Mulgrave Country Club

What Mulgrave Country Club does

Mulgrave Country Club is a privately registered, member-owned community club (ABN 16004568610) located at the corner of Wellington and Jells Roads in Wheelers Hill, Victoria, approximately 30 minutes from Melbourne CBD. The club operates as a multi-vertical venue combining sports facilities (lawn bowls, squash/racquetball, tennis, snooker, golf, indoor bowls, and yoga), five distinct food and beverage outlets (The Bistro, The Forno pizzeria, The Café, Sports Lounge, and The Terrace), an electronic gaming machine floor, TAB and Keno wagering services, live entertainment programming, and dedicated function/event spaces for 30–300 guests. Membership tiers include Full Members (with voting rights and rewards), Privilege Card Members, and Sports Club Members, alongside walk-in guests.

The business model is diversified across six revenue streams: recurring membership subscriptions, transactional food and beverage sales, usage-based gaming revenue, Tabcorp-operated TAB and Keno transaction fees, one-time function/event hire, and entertainment ticket sales. Go-to-market is direct-to-consumer via a single physical venue, supported by Facebook, Instagram, LinkedIn, email, the club website (mulgravecc.com.au), and event-based promotions through TryBooking. Underlying technology includes a club management and hospitality operations system with point-of-sale, membership management, event booking, and Facial Recognition Technology (FRT) used for self-exclusion compliance and venue safety, with facial data processed in temporary memory only.

The club is governed by a Board of Directors under President Jim Saunders, with CEO and Club Secretary Ashley Robertson overseeing day-to-day operations. It maintains compliance with the Privacy Act 1988, the Gambling Regulation Act 2003, the Liquor Control Reform Act 1998, and AML/CTF obligations, and reports to the Victoria Gambling and Casino Control Commission and Liquor Control Victoria. The club sustains an active community engagement program, including 21 consecutive years of school scholarships (over $370,000 distributed to 12 local schools) and more than $2.5 million in cumulative cash sponsorships and donations over 12 years.

Name

Mulgrave Country Club

Legal name

Mulgrave Country Club

Website

https://mulgravecc.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mulgrave Country Club is a member-owned community club in Wheelers Hill, Victoria offering sports (lawn bowls, tennis, squash, snooker, golf, indoor bowls, yoga), multi-outlet dining, gaming, TAB, live entertainment, and event hosting for 30–300 guests to members and walk-in visitors.

Ownership category

akta.pro rank

Product category

Country Club & Hospitality Services

NAICS

Fitness and Recreational Sports Centers (713940), Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Local Membership Warehouse Clubs (CRAEADAH)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Country club hospitality
• Club dining services
• Sports club facilities
• Function venue hire
• Club gaming operations

Headquarters

HQ city

Wheelers Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees for full members, sports club members, and privilege card members. Full members receive voting rights, access to membership tiers, Mulgrave Rewards points, and members-only cash draws.
2. Food and Beverage Sales: Revenue from bistro dining, The Forno pizza restaurant, The Café, Sports Lounge, and drinks service including cocktails and bar beverages. Open 7 days a week for lunch and dinner.
3. Gaming Revenue: Electronic gaming machines (EGM) generating revenue through gaming activity. Responsible gambling practices are in place including self-exclusion programs and YourPlay tracking.
4. TAB and Keno Services: Totalisator Agency Board (TAB) betting services and Keno games available at the venue, operated through Tabcorp.
5. Function and Event Hire: Venue hire for weddings, private events, corporate functions, conferences, and celebrations. Packages available for 30-300 guests with dedicated event coordination.
6. Entertainment Revenue: Live entertainment shows including Morning Melodies, trivia nights, tribute shows, and special events. Tickets sold for shows with optional dinner packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mulgrave Country Club operates a single physical venue in Wheelers Hill, Victoria, providing members and guests with multiple dining outlets (The Bistro, The Forno pizzeria, The Café, Sports Lounge, The Terrace), seven sporting disciplines (lawn bowls, squash/racquetball, tennis, snooker, golf, indoor bowls, yoga), electronic gaming machines, TAB and Keno wagering, live entertainment, and function hire for 30-300 guests. Revenue is generated through annual membership subscriptions, food and beverage sales, gaming activity, and event bookings.

