Mount LA Crosse Ski Area
Mt. La Crosse Ski and Snowboard is a family-owned ski resort in La Crosse, Wisconsin, operating since 1959. It serves regional visitors with 22 ski trails, equipment rentals, lessons, racing programs, summer events, and wedding and private event hosting.
- Company typePrivate
- Founded1959
- HeadquartersLa Crosse, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mount LA Crosse Ski Area does
Mt. La Crosse Ski and Snowboard is a privately held, family-owned ski resort founded in 1959 by Ted and Sue Motschman, located at W5549 Old Town Hall Road in La Crosse, Wisconsin. It operates on a 100-acre site with 22 trails, three double chair lifts (Bluff Runner, Cobbie's Ride, Helke's Haul), a moving carpet beginner lift, and a 516-foot vertical drop, the steepest in Wisconsin. The resort maintains a year-round operating posture, with winter ski operations and an expanding summer events program that includes fitness classes, wine tastings, and the Summit Series running challenge.
The resort's product portfolio spans lift tickets (single-day, multi-pack coupons, 2-day passes), annual and multi-year season passes with partner perks, equipment rentals (full packages and individual items), a PSIA-AASI accredited snowsports school offering private, group, tot, adaptive, and race programs (Polar Pals, Grizzly Gliders, Blizzard Bears, Learn-in-2), an expert-only Terrain Park, an award-winning St. Bernard Room bar, a Pro Shop with tuning services, and group/venue rentals including weddings (200+ guests), ski-in/ski-out ski suite cabins (8-12 people), and private event bookings.
Revenue is generated through direct-to-consumer channels (online shop and walk-up ticket windows) supplemented by group sales for schools, youth organizations, and corporate teams, plus reciprocal pass partnerships with Indy Pass and Mount Bohemia. Pricing follows a static tier structure differentiated by weekday/weekend and time of day (all-day, 3pm-close, 6pm-8pm night skiing), with online pre-purchase priced $15 below walk-up. Customer segments are diversified across individual recreational skiers, families, schools and youth organizations, corporate groups, wedding and event clients, summer fitness attendees, students, and competitive racers. The company employs approximately 11 core staff year-round, supplemented by a larger seasonal workforce across hill operations, instruction, food and beverage, and retail.
Mount LA Crosse Ski Area firmographics
Firmographics- Name
- Mount LA Crosse Ski Area
- Legal name
- Mt. La Crosse Ski and Snowboard
- Website
- https://mtlacrosse.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mt. La Crosse Ski and Snowboard is a family-owned ski resort in La Crosse, Wisconsin, operating since 1959. It serves regional visitors with 22 ski trails, equipment rentals, lessons, racing programs, summer events, and wedding and private event hosting.
- Ownership category
- akta.pro rank
Mount LA Crosse Ski Area industry classification
Industry- Product category
- Ski Resort and Winter Recreation Services
- NAICS
- Skiing Facilities (71392), Skiing Facilities (713920), Recreational Goods Rental (532284)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
- akta.pro secondary industries
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)
Keywords
Where Mount LA Crosse Ski Area is headquartered
LocationHeadquarters
- HQ city
- La Crosse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mount LA Crosse Ski Area business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Lift Tickets: Primary revenue stream from daily lift tickets, with pricing varying by day of week (weekday vs weekend) and time of day (all-day, half-day, night). Online pre-purchase available at discounted rates.
- Season Passes: Annual and multi-year season passes offering unlimited skiing with perks including Pro Shop discounts, reduced lesson pricing, rental discounts, and bar/kitchen discounts.
- Equipment Rentals: Ski and snowboard rental packages including boots, helmets, poles. Individual equipment rentals also available.
- Ski and Snowboard Lessons: Private lessons, half-day lessons, tot mini lessons, adaptive lessons, group programs (Snow Bears, Blizzard Bears), and series programs for beginners.
- Pro Shop Sales: Retail sales of ski and snowboard equipment, apparel, helmets, goggles, accessories, and tuning/repair services.
- Food and Beverage: St. Bernard Room award-winning bar, snack shack, and outdoor grill operations.
- Weddings and Private Events: Venue rental for weddings, rehearsal dinners, corporate events, reunions, and private parties with catering and bar services.
- Ski Suite Rental: Private cabin rentals accommodating 8-12 people with ski-in/ski-out access, electricity, heat, storage, and reserved parking.
- Season Pass Partnerships: Acceptance of Indy Pass and Mount Bohemia season passes with partner blackout dates, generating referral traffic.
