Keysborough Golf Club

What Keysborough Golf Club does

Keysborough Golf Club is a private members' golf club located on a 180-acre site at 55 Hutton Road, Keysborough, Victoria, within Melbourne's famous sandbelt region — a finite and prestigious golf geography in Australia. The club's core asset is an 18-hole Par 73 championship course recently renovated on selected holes, supported by a practice facility, a 7-day Pro Shop stocking eight major equipment brands, PGA-qualified coaching staff, clubhouse dining, and function rooms accommodating 130-200 guests. Operations are powered by the MiClub membership management platform, with an OnCourse Golf e-commerce storefront extending retail availability beyond Pro Shop hours.

The business model is multi-stream and predominantly recurring: annual membership subscriptions (A$1,800-$4,885 depending on tier, with joining fees of A$1,500-$3,000) form the base, complemented by green fees, Pro Shop retail and custom fitting, equipment hire, PGA lessons (A$65-$260), corporate golf packages, weddings, conferences and events. Members gain additional value through the Links2Golf reciprocal network providing playing rights at 55+ clubs across Australia, the UK, New Zealand, Malaysia, and Sri Lanka. The club maintains waitlists for men's Full and Intermediate categories, indicating demand exceeds supply at current pricing.

Customers span individual golfers across full member, intermediate, weekday, lifestyle, social, junior and women's introductory tiers; corporate clients for golf days, seminars and conferences; and event clients for weddings and private functions. Distribution is omnichannel — on-site Pro Shop, membership and events offices, the website, email, phone, social media (Instagram, Facebook, Twitter), and downloadable corporate brochures. The club also operates a KGC Strategic Plan 2022-25 and has committed to the R&A's Women in Golf Charter, with structured Junior and Women's Pathway Programs designed to feed a long-term membership pipeline.

Name

Keysborough Golf Club

Legal name

Keysborough Golf Club

Website

https://keysboroughgolf.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Keysborough Golf Club is a private 125+ year-old members' golf club operating an 18-hole Par 73 championship course on 180 acres within Melbourne's sandbelt, serving individual members, corporate clients, and event guests through subscriptions, coaching, retail, and hospitality.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Private golf club
• Golf membership
• Golf course operations
• Corporate golf events
• Hospitality services

Headquarters

HQ city

Keysborough

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees across multiple categories (Full, Intermediate, Weekday, Lifestyle, Junior). Membership categories range from $1,800/year (Lifestyle) to $4,885/year (Full), with joining fees of $1,500-$3,000. Includes all competition fees, Golf Australia Levy, Golf Insurance, and House Account fees.
2. Green Fees and Public Play: Revenue from non-member green fees, including public play bookings for visitors wanting to experience the course. Bookings handled through Pro Shop.
3. Pro Shop Sales: Retail sales of golf equipment including apparel, footwear, clubs, bags, buggies. The Pro Shop stocks major brands (Callaway, Cleveland, Mizuno, PING, TaylorMade, Titleist, Tour Edge, Srixon) and offers custom fitting services.
4. Golf Lessons and Coaching: Revenue from PGA professional coaching services including 30-minute lessons ($75), 60-minute lessons ($140), playing lessons ($260), and 5-pack lesson packages ($300). Also includes junior lessons ($65).
5. Equipment Hire: Rental services for clubs, motorised carts, and pull buggies for players who need equipment.
6. Events and Functions: Corporate golf days, weddings, seminars, conferences, and special occasions hosting. The club offers dedicated function spaces including Dining Room (seats 130-150), Boardroom, Members Lounge, and Marquee area (60-80 cocktail/40-60 seated).
7. Corporate Membership and Sponsorship: Corporate sponsorship packages providing honorary membership, guest passes, discounted rates, website and newsletter advertising, and complimentary facility access for seminars and board meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Keysborough Golf Club is a private members golf club offering an 18-hole Par 73 championship course in Melbourne's sandbelt, paired with multiple membership categories, PGA golf lessons, an on-site Pro Shop, equipment hire, and event/function hosting (weddings, corporate golf days, seminars). The club also provides structured Junior and Women's Pathway Programs to develop new golfers, and reciprocal playing rights at partner clubs via the Links2Golf network.

