Balsam Egypt

What Balsam Egypt does

Balsam Egypt, legally Balsam Health Services, is a Dubai-headquartered preventive healthcare platform founded in 2014 that operates across the UAE, Egypt, and KSA. The company aggregates a portfolio of services on a card-based membership model — Basic (AED 499), Premium (AED 999), Premium Family (AED 1,199), and Petted Darlings (AED 299) — granting subscribers tiered discounts and access to a curated network of 1,470 hospitals across 58 countries, with named affiliations to Harvard Medical School, UCLA, Brigham and Women's, Boston Children's, The London Clinic, Hirslanden, Helios, and Samsung Medical Centre, among others.

The core product surface spans International Second Medical Opinion (AED 9,500), the hPG80 cancer early detection blood test (AED 2,200, exclusive regional rights from Biodena Care in France, CE-IVD approved, 83% average accuracy across 16+ cancer types), the EPLIMO AI-assisted epigenetic and genetic testing service (from AED 4,500, including 12 expert consultations), a HIPAA-compliant FDA-approved DICOM tele-radiology platform (AED 199 annually), tailored health checkup packages (from AED 1,500), and Essential/Advanced Lab Tests. Go-to-market combines D2C e-commerce on mybalsam.com, event-driven health awareness campaigns, and B2B corporate partnerships (e.g., STRATEGI ADVISORS, Harley Medical Center). Revenue is generated via annual subscription card renewals plus transactional fees for one-off diagnostics, concierge services, and medical travel bookings. The company is privately held with no disclosed funding rounds, led by Founder & CEO A. Awad, and operates with 11–50 employees.

Name

Balsam Egypt

Legal name

Balsam Health Services

Website

https://mybalsam.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Balsam Egypt (Balsam Health Services) is a Dubai-headquartered preventive healthcare platform founded in 2014 that sells subscription membership cards granting MENA-based individuals, families, and corporate clients discounted access to international medical second opinions, cancer screening, genetic testing, tele-radiology, and a 1,470-hospital network across 58 countries.

Ownership category

akta.pro rank

Product category

Preventive Healthcare Services

NAICS

Health Care and Social Assistance (62), Medical Laboratories (621511)

SIC

Services-Health Services (8000), Services-Medical Laboratories (8071)

akta.pro primary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

Keywords

• Preventive healthcare services
• Cancer early detection
• Genetic epigenetic testing
• Medical concierge services
• International second opinion

Headquarters

HQ city

Giza, Al Jizah

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Cards: Annual membership cards sold at various tiers (Basic AED499, Premium AED999, Premium Family AED1,199, Petted Darlings AED299). Cards provide access to discounted medical services, concierge services, and network benefits. Primary recurring revenue stream with annual renewal model.
2. International Medical Concierge Service: Concierge service for international medical travel and discounted access to 1470 hospitals in 58 countries. Service priced at AED1,200 providing appointment booking, preferential rates, and 360-degree support for medical travelers.
3. Health Checkup Packages: Tailored health checkup packages starting from AED1,500. Includes GP consultation, nutrition consultation, vitals check, ECG, chest x-ray, abdomen ultrasound, and essential lab tests. Discounted for card holders.
4. Medical Tests and Diagnostics: Individual diagnostic services including hPG80 cancer detection (AED2,200), Epigenetic tests (from AED4,500), Essential Lab Tests (from AED600), Advanced Lab Tests (AED1,400), Tele-radiology account (AED199).
5. International Second Medical Opinion: Telemedicine consultation service with international specialists priced at AED9,500. Includes video conference consultation with specialists at top-ranked hospitals worldwide.
6. Medical Travel Concierge: Full-service medical travel coordination priced at AED4,000. Includes international medical discounts concierge service, appointment booking, and travel support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Balsam Health Services operates a preventive healthcare membership platform offering annual subscription cards (Basic, Premium, Premium Family, Petted Darlings) that provide discounted access to an international network of 1470 hospitals across 58 countries. Its core service portfolio includes the exclusive hPG80 cancer early detection blood test, EPLIMO AI-powered genetic/epigenetic wellness testing, international second medical opinions with top-ranked global hospitals, tele-radiology image storage, health checkup packages, and medical travel concierge services.

