Mount Maunganui Golf Club

What Mount Maunganui Golf Club does

Mount Maunganui Golf Club is a member-owned, 90-year-old golf and hospitality operator headquartered at 15 Fairway Avenue, Mount Maunganui, in New Zealand's Bay of Plenty region. The club's core product is an 18-hole championship golf course on a 92-acre site held in trust since 1947, ranked among New Zealand's Top 40 courses and a regular host of NZ Charles Tour events. The facility is augmented by the Mount Driving Range featuring Toptracer ball-tracking technology, a certified-NZPGA pro shop (The Mount Golf Shop) carrying Ping, Callaway, Titleist, FootJoy, Ecco and Greg Norman, and a structured junior development program (Golf Learning Centre). The club also operates a renovated clubhouse (1998 built, 2018 renovated) that functions as a wedding, conference, and corporate function venue for 12-200 guests, with in-house catering and a fully licensed bar.

The business model is direct-to-consumer with a multi-stream revenue architecture: usage-based green fees ($90-$110 for 18 holes, tiered by affiliation), recurring individual memberships across age-based tiers ($1,086-$3,597.50/yr), tiered corporate memberships up to $10,398.66/yr (Albatross), driving range sessions and subscriptions, pro shop retail, and venue hire for weddings and events. The club supplements this with sponsorship revenue from 18 individual hole sponsors (Harcourts, Bayleys, Forsyth Barr, Coca-Cola, Ricoh, E-Z-GO, Christies Flooring, Fulton Automotive, etc.) and a flagship tournament partnership with Barfoot & Thompson (the 5 Course Classic, 31 years old). Customer segments span casual and visiting golfers, individual members, corporate members, wedding clients, corporate event clients, and junior golfers. Operations rest on third-party SaaS — DotGolf for tee booking and member management, Baybooker for driving range reservations — with no proprietary technology layer.

The club operates with a small core team of 9 listed employees (club professionals, coaches, retail staff, events and membership manager, driving range manager, and catering/events manager) and relies on a network of reciprocal rights partnerships spanning Bay of Plenty, Australia, Malaysia, Canada, China, and the UK through the Links2Golf Network. Revenue is not publicly disclosed. The market is geographically concentrated in the Bay of Plenty, with the club's competitive position anchored by its beach-adjacent location, hosting profile, and 30+ year tournament track record.

Name

Mount Maunganui Golf Club

Legal name

Mount Maunganui Golf Club

Website

https://mountgolf.co.nz

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Mount Maunganui Golf Club is a member-owned NZ Top 40-ranked 18-hole golf club in Mount Maunganui, New Zealand, operating a championship course, Toptracer-equipped driving range, NZPGA pro shop, junior academy, and wedding/corporate function venue for members, visitors, corporate clients, and event customers.

Ownership category

akta.pro rank

Product category

Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club operations
• Golf course management
• Driving range services
• Golf coaching academy
• Golf membership services

