Mountain View
Mountain View Electric Ltd. is a 3rd-generation, family-owned multi-service provider of electrical, water, irrigation, and controls/automation systems serving agricultural, municipal, and industrial customers across British Columbia's interior since 1962.
- Company typePrivate
- Founded1962
- HeadquartersEnderby, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mountain View does
Mountain View Electric Ltd. is a privately held, 3rd-generation family business founded in 1962 and headquartered in Enderby, British Columbia. The company operates as a multi-service provider of electrical, water, irrigation, and controls/automation systems serving three primary verticals: agriculture (dairy, poultry, tree fruit, feed mills, silviculture, horticulture, food processing), municipal water and wastewater utilities, and industrial facilities across British Columbia's interior regions including Bulkley Valley, West Kootenay, Thompson-Okanagan, Columbia-Shuswap, Boundary Country, and Fraser Valley.
Its core technical offering combines design, installation, service, and maintenance of water systems (submersible pumps, river intake, treatment, HDPE piping), irrigation equipment (center pivots, hose reels, pump stations), electrical systems (power distribution, standby generators, BC Hydro coordination), and controls/automation (SCADA via AVEVA/Wonderware/Fernhill, HMI panels, PLCs, custom control panels, manure handling automation). The technology stack is sourced from 25+ premium equipment partners including BouMatic, GEA, Lely, Valley, Bauer, Cummins, Siemens, Schneider Electric, Eaton, Goulds, Grundfos, Pentair, Netafim, and Emerson, supported by IoT/remote monitoring integrations (AG-sense, StrideLinx).
The business model is diversified across three revenue streams: equipment and product sales (hardware distribution and parts), professional services (installation, maintenance, design, commissioning), and planning/consulting. Distribution combines a retail storefront in Enderby, route-based delivery to Farm Route Customers across BC, and an outside field sales team. Pricing is quote-based with pay-as-you-go billing. The go-to-market is sales-led, with outside sales coverage of BC, attendance at provincial trade shows and dealership conferences, and a website as a top-of-funnel acquisition channel. Value-added differentiators include 24/7 emergency service, same-day parts availability, and a 50+ year operational track record.
Mountain View firmographics
Firmographics- Name
- Mountain View
- Legal name
- Mountain View Electric Ltd.
- Website
- https://mtnview.ca
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mountain View Electric Ltd. is a 3rd-generation, family-owned multi-service provider of electrical, water, irrigation, and controls/automation systems serving agricultural, municipal, and industrial customers across British Columbia's interior since 1962.
- Ownership category
- akta.pro rank
Mountain View industry classification
Industry- NAICS
- Support Activities for Crop Production (11511), Outdoor Power Equipment Retailers (444230), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Industrial Instruments For Measurement, Display, And Control (3823), Water Supply (4941)
- akta.pro primary industry
- Water Source Development & Conveyance (Intakes, Canals, Pipelines) (AFACAFAH)
- akta.pro secondary industries
- Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)
Keywords
Where Mountain View is headquartered
LocationHeadquarters
- HQ city
- Enderby
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Mountain View business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment & Product Sales: Sale of equipment, parts, pumps, motors, irrigation systems, electrical components, work clothing, and footwear. They stock and service everything they install and sell.
- Professional Services (Installation & Maintenance): Design, installation, service, and maintenance of electrical, irrigation, water, controls, and dairy systems for agricultural, municipal, and industrial customers.
- Planning & Consulting: Consulting, project planning, and project management services for agricultural operations including system design and implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Mountain View product offering
Product offeringCore offering
Mountain View designs, installs, and services electrical, water, irrigation, and controls/automation systems for farms, municipalities, and industrial clients across British Columbia. The company also sells equipment, parts, and supplies through its retail storefront and route delivery service, acting as a single-source partner for power, water, and automation needs.
Product overview
Mountain View is a multi-service electrical and water systems company offering integrated solutions across agriculture, municipal, and industrial sectors. The company's core portfolio includes five interconnected service pillars: Water Systems (submersible pumps, river intake, treatment, HDPE piping), Irrigation Equipment and Services (center pivots, hose reels, pump stations), Electrical Systems (power distribution, standby systems, lighting), Controls and Automation (custom control design, SCADA, HMI panels, PLCs), and Planning and Consulting. These services are supplemented by specialized offerings for Dairy (robotic milking, facility design), Poultry, Feed Mills, Silviculture/Horticulture, and Food Processing operations. Mountain View also operates as a retailer of parts and equipment, carrying multiple branded product lines in water, irrigation, dairy, waste management, feed storage, electrical, instrumentation, and controls categories. The company was founded in 1962 in Enderby, BC and serves BC communities across Bulkley Valley, West Kootenay, Thompson-Okanagan, Columbia-Shuswap, Boundary Country, and Fraser Valley.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 50+ years of BC agricultural experience
- +2 more outcomes
Companies that use Mountain View
Customer profileSegments3 records
Mountain View technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Mountain View partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core.
- BouMaticcoreDairy automation technology partner. Provides innovative automation solutions for robotic milking systems in dairy farm operations.
- GEA Farm TechnologiescoreRotary and rapid exit parlors, milk cooling, handling and storage products for dairy operations. Also provides superior pumps, agitators, scrapers for manure handling.
- LelycoreRobotic milking, feeding, and barn hygiene products for dairy farm automation.
- Valley IrrigationcoreTop center pivot and linear irrigation machines for agricultural irrigation systems.
- BauercoreRainstar and Prorain irrigation reels for agricultural irrigation applications.
