MPI Netherlands Chapter

What MPI Netherlands Chapter does

MPI Nederland is the Dutch national chapter of Meeting Professionals International (MPI), a global membership association for the events industry. Founded in 1995 and headquartered in Amstelveen, the chapter serves Dutch event professionals through paid membership (66 stated members: 31 planners, 33 suppliers, 1 student), educational programming, and community events, while operating within a broader Dutch events community of 2,000+ professionals connected to MPI's global network of 13,000+ members. The chapter also produces content distributed via MPI-TV, a newsletter, and a roster of Dutch trade-press media partners.

Its core offering is a non-profit membership-and-events platform: members receive networking, education, and access to global MPI resources, while the chapter monetizes through membership fees and event passes/educational programs (including its Event Pass product and the Crossing Borders legacy event). Underlying technology is outsourced to Swoogo for event management, with Meetingmonitor used for event-impact measurement; the chapter does not build proprietary technology. Distribution is reinforced by media partnerships with Congreswereld, CM, Meeting magazine, Eventplanner, High profile events, and Eventbranche, and an extensive strategic-partner stack spanning hotels (NH Hotel Group, Leonardo Hotels, Postillion Hotels, Valk Hotel Schiphol), venues (Jaarbeurs), technology (Swoogo), tourism (NBTC), and specialist suppliers (ACS Audiovisual, Butino, Parthen, Speakers Club, Spiceminds).

The 2025 program is anchored on the chapter's 30th anniversary and themed around AI in events and cross-sectoral collaboration, signalling intent to broaden the chapter's relevance beyond traditional meeting planning. No funding rounds, M&A, leadership changes, or proprietary technology developments are disclosed in the input; the operating footprint is small, at 16 employees.

Name

MPI Netherlands Chapter

Legal name

Meeting Professionals International

Website

https://mpiweb.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

MPI Nederland is the Dutch national chapter of Meeting Professionals International, a non-profit professional association founded in 1995 that connects 2,000+ Dutch event professionals through paid membership, educational events, and access to MPI's global 13,000+ member network.

Ownership category

akta.pro rank

Product category

Professional Association (Events Industry)

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Professional association services
• Event industry networking
• Membership community platform
• Meeting industry education
• Event professional development

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees for event professionals including planners, suppliers, and students. Provides access to the professional community, knowledge resources, and MPI Global network.
2. Event Pass and Educational Programs: Revenue from event passes and educational programming including the Legacy Event 'Crossing Borders' and various networking and educational events throughout the year.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MPI Nederland is a non-profit professional association that sells annual membership subscriptions to event professionals in the Netherlands, granting access to a national community of 2,000+ industry peers and the international MPI Global network of 13,000+ members. It also offers paid Event Passes for access to its educational events calendar (Evenementen) and its annual flagship legacy event 'Crossing Borders'. The chapter's revenue is generated through membership fees, event passes, and educational programming.

Product overview

MPI Nederland is a national professional association (vakvereniging) for the events sector, not a technology product company. It offers a platform for knowledge sharing and networking among approximately 2,000+ event professionals. The organization provides event programs (Evenementen), an Event Pass for member access, its annual flagship event 'Crossing Borders', a newsletter (Nieuwsbrief), MPI-TV content, and access to the MPI Global Platform with 13,000+ members worldwide. The association focuses on professional development, cross-sectoral collaboration, and innovation themes including A.I. applications in the events sector.

Differentiator

Problem solved

Functional benefit

Products and services

• MPI Nederland Membership (Lidmaatschap) Annual membership subscription for event professionals (Planners, Suppliers, Students, Faculty) granting access to the Dutch MPI community of 2,000+ event professionals, the MPI Global network of 13,000+ active members, educational events, the Event Pass, the MPI Global Platform, and member communications including the Nieuwsbrief and MPI-TV.
• Event Pass A paid pass providing members access to MPI Nederland's calendar of content-driven events and informal networking gatherings at inspiring and innovative locations throughout the year.
• Evenementen (Events & Education) Calendar of content-driven educational events and informal networking borrels hosted at inspiring and innovative locations across the Netherlands, designed to connect members, share knowledge on industry themes (including AI in events, efficiency tools, and supplier differentiation), and provide professional development opportunities.
• Crossing Borders (Legacy Event) MPI Nederland's annual flagship legacy event that explores a city or region, offering inspiration and take-aways from other sectors with emphasis on cross-sectoral collaboration, surprising insights, and innovation themes.