Product overview

Balsam Health Services is a preventive healthcare company founded in 2014, operating as a platform offering multiple interconnected health services and membership cards. The core offerings include International Second Medical Opinion (consulting with world-renowned hospitals like Harvard and UCLA), hPG80 Cancer Early Detection Blood Test (CE-IVD approved cancer screening), and Epigenetic Lifestyle Testing (EPLIMO genetic testing with AI-powered analysis). The service portfolio also includes Health Checkup Packages, Tele-Radiology (FDA-approved, HIPAA-compliant DICOM-compliant image storage), Regional and International Medical Discounts (covering 58 countries with 1400+ hospitals), and comprehensive lab testing services (Essential and Advanced packages). Membership tiers include Basic Card, Premium Card, Premium Family Card, and Petted Darlings (pet health), all providing access to the provider network with varying discount levels. The company operates across UAE, Egypt, and KSA.

Differentiator

Problem solved

Functional benefit

Brands

• EPLIMO: Epigenetic Lifestyle Modification (ELM) service — a comprehensive genetic and epigenetic testing solution that deciphers DNA and provides tailor-made wellness guidance including personalized risk assessment, diet and nutrition, fitness recommendations, pharmacogenomics, and lifestyle recommendations. Includes 12 complimentary expert sessions within 12 weeks.
• hPG80
• Tele-Radiology

Products and services

• Basic Card Annual regional health membership card (AED 499) providing discounted access to preventive and medical services within the UAE network. Designed for individuals seeking affordable preventive care, early cancer detection, genetic testing, and health checkups.
• Premium Card Annual premium membership card (AED 999) providing enhanced discounts (40-50%) on EPLIMO epigenetic tests, lab tests, radiology, and international medical services, plus a complementary tele-radiology account. Targeted at individuals seeking broader preventive and international healthcare access.
• Premium Family Card Annual family membership card (AED 1,199) covering spouse and up to 4 dependents with discounts up to 50% on international and regional services, plus a complementary Petted Darlings pet health card. Designed for families seeking consolidated preventive healthcare across age groups.
• Petted Darlings Card Annual pet health membership card (AED 299) offering discounts up to 30% on veterinary visits, vaccinations, grooming, hospitalization, dental care, imaging, blood tests, and medication. Available as a stand-alone card or complementary add-on to Premium Family Card holders.
• International Second Medical Opinion Telemedicine consultation service (AED 9,500) connecting patients with specialists from Harvard-affiliated hospitals, UCLA, The London Clinic, Cromwell Hospital, Hirslanden, Helios, Samsung Medical Centre, and other top-ranked institutions for second opinions on diagnoses and treatment plans.
• hPG80 Cancer Early Detection Blood Test Blood test (AED 2,200) for early cancer detection in 16+ cancer types (brain, head and neck, skin, lung, liver, pancreatic, stomach, colon, rectal, prostate, uterine, cervical, neuroendocrine, ovarian, kidney, breast) with an 83% average accuracy rate. Exclusively offered by Balsam in the region under partnership with Biodena Care.
• EPLIMO Epigenetic Lifestyle Testing Genetic and epigenetic testing service (from AED 4,500) using AI-powered DNA analysis to provide personalized wellness roadmaps covering diet, nutrition, fitness, pharmacogenomics, stress management, and preventive measures. Includes 12 complimentary expert consultation sessions within 12 weeks.
• Health Checkup Packages Comprehensive health checkup packages (from AED 1,500) tailored to personal and family medical history, lifestyle, age, sex, and risk factors. Includes GP consultation, nutrition consultation with In-Body check, vitals check, ECG, chest x-ray, abdomen ultrasound, and essential lab blood tests. Discounted for card holders.
• Tele-Radiology Account Annual subscription service (AED 199, free for Premium card holders) providing HIPAA-compliant, FDA-approved, DICOM-conforming storage and global sharing of radiology images. Enables instant access to medical imaging from anywhere and sharing with any healthcare professional worldwide for second opinions.
• Regional Health, Wellness & Fitness Discounts Discount program for health, wellness, and fitness services across UAE, Egypt, and KSA covering specialty medical consultations, vision care, dental care, maternity services, psychiatry, cosmetology, nutrition, fitness, pharmacies, lab services, and rehabilitation. Accessed through membership cards.
• International Medical Discounts Concierge Service 360-degree concierge service (AED 1,200) providing access to discounted medical services at 1470 hospitals across 58 countries and 600+ cities at up to 35% discount. Includes appointment booking, preferential rates, and support for medical travelers.
• Medical Travel Concierge Full-service medical travel coordination (AED 4,000) including international medical discounts, appointment booking at international facilities, securing preferential rates, and travel support for medical travelers.
• Essential Lab Tests Diagnostic lab test package (from AED 600) including Complete Blood Count, TSH, glucose, HbA1c, cholesterol panel, liver function tests, calcium, creatinine, uric acid, iron, Vitamin D, and CRP. Available at discount for membership card holders.
• Advanced Lab Tests Comprehensive lab test package (AED 1,400) including all Essential Lab Tests plus routine urine analysis, fasting blood sugar, VLDL, additional cholesterol markers, expanded liver and kidney function tests, thyroid panels, iron studies, electrolytes, and Vitamin B12.