Product overview

Keysborough Golf Club is a private golf club offering a single integrated golf and hospitality experience. The core offering is an 18-hole Par 73 championship golf course positioned within Melbourne's famous sandbelt, complemented by a fully equipped Pro Shop, PGA-qualified golf instruction services, and comprehensive clubhouse hospitality facilities. The club provides structured membership programs including Junior Pathway Programs, Women's Pathway Programs, and various adult membership categories (Full, Intermediate, Weekday, Lifestyle, 5-Game Social). Corporate services include customisable golf day packages and corporate membership sponsorships. Hospitality services encompass wedding receptions and ceremonies, events and functions, seminars, and conferences with dining facilities for up to 200 guests. The club also offers reciprocal playing rights with affiliated golf clubs internationally through the Links2Golf network.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole Par 73 championship golf course positioned within Melbourne's famous sandbelt region, designed to test both professional and club golfers with challenging hole layouts, water hazards, and sandbelt terrain. Open to members and their guests via the Pro Shop booking system.
• Golf Memberships Annual memberships across multiple categories (Full, Intermediate, Weekday, Lifestyle, 5-Game Social, Junior, Women's Introductory), with pricing from $1,800 to $4,885 annually plus joining fees of $1,500-$3,000. Includes Golf Australia affiliation, competition fees, Golf Insurance, and House Account credit.
• Golf Lessons and Coaching Individual and group golf instruction provided by PGA-qualified teaching professionals (Adam Schultz, Terry Pilkadaris, Mai Julius, Marcus Haslam), offering 30-minute ($75), 60-minute ($140), playing ($260), 5-pack ($300), and junior ($65) lesson formats.
• Pro Shop On-site golf retail shop open 7 days a week (7am-6pm) stocking apparel, footwear, clubs, bags, and buggies from brands including Callaway, Cleveland, Mizuno, PING, TaylorMade, Titleist, Tour Edge, and Srixon, with custom fitting services available.
• Junior Pathway Program Structured progression program for children from first introduction to golf through to junior membership, featuring free holiday clinics, beginner programs, school term clinics (in partnership with Golf Australia's MyGolf), 9-hole competitions, and full junior membership with official Golf Australia handicap capability.
• Women's Pathway Program Comprehensive women's golf program encouraging participation from beginners to confident members, featuring 'Come and Try' trial sessions, a 6-week beginner program (starting September 2026), introductory membership, and progression to full women's membership with mentor support and Golf Australia affiliation.
• Corporate Golf Packages Tailored corporate golf packages for business entertainment and client engagement, including corporate golf days, seminars, board meetings, and corporate membership sponsorship options offering honorary membership, guest passes, advertising, and complimentary facility access.
• Events and Functions Hosting Event hosting services for weddings, special occasions, seminars, conferences, and celebrations, with a Dining Room seating 130-150 guests (200 cocktail), a boardroom overlooking the 18th green, Members Lounge, outdoor entertaining areas, and marquee (60-80 cocktail / 40-60 seated).
• Wedding Services Wedding reception and ceremony hosting in the Dining Room accommodating up to 130-150 guests, featuring a parquetry dance floor, fully serviced bar, and contemporary menu selections using fresh produce.
• Golf Equipment Hire Rental services for clubs, motorised carts, and pull buggies for players who need to hire equipment for their round.
• Reciprocal Golf Program Reciprocal playing arrangements through the Links2Golf affiliate network, providing members access to 55+ golf clubs across Australia (ACT, SA/NT, NSW, QLD, TAS, WA), the United Kingdom (Wyke Green), New Zealand, Malaysia, and Sri Lanka.
• Clubhouse and Dining Facilities Clubhouse amenities including members bar, dining room, boardroom overlooking the 18th green, members lounge, outdoor entertaining areas, and marquee used for casual dining and function hosting.

