Mr Elecric Guildford/Basingstoke
Mr Electric Guildford/Basingstoke is a UK electrical services franchise providing domestic and commercial installations, repairs, EV charging, EICR testing, and smart home solutions to homeowners, landlords, and multi-location enterprises across the Guildford and Basingstoke territories.
- Company typePrivate
- Founded1997
- HeadquartersBrackley, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mr Elecric Guildford/Basingstoke does
Mr Electric Guildford/Basingstoke is a local franchise of the Mr Electric UK network, providing domestic and commercial electrical services across the Guildford and Basingstoke territories in southern England. Established in 2001 and operating with 11 employees, the franchise delivers residential work (rewiring, electrical repair, lighting, periodic testing, smart home, and home EV charging) and commercial work (installations, maintenance, EICR, PAT testing, security, UPS/standby generation, and commercial EV charging) for customers ranging from homeowners to FTSE 100 companies.
The franchise is part of the broader Mr Electric network, which has operated in the UK since 1997 under Dwyer (UK Franchising) Limited, itself owned by Neighborly (formerly Dwyer Group), a US-based multi-brand franchise holding company. Underlying technical capability rests on NICEIC Approved Contractor certification (self-certification under Part P Building Regulations) and OZEV-approved EV charger installer status, which unlocks access to government grant schemes. The technology stack is operational rather than proprietary: dispatch via 0800 phone lines and web booking, supported by EV charging hardware partnerships with EO Charging and Rolec EV, and smart home product partnerships with Nest Pro and LightwaveRF.
The business model operates on a franchise fee and local services revenue basis. Direct customer acquisition is via 24/7 phone, website booking, and local search; commercial multi-location customers are routed through a centrally managed National Accounts program offering centralized billing and dedicated account management. All services are quoted on a fixed-price basis with no callout charges. The franchise participates in the Neighborly cross-brand ecosystem alongside Aire Serv (HVAC) and Drain Doctor (plumbing), enabling bundled property services for landlords and national account customers.
Mr Elecric Guildford/Basingstoke firmographics
Firmographics- Name
- Mr Elecric Guildford/Basingstoke
- Legal name
- Dwyer (UK Franchising) Limited
- Website
- https://mr-electric.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr Electric Guildford/Basingstoke is a UK electrical services franchise providing domestic and commercial installations, repairs, EV charging, EICR testing, and smart home solutions to homeowners, landlords, and multi-location enterprises across the Guildford and Basingstoke territories.
- Ownership category
- akta.pro rank
Mr Elecric Guildford/Basingstoke industry classification
Industry- Product category
- Electrical Contracting Services
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- EV Charger (Level 2) Installation & Load Management (HSAOADAG)
- akta.pro secondary industries
- Commercial Electrical Emergency Service (HSAOAEAK), Electrical Panel & Service Entrance Emergency Repair (HSAOAEAF), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)
Keywords
Where Mr Elecric Guildford/Basingstoke is headquartered
LocationHeadquarters
- HQ city
- Brackley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Mr Elecric Guildford/Basingstoke business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Domestic Electrical Services: One-time service fees for residential electrical work including rewiring, upgrades, repairs, inspections, lighting installation, and smart home solutions. Fixed pricing quoted upfront before work commences.
- Commercial Electrical Services: Fixed-cost commercial electrical services including installations, maintenance, EICR testing, PAT testing, lighting upgrades, security systems, and UPS/standby generation for businesses of all sizes from SMEs to FTSE 100 companies.
- Franchise Fees: Revenue generated from franchisee fees as part of the Dwyer Group/Neighborly franchise system. Target annual turnover for franchisees is over £1 million.
- EV Charging Point Installation: Installation of electric vehicle charging points for homes and businesses. Can apply for government grants (EVHS up to 75% or £350) on behalf of customers as OZEV-approved installer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fixed Price Services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Mr Elecric Guildford/Basingstoke product offering
Product offeringCore offering
Mr Electric is a UK franchise-based electrical services company delivering domestic and commercial electrical work including installations, repairs, rewiring, EICR and PAT testing, lighting, security systems, UPS/standby generation, and smart home integration. Services are dispatched 24/7 with a guaranteed 45-minute emergency response and fixed upfront pricing with no callout charges. The company is an OZEV-approved installer of EV charging points and a NICEIC Approved Contractor, enabling it to self-certify compliance with BS 7671 and Part P Building Regulations.
