Christie Carpets Flooring & Blinds

What Christie Carpets Flooring & Blinds does

Christie Carpets Flooring & Blinds is a family-owned flooring and window treatment retailer founded in 1983 and headquartered in Rochester, New York. It operates two physical showrooms — one on Dewey Avenue in Rochester and a second in Baytowne Plaza, Webster — serving the greater Rochester metro including Brighton, Greece, Irondequoit, Fairport, and Pittsford. The catalog spans hardwood, tile, luxury vinyl, carpet, carpet tile, laminate, vinyl, brick and stone, wall tile, area rugs, and Hunter Douglas window treatments, anchored by featured brand relationships with Mohawk (SmartStrand, EverStrand, RevWood, TecWood, SolidTech, PETPremier), Karastan (LuxeCraft, BelleLuxe, Kashmere XTRA), and COREtec (Shaw).

Underlying technology is light and third-party: a Roomvo visualizer that lets shoppers preview products in photos of their own rooms, and an AI chatbot on the website for customer inquiries. Professional installation is delivered by certified installers, in-home estimates are performed by "skilled project specialists," and consumer financing is offered via Synchrony Financial's HOME credit card. Distribution is purely brick-and-mortar, supported by content marketing (Flooring 101 guides and a blog), reviews on Houzz, Yelp, and BBB, and organic social on Facebook and Instagram.

The business model combines product resale with attached installation labor. Pricing is quote-based, by square foot or unit, and not publicly disclosed. Customer segments are primarily residential homeowners undertaking renovation or new construction (homeowners listed as primary segment) with secondary exposure to commercial/contract customers in offices, retail, and hospitality. The company reports 5 employees and no parent, subsidiaries, funding rounds, or M&A activity; it remains privately held by the founding family.

Name

Christie Carpets Flooring & Blinds

Legal name

Christie Carpets Flooring & Blinds

Website

https://christiecarpets.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Christie Carpets Flooring & Blinds is a family-owned Rochester, NY flooring retailer founded in 1983, operating two showrooms and selling hardwood, carpet, luxury vinyl, tile, laminate, and window treatments to residential and commercial customers in the Rochester metro.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Flooring retail
• Carpet installation
• Window treatments
• Hardwood flooring
• Luxury vinyl

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Retail sale of flooring materials including hardwood, carpet, luxury vinyl, laminate, tile, and related products. Products are sold directly to consumers and builders from showroom inventory.
2. Flooring Installation Services: Professional flooring installation services provided by certified installers to residential and commercial customers
3. Financing Services: Partnership with Synchrony Financial to offer consumer financing options, enabling customers to pay for flooring over time

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Christie Carpets Flooring & Blinds is a family-owned retail flooring store that sells and installs a wide selection of flooring products including hardwood, tile, luxury vinyl, carpet, carpet tile, laminate, vinyl, and brick & stone, plus wall tile and Hunter Douglas window treatments. The company operates two showroom locations in the Rochester, NY area and offers professional installation services, in-home estimates, and consumer financing through Synchrony.

