MS Sports

What MS Sports does

MS Sports AG is Switzerland's largest sports camp provider, founded in 2007 and headquartered in Rickenbach, Luzern. The company organizes more than 400 sports camps annually across Switzerland for children and youth aged 6–15 (and 6–16 for bikecontrol), reaching a record 18,918 participants in 2025 and over 170,000 cumulative participants since founding. The portfolio spans nine sport verticals — football, dance, racket sports, horseback riding, biking, polysport, gaming & sport, outdoor adventures, and snow sports — each anchored by a flagship title sponsor (Swisscom, Metro Boutique, Rotel, reitsport.ch, ALDI, Acer, Victorinox, Raiffeisen) that co-funds and co-markets the camp line. MS Sports is founder-owned and led by CEO Mario Sager, with 106 employees complemented by 30+ racket coaches and seasonal freelancer networks.

The operating platform is a direct-to-consumer digital registration system centered on the Campfinder tool, which allows parents to search camps by sport and postal code proximity within a 5–50km radius and view all locations on an interactive map. Pricing is per-camp unit-based: day camps range CHF 285–475 and overnight camps CHF 575–595, with additional care add-ons at CHF 120–160. An optional cancellation insurance (CHF 26 per registration) is a subscription-style attach. Beyond consumer camps, the company runs the bikecontrol cycling safety workshop program (delivered via Swiss Cycling regional hubs, reaching 6,000–10,000 children annually in primary schools) and a Support Vereine B2B service line providing event organization, sponsorship consulting, and software/platform introductions (Backbox, Fairgate, fundoo, Swisscom Asport) to 100+ Swiss sports clubs.

Revenue is generated through four streams: (1) consumer camp registration fees (CHF 285–595), (2) cancellation insurance premiums (CHF 26 per registration), (3) merchandise sales to clubs via ERIMA (50,000+ units annually at CHF 25–30), and (4) B2B event organization and club consulting services. Distribution is exclusively direct (website, phone, email), augmented by sponsor co-marketing, a word-of-mouth referral program ("Weitererzählen"), and the affiliated non-profit VFKS, which subsidizes 70% of camp costs for families at or below SKOS poverty guidelines. MS Sports operates exclusively in Switzerland, holds the largest membership in Verband Swiss Sportcamps, and has no public listing, no external investors, and no parent company disclosed.

Name

MS Sports

Legal name

MS Sports AG

Website

https://mssports.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

MS Sports AG operates Switzerland's largest children's sports camp network, organizing 400+ camps annually across nine sport verticals for kids aged 6–15. Founded in 2007, it served a record 18,918 participants in 2025 through sponsor-subsidized day and overnight programs at 110+ nationwide locations.

Ownership category

akta.pro rank

Product category

Sports Camps & Youth Recreation Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Sports camps
• Youth sports programs
• Children's sports education
• Summer camp provider
• School sports services

Headquarters

HQ city

Rickenbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Camp Registration Fees: Primary revenue stream from parents paying camp fees for children (CHF 285-595 depending on camp type and duration). Pricing subsidized through sponsor partnerships enabling affordable rates.
2. Cancellation Insurance: Optional insurance product at CHF 26 per registration, allowing free cancellation up to 72 hours before camp start with full refund.
3. Club Merchandise (ERIMA): Sale of sports equipment to sports clubs (e.g., ERIMA children's football match balls at CHF 25-30 per unit). Orders over 50,000 articles annually from ERIMA.
4. Event Organization Services: Professional event organization services for sports clubs, including full project management and key position staffing during events.
5. Club Consulting Services: Advisory services for clubs on sponsorship concepts and marketing strategy development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MS Sports is a Swiss sports camp provider operating more than 400 sports camps per year across disciplines including football, dance, racket sports, horseback riding, bike, polysport, gaming, outdoor, and snow sports. The company serves children and youth with daytime and residential camp experiences, and additionally offers school sport programs (Sportklasse, schulsport) and babysitting services for families in Switzerland.