Product overview

Mulgrave Country Club is a community-based sporting, social, and recreational club offering a diverse portfolio of hospitality and sports services. The core offering centers on multiple dining venues (The Bistro, The Forno pizza, The Café, Sports Lounge, and The Terrace) serving food and drinks seven days a week, complemented by function and event hosting for weddings, corporate events, and celebrations accommodating 30-300 guests. Sports facilities include lawn bowls, squash/racquetball, tennis, snooker, golf, indoor bowls, and yoga classes. The club operates gaming services including electronic gaming machines and TAB wagering. Membership programs include Mulgrave Rewards (tiered benefits with points earning) and Privilege Card Membership, alongside active community engagement through sponsorship, donations, and an annual scholarship program for local schools.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bistro Main dining venue at the club offering roasts, fish and chips, steaks, and world cuisine for lunch and dinner seven days a week.
• The Forno (Pizza) Italian pizzeria offering authentic pizza paired with selected wines, available Friday through Sunday.
• The Café Casual dining venue offering coffee, cake, light meals, and sandwiches in a relaxed atmosphere.
• Sports Lounge Sports viewing venue with big screen, sharing plates, drinks, and game-day snacks.
• The Terrace Outdoor dining area with lush greenery, infinity water features, cabanas, and views of bowling greens.
• Drinks & Cocktails Extensive drinks menu including cocktails such as Aperol Spritz, Martinis, and liqueur coffees.
• Functions & Events Event venue hosting weddings, private events, corporate functions, conferences, and celebrations for 30-300 guests with dedicated coordinators and newly renovated event spaces.
• Entertainment Live entertainment including Morning Melodies shows, trivia nights, tribute shows, and special events, ticketed via TryBooking.
• Lawn Bowls Lawn bowls sporting facilities available to sports club members for casual and competitive play.
• Squash & Racquetball Indoor court sports facilities for squash and racquetball available to members.
• Tennis Tennis courts and facilities for sports club members.
• Snooker Snooker facilities available to members.
• Golf Social golf facilities and programs available to members.
• Indoor Bowls Indoor bowls facilities available for year-round play.
• Yoga Yoga classes held Wednesdays and Fridays at 9:15am and 10:45am, suitable for all levels.
• Mulgrave Rewards Membership Full membership rewards program with tiered benefits including points earning, food and beverage redemption, voting rights, and members-only cash draws.
• Privilege Card Membership Membership option allowing earning and redeeming points in venue for food and beverage, without access to membership tiers or Mulgrave Reward benefits.
• Electronic Gaming Machines Electronic gaming machines with responsible gambling measures including YourPlay integration, self-exclusion programs, and Gambler's Help support.
• TAB Wagering Totalisator Agency Board (TAB) wagering services operated by Tabcorp, open Sunday to Friday 12pm-6pm and Saturday 10am-6:30pm.
• Keno Keno gaming services available at the venue, integrated with Tabcorp.
• Community Sponsorship & Donations Programme Community support programme providing donations and sponsorships to local charities, schools, sporting clubs, and individuals, including $2,000 year 11-to-year 12 scholarships at 12 local schools.

Quantifiable outcome

• $2,000 scholarship awarded per year to each of 12 local schools' year 11 students entering year 12
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• TabcorpcoreTechnology or IntegrationTabcorp provides TAB wagering services at the venue, allowing patrons to place bets on racing and sports. MCC discloses personal information to Tabcorp for fraud prevention and lawful purposes associated with conducting the business. Tabcorp also provides the Responsible Gambling Code of Conduct.
• KenocoreTechnology or IntegrationKeno gaming services are provided at the venue, with MCC disclosing personal information to facilitate Keno services and responsible gambling compliance.
• Victoria Gambling and Casino Control CommissioncoreOthersRegulatory oversight body for gambling operations. MCC is subject to regulatory reporting to this authority as part of compliance obligations under the Gambling Regulation Act 2003 (Vic) and Privacy Act.
• Liquor Control VictoriacoreOthersRegulatory authority overseeing liquor licensing. MCC is subject to compliance requirements under the Liquor Control Reform Act 1998 (Vic).
• Dr Tien Kieu MPminorOthersLocal MP who participates in annual scholarship presentation ceremony, presenting awards to scholarship recipients alongside Club President Jim Saunders.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brighton Golf Club: Melbourne Bayside golf and community club with dining, event hire, and gaming operations. Similar multi-revenue stream membership club model.
• Huntingdale Golf Club: Melbourne-based club offering golf, dining, gaming, and event hosting under a membership structure. Comparable Victorian club with overlapping sports and hospitality revenue mix.
• Yarra Yarra Golf Club: Established Melbourne golf and recreation club with bistro, function venue, and gaming. Strong membership-driven operations comparable to Mulgrave's community club model.
• Eastern Golf Club: Victorian golf and recreation club offering sports, dining, functions, and gaming with a membership base. Comparable in offerings and suburban Melbourne location.
• Victoria Golf Club: Heritage suburban Melbourne golf and recreational club with dining, function, and gaming offerings. Comparable as a member-owned Victorian club with multi-revenue stream operations.
• Sandringham Club: Multi-purpose Melbourne suburban club offering sports (golf, bowls, tennis), dining, gaming, and function venues under a membership model. Directly comparable to Mulgrave in scale, offerings, and member-owned structure.

Others

• Clublinks: Australian club management operator providing services to golf, recreation, and community clubs including membership, gaming, and F&B. Indirectly comparable as a peer operating in the same club ecosystem.

Regional players

• Keysborough Golf Club: Suburban Melbourne golf club offering sports, dining, function, and limited gaming under a membership model. Located in the same south-eastern corridor as Mulgrave, serving an overlapping local demographic.
• Rossdale Golf Club: Victorian golf club with bistro, gaming, and membership offerings. Operates in the same south-eastern Melbourne catchment area as Mulgrave with comparable scale.

Broad incumbents

• ALH Group (Australian Leisure and Hospitality): Australia's largest pub and club operator running 340+ venues including gaming, dining, and entertainment. Comparable as a broader incumbent in the membership-style hospitality and gaming venue space, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MulgraveCountryClub
• LinkedInlinkedin.com/company/mulgrave-country-club
• Instagraminstagram.com/mulgravecc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulgrave Country Club