MTWeb - Agencja Marketingu Internetowego

What MTWeb - Agencja Marketingu Internetowego does

MTWeb - Agencja Marketingu Internetowego is a Kraków-based digital marketing agency operating under the legal entity Mobile-Tech s.c. (a Polish civil partnership co-founded by Piotr Małecki and Krzysztof Sudoł in 2005). The firm delivers a tightly integrated portfolio of search, paid-media, and content services: SEO (website positioning, e-commerce SEO, technical optimization, audits), PPC campaigns (Google Ads and Facebook Ads), and Social & Content services (social media marketing, content marketing, buzz marketing). Service execution relies on a standard digital marketing technology stack — Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center, Google Data Studio, Facebook Ads Manager, LinkedIn Ads, and WordPress — and the agency holds Google Partner certification (Agency ID 3570629579). The firm's technology posture is that of a traditional services provider rather than a software platform; there is no proprietary product, public API, or app, and no disclosed AI/ML capability beyond what is embedded in the third-party ad and analytics platforms it configures for clients.

The business operates on a professional services revenue model with custom-quote, project-based or retainer engagements billed monthly. Pricing is not publicly disclosed; every engagement is scoped individually, and the agency explicitly states it serves both SMBs (the primary segment) and large enterprises. The go-to-market is sales-led and relationship-driven, combining direct outreach via the website contact form, phone, and email with content marketing through an educational blog and active Facebook presence that function as top-of-funnel lead generation. Distribution is direct, with no intermediary or reseller network.

MTWeb's client roster spans SMB e-commerce (Tukan24 since 2013, Sklep Afrykański since 2017), consumer brands (Dr Irena Eris, Teekanne Polska, Farmona, Ewa Bien), retail (Delikatesy Centrum), industrial clients (Paccor Polska, Langsteiner), real estate (UBM Polska), and government (Urząd Miasta Krakowa), plus an Austrian international partner (inAustria). With 9 employees and a self-reported 'hundreds of clients' base, the firm is a small but long-tenured Polish agency with no external investment, no parent company, and no subsidiaries. Documented case-study outcomes include 1061% ROI for an e-commerce client, 478% year-over-year organic traffic growth for a medical client, and a 50% cost-per-conversion reduction for a scooter-sharing brand.

Name

MTWeb - Agencja Marketingu Internetowego

Legal name

Mobile-Tech s.c. P. Małecki, K. Sudoł

Website

https://mtweb.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

MTWeb is a Kraków-based digital marketing agency founded in 2005 that provides SEO, Google Ads, Facebook Ads, social media, and content marketing services to Polish SMBs and enterprise clients under a civil partnership structure with 9 employees.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Search engine optimization
• Google Ads management
• Social media marketing
• Content marketing services
• PPC campaign management

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. SEO / Website Positioning Services: Organic search optimization services including technical SEO, content optimization, keyword targeting, and link building. Revenue generated through project-based or retainer arrangements for ongoing optimization campaigns.
2. Google Ads / SEM Campaigns: PPC campaign management for Google search and display network. Clients engage the agency to plan, execute, and optimize paid search campaigns.
3. Facebook Ads & Social Media Marketing: Social media advertising and ongoing social media management services including content creation, posting, and engagement management.
4. Content Marketing: Content creation services including blog articles, website copy, and marketing materials to support SEO and brand awareness goals.
5. Buzz Marketing / Word-of-Mouth Marketing: Marketing strategy services focused on generating word-of-mouth buzz and organic brand recommendations.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

MTWeb is a Polish internet marketing agency that plans, executes, and optimizes digital marketing campaigns for businesses. Its core offerings cover SEO (website positioning, e-commerce SEO, SEO optimization, and SEO audits), paid media (Google Ads, Facebook Ads, and LinkedIn Ads), and social media and content marketing (social media management, content marketing, and buzz marketing). The agency delivers these services through custom strategies with monthly transparent reporting, serving both small businesses and large enterprises in Poland and select international markets.