Headquarters

HQ city

Mount Maunganui

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Green Fees: Visitors and casual golfers pay green fees to play the 18-hole championship course. Green fees vary by affiliation status (affiliated vs non-affiliated) and number of holes played (18, 12, or less). Junior green fees are also available. The course is set up in three six-hole blocks allowing flexible play options.
2. Membership Subscriptions: Annual and monthly membership options including Full Playing Member, various age-based tiers (Under 45, Under 35, Under 25), Social Playing (20 rounds), 9 Hole Members, Junior Members, and Social Members. Membership year runs October 1 to September 30. Joining fees and course levies apply.
3. Corporate Memberships: Tiered corporate membership options (Albatross $10,398.66/year for 4 card holders, Eagle $6,008.70/year for 2 card holders, Birdie $3,395.65/year for 1 card holder) and Non Member Corporate options ($1,739-$6,956/year for 1-4 cards). Includes free green fee rounds and preferential rates.
4. Pro Shop Retail: The Mount Golf Shop sells golf equipment (clubs, balls, footwear, apparel) from brands including Ping, Callaway, Titleist, Scotty Cameron, FootJoy, Ecco, Greg Norman, and club-branded merchandise. Services include club repairs, re-gripping, and trundler repairs.
5. Driving Range: Casual bay bookings at $70 for 55 minutes, range buckets from $6, and driving range memberships (Gold $40/week, Silver $30/week). The range features Toptracer technology.
6. Weddings and Functions: Venue hire for weddings (50-150 seated), conferences (up to 200), birthday parties, corporate functions. Includes in-house catering and bar service. Pricing available on enquiry.
7. Boardroom Hire: Boardroom seating for 12 people with AV equipment, whiteboard, break-out areas. Café and catering available. Used for corporate meetings.
8. Twilight Golf: 9-hole twilight golf on Thursday evenings during summer (November through March/April). Priced at $12 for members, $30 for affiliated visitors, $37 for non-affiliated visitors. Includes prizes sponsored by Haval.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Mount Maunganui Golf Club operates an 18-hole championship golf course ranked among New Zealand's Top 40, complemented by a Toptracer-equipped driving range, a full-service Pro Shop (The Mount Golf Shop) with retail and club repair services, a Golf Learning Centre staffed by NZPGA-certified coaches, and a renovated clubhouse hosting weddings, conferences, corporate functions, and boardroom hire. The club monetizes through green fees, tiered individual and corporate memberships, tournament entries (Barfoot & Thompson Bay of Plenty 5 Course Classic and Thursday Twilight Golf), equipment retail, and venue hire, serving Bay of Plenty residents and visiting golfers.

Product overview

Mount Maunganui Golf Club operates as a unified golf and hospitality destination offering an 18-hole championship golf course (ranked in NZ's Top 40) as its core product, complemented by the Mount Driving Range for practice and training. The club provides retail services through The Mount Golf Shop with equipment, apparel, and repair services, while the Golf Learning Centre delivers coaching via NZPGA-certified professionals with structured junior development pathways. Beyond golf, the club generates revenue through venue hire for weddings (50-150 guests), conferences (50-200 attendees), and corporate functions with full catering and bar services. The product portfolio is supported by multiple membership tiers (individual, corporate, and social), green fee access for visitors, and tournament events including the annual Barfoot & Thompson 5 Course Classic and weekly Twilight Golf. The club utilizes DotGolf for membership/tee booking and Baybooker for driving range reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole premier golf course ranked among New Zealand's Top 40 courses, set in peaceful tree-lined surroundings minutes from Mount Maunganui beach. Configured in three six-hole blocks allowing flexible 6, 12, or 18-hole play, with full equipment hire, cart hire, and casual or member access.
• Mount Driving Range A full-service driving range facility offering casual bay bookings ($70/55 minutes for 1–4 golfers), range buckets from $6, and Gold/Silver range memberships. Features Toptracer shot-tracking technology on each bay and can host functions for groups over 20.
• The Mount Golf Shop (Pro Shop) Full-service golf retail shop selling equipment, apparel, footwear, balls, and trundlers from leading brands, plus club repair services (re-gripping, lie/loft adjustments, trundler repairs). Staffed by NZPGA-certified professionals.
• Golf Learning Centre (Junior Golf Academy) Coaching programme run by NZPGA-certified professionals (Jimmy Napier, Mark Brown, Jason Hunter, Mikayla Brown) offering structured junior development pathways from beginner to competitive level, alongside adult coaching at The Mount Golf Shop.
• Wedding Venue Hire Wedding venue with panoramic views over the pohutukawa-lined course and 18th green, accommodating 50–150 guests seated. Includes in-house catering, bar service until midnight, and on-course photography opportunities, managed by the Event and Catering Manager.
• Conference & Function Venue Corporate conference and function venue with dining room seating 50–200, adjoining drinks area, fully licensed bar until 1am, stage, AV equipment, whiteboard, and on-site catering. Centrally located 5 minutes from Mount Maunganui and 3–5 minutes from Tauranga Airport.
• Boardroom Hire Private meeting space seating 12 with whiteboard and AV TV for laptop presentations, with access to in-house café with barista coffee, catering options, and free parking.
• Corporate Memberships Corporate membership program with three tiers (Albatross, Eagle, Birdie) and non-member corporate card options, offering businesses 1–4 named card holders with free green fee rounds and preferential cart hire rates. Sold through the Events & Membership Manager.
• Individual Golf Memberships Annual and monthly individual golf membership tiers including Full Playing, age-based (Under 45/35/25), Social Playing (20 rounds), 9-Hole, Junior, and Social (non-playing). Members gain access to club competitions, reciprocal rights via Links2Golf and Bay of Plenty passport, and clubhouse facilities.
• Barfoot & Thompson Bay of Plenty 5 Course Classic Annual multi-course golf tournament established in 1995, in its 31st edition in 2026. Players compete across five championship courses (Omokoroa, Omanu, Tauranga, Te Puke, and Mount Maunganui) over five days in Stableford format, with a field limited to 360 entries.
• Farmer Haval Twilight Golf Weekly 9-hole summer golf event held every Thursday during the summer months (November through March/April), priced at $12 for members, $30 for affiliated visitors, and $37 for non-affiliated visitors, with prizes sponsored by Haval and a chance to win Kauri Cliffs or Cape Kidnappers vouchers.