Quantifiable outcome

• hPG80 detects cancer at early stages with 83% average accuracy across all cancer types
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• STRATEGI ADVISORScoreGTM or Marketing Partner · 4 September 2023Partnership announcement September 2023 with STRATEGI ADVISORS public affairs consultancy. Extends Balsam services to STRATEGI ADVISORS clients and partners including second medical opinions, hPG80 cancer screening, executive checkup packages, tele-radiology, local and international medical discounts, and medical travel.
• Harley Medical CentercoreStrategic or Co-development Partner · 13 August 2023Partnership with Harley Medical Center for pilot health checkup day event at VIWELL Studio premises. Combined medical expertise with holistic wellness practices for VIWELL employees. Event demonstrated collaboration in transforming corporate healthcare.
• Harvard Medical School Affiliated HospitalsflagshipStrategic or Co-development Partner · 1 January 2014Flagship partnership with Harvard Medical School affiliated hospitals and research institutes. Provides Balsam members with access to world-class medical expertise for second opinions and international consultations. Ensures patients receive the best possible consultation from top-ranked medical providers.
• Brigham and Women's HospitalflagshipStrategic or Co-development Partner · 1 January 2014Partnership with Brigham and Women's Hospital, a leading teaching affiliate of Harvard Medical School. Provides access to cutting-edge medical research and clinical expertise for Balsam members seeking international medical opinions.
• Boston Children's HospitalflagshipStrategic or Co-development Partner · 1 January 2014Partnership with Boston Children's Hospital for pediatric care consultations and second opinions. Extends Balsam's pediatric healthcare capabilities through access to leading children's hospital.
• UCLA (University of California in Los Angeles)flagshipStrategic or Co-development Partner · 1 January 2014Partnership with University of California in Los Angeles (UCLA) for accessing top-ranked US medical expertise. University of California Hospital in Los Angeles provides consultations and treatment plans for Balsam members.
• MEDIGOcoreTechnology or Integration · 1 January 2014Technology partnership with MEDIGO for medical travel platform integration. Enhances Balsam's ability to coordinate international medical travel and provide seamless access to healthcare services abroad.
• Biodena CareflagshipStrategic or Co-development Partner · 1 January 2014Exclusive regional partnership with Biodena Care in France for hPG80 cancer detection blood test. Developed by Biodena Care, CE-IVD approved in Europe. Balsam is the exclusive provider of hPG80 in the region. Also provides EPLIMO epigenetic testing services.
• The London Clinic (UK)flagshipStrategic or Co-development Partner · 1 January 2014Partnership with The London Clinic in the UK for international second medical opinions. Provides access to leading UK healthcare expertise for Balsam members.
• Cromwell Hospital (UK)flagshipStrategic or Co-development Partner · 1 January 2014Partnership with Cromwell Hospital in the UK. Access to UK-based medical expertise for international consultations and second opinions.
• Hirslanden Group (Switzerland)coreStrategic or Co-development Partner · 1 January 2014Partnership with Hirslanden Group in Switzerland for European medical consultations. Access to Swiss healthcare excellence.
• La Tour Hospital (Switzerland)coreStrategic or Co-development Partner · 1 January 2014Partnership with La Tour Hospital in Switzerland. Provides additional Swiss healthcare network access for Balsam members.
• Helios Group (Germany)coreStrategic or Co-development Partner · 1 January 2014Partnership with Helios Group in Germany for European medical expertise. Access to German healthcare system for international consultations.
• Grupo San Donato (Italy)coreStrategic or Co-development Partner · 1 January 2014Partnership with Grupo San Donato in Italy for Italian healthcare access. Provides southern European medical consultation options.
• Humanitas (Italy)coreStrategic or Co-development Partner · 1 January 2014Partnership with Humanitas in Italy. Additional Italian healthcare network partnership for Balsam members.
• Quiron Salud Group (Spain)coreStrategic or Co-development Partner · 1 January 2014Partnership with Quiron Salud Group in Spain for Spanish healthcare access. Expands European network coverage.
• Vithas Xanit (Spain)minorStrategic or Co-development Partner · 1 January 2014Partnership with Vithas Xanit in Spain. Additional Spanish healthcare provider partnership.
• Samsung Medical Centre (South Korea)coreStrategic or Co-development Partner · 1 January 2014Partnership with Samsung Medical Centre in South Korea for Asian healthcare expertise. Leading Korean medical institution for international consultations.
• Gangnam Severance Hospital (South Korea)coreStrategic or Co-development Partner · 1 January 2014Partnership with Gangnam Severance Hospital in South Korea. Part of Yonsei University Health System for advanced medical care.
• Seoul National University Hospital (South Korea)coreStrategic or Co-development Partner · 1 January 2014Partnership with Seoul National University Hospital in South Korea. Top Korean medical institution for comprehensive healthcare access.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Practo: India-based integrated healthcare platform combining doctor booking, telemedicine, diagnostics and a membership/wallet program. Closely mirrors Balsam's bundling of digital health, lab tests, second opinions and recurring membership fees.
• Altibbi: MENA telehealth and medical-content platform providing remote consultations and second-opinion services in Arabic. Comparable to Balsam in its telemedicine and consumer-health membership model across the same core geographies.
• MEDIGO: Berlin-based medical travel platform facilitating cross-border treatment and second opinions. Listed as a Balsam integration partner, it is the most directly comparable platform for the international medical-travel and second-opinion component of Balsam's offering.
• Vezeeta: Leading MENA digital health platform offering doctor booking, teleconsultations, and pharmacy services across Egypt, Saudi Arabia and UAE. Directly comparable as a regional preventive-care access and discount platform serving both consumers and corporate partners.

