What Mr Green Jeans does

Mr Green Jeans Insulation is a privately held, veteran-owned insulation contractor founded in 1995 by Terry Villar, a U.S. Army veteran. The company provides residential and commercial insulation services across southeastern Louisiana, operating from two offices in Gonzales (headquarters) and New Orleans, with active service coverage spanning 12 markets including Baton Rouge, Lafayette, the Northshore communities, and the greater New Orleans metropolitan area.

The company's core offering is a portfolio of insulation products applied to attics, walls, subfloors, crawlspaces, and metal buildings, using open-cell and closed-cell spray foam, fiberglass batts, cellulose (85% recycled paper), and blown-in loose-fill insulation sourced from multiple manufacturers to match materials to building needs and budgets. Underlying the service delivery is a building-science methodology: BPI-certified technicians conduct whole-home energy assessments using infrared camera analysis and blower door tests before providing customized retrofit recommendations. Complementary services include energy audits, home weatherization (air sealing, duct sealing), radiant barrier installation, and flood damage repair (carpet/sheetrock removal, mold remediation, drying) in the Baton Rouge area.

The business model is project-based one-time installation services with quote-driven pricing. Free on-site property assessments are mandatory before pricing; estimates incorporate local Louisiana climate data rather than generic rules of thumb. Customer segments are primarily residential homeowners (new construction, historic home modernization, energy-efficiency retrofits) and commercial property owners/managers across offices, warehouses, schools, hotels, and manufacturing facilities. Go-to-market is sales-led with phone-based scheduling, website inquiry forms, Google My Business presence, home show participation, and community-based professional discount programs for veterans, first responders, teachers, and seniors. Certifications include BPI License (5024575), Louisiana State Contractors License (554891), and Fortified Certified Contractor designation.

Name

Mr Green Jeans

Legal name

Mr Green Jeans Insulation

Website

https://mrgreenj.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr Green Jeans Insulation is a veteran-owned insulation contractor founded in 1995, serving residential and commercial properties across southeastern Louisiana with spray foam, fiberglass, cellulose, and blown-in insulation, plus energy audits, weatherization, and flood damage repair.

Ownership category

akta.pro rank

Product category

Insulation Contracting Services

NAICS

Drywall and Insulation Contractors (238310), Drywall and Insulation Contractors (23831)

akta.pro primary industry

Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)

akta.pro secondary industries

Spray Foam Insulation Systems (IMADAGAE), Cellulose (Recycled Fiber) Insulation (IMADAGAC), Exterior Insulation & Weatherproofing (House Wrap, Air/Water Barriers) (HSAPAKAK)

Keywords

• Spray foam insulation
• Residential insulation
• Commercial insulation
• Energy audits
• Home weatherization

Headquarters

HQ city

Gonzales

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Insulation Services: One-time installation services for homeowners including spray foam, fiberglass, cellulose, blown-in, attic, subfloor, and radiant barrier insulation. Revenue generated per project based on property size and insulation type selected.
2. Commercial Insulation Services: Custom insulation solutions for commercial properties including offices, warehouses, schools, hotels, and manufacturing facilities. Projects are quoted based on building specifications and scope.
3. Energy Audits and Assessments: Professional energy assessment services conducted by BPI-certified technicians, providing homeowners and businesses with detailed reports on energy inefficiencies and recommended upgrades.
4. Weatherization Services: Air leak sealing, duct sealing, and draft prevention services that complement insulation installations and improve overall building energy efficiency.
5. Flood Damage Repair Services: Restoration services including carpet/flooring removal, sheetrock removal, mold remediation, sanitization, and drying for flood-damaged properties in the Baton Rouge area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mr Green Jeans Insulation is a veteran-owned insulation contractor providing residential and commercial insulation installation services across southeastern Louisiana. The company installs spray foam (open-cell and closed-cell), cellulose, fiberglass, and blown-in insulation across attics, walls, subfloors, crawlspaces, and metal buildings, and complements installation with BPI-certified energy audits, weatherization (air sealing, duct sealing), radiant barrier installation, and flood damage repair.