Quantifiable outcome

• Course ranked in NZ Top 40
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

24 partnerships are on record, tiered minor, flagship and core.

• HavalminorGTM or Marketing Partner · 5 November 2026Haval is the sponsor of Twilight Golf prizes every Thursday during summer. Vehicle manufacturer providing prizes to attract golfers to the weekly event.
• Barfoot & ThompsonflagshipGTM or Marketing Partner · 19 January 2026Barfoot & Thompson is the title sponsor of the Bay of Plenty 5 Course Classic tournament. Established partnership for the 31st edition in 2026. Barfoot & Thompson is a longstanding leader in NZ real estate with branches in Waihi Beach, Whangamata, Omokoroa, Mount Maunganui, and Cherrywood Tauranga.
• Links2Golf NetworkcoreStrategic or Co-development PartnerMount Maunganui Golf Club is part of the Links2Golf Network, offering members reciprocal and preferred access to golf courses worldwide at discounted or zero green fee rates. Provides extensive international golf travel opportunities for members.
• Bayleys (sponsor Hole 1)minorGTM or Marketing PartnerBayleys Real Estate sponsors Hole 1 of the golf course.
• Elliott's Funeral Services (sponsor Hole 2)minorGTM or Marketing PartnerElliott's Funeral Services sponsors Hole 2 of the golf course.
• PowerTurf (sponsor Hole 3)minorGTM or Marketing PartnerPowerTurf sponsors Hole 3 of the golf course.
• Forsyth Barr (sponsor Hole 4)minorGTM or Marketing PartnerForsyth Barr investment advisors sponsor Hole 4 of the golf course.
• Ingham Mora (sponsor Hole 5)minorGTM or Marketing PartnerIngham Mora (likely a law firm) sponsors Hole 5 of the golf course.
• Satori Technology (sponsor Hole 6)minorGTM or Marketing PartnerSatori Technology sponsors Hole 6 of the golf course.
• E-Z-GO (sponsor Hole 7)minorGTM or Marketing PartnerE-Z-GO (golf cart manufacturer) sponsors Hole 7 of the golf course.
• Harcourts (sponsor Hole 9)minorGTM or Marketing PartnerHarcourts real estate sponsors Hole 9 of the golf course.
• White on Black (sponsor Hole 11)minorGTM or Marketing PartnerWhite on Black sponsors Hole 11 of the golf course.
• Ricoh (sponsor Hole 12)minorGTM or Marketing PartnerRicoh sponsors Hole 12 of the golf course.
• Gallagher/Crombie Lockwood (sponsor Hole 13)minorGTM or Marketing PartnerGallagher/Crombie Lockwood (insurance) sponsors Hole 13 of the golf course.
• Fulton Automotive (sponsor Hole 14)minorGTM or Marketing PartnerFulton Automotive sponsors Hole 14 of the golf course.
• NIF (sponsor Hole 15)minorGTM or Marketing PartnerNIF sponsors Hole 15 of the golf course.
• Coca-Cola (sponsor Hole 16)minorGTM or Marketing PartnerCoca-Cola sponsors Hole 16 of the golf course.
• Christies Flooring (sponsor Hole 17)minorGTM or Marketing PartnerChristies Flooring Tauranga sponsors Hole 17 of the golf course.
• Rutherford Signs (sponsor Hole 18)minorGTM or Marketing PartnerRutherford Signs sponsors Hole 18 of the golf course.
• PaR nz Golfing HolidayscoreImplementation/ SI/ Consulting PartnerPaR nz Golfing Holidays serves as tournament director and event organiser for the Barfoot & Thompson Bay of Plenty 5 Course Classic. They manage entries, logistics, and tournament operations for this major annual event.
• Bay of Plenty Golf Clubs (Reciprocal Rights)coreStrategic or Co-development PartnerReciprocal arrangements with Bay of Plenty clubs: Fairview, Kawerau, Lakeview, Murupara, Ohope, Omanu, Omokoroa, Otumoetai, Rotorua, Tauranga, Te Puke, and Whakatane. Members receive discounted rates through the Bay of Plenty club passport system.
• Paraparaumu Beach Golf ClubcoreStrategic or Co-development PartnerPremium reciprocal rights partner offering 100% discount on green fees for Mount Golf Full Playing members. Members must obtain a letter of introduction from MMGC office before booking.
• Golf Learning CentreminorStrategic or Co-development PartnerThe Mount Golf Shop and Golf Learning Centre operate together under shared philosophy of helping players improve their game. Professional coaching services provided.
• Quest Mount MaunganuiminorChannel Partner/ Reseller/ DistributorOfficial tournament hotel for the 5 Course Classic, offering accommodation packages for visiting golfers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Royal Wellington Golf Club: One of New Zealand's oldest and most established member-owned championship clubs. Comparable governance model but with broader national profile and deeper heritage.
• The Hills Golf Club: Premium Arrowtown championship course hosting NZ Open. Larger, higher-end destination club with broader event portfolio; relevant for top-tier NZ golf positioning comparison.

