Kuoni Sports Travel

What Kuoni Sports Travel does

Kuoni Sports Travel is a Swiss direct-to-consumer sports travel operator founded in 2019 and headquartered in Zürich, operating as a specialized division within the Kuoni Group (Kuoni Reisen) network. The company packages and resells sports-themed group travel, customized individual itineraries, and live sports event attendance experiences (covering football championships and leagues, Formula 1, tennis, NFL, Moto GP, and darts) to Swiss and broader European consumers through German (kuonisports.ch) and French (fr.kuonisports.ch) language e-commerce storefronts. Product breadth spans 11 group sport verticals (bike, fitness, wellness, marathon, padel, running, sports fun, training camps, winter sports, women-only, yoga/pilates) plus live sport ticketing bundles, gift vouchers, and ancillary coach services.

Operationally, the business is asset-light: with a headcount of 6 and no proprietary technology, booking platform, or mobile app disclosed, it relies on the Kuoni Group's underlying travel infrastructure, brand equity, and an ecosystem of roughly 15 cross-promotional channel partners (including lastminute.ch, Helvetic Tours, Manta Reisen, railtour, and Kuoni Reisen/Cruises) to source inventory, distribute offerings, and reach consumers. Go-to-market is primarily organic via the two localized websites, supplemented by email/newsletter marketing and a news/coach section; the company is co-branded with Ochsner Sport in its logo and operates under the Swiss travel guarantee (logo_reisegarantie.png) and SRV/FSV regulatory marks. Revenue is generated on a quote-based, one-time-purchase model with multi-year contract potential, and no publicly disclosed pricing, revenue, or financial metrics are available. The website was observed in "Wartungsmodus" (maintenance mode) at time of capture, while the entity remains classified as operating.

Name

Kuoni Sports Travel

Legal name

Kuoni Sports Travel

Website

https://kuonisports.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kuoni Sports Travel is a Zürich-based, 6-employee B2C sports travel operator and Kuoni Group division that sells curated group, individual, and live-event sports travel packages to Swiss and European consumers via localized German and French websites.

Ownership category

akta.pro rank

Product category

Sports Travel Services

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Team, Tournament & Training Travel (THAKAGAI)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Sports group travel
• Live sport event packages
• Training camp travel
• Marathon travel packages
• Winter sports tours

Headquarters

HQ city

Switzerland

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Sports Group Travel Packages: Organized group travel packages for various sports activities including bike, fitness, wellness, marathon, padel, running, training camps, winter sports, women-only, and yoga/pilates trips.
2. Live Sport Experiences: Travel packages to attend live sporting events including Football World Championship, Football England/Germany/Spain, Champions League, Formula 1, Tennis, NFL Football, Moto GP, and Darts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kuoni Sports Travel sells organized group sports travel packages and live sport event travel experiences directly to consumers in Switzerland and French/German-speaking Europe. Offerings include sport-themed group trips (cycling, fitness, wellness, marathon, padel, running, training camps, winter sports, women-only, yoga/pilates), travel packages to attend major sporting events (football world championship, Champions League, Formula 1, tennis, NFL, Moto GP, darts), customized individual travel, and gift vouchers.