Product overview

MTWeb is a Krakow-based internet marketing agency established in 2005 that operates as a unified service offering rather than a modular software platform. The agency provides an integrated portfolio of digital marketing services organized into three main pillars: SEO (including website SEO, e-commerce SEO, SEO optimization, and SEO audits), PPC campaigns (Google Ads and Facebook Ads), and Social Media & Content (social media marketing, content marketing, and buzz marketing). All services are delivered by a team of specialists through customized strategies, with monthly transparent reporting. The agency serves both small and large businesses and operates as a Google Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Pozycjonowanie stron WWW (SEO Positioning for Websites) SEO optimization services for websites to improve organic search visibility in Google, including keyword analysis, technical audits, content optimization, and link building. Targeted at Polish businesses seeking higher Google rankings and inbound leads.
• Pozycjonowanie sklepów internetowych (SEO for E-commerce) Specialized SEO services for online stores focusing on product page visibility and e-commerce-specific optimization. Targeted at e-commerce retailers seeking organic traffic to product listings.
• Optymalizacja SEO (SEO Optimization) Technical and content SEO optimization to improve website performance and search rankings. Targeted at businesses needing on-site improvements to support broader SEO strategies.
• Audyt SEO (SEO Audit) Comprehensive SEO audits to evaluate website visibility, technical health, and identify improvement opportunities. Targeted at businesses seeking a diagnostic assessment before committing to an ongoing SEO engagement.
• Kampanie Google Ads (Google Ads Campaigns) Planning, implementation, optimization, and reporting of PPC campaigns on Google Ads including search, display, and Google Shopping campaigns. Delivered by a Google Partner agency. Targeted at businesses seeking paid search lead generation and sales.
• Facebook Ads Social media advertising campaigns on Facebook and Instagram platforms, including strategy, audience targeting, creative, and optimization. Targeted at businesses seeking paid social lead generation and sales.
• Social Media Marketing Social media management and marketing services including content strategy, content creation, posting, and community management on platforms such as Facebook and Instagram. Targeted at businesses seeking to build brand presence and engagement on social media.
• Content Marketing Content creation and marketing strategy services including blog articles, website copy, and marketing materials to support SEO and brand awareness goals. Targeted at businesses seeking content-driven inbound marketing.
• Buzz Marketing Word-of-mouth and viral marketing strategies designed to generate brand buzz and organic reach. Targeted at businesses seeking to amplify brand recommendations and earned media.

Quantifiable outcome

• 1061% ROI achieved for e-commerce client
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• Google Partner ProgramcoreGTM or Marketing Partner · 1 January 2022MTWeb holds Google Partner certification (Partner ID: 3570629579), indicating verified competency in Google Ads platform and access to Google's partner resources, tools, and support. The Google Partner badge is displayed prominently on the company website as a key trust signal.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brainlab: Polish digital agency offering SEO, paid media, and analytics services with a similar full-service agency model and Polish SMB/enterprise client mix.
• Grupa TENSE: Polish digital performance marketing agency offering SEO, Google Ads, and social media services to Polish SMBs and enterprises — directly comparable service stack and target market to MTWeb.
• Up & Up: Polish digital agency providing SEO, Google Ads, and social media marketing services — comparable service portfolio and Polish SMB target segment to MTWeb.
• Datera: Polish e-commerce-focused digital marketing agency offering SEO, PPC, and analytics for online retailers — overlapping service lines and a comparable mid-market positioning to MTWeb.
• Sempai: Kraków-based digital marketing agency providing SEO, PPC, and content marketing — same city, similar service mix, and comparable target client base to MTWeb.
• Evolutions Group: Polish digital agency offering SEO, SEM, content marketing, and social media services — directly comparable service stack and target customer profile to MTWeb.

Broad incumbents

• Wpromote: Larger US-headquartered digital marketing agency offering SEO, paid media, and content services — comparable service mix but operating at a meaningfully larger scale than MTWeb.
• Reprise Digital: IPG Mediabrands' global performance media agency offering paid search, SEO, and social at scale — competes for the same Polish enterprise marketing budgets as MTWeb's larger clients.
• Performics (Publicis): Global performance marketing network within Publicis operating in Poland — offers overlapping SEO/PPC capabilities but as part of a broader agency holding portfolio rather than a niche local specialist.

Emerging players

• WhitePress: Polish-origin content marketing and SEO platform that competes partly with MTWeb's content/link-building services, though operating more as a marketplace than a full-service agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MTWebPL
• LinkedInlinkedin.com/company/mtweb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTWeb - Agencja Marketingu Internetowego