Mowbray Golf Club
- Company typePrivate
- Founded1934
- HeadquartersMowbray, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Mowbray Golf Club firmographics
Firmographics- Name
- Mowbray Golf Club
- Legal name
- Mowbray Golf Club
- Website
- https://mowbraygolfclub.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mowbray Golf Club industry classification
Industry- Product category
- Golf Club Operations
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
Keywords
Where Mowbray Golf Club is headquartered
LocationHeadquarters
- HQ city
- Mowbray
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Mowbray Golf Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Membership Subscriptions: Annual membership fees ranging from $60 (Junior under 15) to $1,270 (Full Membership), with various tiers including Introductory, Lifestyle, and Casual options. Monthly direct debit payment options available with additional fees.
- Green Fees: Daily play fees charged to visitors and guests: $55 for 18 holes, $35 for 9 holes, with discounted rates for member guests and students.
- Pro Shop Sales: Retail sales of golf equipment, apparel, and accessories including Titleist, FootJoy, TaylorMade, and other major brands. Services include club fitting and repairs.
- Equipment Hire: Rental of motorised carts ($45), pull buggies ($5), and club hire sets ($15-$40) for players without their own equipment.
- Golf Lessons: Professional instruction services ranging from $50-$350 per session, with differentiated pricing for members and visitors, including on-course and playing lessons.
- Bar and Hospitality: Public bar overlooking the course serving food and beverages, open to both members and visitors with varying opening hours throughout the week.
- Functions and Events: Venue hire for corporate events, weddings, charity events, and celebrations accommodating up to 140 seated guests, with tailored packages for various occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Green Fees - 18 Holes: $55 |
| Unit Pricing | Pay-as-you-go | Equipment Hire |
| Unit Pricing | Pay-as-you-go | Club Fitting - Starting at $120 per club |
| Unit Pricing | Pay-as-you-go | Club Repairs and Services |
| Unit Pricing | Pay-as-you-go | Golf Lessons |
| Subscription | Annual | Full Membership: $1,270/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Mowbray Golf Club product offering
Product offeringCore offering
Mowbray Golf Club operates an 18-hole public golf course (6000+ metres) in Launceston, Tasmania, offering annual memberships, daily green fee play, a Pro Shop with golf equipment retail, Trackman 4-powered club fitting and repairs, professional golf lessons, a public bar/clubhouse, and function venue hire for events up to 140 seated guests. The club serves over 500 members and hosts competitions 6 days a week.
Product overview
Mowbray Golf Club operates as a traditional golf club facility in Launceston, Tasmania offering a unified service portfolio anchored by an 18-hole public golf course (6000+ metres). The club's core offerings center on green fee play and membership programs with multiple tiers (Full, Introductory, Lifestyle, Casual, and age-based categories). The Pro Shop provides equipment retail alongside specialized services including Trackman 4-powered club fitting and tour-standard club repairs. Golf instruction is offered through the club professional with various lesson formats. The venue also operates a bar and clubhouse open to the public, while the functions space accommodates events up to 140 seated guests. Equipment hire and reciprocal club partnerships round out the service ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- 18-Hole Golf Course An 18-hole public golf course located in Launceston, Tasmania, spanning 6000+ metres with two Par-5s, three Par-3s, and remaining Par-4s. Open to the public with daily competitions 6 days a week.
- Membership Programs
Quantifiable outcome
- Affordable membership starting at $1,155 for 12 months of golf (Introductory)
- +1 more outcomes
Companies that use Mowbray Golf Club
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Mowbray Golf Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Mowbray Golf Club partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- BD BuildersminorCorporate partner of Mowbray Golf Club, supporting the club as part of their corporate partnership program.
- Jailhouse GrillminorCorporate partner of Mowbray Golf Club, supporting the club as part of their corporate partnership program.
- McKillopsminorCorporate partner of Mowbray Golf Club, supporting the club as part of their corporate partnership program.
- Newnham Meat ServiceminorCorporate partner of Mowbray Golf Club, supporting the club as part of their corporate partnership program.