Quantifiable outcome

• Access to network of 2000+ Dutch event professionals and 13000+ MPI Global members

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• ACS AudiovisualcoreStrategic or Co-development PartnerStrategic partner providing audiovisual solutions and services for MPI Netherlands events and programming.
• ButinocoreStrategic or Co-development PartnerStrategic partner supporting MPI Netherlands Chapter events and activities.
• MeetingmonitorcoreStrategic or Co-development PartnerStrategic partner providing evaluation and impact measurement solutions for events organized by MPI Netherlands.
• Leonardo HotelscoreStrategic or Co-development PartnerStrategic hotel partner providing accommodation solutions for MPI Netherlands Chapter events and international delegates.
• LivelycoreStrategic or Co-development PartnerStrategic partner supporting MPI Netherlands Chapter activities.
• NH Hotel GroupcoreStrategic or Co-development PartnerStrategic hotel partner providing venues and accommodation for MPI Netherlands events and programs.
• NBTCcoreStrategic or Co-development PartnerStrategic partner (Nederlands Bureau voor Toerisme & Congres) supporting tourism and congress initiatives for MPI Netherlands.
• ParthencoreStrategic or Co-development PartnerStrategic partner supporting MPI Netherlands Chapter activities.
• Postillion HotelscoreStrategic or Co-development PartnerStrategic hotel partner providing meeting and event venues for MPI Netherlands Chapter activities.
• Speakers ClubcoreStrategic or Co-development PartnerStrategic partner providing speaker management and talent for MPI Netherlands educational events.
• SwoogocoreTechnology or IntegrationTechnology partner providing event management and registration platform for MPI Netherlands Chapter events.
• Valk Hotel SchipholcoreStrategic or Co-development PartnerStrategic hotel partner providing airport proximity accommodation and meeting facilities for MPI Netherlands events.
• SpicemindscoreStrategic or Co-development PartnerStrategic partner supporting MPI Netherlands Chapter activities in the events sector.
• JaarbeurscoreStrategic or Co-development PartnerStrategic venue partner (Jaarbeurs exhibition and convention center) hosting major events for MPI Netherlands.
• CongreswereldminorChannel Partner/ Reseller/ DistributorMedia partner providing editorial coverage and promotion of MPI Netherlands events.
• CMminorChannel Partner/ Reseller/ DistributorMedia partner covering MPI Netherlands activities and events.
• Meeting magazineminorChannel Partner/ Reseller/ DistributorMedia partner covering the meetings and events industry including MPI Netherlands activities.
• EventplannerminorChannel Partner/ Reseller/ DistributorMedia partner providing event industry coverage and promoting MPI Netherlands to its audience.
• High profile eventsminorChannel Partner/ Reseller/ DistributorMedia partner covering high-profile events in the industry including MPI Netherlands activities.
• EventbrancheminorChannel Partner/ Reseller/ DistributorMedia partner covering the Dutch events industry including MPI Netherlands news and events.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ASAE (American Society of Association Executives): Large US-centric association for association and nonprofit professionals. Comparable to MPI Netherlands as a higher-level membership organization serving the broader meetings-and-events and association ecosystem, rather than competing directly in the Dutch events market.
• Cvent: Major event management technology platform providing registration, sourcing, and venue solutions. Comparable to MPI Netherlands as an incumbent in the same events ecosystem serving planners and suppliers, though as a technology vendor rather than a membership association.
• Eventbrite: Global self-service event ticketing and experience platform. Comparable to MPI Netherlands as a broad incumbent in the events ecosystem that increasingly bundles community and content features competitive with traditional associations.

Direct peers

• IAPCO (International Association of Professional Congress Organizers): International association representing professional congress and conference organizers. Comparable to MPI Netherlands as a professional association serving the PCO and meetings industry with member-based accreditation and standards.
• PCMA (Professional Convention Management Association): Global professional association for the business events industry, offering education, networking, and community to meeting and event professionals. Closely comparable to MPI Netherlands as a peer industry association serving the same planner/supplier community.
• ICCA (International Congress and Convention Association): International association for the worldwide meetings industry, focused on international association meetings and congresses. Comparable to MPI Netherlands as a membership-based events industry association with a strong international chapter/route network.
• SITE (Society of Incentive & Travel Executives): Global association for the incentive travel and motivational events industry. Comparable to MPI Netherlands as a peer member-based organization serving event professionals with education, networking, and a global chapter network.
• GBTA (Global Business Travel Association): Global association for the business travel and meetings industry, with education, advocacy, and networking programs. Comparable to MPI Netherlands as a peer events-meetings membership organization with overlapping corporate and supplier audiences.

Regional players

• EMA (Event Managers Association, UK): UK-based membership association for in-house event professionals. Comparable to MPI Netherlands as a regional peer association serving event managers with networking and education, but operating primarily in the UK rather than the Netherlands.
• NBTC (Netherlands Board of Tourism & Conventions): Dutch national tourism and congress promotion organization. Comparable to MPI Netherlands as a regional Dutch organization operating in the same MICE and congress ecosystem, and listed as a strategic partner of the chapter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/meeting-professionals-international-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPI Netherlands Chapter