Product overview

MS Sports is Switzerland's largest sports camp provider operating since 2007, organizing over 400 sports camps annually across the country with approximately 18,918 children and youth participating in 2025. The company offers a diversified portfolio of sports camp products centered around a day-camp model with optional overnight stays and extended care add-ons. Core offerings include Swisscom Football Camps (over 110 camps), Metro Boutique Dance Camps, Rotel Racket Camps, reitsport.ch Horseback Riding Camps, ALDI Sportcamps (polysport), MS Sports Bike Camps (61 locations), Acer Nitro Gaming & Sport Camps, Victorinox Outdoor & Sport Camps, and Raiffeisen Snow Camps. Additional services include camps with overnight accommodation (24-hour supervision), additional care supervision, cancellation insurance, club support services, and the VFKS charity program providing subsidies for underprivileged families. The company also operates bikecontrol, a Swiss Cycling bicycle safety workshop program for schools. All camps follow a consistent structure with 4-5 day durations, professional supervision, and meals included in the fee.

Differentiator

Problem solved

Functional benefit

Brands

• Swisscom Football Camps: Football camps organized in partnership with Swisscom as title sponsor
• Metro Boutique Dance Camps
• Rotel Racket Camps
• reitsport.ch Pferdecamps
• ALDI Sportcamps
• MS Sports Bike Camps
• Acer Nitro Gaming & Sport Camps
• Victorinox Outdoor & Sport Camps
• Raiffeisen Snow Camps

Products and services

• Football Camps Multi-day football training camps for children and youth run as part of MS Sports' portfolio of more than 400 annual sports camps in Switzerland.
• Dance Camps Dance-focused sports camps offered to children and youth within the MS Sports camp program.
• Racket Sport Camps Racket sport camps (e.g., tennis, badminton, table tennis) delivered as part of MS Sports' annual camp program.
• Horseback Riding Camps Equestrian camps for children and youth offered under the MS Sports camp umbrella.
• Bike Camps Cycling camps for children and youth, included in MS Sports' portfolio of 400+ annual camps.
• Polysport Camps Multi-sport (polysport) camps that expose children and youth to a variety of sports disciplines in a single camp setting.
• Gaming Camps eSports/gaming camps for children and youth offered alongside traditional sports camps in the MS Sports lineup.
• Outdoor Camps Outdoor adventure camps for children and youth delivered as part of MS Sports' annual camp program.
• Snow Camps Winter snow sports camps for children and youth, completing the seasonal coverage of MS Sports' camp offering.
• Sportklasse (School Sport Class) Structured school sport class program delivered by MS Sports in cooperation with Swiss schools.
• Schulsport (School Sport) School sport instruction services provided by MS Sports to primary schools and educational institutions.
• Babysitting Services Childcare and babysitting services offered by MS Sports alongside its sports camp and school sport programs for Swiss families.

Quantifiable outcome

• 170,000+ children and youth served since founding in 2007
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core, flagship and minor.