Product overview
Mr Electric is a franchise-based electrical services company operating under the Dwyer Group/Neighborly brand, offering a comprehensive portfolio of domestic and commercial electrical services across the UK. The company's service offerings span two main segments: Commercial services (Electrical Installations & Maintenance, Electric Car Charging, Security & Safety, UPS & Standby Generation, EICR Testing, Commercial Lighting, National Accounts, PAT Testing, and Landlord Services) and Domestic services (Rewiring & Home Improvements, Electrical Repair, Electric Car Charging, Electric Heaters, Periodic Testing, Home Lighting, and Home Automation & Smart Home). The company positions itself as a national brand with local presence, providing 24/7 emergency response, fixed pricing, and no callout charges. As an OZEV-approved installer for EV charging and a Nest Pro installer for smart home products, Mr Electric integrates with government grant schemes and third-party smart home platforms to deliver specialized services.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Electrical Installations & Maintenance
Quantifiable outcome
- Emergency response within 45 minutes
- +2 more outcomes
Companies that use Mr Elecric Guildford/Basingstoke
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Mr Elecric Guildford/Basingstoke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mr Elecric Guildford/Basingstoke partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- EO ChargingcoreOfficial partner for electric vehicle charging solutions. Mr. Electric works with EO Charging as an approved installer for EV charging infrastructure. EO Charging is one of Europe's leading designers and manufacturers of electric vehicle charging stations.
- Rolec EVcoreOfficial partner for electric vehicle charging solutions. Mr. Electric partners with Rolec EV, one of Europe's leading designers and manufacturers of electric vehicle charging stations. Rolec EV is partnered with Mr. Electric for government-approved EV charging point installations.
- Plug-N-GominorCollaboration to provide a full turnkey funded solution for electric vehicle charging nationwide. Partnership enables customers to access funded EV charging solutions.
- HomeServeminorMr. Electric installs Nest products on behalf of HomeServe, a home emergency services company. Thousands of Nest Thermostats and other smart home products have been installed through this partnership.
- Aire ServminorSister brand within the Dwyer Group portfolio specializing in air conditioning, heating and refrigeration services. Mr. Electric works closely with Aire Serv to provide complete property services to landlords and property owners.
- Drain DoctorminorSister brand within the Dwyer Group portfolio providing expert plumbing and drainage solutions. Partnership enables Mr. Electric to offer complete property services alongside Drain Doctor's plumbing expertise.
- Nest ProcoreMr. Electric is part of the Nest Pro scheme, recognized as a preferred installer of Nest smart home products including thermostats, smoke detectors, doorbells, and security cameras.
- NICEICcoreMr. Electric is a member of NICEIC Approved Contractor, Domestic Installer and Electro Technical Assessment Schemes. NICEIC certification enables Mr. Electric to self-certify compliance with Building Regulations for electrical work.
- Dwyer Group / NeighborlycoreMr. Electric UK is owned and franchised by Dwyer (UK Franchising) Limited, part of Dwyer Franchising LLC (Neighborly). The Dwyer Group operates seven franchise concepts across more than 1,500 locations in 30 countries with over 3,700 franchisees worldwide.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Mr Elecric Guildford/Basingstoke competitors and assessment
Company assessmentOthers
- Drain Doctor: UK plumbing and drainage franchise brand within the Neighborly portfolio alongside Mr Electric. A sister brand under common franchisor ownership, offering cross-sell opportunities to landlords and property managers — directly comparable franchise economics and customer overlap.
- TrustMark: UK government-endorsed quality scheme for tradespeople including electricians. Competes with NICEIC at the trust/credentialing layer and represents the same kind of regulatory-quality certification moat that Mr Electric leverages in its marketing.
- Checkatrade: UK's leading consumer marketplace connecting customers with vetted local trades including electricians. An enabling competitor to Mr Electric: it aggregates independent NICEIC-registered electricians and competes for the same customer demand via a price-discovery platform.