Product overview

Christie Carpets Flooring & Blinds is a family-owned flooring retailer founded in 1983, offering a comprehensive portfolio of flooring and window treatment products through its two showroom locations in Rochester and Webster, NY. The product lineup centers on multiple flooring categories (hardwood, tile, luxury vinyl, carpet, carpet tile, laminate, vinyl, and brick & stone) plus wall tiles and window treatments. The company features prominent brand partnerships including Mohawk (SmartStrand, EverStrand, RevWood, TecWood, SolidTech), Karastan (LuxeCraft, BelleLuxe, Kashmere XTRA), and COREtec, among others. Featured product collections like SmartStrand carpet with All Pet Protection, waterproof luxury vinyl lines (SolidTech, BelleLuxe), and sustainable options (EverStrand with recycled content) represent key differentiated offerings. The company also provides professional installation services and uses Roomvo visualization technology to help customers preview products in their spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Real wood flooring available in solid and engineered options, offering timeless beauty and durability for living spaces, dining rooms, and hallways. Customers include homeowners and commercial buyers seeking long-lasting, classic flooring.
• Tile Flooring Ceramic, porcelain, and stone tile flooring known for durability, water resistance, and design options for kitchens, bathrooms, and high-traffic areas.
• Luxury Vinyl Flooring Waterproof, scratch-resistant vinyl planks (LVP) and tiles (LVT) that realistically mimic hardwood, stone, and ceramic with layered construction including rigid core.
• Carpet Wall-to-wall broadloom carpet available in various fibers including nylon, polypropylene, and polyester, with options for stain resistance and pet-friendly features.
• Carpet Tile Modular carpet tiles designed for easy installation and replacement, commonly used in commercial applications with various styles and colors for pattern designs.
• Laminate Flooring Multi-layer synthetic flooring that replicates natural wood appearance with high-density fiberboard core, offering scratch resistance and easy floating installation.
• Vinyl Flooring Economical synthetic flooring available in tile, sheet, and plank formats with water-resistant properties and easy installation for various rooms.
• Brick & Stone Flooring Natural stone and brick tile products for flooring applications, offering inherent beauty with characteristics dependent on stone type.
• Wall Tile Tile products designed specifically for wall applications including backsplashes and decorative wall coverings.
• Window Treatments Window blinds and treatments including Hunter Douglas products for light control and room aesthetics, providing complete home improvement solutions.
• Area Rugs Custom and ready-made area rugs available in various sizes, shapes, fibers, and patterns to protect flooring and add color and texture to any room.
• Flooring Installation Services Professional flooring installation by certified installers for all product types including carpet, hardwood, vinyl, laminate, and tile, provided to residential and commercial customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Mohawk FlooringcoreChannel Partner/ Reseller/ DistributorMohawk is highlighted as a preferred brand that Christie Carpets 'loves' and carries. Mohawk invests in environmentally responsible practices, develops renewable resources, and uses efficient facilities. Christie Carpets supports Mohawk products as part of their core product offerings.
• KarastancoreChannel Partner/ Reseller/ DistributorKarastan is featured as a premium brand carried by Christie Carpets, with multiple product lines available including Kashmere XTRA, SmartStrand, and LuxeCraft collections.
• COREteccoreChannel Partner/ Reseller/ DistributorCOREtec luxury vinyl products are featured as part of Christie Carpets' product catalog.
• Synchrony FinancialcoreGTM or Marketing PartnerChristie Carpets partners with Synchrony to offer financing options to customers, enabling them to pay for flooring over time through the Synchrony HOME credit card program accepted at over a million locations.
• Hunter DouglascoreChannel Partner/ Reseller/ DistributorChristie Carpets carries Hunter Douglas window treatments as part of their product offerings, providing customers with complete home improvement solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Empire Today: National direct-to-consumer flooring retailer offering in-home estimates, product sales, and professional installation. Directly comparable to Christie Carpets on consultative in-home sales motion and installation-bundled flooring offerings.
• Carpet One Floor & Home: Cooperative flooring retailer network with independently owned local stores carrying carpet, hardwood, vinyl, and tile with installation services. Closely matches Christie Carpets on multi-category flooring retail, local ownership, and professional installation bundling.
• Flooring America: Cooperative flooring retailer with member stores offering carpet, hardwood, tile, luxury vinyl, and laminate with installation. Comparable on multi-category flooring assortment, showroom-based sales, and locally owned store structure.

Others

• Shaw Industries: Major flooring manufacturer whose COREtec brand is featured at Christie Carpets. Relevant as a wholesale supplier determining product access and pricing for the retailer.
• Mohawk Industries: Largest U.S. flooring manufacturer whose products (SmartStrand, EverStrand, RevWood, SolidTech, TecWood) are carried by Christie Carpets. Comparable as a supplier/partner shaping the retailer's product assortment and margins.
• Hunter Douglas: Premium window treatments manufacturer whose products Christie Carpets carries. Comparable as a partner brand enabling the retailer's window-treatment category expansion.

Broad incumbents

• Home Depot: National home improvement big-box carrying flooring, window treatments, and installation services. Competes broadly with Christie Carpets across every product category at significantly larger scale and lower price points.
• Floor & Decor: Specialty big-box flooring retailer with hard-surface focus including tile, wood, laminate, and vinyl. Competes with Christie Carpets on tile, LVT, and hardwood assortment but at much larger scale and lower price orientation.
• Lowe's: National home improvement retailer offering carpet, hardwood, vinyl, tile, and window treatments with installation services. Direct competitive overlap with Christie Carpets on product assortment and installation services.
• The Tile Shop: Specialty tile and natural stone retailer with showroom-based sales. Overlaps with Christie Carpets on tile and stone flooring categories, though The Tile Shop is far larger and tile-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100090963303160
• Instagraminstagram.com/christiecarpetsandblinds
• LinkedInlinkedin.com/company/christie-carpets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christie Carpets Flooring & Blinds