Mums In Need

What Mums In Need does

Mums In Need is a Sheffield-based, registered UK charity (Charity Number 1177170) founded in 2018 by Laura Riley, a registered nurse with lived experience of emotional abuse. The organization provides trauma-informed emotional support, practical guidance, and advocacy for mothers in Sheffield and surrounding areas who are experiencing post-separation abuse and coercive control following the end of an abusive relationship. Its core services — weekly calls, ongoing casework, legal-support navigation, counselling referrals, and therapeutic writing workshops — are delivered free of charge to eligible beneficiaries by an 18-person team of staff, caseworkers, a counsellor, and volunteers, supplemented by a Board of Trustees.

The charity's product surface consists of direct emotional-support services, advocacy, free online resources, a monthly newsletter, the 'Write To Be Heard' survivor book (launched November 2025), and the 'Helping Mums Heal' training program for family professionals. There is no proprietary technology platform; service delivery is human-led and caseworker-managed, supported by a website, blog, and social channels (Facebook, Instagram, LinkedIn, YouTube, X, email newsletter).

Mums In Need is funded through a diversified mix of individual donations (£5–£100 tiers), a £2/month 100 Club lottery, community fundraising events, in-kind and modest financial corporate partnerships (Switalskis Solicitors, Chroma Marketing, City Taxis, Ideal Modular Homes, John Lewis, Amazon), and grants from more than a dozen UK charitable trusts and foundations (Wainwright, Garfield Weston, Postcode Lottery, TNL Community Fund, Sheffield Church Burgesses, 7 Stars Foundation, and others). Beneficiary reach was 109 women and 194 children in FY24/25 and over 300 mums and children cumulatively since 2018; demand currently exceeds supply, with the support waiting list closed as of 3 November 2025.

Name

Mums In Need

Legal name

Mums In Need

Website

https://mumsinneed.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Mums In Need is a Sheffield-based registered UK charity that provides free, trauma-informed emotional support, practical guidance, and advocacy to mothers in South Yorkshire experiencing post-separation abuse and coercive control, delivered by an 18-person team funded through donations, grants, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Domestic abuse and post-separation abuse support services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Post-separation abuse support
• Coercive control charity
• Domestic abuse advocacy
• Trauma-informed counselling
• Maternal support services

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals to support the charity's operations and direct services to mothers. Donation amounts range from £5 to £100 as shown on the website.
2. Corporate Partnerships: Support from local businesses including office space provision, legal services, marketing support, and funding. Examples include Ideal Modular Homes (premises), Switalskis Solicitors (legal advice), Chroma Marketing (marketing), City Taxis (incubator support).
3. Fundraising Campaigns: Crowdfunding campaigns and event-based fundraising. The December 2021 crowdfunder aimed to raise £18,630 for operational staff.
4. Trust and Foundation Grants: Funding from charitable trusts including Wainwright Trusts, Sheffield Church Burgesses, Postcode Lottery, TNL Community Fund, Garfield Weston, and others listed on their website.
5. 100 Club Lottery: Monthly private lottery where tickets sell for £2 each, with prizes drawn at the end of each month. Sponsored by businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Mums In Need is a registered charity that provides free, trauma-informed emotional support, practical guidance, and advocacy services to mothers in Sheffield and surrounding areas who are experiencing post-separation abuse and coercive control after leaving an abusive relationship. Core services include weekly one-on-one support calls, counselling referrals, legal support access, and connections to safety planning resources. Complementary offerings include free online resources, a monthly newsletter, the "Write To Be Heard" book of survivor writing, and "Helping Mums Heal" training for family professionals.

Product overview

Mums In Need is a Sheffield-based charity offering a unified set of support services for mothers experiencing post-separation abuse and coercive control. The core offering consists of trauma-informed emotional support, practical guidance, and advocacy services. Supplementary offerings include free online resources and a monthly newsletter. The organization also runs specialized programs such as the 'Write To Be Heard' therapeutic writing initiative and book, plus 'Helping Mums Heal' training for professionals. The organization does not operate as a technology product but provides direct support services to its beneficiaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Emotional Support Services Trauma-informed emotional support provided to mothers experiencing post-separation abuse and coercive control, including weekly calls, one-on-one sessions, and ongoing advocacy. Services are free of charge and delivered in Sheffield and surrounding areas.
• Practical Guidance Practical resources and guidance to help mothers rebuild their lives after domestic abuse, including legal support referrals, safety planning, and access to wider services.
• Advocacy Services Advocacy support for mothers navigating systems and services related to post-separation abuse, including family court support and signposting to legal professionals.
• Write To Be Heard A therapeutic writing project and published book featuring anonymous poems and prose from survivors of coercive control and post-separation abuse, created to give survivors a voice and raise funds for the charity.
• Helping Mums Heal Training Training program designed to help family professionals better understand coercive control and post-separation abuse, delivered by Mums In Need.