- Summer Events: Fitness classes (yoga, pilates, sculpt), wine tastings, live music events, and the Summit Series running challenge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Weekday Lift Tickets (Mon-Thu) |
| Subscription | Pay-as-you-go | Weekend Lift Tickets (Fri-Sat) |
| Subscription | Pay-as-you-go | Sunday Lift Tickets |
| Unit Pricing | Pay-as-you-go | 2-Day Pass (Fri-Sat or Sat-Sun) |
| Unit Pricing | Multi-year contract | 6 Pack Coupon Book |
| Unit Pricing | Multi-year contract | 3 Pack Coupon Book |
| Subscription | Pay-as-you-go | Moving Carpet Only |
| Subscription | Pay-as-you-go | Full Rental Package |
| Unit Pricing | Pay-as-you-go | Individual Equipment Rentals |
| Subscription | Pay-as-you-go | Private Lessons |
| Subscription | Pay-as-you-go | Half Day Lessons |
| Subscription | Pay-as-you-go | Tot Mini Lessons |
| Subscription | Pay-as-you-go | Blizzard Bears Program |
| Subscription | Pay-as-you-go | Learn-in-2 Package |
| Subscription | Pay-as-you-go | Race Programs |
| Subscription | Pay-as-you-go | Special Nights |
| Unit Pricing | Pay-as-you-go | NASTAR Racing |
| Unit Pricing | Pay-as-you-go | Summer Events |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Mount LA Crosse Ski Area product offering
Product offeringCore offering
Mount La Crosse Ski Area is a family-owned ski and snowboard resort in La Crosse, Wisconsin operating since 1959. The resort sells lift access (daily tickets and season passes), equipment rentals, ski/snowboard lessons (private, group, adaptive, racing), Pro Shop retail goods, and rents out venues for weddings, private events, and ski suite cabin accommodations. It also hosts off-season summer fitness events and racing competitions.
Product overview
Mt. La Crosse is a ski and snowboard resort operating since 1959 in La Crosse, Wisconsin. The resort offers a comprehensive suite of recreational services centered around its ski hill with 22 trails, terrain park, and 3 double chair lifts plus a moving carpet. The core product portfolio includes lift tickets and season passes for slope access, equipment rentals for skiing and snowboarding, and a full range of ski/snowboard lessons (private, group, children's, adaptive, and racing programs). Supporting services include a Pro Shop with retail goods and tuning services, wedding/private event venue rental, ski suite cabin rentals, gift cards, and group booking programs. The resort also operates seasonal special events including summer fitness classes (Pilates, Yoga, Sculpt), wine tasting events, and the annual Summit Series running challenge. The Terrain Park offers expert-level features while group programs and lessons serve beginner through advanced skiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Lift Tickets
- Season Passes
- Equipment Rentals
- Private Ski and Snowboard Lessons
- Group Ski and Snowboard Lessons
- Tot Mini Lessons
- Ski Racing Programs
- Terrain Park
- Pro Shop
- Weddings and Private Events
- Ski Suite Rental
- Gift Cards
- Summer Events Program
- Group Bookings
- NASTAR Racing
Quantifiable outcome
- 65+ years of continuous operation since 1959
- +3 more outcomes
Companies that use Mount LA Crosse Ski Area
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles5 records
Mount LA Crosse Ski Area technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mount LA Crosse Ski Area partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Indy PasscoreIndy Pass season pass holders receive two lift tickets at Mt. La Crosse. Pass holders must present valid Indy Pass and ID at ticket desk. Not redeemable on blackout dates (various January-February dates listed). Blackout dates do not apply to Indy+ Pass holders.
- Mount BohemiacoreMount Bohemia season pass holders receive one complimentary lift ticket at Mt. La Crosse. Pass holders must present valid season pass and ID. Not redeemable on extended blackout dates.
- Corporate Night Partners (Mayo Clinic, Trane, Gundy, XEL Energy, VCE, Kwik Trip, Dairyland Power, @Properties, Gundersen Health System, Pet Food Experts)minorCorporate partners listed on specials page with discounted Corporate Night packages on Friday evenings. Companies interested in partnerships contact [email protected].
- The Pilates Studio (Onalaska)minorPartner for Pilates in the Pines summer fitness events at Mt. La Crosse. Provides certified instructors for mat pilates classes on the patio.
- Root Down YogaminorPartner for Sunset Yoga summer fitness events. Provides certified Vinyasa yoga instructors for patio yoga classes with sunset views over the bluffs.
- Form & Fire Fitness StudiominorPartner for Sculpt on the Slope summer fitness events. Provides heated fitness studio instructors for pilates-inspired strength and cardio classes.
- Dutcher Crossing WineryminorFeatured winery partner for Wine & Bites summer event featuring curated wine tasting with small bites on the Mt. La Crosse patio.
- River City Running ClubminorCo-host of third annual Summit Series running challenge event. Provides volunteer support and race organization for slope running events.
- The Motus ProjectminorCo-host of Summit Series running challenge event. Partners on running and outdoor fitness events at the ski area.
