Mr. Pizza

Casual Dining Restaurantsmrpizza.bg

Mr. Pizza is a privately held Sofia-based restaurant chain, founded in 2003, operating four dine-in locations plus online, mobile, and phone ordering for delivery and corporate catering, serving consumers with handmade pizzas, BBQ, pasta, full bar, and the Mr.Fit protein menu.

Company typePrivate
Founded2003
HeadquartersSofia, Bulgaria
Headcount51–100
GTM typeB2C
OfferingServices

What Mr. Pizza does

Mr. Pizza (Мистър Пица) is a privately held restaurant chain founded in 2003 in Sofia, Bulgaria, operating four dine-in locations across the city — bul. Bulgaria 49B, bul. Nikola Y. Vaptsarov 6, the Mladost 1 district, and a 1,000 sqm Rock&Roll-themed flagship at Paradise Mall opened in 2026. The chain serves Italian, Bulgarian, and broader international cuisine including handmade pizzas with 72-hour fermented Italian dough, in-house barbecue, fresh pasta and risotto, salads, appetizers, seafood, soups, desserts, and a full bar. It operates the Mr.Fit protein-focused sub-brand offering high-protein pizzas, salads, and meal combos with macronutrient information targeted at fitness-oriented consumers.

The company runs a multi-channel ordering stack consisting of its own website (mrpizza.bg), native iOS and Android mobile applications, and phone ordering (0700 44 777), built on top of the third-party Syrve food ordering and management platform. The unit-level technology stack is largely off-the-shelf; there is no proprietary AI, no public API, and no SDK exposure. Beyond dine-in, the business captures takeaway (incentivized by a 20% pickup discount), home and office delivery, a dedicated corporate catering program with fixed discounts and customized menus, and event-driven promotions such as the World Cup 2026 combo campaigns and Pizza Month.

Revenue is generated through three streams — dine-in restaurant sales, online/takeaway/delivery transactions, and B2B corporate catering — priced per unit with publicly disclosed EUR/BGN dual-currency menus. The company operates within a single geographic market (Sofia), with no disclosed revenue figures, no external institutional investment, and an unconfirmed corporate structure that also encompasses the Koznitsa confectionery bakery brand.

Mr. Pizza firmographics

Firmographics

Name: Mr. Pizza
Legal name: Mr.Pizza (верига ресторанти)
Website: https://mrpizza.bg
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 51–100 employees
Short description: Mr. Pizza is a privately held Sofia-based restaurant chain, founded in 2003, operating four dine-in locations plus online, mobile, and phone ordering for delivery and corporate catering, serving consumers with handmade pizzas, BBQ, pasta, full bar, and the Mr.Fit protein menu.
Ownership category
akta.pro rank

Mr. Pizza industry classification

Industry

Product category: Casual Dining Restaurants
NAICS: Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)
SIC: Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Pizza Fast Casual (THAFABAB)
akta.pro secondary industries: Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

Casual dining restaurants
Pizza delivery
Italian cuisine
Corporate catering
Food takeout

Where Mr. Pizza is headquartered

Location

Headquarters

HQ city: Sofia
HQ country: Bulgaria
HQ region: Europe

Offices5 records

Markets served

Mr. Pizza business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

Dine-in Restaurant Sales: Revenue generated from customers dining at one of 4 restaurant locations in Sofia, offering Italian, Bulgarian, and world cuisine including pizzas, pasta, BBQ, fish, seafood, soups, salads, appetizers, and desserts with a full bar.
Online Ordering and Delivery: Revenue from takeaway and home/office delivery orders placed through the website, mobile apps (iOS/Android), and phone. Customers can order for pickup (with 20% discount) or delivery.
Corporate Catering: Dedicated B2B service for corporate clients offering special pricing, fixed discounts, free delivery to offices, and customized menu options for business events and regular employee meals.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual dine-in and takeaway customers
Unit Pricing	Pay-as-you-go	Combo meal promotions
Other	Pay-as-you-go	Pickup discount
Subscription	Monthly	Corporate client program

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Mr. Pizza product offering

Product offering

Core offering

Mr. Pizza operates a chain of casual dining restaurants in Sofia, Bulgaria, offering dine-in, takeaway, and delivery service for pizza, pasta, salads, burgers, and world cuisine across four physical locations. The chain also provides corporate catering and operates a Mr.Fit sub-brand focused on healthy menu options, complemented by online and mobile ordering.