Quantifiable outcome

• 109 women supported in 24/25 financial year
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered supporting and core.

• AmazonsupportingGTM or Marketing Partner · 31 December 2021Provided a van and two movers to help Mums In Need relocate to new premises.
• City TaxiscoreChannel Partner/ Reseller/ Distributor · 7 September 2021Sponsored the 100 Club lottery and provided office space as an incubator charity. City Taxis helped establish Mums In Need in their early years. They also provided a van and movers for the office relocation.
• CrowdfundersupportingGTM or Marketing Partner · 7 September 2021Fundraising platform hosting campaigns including 'Run for Mums' and general fundraising efforts.
• HavensupportingStrategic or Co-development Partner · 11 August 2021Organization providing specialist services for children and young people affected by domestic abuse. Ran two sessions for MIN families aged 5-10 and 11-16.
• Community Scheme Sheffield MagazinesupportingGTM or Marketing Partner · 11 August 2021Featured Mums In Need in their magazine, helping raise awareness and reach more people in the community.
• Ideal Modular HomescoreOthersConstruction company providing office space and a safe venue for support sessions at their Sheffield site.
• Switalskis SolicitorscoreStrategic or Co-development PartnerYorkshire-based solicitors providing free legal sessions on family law for service users, helping mothers access legal advice during crisis.
• Chroma MarketingsupportingStrategic or Co-development PartnerWest Yorkshire marketing consultancy providing ongoing marketing support and strategy development for seven months.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• AVA (Against Violence & Abuse): UK charity focused on violence against women and girls, including training and policy work. Comparable as a specialist domestic-abuse charity operating in the same end-beneficiary space and overlapping in training and advocacy activities.

Direct peers

• Galop: UK charity supporting LGBT+ victims of abuse including domestic abuse. Directly comparable as a specialist domestic-abuse charity focused on an under-served survivor segment, with a similar small-team, community-led operating model.
• Karma Nirvana: UK charity supporting victims of honour-based abuse and forced marriage, with a similar survivor-advocacy and policy-advocacy model. Directly comparable as a specialist, single-cause domestic-abuse charity run from a regional base with national reach and similar reliance on donations and grants.

Broad incumbents

• Respect: UK charity working with perpetrators, victims and professionals to end domestic abuse. Comparable in mission and the professional-training angle that intersects with Mums In Need's 'Helping Mums Heal' product.
• Mind: Large UK mental health charity providing information, support and campaigning. Comparable as a charity delivering emotional support and counselling pathways to beneficiaries, though at much greater scale and with broader mental-health scope than Mums In Need.
• Safelives: UK-wide charity focused on ending domestic abuse, with a particular emphasis on training professionals and systemic change. Comparable in mission and the training-for-professionals angle that overlaps with Mums In Need's 'Helping Mums Heal' programme.
• Hestia: London-based charity providing domestic abuse support including refuge accommodation and recovery programmes. Comparable in the domestic-abuse survivor-support category, though broader and more institutional than Mums In Need.
• Refuge: Large UK charity providing specialist support for women and children experiencing domestic abuse, including refuges and the National Domestic Abuse Helpline. Comparable in mission to support survivors of domestic abuse, but operates at national scale with a broader service mix than Mums In Need's post-separation specialism.
• Women's Aid: UK-wide federation working to end domestic abuse against women and children. Directly comparable as it sits in the same domestic-abuse support space, though it is broader in scope (in-relationship and post-separation) and considerably larger as the national umbrella body.
• Samaritans: UK charity providing emotional support to people in distress. Comparable in the emotional-support and listening-services space that overlaps with Mums In Need's weekly-call model, though operating at national scale and via a helpline rather than a case-managed specialism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mums_In_Need
• YouTubeyoutube.com/@mumsinneed
• Facebookfacebook.com/MumsInNeed1
• LinkedInlinkedin.com/company/mums-in-need
• Instagraminstagram.com/mums_in_need

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mums In Need