Emerging players

• Okadoc: UAE-headquartered doctor-booking and telemedicine platform serving patients and corporate clients across the Gulf. Overlaps with Balsam in UAE-based preventive and digital-health services for insurers and employers.
• Meddy: UAE healthcare marketplace for booking doctor appointments and comparing providers. Comparable as a regional preventive-care access layer in the same primary market (UAE) where Balsam sells its core membership cards.
• Doctoruna: Earlier-stage MENA doctor-booking and telemedicine platform. Comparable in its consumer-facing preventive and digital-health membership model across the same regional footprint.
• Health at Hand: UAE-licensed telemedicine provider offering on-demand video consultations with licensed clinicians. Comparable as a MENA-based digital preventive-care channel competing for the same corporate and consumer health-benefit wallet.

Regional players

• Mawid (Seha/Vita): Saudi Arabia's national appointment-booking platform run by the Ministry of Health. Relevant as a regional comparator for primary-care and preventive-booking flows in one of Balsam's stated target markets (KSA).

Broad incumbents

• Booking Health: Established international medical-tourism facilitator offering treatment booking, second opinions, and travel support. Overlaps with Balsam's international medical-travel and second-opinion service on a global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xtwitter.com/balsam_health
• Facebookfacebook.com/BalsamHQ?mibextid=LQQJ4d
• LinkedInlinkedin.com/company/balsam-healthcare-health-services
• Instagraminstagram.com/mybalsam?igshid=OGQ5ZDc2ODk2ZA%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balsam Egypt