• VFKS (Verein zur Förderung von Kids und Sport)coreStrategic or Co-development Partner · 1 January 2007Non-profit organization established alongside MS Sports to support families below poverty line. VFKS subsidies 70% of camp costs for eligible families (income at/below SKOS poverty guidelines) once per year per child. MS Sports organizes camps in partnership with VFKS. Contact: [email protected]. President: Michael Rüetschli.
• SwisscomflagshipGTM or Marketing PartnerTitle sponsor of Swisscom Football Camps (110+ camps annually). Swisscom logo and branding on all football camps, co-marketing materials.
• RaiffeisenflagshipGTM or Marketing PartnerTitle sponsor of Raiffeisen Snow Camps. Co-marketing and branding on all snow camp materials.
• VictorinoxflagshipGTM or Marketing PartnerTitle sponsor of Victorinox Outdoor & Sport Camps. Co-marketing on outdoor adventure camps.
• AcerflagshipGTM or Marketing PartnerTitle sponsor of Acer Nitro Gaming & Sport Camps. Co-marketing on gaming and sport combination camps.
• Metro BoutiqueflagshipGTM or Marketing PartnerTitle sponsor of Metro Boutique Dance Camps. Co-marketing on dance and hip-hop camps.
• ALDIflagshipGTM or Marketing PartnerTitle sponsor of ALDI Sportcamps (Polysport camps). Co-marketing on multi-sport camps.
• RotelflagshipGTM or Marketing PartnerTitle sponsor of Rotel Racket Camps. Co-marketing on tennis, badminton, squash, padel camps.
• reitsport.chflagshipGTM or Marketing PartnerTitle sponsor of reitsport.ch Pferdecamps (horseback riding camps). Co-marketing on equestrian camps.
• Swiss CyclingcoreStrategic or Co-development PartnerPartnership for bikecontrol cycling safety workshops for schools. Swiss Cycling delivers workshops through regional hubs at schools, reaching 6,000-10,000 children annually. All participants receive Velopass.
• Swiss Youth HostelsminorGTM or Marketing PartnerPartner for overnight camp accommodations (e.g., Jura Sport & Spa Resort, Saignelégier youth hostel). Provides dormitory accommodation for camps with overnight stays.
• ERIMAcoreGTM or Marketing PartnerEquipment supplier and outfitter for camps. MS Sports orders over 50,000 articles annually. ERIMA provides team sport clothing (football kits, racket camp uniforms). Special club pricing available.
• FC SurseeminorStrategic or Co-development PartnerSports club receiving event organization support. MS Sports provided full project management for Hallenturnier with 2,000 youth participants.
• FC TrübbachminorStrategic or Co-development PartnerSports club receiving sponsorship consulting services. MS Sports developed customized sponsorship concept and argumentation for the club.
• Chic-ManagementminorGTM or Marketing PartnerPrinted fan merchandise (towels, scarves, bags) supplier. Helps clubs generate revenue through merchandise sales.
• Gerber SportpreiseminorGTM or Marketing PartnerPartner for trophies, medals, and engravings. Recommended to clubs for award needs.
• Kuoni-SportsminorGTM or Marketing PartnerSports travel partner for training camps, sports trips, and live sport events worldwide.
• Swiss BadmintonminorStrategic or Co-development PartnerBadminton federation partner for racket camps. Joint promotion of badminton to children, improving coordination and ball-handling skills.
• Street RacketminorStrategic or Co-development PartnerSwiss racket sport organization partner. Street Racket provides 1,000+ game variations for inclusive racket sports accessible without infrastructure.
• Swiss RacketlonminorStrategic or Co-development PartnerRacketlon federation partner combining table tennis, badminton, squash, and tennis. Promotes multi-sport racket variety.
• Swiss Sportcamps AssociationminorStrategic or Co-development PartnerIndustry association membership. MS Sports is the largest member of Verband Swiss Sportcamps.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camp Adventure: German operator of sports and adventure camps for children and adolescents. Comparable in multi-sport residential/day camp structure and European market focus.
• PGL Travel: UK-based activity-holiday operator delivering multi-day residential and day camps for children with a sport/adventure mix. Comparable in business model, multi-sport portfolio, and 6-15 age targeting.
• ProCamp: Switzerland-based sports camp operator offering multi-sport day camps for children across multiple cantons. Direct competitor targeting the same parent-buyer and 6-15-year-old end-user in Switzerland.
• Eurocamp/Inghams: European family holiday and activity-camp operator with a multi-week, multi-sport program for children. Comparable in delivering structured, supervised, multi-sport holiday experiences to families.
• Sportferien: Swiss sports holiday/camp provider running sport-themed holiday camps for children during Swiss school breaks. Comparable in product structure (multi-day camps by sport) and Swiss geographic focus.
• City Camps: Zurich-based day camp operator running themed activity camps during school holidays for children in the same age range. Direct competitor for urban Swiss families during summer and holiday windows.

Regional players

• Sunrise: Major Swiss telecom operator running youth sponsorship and engagement programs in Switzerland. Comparable as a Swiss partner of MS Sports' soccer camp branding and as a regional title-sponsor style ecosystem participant.

Broad incumbents

• Decathlon: Global sporting-goods retailer running in-store and partner sports schools/camps for children across Europe. Comparable in targeting parents of children for sports participation, though as a broader retail-led offering.
• Nike Sports Camps: US-branded sports camp network running sport-specific day and overnight camps for children and teens. Comparable as branded sports-camp operator with sponsor-driven marketing, though at much larger scale.
• IMG Academy: Established US multi-sport training and camp institution offering structured sports programs for youth. Comparable in multi-sport camp portfolio and youth athlete development, though broader and more elite-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mssports.ch
• LinkedInlinkedin.com/company/ms-sports-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS Sports