- Rated People: UK online marketplace that matches homeowners with local tradespeople including electricians. Competes with Mr Electric at the customer acquisition layer by surfacing certified independents on price, particularly for one-off domestic electrical jobs.
- Voltimum: UK electrical industry portal run by leading OEMs (Schneider Electric, Siemens, ABB etc.). Indirectly comparable — it serves the same electrician ecosystem with training, product information and OZEV-relevant content that Mr Electric electricians also consume.
- Aire Serv: Neighborly's heating, ventilation and air conditioning franchise brand. Sister franchise to Mr Electric under Dwyer/Neighborly, often bundled in commercial multi-trade packages (e.g., landlord property services), with identical franchise model mechanics.
Direct peers
- Aspect.co.uk: London-based national trades services platform covering electrical, plumbing, heating and property maintenance with a directly employed engineer workforce. Closely mirrors Mr Electric's franchise-style national coverage, fixed pricing and commercial/domestic dual segment approach.
- Local Heroes (Centrica): British Gas/Centrica's consumer-facing marketplace for vetted local trades including electricians. Operates as a near-direct substitute to Mr Electric on national 24/7 electrical service positioning, leveraging Centrica's customer base for cross-sell.
- HomeServe: Listed UK home emergency and trades services business covering plumbing, heating, electrical and drainage. Directly comparable to Mr Electric on domestic/landlord electrical coverage, national network and home emergency positioning; Mr Electric is already a delivery partner for HomeServe.
Broad incumbents
- British Gas (Local Heroes / Home Services): The UK's largest national trades services brand, offering electrical, plumbing, heating and home emergency services through a national engineer network. Highly comparable to Mr Electric on 24/7 emergency response, fixed pricing, and enterprise-scale service delivery, but operates across many trades at far greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr Elecric Guildford/Basingstoke social profiles
Digital presenceMr Elecric Guildford/Basingstoke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr Elecric Guildford/Basingstoke leadership team
Management profileNumber of profiles
Mr Elecric Guildford/Basingstoke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr Elecric Guildford/Basingstoke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr Elecric Guildford/Basingstoke
What does Mr Elecric Guildford/Basingstoke do?
Mr Electric is a UK franchise-based electrical services company delivering domestic and commercial electrical work including installations, repairs, rewiring, EICR and PAT testing, lighting, security systems, UPS/standby generation, and smart home integration. Services are dispatched 24/7 with a guaranteed 45-minute emergency response and fixed upfront pricing with no callout charges. The company is an OZEV-approved installer of EV charging points and a NICEIC Approved Contractor, enabling it to self-certify compliance with BS 7671 and Part P Building Regulations.
Is Mr Elecric Guildford/Basingstoke a public or private company?
Mr Elecric Guildford/Basingstoke is a private company. It is classified as corporate owned and is currently operating.
When was Mr Elecric Guildford/Basingstoke founded?
Mr Elecric Guildford/Basingstoke was founded in 1997. It employs 11 to 50 people.
Where is Mr Elecric Guildford/Basingstoke based?
Mr Elecric Guildford/Basingstoke is headquartered in Brackley, United Kingdom, in the Europe region.
How does Mr Elecric Guildford/Basingstoke make money?
Four revenue lines are on record. Domestic Electrical Services are the primary driver. The others are commercial Electrical Services, franchise Fees and EV Charging Point Installation.
Who are Mr Elecric Guildford/Basingstoke's main competitors?
Others on record are Drain Doctor, TrustMark, Checkatrade, Rated People, Voltimum and Aire Serv. Direct peers are Aspect.co.uk, Local Heroes (Centrica) and HomeServe. British Gas (Local Heroes / Home Services) is listed as a broad incumbent.
Does Mr Elecric Guildford/Basingstoke have an API?
No public API is recorded for Mr Elecric Guildford/Basingstoke.
What industry is Mr Elecric Guildford/Basingstoke in?
Mr Elecric Guildford/Basingstoke's product category is Electrical Contracting Services. Its primary akta.pro industry code is HSAOADAG, EV Charger (Level 2) Installation & Load Management, with a secondary code of HSAOAEAK, Commercial Electrical Emergency Service. Its SIC code is 1731.