Product overview

Mr Green Jeans Insulation is a veteran-owned insulation contractor offering a comprehensive portfolio of insulation services for residential and commercial properties across southeastern Louisiana. The company provides multiple insulation types including spray foam (open-cell and closed-cell), fiberglass, cellulose, and blown-in insulation, applied across various applications such as attics, subfloors, walls, crawlspaces, and metal buildings. Complementary services include energy audits, weatherization, radiant barrier installation, duct sealing, and flood damage repair. The company operates from two locations (Baton Rouge and New Orleans) and serves both new construction and existing properties throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Spray Foam Insulation High-performance spray foam insulation installation available in open-cell and closed-cell formulations, providing thermal resistance, air sealing, and moisture control for residential and commercial properties.
• Cellulose Insulation Eco-friendly insulation made from 85% recycled paper treated with fire retardant, using a stabilized formula with adhesive for vertical surface application in walls and attics.
• Fiberglass Insulation Cost-effective insulation using Owens Corning Fiberglass Batts and High-Density Batts for walls, attics, and cathedral ceilings, providing thermal barriers with fire-resistant properties.
• Blown-In Insulation Loose-fill insulation using cellulose or fiberglass blown into hard-to-reach areas such as attics, walls, and metal buildings, creating seamless thermal barriers with superior coverage.
• Attic Insulation Insulation services for attic spaces using spray foam, fiberglass, or cellulose materials to prevent heat loss, reduce energy bills, and protect HVAC systems.
• Subfloor Insulation Insulation for pier-and-beam home foundations using closed-cell spray foam and foil-faced rigid foam to prevent moisture, mold, and structural damage while improving energy efficiency.
• Residential Insulation Home insulation services for new construction, historic homes, and existing properties, including spray foam, fiber insulation, and energy-efficient upgrades.
• Commercial Insulation Insulation and weatherization services for commercial properties including schools, hotels, offices, warehouses, and manufacturing facilities, offering foam, cellulose, and fiberglass options.
• Metal Building Insulation Specialized insulation for metal buildings using spray foam, fiberglass batt, and rigid foam panels to control condensation, regulate temperature, and reduce energy costs.
• Energy Audits Comprehensive home energy assessments conducted by BPI-certified technicians using blower door tests and infrared camera analysis to identify inefficiencies and recommend upgrades with estimated annual savings.
• Home Weatherization Services including air leak sealing, draft prevention, duct sealing, and insulation upgrades to improve energy efficiency and reduce utility costs by up to 30%.
• Radiant Barrier Insulation Attic Foil reflective barrier installation that reflects radiant heat, reduces attic temperatures, and lowers energy bills by 5% to 25%.
• Flood Damage Repair Residential and commercial flood damage restoration including carpet removal, sheetrock removal, mold remediation, sanitizing, and drying services in the Baton Rouge area.

Quantifiable outcome

• Residential customers can save up to 70% on energy costs with new insulation and weatherization services.
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• USA Insulation: National franchise specializing in retro-fit insulation (especially injection wall foam) for residential customers. Comparable insulation product mix and homeowner-targeted GTM, but operates via franchise model.
• Dr. Energy Saver (CNG Home Services): Franchise network focused on whole-home energy efficiency retrofits including insulation, air sealing, and weatherization. Closely comparable in BPI-style whole-home assessment approach and residential energy audit GTM.

Broad incumbents

• Installed Building Products (IBP): Publicly traded national insulation installer serving residential and commercial customers across the U.S. with multiple insulation types. Comparable as a scaled insulation contractor but with far broader geographic reach and product breadth.
• ServiceMaster Restore: National franchise providing disaster restoration including flood and mold remediation. Comparable to Mr Green Jeans' flood damage repair line of business, but operates as a national brand.
• TruTeam: One of the largest U.S. insulation contractors, offering residential and commercial installation across multiple product types including spray foam, fiberglass, and cellulose. Comparable service portfolio and GTM model.

Others

• Servpro Industries: Large national restoration franchise handling water, fire, and mold damage. Comparable in flood damage and remediation service line, though broader in scope than insulation.

Regional players

• Green Star Home Services: Regional home performance and insulation contractor serving the U.S. Gulf Coast with insulation, weatherization, and energy audit services. Comparable scope, climate focus, and customer segments to Mr Green Jeans.

Direct peers

• Home Performance Group: Regional insulation and home performance contractor offering spray foam, cellulose, and energy audits for residential customers. Directly comparable in service mix and BPI-certified building science approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/mrgreenjeans
• LinkedInlinkedin.com/company/mr-green-jeans

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Green Jeans