Quantifiable outcome

• Club has maintained waitlists for men's category memberships, indicating strong demand
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Links2GolfcoreChannel Partner/ Reseller/ DistributorKGC is an Affiliate Club member of Links2Golf, a reciprocal golf network providing members access to play at partner clubs across Australia (multiple states), United Kingdom (Wyke Green), New Zealand (Waitikiri Golf Club), Malaysia (Kelab Golf Negara Subang, Glenmarie Golf and Country Club), and Sri Lanka (Royal Colombo Golf Club, Nuwara Eliya Golf Club).
• Yowani Golf Club (ACT)minorStrategic or Co-development PartnerFull Reciprocal arrangement allowing KGC members to play at Yowani Golf Club in Lyneham, ACT.
• The Vines Golf and Country Club (SA)minorStrategic or Co-development Partner50% Green Fees reciprocal arrangement for KGC members at The Vines Golf and Country Club in Reynell Rd, Woodcroft SA 5162.
• MyGolf (Golf Australia)coreStrategic or Co-development PartnerPartnership with Golf Australia's MyGolf program for junior development, including school term clinics and holiday programs. KGC promotes MyGolf Term clinics through their website.
• Golf AustraliacoreStrategic or Co-development PartnerAffiliation includes Golf Australia Levy and Golf Insurance included with all memberships. Club participates in official handicap system through Golf Australia.
• MiClubcoreTechnology or IntegrationWebsite platform provider powering keysboroughgolf.com.au with member login systems, membership management, and club operations.
• Bendigo Bank – Dingley Village Community BranchminorOthersCommunity Bank branch partner providing financial services sponsorship. Contact: Darren Bodey, 11/79 Centre Dandenong Rd, Dingley Village, Vic, 3172.
• Cain LogisticsminorOthersFamily-owned 3PL warehousing and transport services company. Contact: Dylan O'Keefe, 0401 060 632.
• Coca-ColaminorOthersBeverage supplier sponsor operating with commitment to people and planet values. Contact: www.coca-cola.com.au.
• E-Z-GOminorOthersGolf car and vehicle supplier. Contact: Matts Markland, 399 Lower Dandenong Rd, Dingley Village, VIC, 3172.
• Potts Financial ServicesminorOthersFinancial planning services specializing in investments, personal insurances, superannuation. Contact: Andrew Potts, 0424 969 228.
• McLeod TreesminorOthersEstablished 1978, tree removal and arborist services company with expertise in golf course and urban tree management. Contact: [email protected].
• A & J Garden and Mowing ServicesminorOthersGarden and mowing services partner. Contact: Adrian Romei, 0409 217 815.
• Dawson's Moving & StorageminorOthersFurniture removals and storage company. Contact: Glen Mackay, 915 Stud Rd, Rowville, 3178.
• Eagle PrintersminorOthersPrinting services partner. Contact: Steve Dinger, 26 Taunton Dve, Cheltenham, Vic, 3192.
• VT Freight ExpressminorOthersPrivately owned express freight delivery company established 2010, covering Victoria, Tasmania, Southern NSW, SA, NT, WA, and Canberra. Contact: Anthony Tanner.
• SRS PowerminorOthers100% Australian-owned electrical engineering company providing design, assembly, wiring, testing services and specialized manufacturing. Contact: Tony Sipos.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Huntingdale Golf Club: Oakleigh South sandbelt club hosting the Victorian PGA and ISPS HANDA events. Comparable membership club with corporate packages and event-hosting capabilities.
• Yarra Yarra Golf Club: Sandbelt golf club in Bentleigh East with comparable membership structure, championship course, and corporate event offerings. Listed as a reciprocal partner to Keysborough.
• Kingston Heath Golf Club: Iconic Melbourne sandbelt championship course in Cheltenham. Competes with Keysborough for top-tier members, premium corporate golf days, and tournament prestige.
• Metropolitan Golf Club: South Oakleigh-based sandbelt club offering championship golf, full membership tiers, and corporate hospitality — competes directly for members and corporate event share in the same Melbourne catchment.
• Commonwealth Golf Club: Oakleigh South sandbelt club operating as a members' club with championship golf, corporate days, and reciprocal affiliations. Closely comparable operating model and Melbourne catchment.
• Victoria Golf Club: Sandbelt club located in Cheltenham, Victoria. Directly comparable membership-based golf club with championship course, corporate events, and reciprocal arrangements.
• Woodlands Golf Club: Melbourne sandbelt-region members' club offering championship golf, full membership tiers, corporate events, and reciprocal affiliations. Comparable private club model.
• Peninsula Kingswood Country Club: Large members' club on two courses in Frankston/Dingley (Dingley borders Keysborough). Comparable premium Melbourne golf and corporate hospitality offering, also hosts major championships.
• Royal Melbourne Golf Club: Premier sandbelt golf club located in Black Rock, Melbourne. Direct competitor in the same sandbelt market for full memberships, corporate hospitality, and reciprocal member traffic.

Regional players

• Royal Adelaide Golf Club: Top-tier Australian members' club in Adelaide. Comparable premium membership model, championship course, corporate hospitality, and reciprocal network participation — though in a different metro market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/keysborough_gc
• Facebookfacebook.com/keysboroughgolf
• Instagraminstagram.com/keysboroughgolfclub
• LinkedInlinkedin.com/company/keysborough-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keysborough Golf Club