Product overview

Kuoni Sports Travel is a Swiss sports travel operator offering three main product lines: Group Sports Travel (Sportgruppenreisen) with 11 sub-categories covering cycling, fitness, wellness, marathons, padel, running, sports fun activities, training camps, winter sports, women-only trips, and yoga/pilates; Individual Travel (Individualreisen) for customized personal travel; and Live Sports Travel (Live Sport) for attending major sporting events including football championships (World Cup, national leagues, Champions League), Formula 1, tennis, NFL, Moto GP, and darts. The company also offers gift vouchers and coach services as additional offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportgruppenreisen (Group Sports Travel) Organized group travel packages for sports enthusiasts covering cycling, fitness, wellness, marathons, padel, running, sports fun activities, training camps, winter sports, women-only trips, and yoga/pilates retreats.
• Individualreisen (Individual Travel) Customized individual travel arrangements for sports enthusiasts seeking personalized sports-themed itineraries.
• Live Sport (Live Sports Travel) Travel packages bundling event tickets, accommodation and transport for major live sporting events including football world championship, English/German/Spanish football leagues, UEFA Champions League, Formula 1, tennis, NFL, Moto GP, and darts.
• Gutschein (Gift Vouchers) Gift vouchers available for purchase for Kuoni Sports Travel experiences.
• Coaches Services Professional coach services offered to sports groups and teams booking travel through Kuoni Sports Travel.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Kuoni ReisencoreOthersParent brand within the Kuoni travel group network. Kuoni Sports Travel operates as a specialized division under the Kuoni brand, leveraging the parent company's infrastructure, customer base, and industry reputation.
• Kuoni CruisesminorOthersRelated brand within Kuoni travel group offering cruise packages. Cross-promotional relationship within the same corporate family.
• asia 365minorChannel Partner/ Reseller/ DistributorPartner travel company listed in the Kuoni Sports Travel partner network, offering specialized Asian travel destinations.
• ACS ReisenminorChannel Partner/ Reseller/ DistributorSwiss travel agency partner offering travel services, listed in the Kuoni Sports Travel partner network.
• cotravelminorChannel Partner/ Reseller/ DistributorSwiss travel company partner listed in the Kuoni Sports Travel partner network.
• Dorado Latin ToursminorChannel Partner/ Reseller/ DistributorLatin America specialist travel partner offering Latin American destinations within the Kuoni Sports Travel network.
• FrantourminorChannel Partner/ Reseller/ DistributorSwiss travel partner company listed in the Kuoni Sports Travel partner network.
• Golf and TravelminorChannel Partner/ Reseller/ DistributorGolf-focused travel specialist partner, complementing sports travel offerings with golf-specific packages.
• Helvetic ToursminorChannel Partner/ Reseller/ DistributorSwiss tour operator partner listed in the Kuoni Sports Travel partner network.
• Kontiki ReisenminorChannel Partner/ Reseller/ DistributorSwiss adventure and special interest travel partner listed in the Kuoni Sports Travel network.
• lastminute.chminorChannel Partner/ Reseller/ DistributorLast-minute travel deal platform partner, offering discounted travel packages through the Kuoni network.
• Manta ReisenminorChannel Partner/ Reseller/ DistributorSwiss travel company partner listed in the Kuoni Sports Travel partner network.
• MICExpertsminorChannel Partner/ Reseller/ DistributorMICE (Meetings, Incentives, Conferences, Events) specialist travel partner within the network.
• Private SafarisminorChannel Partner/ Reseller/ DistributorAfrican safari specialist travel partner offering wildlife and adventure travel experiences.
• Pink CloudminorChannel Partner/ Reseller/ DistributorTravel partner company listed in the Kuoni Sports Travel partner network.
• railtourminorChannel Partner/ Reseller/ DistributorSwiss rail travel specialist partner offering train-based travel packages and experiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sportsbreaks.com: UK company specializing in sports event breaks bundled with match/event tickets and accommodation for football, rugby, F1 and other major sports. Highly comparable in bundling live-event ticketing with travel.
• Trek Travel: US-based cycling tour operator offering guided and self-guided bike trips worldwide. Directly comparable to Kuoni Sports Travel's Bike sub-product line and active sports travel positioning.
• Sports Tours International: UK-based sports tour operator offering travel packages for football, Formula 1, tennis, rugby, and other major events, plus participation trips. Directly comparable to Kuoni Sports Travel in product mix (live event attendance + participation travel) and DACH/UK target customer.
• Marathon Tours & Travel: US-based specialist in marathon and running event travel packages (World Marathon Majors, destination races). Directly comparable to Kuoni Sports Travel's Marathon and Running sub-products.
• Ciclismo Classico: US-based cycling tour operator focused on Italy and Europe with active cultural/cycling trips. Comparable in bike-focused guided travel experiences for enthusiast customers.
• Gullivers Sports Travel: UK-based tour operator with a dedicated sports division providing match/event packages for football, rugby, F1, tennis, and other major sports. Direct competitor in the sports event travel vertical.

Broad incumbents

• TUI Musement: Large European tours, activities, and experiences platform operated by the TUI Group. Overlaps with Kuoni Sports Travel on sports-themed experiences and event-based activities, but serves a much broader travel audience.
• QuintEvents: US-based official sports hospitality provider for the Super Bowl, Kentucky Derby, and other major events. Comparable to Kuoni Sports Travel's Live Sport line for premium ticket-inclusive event experiences, though with a US focus.
• On Location: US premium sports and entertainment experiences provider (NFL, NBA, Formula 1, Ryder Cup). Comparable on the live sports event/hospitality bundle, though operating at much larger scale in the US market.

Regional players

• Sportfair: German sports travel specialist offering participation trips and event packages. Closest regional peer in the DACH market, serving a similar German-speaking sports enthusiast segment with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kuonisports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuoni Sports Travel