built for mixed terrain. Targeted at riders seeking urban and trail capability.
• Crosser 150 Yamaha Crosser 150 adventure-utility motorcycle with 150cc engine. Targeted at riders needing versatility for city and light off-road use.
• Crosser 150 S Yamaha Crosser 150 S variant of the Crosser 150 with sport-oriented styling. Targeted at younger riders seeking urban adventure style.
• Technical Assistance Service Factory-trained technical assistance and maintenance service for Yamaha motorcycles, performed at authorized service centers across the dealership network. Targeted at Yamaha motorcycle owners.
• Original Parts and Accessories Sale of original Yamaha parts and accessories with a 12-month warranty. Targeted at Yamaha motorcycle owners needing replacement parts or customization.
• Motorcycle Financing Financing solutions for motorcycle purchases including direct credit with low entry payments and consortium plans with no interest. Targeted at consumers purchasing Yamaha motorcycles.
• Motorcycle Trade-In Used motorcycle trade-in service allowing customers to apply the value of their current motorcycle toward a new Yamaha purchase. Targeted at consumers upgrading or replacing their motorcycle.

Quantifiable outcome

• Original Yamaha parts include 12-month warranty without kilometer limitation
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Yamaha MotorcoreChannel Partner/ Reseller/ DistributorMotovesa operates as an authorized Yamaha Motor dealership, distributing and selling Yamaha motorcycles, parts, and accessories. As a Yamaha dealer, Motovesa provides factory-trained technical services and access to the full Yamaha product lineup including Connected motorcycle technology.
• Grupo TecarcoreStrategic or Co-development PartnerGrupo Tecar is the parent company of the Motovesa Yamaha dealership network. Tecar operates the Motovesa brand across multiple dealership locations in Brazil. The group maintains ethical compliance standards and operates a whistleblower/denunciation central.
• Consórcio Nacional YamahacoreChannel Partner/ Reseller/ DistributorPartnership offering Yamaha National Consortium plans providing credit for motorcycle acquisition with various installment terms from 34 to 80 months. Consórcio plans cover the full Yamaha model lineup with credit amounts ranging from R$ 16,089 to R$ 72,572.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BMW Motorrad Brasil (dealer network): BMW Motorrad operates premium authorized motorcycle dealerships in major Brazilian cities. Comparable authorized premium dealer model with similar financing, accessories, and service offerings, though focused on a higher-end segment than Motovesa's commuter base.

Direct peers

• Motos Honda (Honda Brazil dealer network): Honda operates the largest authorized motorcycle dealer network in Brazil selling competing commuter, scooter, and off-road models. Directly comparable as a multi-store authorized dealer of a major motorcycle OEM, with similar financing, parts, and service offerings.
• Kawasaki Motores do Brasil (dealer network): Kawasaki's authorized motorcycle dealer network in Brazil sells sport, naked, and adventure models that overlap with Yamaha's MT, R, and Ténéré lines. Comparable authorized dealer structure serving Brazilian sport and adventure riders.
• Dafra Motos: Brazilian motorcycle manufacturer (Honda-licensed and proprietary models) with its own authorized dealer network across Brazil. Comparable as an OEM-branded motorcycle retail operation competing for the same urban, scooter, and off-road customer segments.
• Suzuki Brasil (authorized dealer network): Suzuki's Brazilian motorcycle dealer network sells scooters, street, and off-road models directly competing against Yamaha's lineup. Highly comparable authorized dealer structure with similar product breadth and after-sales service model.

Regional players

• Triumph Motorcycles Brasil: Triumph operates authorized dealerships in select Brazilian cities targeting premium and adventure segments. Comparable authorized OEM dealer model, though at a higher price tier than most of Motovesa's lineup.

Others

• Grupo Tecar (parent): Motovesa's parent conglomerate is a Brazilian diversified group operating multiple Yamaha dealerships. Relevant as the operating and capital partner whose strategy (further dealer roll-ups, new geographies, exit timing) shapes Motovesa's trajectory.
• Consórcio Nacional Yamaha (administrator): Yamaha Motor do Brasil's consortium financing arm partners with Motovesa to offer motorcycle credit. Comparable as an ecosystem enabler whose commercial decisions (credit availability, term structure) materially affect Motovesa's sales velocity.

Emerging players

• Royal Enfield Brasil (dealer network): Royal Enfield is expanding its authorized dealer footprint in Brazil targeting mid-displacement motorcycles, overlapping with Yamaha's MT and Fazer segments. Comparable as an OEM-driven retail growth story in the same Brazilian consumer market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motovesa-yamaha-itumbiara

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motovesa Yamaha Itumbiara