mu&te PRODUCTIONS | Buehler & Freidinger GbR

What mu&te PRODUCTIONS | Buehler & Freidinger GbR does

mu&te PRODUCTIONS (legal entity: Buehler & Freidinger GbR) is a Stuttgart-based full-service event technology provider operating in the German Veranstaltungstechnik (event technology) market. The company delivers integrated audio, lighting, video, conference, and stage technology services — spanning consultation, planning, on-site execution, dry-hire equipment rental, and permanent venue installations — to corporate clients, cultural institutions, event agencies, and private individuals across the Stuttgart region. It serves as a fixed technology partner for three Stuttgart cultural venues (Wagenhallen, Stadtpalais, Garage229) and co-organizes the Marienplatzfest, providing recurring anchor revenue and visible local market presence.

The company's product portfolio combines physical event services with two proprietary digital offerings. VI-MEET is an in-house, GDPR-compliant digital event platform hosted on servers in Baden-Württemberg, supporting virtual stages, webinars, multi-stream distribution, and registration. VIBA is a bundled conference hardware product pairing a Harmonic Design Videobar with a Huddly IQ AI-powered auto-framing camera, sold at a fixed list price of €2,499 (net) plus options, or rented daily. The company also operates a greenscreen studio in Stuttgart-West (Hölderlinplatz), a functional studio in Backnang, and a mobile studio service.

Commercially, mu&te operates a hybrid revenue model spanning usage-based dry-hire rental, professional-services project fees for full-service event delivery, managed-services contracts for fixed installations, subscription-style pricing for the VI-MEET platform, and hardware sales for VIBA. Go-to-market is primarily direct, sales-led, with inbound inquiries via [email protected], organic social presence (LinkedIn, Instagram, Facebook), and referral-driven B2B relationships through venue and agency partnerships. The firm is founder-owned (co-managing directors Hendric Buehler and Dominik Freidinger), with no disclosed external investors.

Name

mu&te PRODUCTIONS | Buehler & Freidinger GbR

Legal name

Buehler & Freidinger GbR

Website

https://mu-te.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

mu&te PRODUCTIONS is a Stuttgart-based full-service event technology provider delivering audio, lighting, video, conference, and stage technology — plus proprietary VI-MEET digital event platform and VIBA conference hardware — to corporate, cultural, agency, and private clients across the Stuttgart region.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

akta.pro secondary industries

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)

Keywords

• Event technology services
• Audio lighting video rental
• Conference system solutions
• Livestream production services
• Fixed installation services

Headquarters

HQ city

Murrhardt

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Technology Services (Dry Hire): Rental of DJ equipment, audio, lighting, and video technology. Flexible dry hire options with or without delivery and setup. Billed based on rental duration and equipment scope.
2. Full-Service Event Technology: End-to-end event technology services including consultation, planning, on-site realization, and crew. Covers corporate events, concerts, open air events, trade shows, and private celebrations. Revenue from professional services labor and equipment deployment.
3. VIBA Konferenzsystem (Product Sales & Rental): Sale of complete conference hardware packages (Videobar + Huddly IQ camera) at fixed price points, with optional screen add-ons and installation services. Also offered as daily rental with display. Netto prices listed (excluding VAT).
4. Fixed Installation Services: Permanent installation of audio, lighting, and video equipment in venues. Includes long-term maintenance and event support. Revenue from installation project fees plus ongoing service contracts.
5. VI-MEET Digital Event Platform (Subscription/Per-Event): Own online event platform offered as packages (Event, Messe, and collaborate). DSGVO-compliant platform licensed to customers for digital/hybrid events. Pricing on inquiry.
6. Studio Production Services: Greenscreen studio in Stuttgart West (at Hölderlinplatz), functional studio in Backnang, and mobile studio (on-site at customer location). Revenue from studio rental and production services for streaming, video conferences, and presentations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

mu&te PRODUCTIONS is a full-service event technology provider specializing in audio, lighting, video, conference, and stage technology for corporate events, concerts, open-air events, trade shows, cultural events, and private celebrations. The company delivers end-to-end services from consultation and planning through on-site realization, complemented by equipment rental (dry hire, DJ equipment), permanent venue installations, livestreaming, and studio video production. Proprietary products include the VI-MEET digital event platform and the VIBA conference system bundle.

Product overview

mu&te PRODUCTIONS operates as a full-service event technology provider offering a portfolio of interconnected products and services. The core offerings include VI-MEET (a proprietary digital event platform for virtual and hybrid events with registration and GDPR-compliant streaming), VIBA (a hardware conference system combining AI-powered camera and audio bar), Studios (live video production with greenscreen, functional, and mobile options), and Livestreaming services. These digital products are complemented by equipment rental services including Dry Hire and DJ-Equipment for sound and lighting, as well as Festinstallation for permanent venue technology installations. The company specializes in Ton-, Licht-, Video-, Konferenz- und Bühnentechnik (audio, lighting, video, conference, and stage technology) for events ranging from concerts and corporate events to conferences and private celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• VI-MEET: Digital event platform for online events, conferences, and virtual trade shows. GDPR-compliant with servers in Baden-Württemberg.
• VIBA