- NASTAR (National Standard Race)coreHandicap-based ski racing system allowing comparison of scores nationally. Mt. La Crosse hosts weekly NASTAR races and league competitions.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Mount LA Crosse Ski Area competitors and assessment
Company assessmentDirect peers
- Spirit Mountain: Minnesota ski area in Duluth with multiple lifts, terrain park, lessons, snow tubing, and year-round events. Comparable Upper Midwest ski hill with similar seasonal business model and community-driven events programming.
- Cascade Mountain: Wisconsin ski area (Portage) with multiple lifts, terrain parks, night skiing, lessons, and a tubing park. Closely comparable in product mix (lift tickets, lessons, rentals, night skiing) and target customer.
- Sunburst Ski Area: Wisconsin ski area in Kewaskum with night skiing, lessons, and terrain park. Comparable as an independent Wisconsin ski hill serving the Milwaukee/Madison regional market.
- Devil's Head Resort: Wisconsin ski and golf resort in Baraboo/Merrimac with lodging, ski school, terrain park, and year-round amenities. Comparable as a multi-season Wisconsin mountain resort with weddings/events and family ski programming.
- Chestnut Mountain Resort: Illinois ski resort on the Mississippi Bluffs across from Wisconsin with skiing, lodging, F&B, and weddings. Closely comparable as a Midwest bluffs-based mountain resort with year-round events and F&B.
- Granite Peak Ski Area: Wisconsin's largest ski area (Wausau), operating ~225 acres and multiple lifts. Directly comparable as a Wisconsin ski hill competing for the same regional skier base with lift tickets, lessons, and terrain parks.
- Wilmot Mountain: Wisconsin/Illinois border ski area operating chairlifts, terrain park, lessons, and night skiing. Directly comparable in scale, product mix, and Midwest regional skier target market.
- Alpine Valley Resort (Wisconsin): Wisconsin ski area in East Troy with night skiing, lessons, terrain park, and snowboarding. Comparable Midwest ski hill with similar product offering and customer demographic.
- Tyrol Basin: Wisconsin ski area near Madison with night skiing, terrain park, and ski school. Directly comparable as a small Wisconsin ski hill competing for the same regional skier base.
Broad incumbents
- Boyne Highlands Resort: Larger destination ski resort in Michigan (Harbor Springs) part of Boyne Resorts, with lodging, multiple peaks, and year-round amenities. Comparable as an Upper Midwest mountain resort with weddings, lessons, and F&B, but operates at substantially larger scale with on-site lodging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mount LA Crosse Ski Area social profiles
Digital presenceMount LA Crosse Ski Area financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mount LA Crosse Ski Area leadership team
Management profileNumber of profiles
Profiles2 records
Mount LA Crosse Ski Area funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mount LA Crosse Ski Area M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mount LA Crosse Ski Area
What does Mount LA Crosse Ski Area do?
Mount La Crosse Ski Area is a family-owned ski and snowboard resort in La Crosse, Wisconsin operating since 1959. The resort sells lift access (daily tickets and season passes), equipment rentals, ski/snowboard lessons (private, group, adaptive, racing), Pro Shop retail goods, and rents out venues for weddings, private events, and ski suite cabin accommodations. It also hosts off-season summer fitness events and racing competitions.
Is Mount LA Crosse Ski Area a public or private company?
Mount LA Crosse Ski Area is a private company. It is classified as family owned and is currently operating.
When was Mount LA Crosse Ski Area founded?
Mount LA Crosse Ski Area was founded in 1959. It employs 11 to 50 people.
Where is Mount LA Crosse Ski Area based?
Mount LA Crosse Ski Area is headquartered in La Crosse, United States, in the North America region.
How does Mount LA Crosse Ski Area make money?
Ten revenue lines are on record. Lift Tickets are the primary driver. The others are season Passes, equipment Rentals, ski and Snowboard Lessons, pro Shop Sales, food and Beverage, weddings and Private Events, ski Suite Rental, season Pass Partnerships and summer Events.
Who are Mount LA Crosse Ski Area's main competitors?
Direct peers on record are Spirit Mountain, Cascade Mountain, Sunburst Ski Area, Devil's Head Resort, Chestnut Mountain Resort, Granite Peak Ski Area, Wilmot Mountain, Alpine Valley Resort (Wisconsin) and Tyrol Basin. Boyne Highlands Resort is listed as a broad incumbent.
Does Mount LA Crosse Ski Area have an API?
No public API is recorded for Mount LA Crosse Ski Area.
What industry is Mount LA Crosse Ski Area in?
Mount LA Crosse Ski Area's product category is Ski Resort and Winter Recreation Services. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains), with a secondary code of THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities). Its NAICS code is 71392 and its SIC code is 7900.