Muscle Pro Nutrition Pvt Ltd

Name

Muscle Pro Nutrition Pvt Ltd

Legal name

MUSCLE PRO NUTRITION PVT LTD

Website

https://musclepronutrition.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Nutrition Retail & Distribution

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Sports nutrition distribution
• Supplement importation services
• Bodybuilding supplements retail
• Fitness nutrition ecommerce
• Dietary supplements distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Sports Nutrition Distribution: Muscle Pro Nutrition imports and distributes international sports nutrition brands in India. The company generates revenue by distributing products from multiple supplement brands including MuscleTech, JYM, Labrada Nutrition, NOW Foods, Insane Labz, and REDCON1. They act as India's leading Sports Nutrition importer.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Muscle Pro Nutrition Pvt Ltd is an authorized importer and distributor of international sports nutrition and bodybuilding supplement brands in India. The company imports products from brands including MuscleTech, Labrada Nutrition, JYM Supplement Science, NOW Foods, Insane Labz, and REDCON1, and sells them to Indian consumers through its own e-commerce storefront at musclepronutrition.com, supplemented by an in-house TrueMPN mobile app for product authenticity verification.

Product overview

Muscle Pro Nutrition is a sports nutrition supplement distributor serving the Indian market, functioning as an authorized distributor for multiple international supplement brands rather than a product manufacturer. The portfolio consists of distributed brands including Labrada Nutrition, REDCON1, JYM Supplement Science, Now Foods, Insane Labz, MuscleTech (NITRO-TECH line), and MusclePharm, along with proprietary tools like the TrueMPN authenticity verification app. The company acts as India's leading sports nutrition importer, bringing world-class bodybuilding and fitness supplements to Indian customers through established manufacturer relationships.

Differentiator

Problem solved

Functional benefit

Brands

• TrueMPN App: Mobile application for verifying authenticity of imported sports nutrition products through unique code verification system

Products and services

• Labrada Nutrition Authorized distribution of the Labrada Nutrition sports nutrition brand in India, including bodybuilding, lean mass gainers, and fitness supplements associated with Lee Labrada, for Indian fitness consumers.
• REDCON1 Authorized Indian distribution of REDCON1 mission-based sports supplements, including high-quality workout and daytime supplements originally targeted at military, veterans, first responders, police, and paramedics.
• JYM Supplement Science Authorized Indian distribution of JYM Supplement Science products founded by Dr. Jim Stoppani, featuring science-based sports nutrition formulations for Indian consumers.
• NOW Foods Authorized Indian distribution of NOW Foods dietary supplements, including vitamins, minerals, and other nutritional supplements from a natural products industry leader since 1968.
• Insane Labz Authorized Indian distribution of the Insane Labz horror-themed supplement line, including products such as Demon Dust, Ration, Breach, Isotope, GRUNT, Total WAR, and BAR.
• MuscleTech NITRO-TECH 100% Whey Gold MuscleTech high-quality whey protein supplement distributed in India by Muscle Pro Nutrition for muscle building and recovery.
• MuscleTech Nitro-Tech Casein Gold MuscleTech casein protein supplement distributed in India by Muscle Pro Nutrition, delivering protein from multiple premium casein sources for sustained amino acid release.
• TrueMPN App Proprietary mobile application for Indian consumers to verify the authenticity of imported sports nutrition products by scanning unique product codes, helping protect against counterfeit supplements.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• MuscleTechcoreChannel Partner/ Reseller/ DistributorAuthorized Indian distributor for MuscleTech products including Nitro-Tech protein supplements. MPN distributes various MuscleTech product lines including Nitro-Tech CASEIN GOLD and NITRO-TECH 100% Whey Gold.
• Labrada NutritioncoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Labrada Nutrition products in India. Products include lean mass gainers and other bodybuilding supplements.
• JYM Supplement SciencecoreChannel Partner/ Reseller/ DistributorAuthorized Indian distributor for JYM Supplement Science products founded by Dr. Jim Stoppani. Product range includes various sports nutrition supplements.
• NOW FoodscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for NOW Foods dietary supplements in India. NOW Foods has been a leader in the natural products industry since 1968, offering vitamins, minerals, and nutritional supplements.
• Insane LabzcoreChannel Partner/ Reseller/ DistributorAuthorized Indian distributor for Insane Labz supplements including Demon Dust, Ration, Breach, Isotope, GRUNT, Total WAR, and BAR products.
• REDCON1coreChannel Partner/ Reseller/ DistributorAuthorized Indian distributor for REDCON1 products. REDCON1 is described as the fastest growing sports supplement company, known for high-quality formulations. Their customer base includes military, veterans, first responders, police, and paramedics.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Plix: Indian D2C nutrition and supplement brand selling protein, vitamins, and functional wellness products online. Comparable to MPN in serving Indian health-and-fitness consumers with supplements, though operating as an owned brand rather than as a multi-brand importer.
• Bold Care: Indian D2C wellness and sports nutrition brand selling protein, vitamins, and performance supplements directly to Indian consumers online. Comparable to MPN in product mix and target customer, though operating as a brand rather than a multi-brand distributor.
• MuscleBlaze: One of India's largest sports nutrition and bodybuilding supplement brands, owned by Bright Lifecare. Directly comparable to MPN as it sells protein, mass gainers, and performance supplements to the same Indian fitness-enthusiast customer base, though as a brand owner rather than a multi-brand distributor.
• HealthKart: India's leading online health and supplement retailer, distributing both Indian and international supplement brands including MuscleBlaze. Directly comparable to MPN as a multi-brand authorized distributor of sports nutrition and vitamins targeting Indian consumers via e-commerce.
• Bright Lifecare: Parent company of MuscleBlaze and one of India's largest sports nutrition companies, with both brand and distribution operations. Comparable to MPN as an Indian-scale operator selling supplements to the same Indian fitness customer base, though significantly larger and vertically integrated.

Broad incumbents

• GNC India: Indian arm of global supplement retailer GNC, operating its own retail stores plus e-commerce. Comparable to MPN in selling premium sports nutrition and vitamins to Indian consumers, though GNC is a broader global incumbent with owned retail rather than a third-party distributor.
• MyProtein: International sports nutrition brand with direct India presence, selling whey, amino acids, and performance supplements to Indian consumers. Comparable to MPN in product category and target customer; while MPN distributes competing brands, MyProtein's direct India entry exemplifies the disintermediation risk MPN faces.
• Optimum Nutrition: Global sports nutrition brand (Glanbia-owned) widely distributed in India via other importers and Amazon. Comparable to MPN as a leading international whey/performance supplement brand that MPN's Indian customers might otherwise purchase through competing importers or marketplaces.

Others

• Nykaa: Indian beauty and wellness e-commerce platform expanding into nutrition and supplements. Comparable to MPN as a destination for Indian consumers purchasing supplements online, representing an adjacent channel rather than a direct distributor.
• Amazon India: Large Indian e-commerce marketplace that sells many of the same international supplement brands MPN distributes, including MuscleTech and Optimum Nutrition. Comparable as an alternative purchasing channel for Indian consumers seeking the same products, representing competitive rather than product-side overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TeamMusclePro
• Facebookfacebook.com/TeamMPN
• LinkedInlinkedin.com/company/muscle-pro-nutrition-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muscle Pro Nutrition Pvt Ltd