Products and services

• VI-MEET Digital Event Platform A proprietary digital event platform developed in Stuttgart for virtual and hybrid events. GDPR-compliant with servers in Baden-Württemberg. Available in German and English. Features include multi-stream, virtual stages, collaboration rooms, webinars, registration, corporate design integration, and interactive tools (Mentimeter, Slido). Offered in three packages: vi-meet Event, vi-meet Messe, vi-meet and collaborate.
• VIBA Konferenzsystem A complete conference hardware bundle combining Harmonic Design Videobar (integrated subwoofer, DSP amplifier, plug&play setup) and Huddly IQ AI-powered camera (150° wide-angle, 1080p, beamforming microphone array, Neural Engine, Genius Framing auto-framing). Available as purchased package or daily rental, with optional 4K OLED Android TV add-ons and installation service.
• Studios (Live Video Production) Professional video production studios including a Greenscreen studio in Stuttgart West at Hölderlinplatz (suitable for up to 4+ persons), a functional studio in Backnang for small group broadcasts, and mobile studio services bringing equipment to any customer location. Used for streaming, video conferences, discussions, and presentations.
• Livestreaming Production Services Full-service live streaming for digital or hybrid events: concept, planning, execution, design (corner-logo, intro/outro), multi-platform simultaneous distribution, recording, and post-production. Uses latest switcher technology for live broadcasts with embedded presentations, remote connections, and interactive tools (chat, Q&A, polls).
• Full-Service Event Technology End-to-end event technology delivery covering consultation, planning, on-site realization, and crew for corporate events, concerts, open-air events, trade shows, and private celebrations. Includes audio (DJ equipment, sound systems, in-ear monitoring), lighting (stage lighting), video, conference technology, and stage technology.
• Dry Hire / Equipment Rental Flexible rental of DJ equipment, audio, lighting, and video technology. Available with or without delivery and setup. Central Stuttgart downtown location enables rapid delivery to event venues.
• Festinstallation (Fixed Installation) Permanent installation of audio, lighting, and video equipment in venues. Includes long-term maintenance and event support. Revenue from installation project fees plus ongoing service contracts.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wagenhallen StuttgartcoreStrategic or Co-development PartnerFixed technology partner (fester Technikpartner) for Wagenhallen Stuttgart, one of Stuttgart's premier cultural venues. mu&te handles technical infrastructure maintenance (with focus on lighting technology) and ongoing event technical support at the venue. Employment listing references maintenance and care of the venue's technical infrastructure as a key responsibility.
• Stadtpalais StuttgartcoreStrategic or Co-development PartnerFixed technology partner (fester Technikpartner) for Stadtpalais Stuttgart, a major cultural venue. Provides ongoing technical event services.
• Garage229 StuttgartcoreStrategic or Co-development PartnerFixed technology partner (fester Technikpartner) for Garage229 Stuttgart, a cultural venue. Provides ongoing technical event services.
• Die SchrittmacherminorStrategic or Co-development PartnerLong-standing cooperation partner of many years. Die Schrittmacher is an event/project management agency. mu&te provides technical support across a wide variety of projects for this partner.
• MarienplatzfestcoreStrategic or Co-development PartnerCo-organizer (Mitveranstalter) of the Marienplatzfest, a major public event in Stuttgart. mu&te PRODUCTIONS is both co-organizer and technical provider for the festival.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Habegger: Swiss/German-speaking event technology provider offering audio, lighting, rigging, and video for concerts, corporate events, and TV productions. Comparable service portfolio to mu&te but primarily operates in Switzerland and adjacent regions.

Direct peers

• satis&fy: Germany-based event technology and event production specialist offering cross-rental, lighting, audio, video, and rigging for live events, corporate events, and exhibitions. Comparable to mu&te's full-service event technology proposition with national footprint.
• MEPLAN: German full-service event and media technology provider specializing in trade show, congress, and corporate event AV. Direct comparable to mu&te in event technology services and German enterprise customer focus.
• Gahrens + Battermann: German full-service event technology and media technology provider offering audio, lighting, video, and conference technology for corporate events, trade shows, and live productions. Closely comparable to mu&te in service mix and target verticals, though operating at significantly larger scale across multiple German cities.
• Neumann&Müller (N&M): German event technology and event services company providing audio, lighting, video, and stage technology for corporate events, concerts, and trade shows. Direct comparable in service portfolio and German enterprise/cultural customer base.
• LST GmbH (Licht- und Studiotechnik): German event technology and studio lighting provider serving trade shows, corporate events, and TV productions. Comparable in lighting, audio, and video technology services with overlapping German customer base.
• AVENTEM: Germany-based event technology and event services provider offering live event AV, congress technology, and exhibition services. Comparable in event technology service portfolio with similar German enterprise and cultural customer base.

Broad incumbents

• PRG (Production Resource Group): World's largest event technology and production services provider covering audio, video, lighting, and rigging for large-scale live events, concerts, and broadcast. Overlaps with mu&te's event technology services but operates at global scale with vastly larger capital base.
• Studio Hamburg: Major German media production group operating studios, post-production, and event/broadcast technology infrastructure. Comparable to mu&te on the studio production and livestreaming side, with broader film/TV production capabilities.
• MCI Group: Global events, meetings, and association management company providing event technology, virtual event platforms, and association services. Overlaps with mu&te on event technology and virtual event delivery, though at vastly larger organizational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/musiktechnik
• LinkedInlinkedin.com/company/mu-te
• Instagraminstagram.com/mute_productions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mu&te PRODUCTIONS | Buehler & Freidinger GbR