Direct peers

• Omokoroa Golf Club: BoP reciprocal partner and 5 Course Classic host course. Similar member-owned structure with comparable regional championship positioning.
• Te Puke Golf Club: Bay of Plenty reciprocal partner and 5 Course Classic host course. Comparable regional 18-hole layout serving overlapping Bay of Plenty membership base.
• Tauranga Golf Club: Tauranga-based 18-hole club listed as a Bay of Plenty reciprocal partner and one of the five courses in the annual 5 Course Classic. Comparable member-owned regional club with similar local catchment.
• Otumoetai Golf Club: Tauranga-based member-owned club and BoP reciprocal partner. Closely comparable operating model, course size, and customer base within same urban catchment.
• Omanu Golf Club: Adjacent Bay of Plenty championship course, also part of the BoP 5 Course Classic and reciprocal passport network. Closest geographic peer with similar member-owned structure and 18-hole championship layout.
• Wairakei Golf + Sanctuary: NZ championship course with integrated resort and function venue offering. More destination-resort in nature but comparable championship golf plus event-hire operating model.
• Gulf Harbour Country Club: Coastal North Island member-owned championship course with marina-side location and function venue. Strong peer on premium coastal positioning and member amenities.
• Paraparaumu Beach Golf Club: Premium NZ championship links course that holds a direct reciprocal partnership offering 100% green fee discount to MMGC Full Playing members. Comparable tier of NZ championship club with international profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mountdrivingrange
• LinkedInlinkedin.com/company/mount-maunganui-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Maunganui Golf Club