Product overview

Mr. Pizza is a Sofia-based restaurant chain operating 4 dine-in locations plus online/mobile ordering and delivery. The core offering consists of hand-made pizzas (using 72-hour fermented Italian dough), BBQ, pasta/risotto, salads, appetizers, seafood, soups, desserts, a full bar, and house-made lemonades. A notable sub-brand is Mr.Fit — a protein-focused menu line targeting fitness consumers with high-protein, lower-calorie meal combos. The company also operates a corporate catering program and runs time-limited promotions (World Cup 2026 combos, Pizza Month). Ordering is accessible via a responsive website and native iOS/Android mobile apps, with phone ordering also available.

Differentiator

Problem solved

Functional benefit

Brands

Mr.Fit: A health-focused sub-brand offering protein-rich pizzas, salads, and meals with calorie and macronutrient information.

Products and services

Dine-in restaurant service

Companies that use Mr. Pizza

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Mr. Pizza technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Mr. Pizza partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Mr. Pizza competitors and assessment

Company assessment

Direct peers

Domino's Pizza: Global pizza QSR/chain with widespread delivery operations, including in Bulgaria. Directly competes with Mr. Pizza on pizza menu, delivery, and digital ordering — the most comparable global benchmark.
Happy Bar & Grill: Largest Bulgarian-owned casual dining restaurant chain, with multiple Sofia locations. Directly comparable to Mr. Pizza as a multi-location, full-service domestic restaurant chain operating in the same city.
The Pizza Company: International pizza casual-dining chain with dine-in restaurants and delivery. Operates in several EMEA markets with a similar dine-in plus delivery model to Mr. Pizza.
Pizza Hut: Global pizza casual-dining chain operating dine-in, takeaway, and delivery. Comparable to Mr. Pizza on full pizza menu, dine-in restaurants, and delivery across multiple markets.
100 Kilometra: Bulgarian pizza-focused restaurant chain with multiple Sofia locations. Directly comparable to Mr. Pizza as a domestic multi-location pizza operator competing on menu, dine-in, and delivery.

Emerging players

Forno Bravo: Italian-style casual dining and pizza concept with Sofia presence. Comparable to Mr. Pizza on Italian cuisine positioning and dine-in casual dining, though at smaller scale.

Others

Glovo: Major food delivery aggregator operating across Bulgaria. An ecosystem participant rather than a direct competitor — Mr. Pizza depends on aggregators like Glovo for incremental delivery demand and competes with their exclusive restaurant partnerships.

Broad incumbents

KFC Bulgaria: Global chicken QSR chain with established Bulgarian footprint. Competes with Mr. Pizza's BBQ menu and family dining occasions but operates a different cuisine category.
McDonald's Bulgaria: Global QSR leader with strong Sofia presence and dine-in plus drive-thru plus delivery. Competes with Mr. Pizza for casual dining and delivery occasions but with broader menu and stronger brand.
Subway Bulgaria: Global sandwich QSR chain with delivery and dine-in locations in Bulgaria. Comparable as a multi-location, multi-channel QSR operator competing for casual dining and delivery occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Mr. Pizza financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mr. Pizza leadership team

Management profile

Number of profiles

Mr. Pizza funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mr. Pizza M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Pizza

What does Mr. Pizza do?

Is Mr. Pizza a public or private company?

Mr. Pizza is a private company. It is classified as unknown and is currently operating.

When was Mr. Pizza founded?

Mr. Pizza was founded in 2003. It employs 51 to 100 people.

Where is Mr. Pizza based?

Mr. Pizza is headquartered in Sofia, Bulgaria, in the Europe region.

How does Mr. Pizza make money?

Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering and Delivery and corporate Catering.

Who are Mr. Pizza's main competitors?

Direct peers on record are Domino's Pizza, Happy Bar & Grill, The Pizza Company, Pizza Hut and 100 Kilometra. Forno Bravo is listed as an emerging player. Glovo is listed as an others. Broad incumbents are KFC Bulgaria, McDonald's Bulgaria and Subway Bulgaria.

Does Mr. Pizza have an API?

No public API is recorded for Mr. Pizza.

What industry is Mr. Pizza in?

Mr. Pizza's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European). Its NAICS code is 722511 and its SIC code is 5812.