- WMPSminorCorporate partner of Mowbray Golf Club, supporting the club as part of their corporate partnership program.
- Clarke WindowsminorCorporate partner of Mowbray Golf Club, supporting the club as part of their corporate partnership program.
- Plough InnminorCorporate partner of Mowbray Golf Club, supporting the club as part of their corporate partnership program.
- TCPminorCorporate partner of Mowbray Golf Club, supporting the club as part of their corporate partnership program.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
Mowbray Golf Club competitors and assessment
Company assessmentBroad incumbents
- Barnbougle Dunes: World-ranked links-style destination golf resort in northeast Tasmania. Operates green-fee and accommodation-driven play rather than membership, but competes for Tasmanian tourism rounds, corporate hospitality spend, and brand cachet against Mowbray.
Direct peers
- Royal Hobart Golf Club: Tasmania's most established golf club, operating an 18-hole championship course with membership tiers, reciprocal networks, and a strong competitive heritage analogous to Mowbray's Pennant legacy. Closest scale comparable within Tasmania.
- Ulverstone Golf Club: Tasmanian NW coast community golf club of similar size and operating model, with reciprocal arrangements common across the state. Comparable on pricing, member tiers, and event-hosting strategy.
- Devonport Golf Club: Regional Tasmanian 18-hole member club on the NW coast with a comparable subscription-plus-green-fee model and community orientation. Useful benchmark for membership pricing, functions revenue, and Pro Shop monetisation at a similar scale.
- Kingston Beach Golf Club: Southern Tasmania 18-hole community golf club operating a near-identical membership/green-fee/events business model. Comparable in scale, pricing architecture, and reliance on functions and bar revenue.
- Launceston Golf Club: The other historic 18-hole community golf club in Launceston, Tasmania, operating a similar membership-plus-green-fee model directly in Mowbray's home catchment. Competes for the same members, casual players, and corporate event bookings.
Regional players
- Riverside Golf Club (Launceston): Long-standing Launceston-area golf facility providing another in-market alternative for Tasmanian golfers. Comparable as a regional Tasmanian operator sharing the same Launceston catchment dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mowbray Golf Club social profiles
Digital presenceMowbray Golf Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mowbray Golf Club leadership team
Management profileNumber of profiles
Profiles3 records
Mowbray Golf Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mowbray Golf Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mowbray Golf Club
What does Mowbray Golf Club do?
Mowbray Golf Club operates an 18-hole public golf course (6000+ metres) in Launceston, Tasmania, offering annual memberships, daily green fee play, a Pro Shop with golf equipment retail, Trackman 4-powered club fitting and repairs, professional golf lessons, a public bar/clubhouse, and function venue hire for events up to 140 seated guests. The club serves over 500 members and hosts competitions 6 days a week.
Is Mowbray Golf Club a public or private company?
Mowbray Golf Club is a private company. It is classified as management employee owned and is currently operating.
When was Mowbray Golf Club founded?
Mowbray Golf Club was founded in 1934. It employs 1 to 10 people.
Where is Mowbray Golf Club based?
Mowbray Golf Club is headquartered in Mowbray, Australia, in the Oceania region.
How does Mowbray Golf Club make money?
Seven revenue lines are on record. Membership Subscriptions are the primary driver. The others are green Fees, pro Shop Sales, equipment Hire, golf Lessons, bar and Hospitality and functions and Events.
Who are Mowbray Golf Club's main competitors?
Barnbougle Dunes is listed as a broad incumbent. Direct peers are Royal Hobart Golf Club, Ulverstone Golf Club, Devonport Golf Club, Kingston Beach Golf Club and Launceston Golf Club. Riverside Golf Club (Launceston) is listed as a regional player.
Does Mowbray Golf Club have an API?
No public API is recorded for Mowbray Golf Club.
What industry is Mowbray Golf Club in?
Mowbray Golf Club's product category is Golf Club Operations. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 713910 and its SIC code is 7997.