- CumminscoreStandby power and prime power generators for backup power solutions in agricultural, municipal, and industrial applications.
- AVEVA (Wonderware)coreSCADA and plant-wide control systems for municipalities and industrial operations, including Wonderware for municipal water utilities.
- SiemenscoreInstruments for pressure, level, flow, temperature measurement, and motor control and operator control/indicators.
- Schneider ElectriccorePLC and RTU systems for municipal water and irrigation control applications.
- EatoncoreLow voltage power distribution and control systems for safe electrical operations.
- Goulds Water TechnologycoreWinning pumps for agricultural and irrigation applications including end suction and submersible pumps.
- GrundfoscoreHeavy duty pumps and wide selection for various agricultural and industrial applications.
- Nelson IrrigationcoreIrrigation, gun, and sprinkler packages for agricultural irrigation systems.
- WesteelcoreHeavy duty corrugated and smoothwall grain storage solutions for feed mills.
- WestfieldcoreHigh performance utility and portable grain augers, hoppers, and conveyors for feed mill material handling.
- ValmetalcoreHammer and roller mills, rigid auger systems, and other equipment for feed mill operations.
- EmersoncoreInstruments for pressure, level, flow, temperature and process control measurement.
- RittalcoreEnclosures for custom control panel applications in agricultural and industrial settings.
- PentaircorePumps, filtration, valves and more for water treatment and irrigation applications.
- NetafimcorePremium water filtration equipment to ensure water quality in irrigation systems.
- SenningercoreLasting irrigation sprinklers, foggers, and misters for agricultural irrigation.
- AG-sensecoreSmartphone-controlled irrigation solutions for remote monitoring and control.
- StrideLinxcoreSecure remote access solutions for monitoring equipment in remote areas.
- Fernhill SCADAcoreSCADA systems specifically designed for small water utilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mountain View competitors and assessment
Company assessmentDirect peers
- Houle Electric: BC-based industrial electrical contractor serving industrial, commercial, and institutional clients across multiple sectors. Comparable multi-vertical electrical service model with overlapping territory in British Columbia and similar multi-trade service capabilities.
- Cascade Environmental Services: BC-based water and wastewater services provider serving municipalities and industrial clients across Western Canada. Direct overlap with Mountain View's municipal water/wastewater treatment plant work and pumping station services.
- PrairieCoast Equipment: BC and Alberta-based John Deere agricultural equipment dealer serving farmers with equipment, parts, and service. Overlaps with Mountain View's farm route delivery and parts retail model, and competes for the same BC agricultural customer relationships.
- Calmont Group: Western Canadian irrigation and equipment dealer serving agricultural and commercial customers across the Prairies. Direct competitor in irrigation system sales, installation, and service with overlapping agricultural customer base.
- Inline Group: Western Canadian mechanical, electrical, and plumbing contractor serving industrial and commercial clients. Comparable multi-trade service model with overlapping industrial and institutional customer base and similar full-stack capabilities.
Broad incumbents
- Rocky Mountain Equipment: Major Canadian agricultural equipment dealer operating across Western Canada after acquiring Cervus Equipment in 2023. Publicly traded with comparable agricultural customer base to Mountain View but at much greater scale.
- Toromont Industries: Caterpillar dealer serving industrial and agricultural customers across Canada with heavy equipment, power systems, and material handling. National scale with broader product portfolio and deeper capital base than Mountain View.
- Brandt: Canada's largest Case IH agricultural and construction equipment dealer with irrigation offerings. National footprint with substantially broader product portfolio than Mountain View, including direct irrigation sales and a much larger service network.
- Wajax Corporation: Canadian industrial equipment distributor serving forestry, mining, construction, and industrial markets. Overlaps with Mountain View's industrial customer segment and product categories (pumps, motors, electrical components) but at substantially larger scale.
Others
- Nelson Irrigation: Global manufacturer of irrigation sprinklers, guns, and equipment. Currently a strategic partner of Mountain View (carrying Nelson products), but an upstream vendor in the same agricultural irrigation value chain rather than a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mountain View social profiles
Digital presenceMountain View financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mountain View leadership team
Management profileNumber of profiles
Mountain View funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mountain View M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mountain View
What does Mountain View do?
Mountain View designs, installs, and services electrical, water, irrigation, and controls/automation systems for farms, municipalities, and industrial clients across British Columbia. The company also sells equipment, parts, and supplies through its retail storefront and route delivery service, acting as a single-source partner for power, water, and automation needs.
Is Mountain View a public or private company?
Mountain View is a private company. It is currently operating.
When was Mountain View founded?
Mountain View was founded in 1962. It employs 11 to 50 people.
Where is Mountain View based?
Mountain View is headquartered in Enderby, Canada, in the North America region.
How does Mountain View make money?
Three revenue lines are on record. Equipment & Product Sales are the primary driver. The others are professional Services (Installation & Maintenance) and planning & Consulting.
Who are Mountain View's main competitors?
Direct peers on record are Houle Electric, Cascade Environmental Services, PrairieCoast Equipment, Calmont Group and Inline Group. Broad incumbents are Rocky Mountain Equipment, Toromont Industries, Brandt and Wajax Corporation. Nelson Irrigation is listed as an others.
Does Mountain View have an API?
No public API is recorded for Mountain View.
What industry is Mountain View in?
Its primary akta.pro industry code is AFACAFAH, Water Source Development & Conveyance (Intakes, Canals, Pipelines), with a secondary code of HSAIAEAD, Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors). Its NAICS code is 11511 and its SIC code is 3524.