MyB'eats
MyB'eats is a Belgian SaaS company, founded in 2019, that runs a modular digital platform connecting food manufacturers with foodservice outlets in BeNeLux through loyalty, field sales, e-ordering and analytics tools.
- Company typePrivate
- Founded2019
- HeadquartersNot specified, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MyB'eats does
MyB'eats is a Belgian SaaS company founded in 2019 that operates a digital activation and insights platform for the food service industry. The platform connects food and beverage manufacturers with professional end customers — primarily foodservice outlets such as fry shops, restaurants, cafes, catering businesses and retail stores — through a modular suite spanning digital loyalty (MyB'eats Loyalty with QR code and SmartScan invoice scanning), field sales enablement (MyB'eats Field), online ordering (MyB'eats e-ordering), analytics (MyB'eats Data & Insights) and a digital trade show module (MyB'eats Expo). The core technology stack is cloud-based SaaS with iOS/Android mobile apps, QR code scanning, automated invoice processing, and a data partnership with Datlinq covering 280,000 outlets across 89 channels and 14 segments in BeNeLux.
The business model is a B2B subscription / platform fee charged to food manufacturers, structured as quote-based multi-year enterprise contracts tailored to manufacturer size and modules selected, with potential transaction-based economics from the e-ordering module that routes orders through manufacturers' chosen wholesalers. Go-to-market is direct enterprise field sales targeting food manufacturers in BeNeLux, supplemented by a free mobile app for outlet end users, content marketing and digital expo events. Named brand partners include Bicky/GoodLife Foods, Vandemoortele, Beckers, Mora, Coertjens, Jupiler, Nutroma/FrieslandCampina, Delizio, DIPP Professional, Mexicano, Devos & Lemmens, Mondelez, Lactalis and Kraft Heinz, alongside integration with Datlinq for outlet data, wholesaler systems for order routing, and generic CRM tooling. Primary geographic focus is BeNeLux with stated expansion intent into other European countries and the United Kingdom.
MyB'eats firmographics
Firmographics- Name
- MyB'eats
- Legal name
- MyB'eats
- Website
- https://mybeats.eu
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyB'eats is a Belgian SaaS company, founded in 2019, that runs a modular digital platform connecting food manufacturers with foodservice outlets in BeNeLux through loyalty, field sales, e-ordering and analytics tools.
- Ownership category
- akta.pro rank
MyB'eats industry classification
Industry- Product category
- Foodservice Marketing Technology
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
Keywords
Where MyB'eats is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
MyB'eats business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Platform/SaaS Subscription: Food manufacturers pay for access to the MyB'eats platform including loyalty program, data insights, and field sales tools. Pricing is quote-based and tailored to manufacturer size and needs.
- Transaction-based Ordering: Revenue generated through the e-ordering module where orders are processed and forwarded to wholesalers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing for food manufacturers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MyB'eats product offering
Product offeringCore offering
MyB'eats is a B2B SaaS platform for the food service industry that enables food manufacturers to run digital loyalty programs, capture point-of-sale data, and execute e-ordering and field sales activities. The platform connects manufacturers with professional foodservice outlets (fry shops, restaurants, cafes, caterers, retailers) through a mobile app, QR-code-based loyalty, SmartScan invoice reading, and integration with wholesaler systems, with a data and insights module providing market and outlet-level analytics.
Product overview
MyB'eats is a digital activation and insights platform for the food service industry, offering a modular platform-plus-apps architecture. The core offering consists of the MyB'eats mobile app for outlets combined with the MyB'eats Loyalty program (digital savings platform). Additional modules include MyB'eats Field (field sales CRM tool), MyB'eats e-ordering (online ordering), MyB'eats Data & Insights (analytics dashboard), MyB'eats Expo (virtual trade show module), and MyB'eats Delivery (fulfillment service). The platform connects food manufacturers with professional end customers through QR code scanning, SmartScan invoice processing, and integrates with Datlinq for outlet data and various CRM tools. Primary markets are Benelux with expansion into other European countries and the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- MyB'eats Loyalty Program Digital savings and loyalty program for the foodservice sector. Outlets scan QR codes on packaging or submit purchase invoices via SmartScan to earn points (Beats) redeemable for gifts, free products, or point-of-sale materials. Designed for food manufacturers to incentivize outlet loyalty.
- MyB'eats Field Field sales tool with visit planning based on customer behavior data, KPIs, visit reports, customer information, orders, pricing data and objectives for sales representatives. Available on Windows, Android and iOS.
- MyB'eats E-ordering Digital ordering tool allowing professional end customers to place orders via QR codes or web links, with orders automatically forwarded to the chosen wholesaler for fulfillment.
- MyB'eats Data & Insights Analytics dashboard with charts, reports and KPIs providing insights into outlet behavior, product availability, market data, and promotional impact for manufacturers.
- MyB'eats Expo Digital trade show / virtual expo module enabling manufacturers to organize virtual exhibitions and run promotions, allowing end customers to engage with brands and place orders.
- MyB'eats App Mobile application for outlets to scan QR codes, track loyalty point balances, and order rewards from the in-app shop. Available on iOS (App Store) and Android (Google Play).
Quantifiable outcome
- More than 5 million products scanned with the MyB'eats app
- +4 more outcomes
Companies that use MyB'eats
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
MyB'eats technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
MyB'eats partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DatlinqcoreData partnership providing MyB'eats with access to quality outlet data in foodservice and retail. Through this partnership, manufacturers can access 280,000 outlets in BeNeLux across 89 channels. Datlinq provides the underlying database that enables customer discovery and market insights.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MyB'eats competitors and assessment
Company assessmentEmerging players
- Yoobic: Field sales execution and merchandising platform for CPG brands; comparable to MyB'eats' Field module in arming field reps with visit planning, KPIs, and in-store execution tools.
- MarketMan: Restaurant operations and supplier management platform; adjacent to MyB'eats in digitizing the restaurant-wholesaler interface with ordering and inventory tooling.
- Spoonity: Digital loyalty and gift card platform for restaurants and food service brands; comparable in loyalty mechanics for food service operators, smaller scale than MyB'eats' enterprise brand focus.
Direct peers
- Belly: Digital loyalty platform for small and mid-sized businesses including food service operators; comparable in enabling QR-based loyalty and member engagement for hospitality outlets.
- Cut+Dry (formerly BlueCart): B2B e-ordering and account management platform for food distributors and operators; directly comparable to MyB'eats' e-ordering module that routes orders through wholesalers to outlets.
- Thanx: Loyalty and payments platform for restaurants; comparable to MyB'eats in building digital loyalty mechanisms with measurable engagement for food service end customers.
- Punchh: Loyalty and consumer engagement platform for restaurant chains and food brands; comparable to MyB'eats in delivering digital loyalty and marketing activation to food service participants.
- Paytronix: Restaurant and foodservice loyalty and engagement SaaS platform; directly comparable to MyB'eats in combining loyalty, digital ordering, and customer insights for food service operators and adjacent brands.
Broad incumbents
- AFS Group (Advantage Execution Services): Global sales and marketing services provider for CPG brands, including trade marketing and in-store execution; broader incumbent overlap with MyB'eats' Field and Marketing modules.
- NielsenIQ: Global consumer and retail data analytics provider covering food and beverage manufacturers; comparable in providing market and outlet insights to CPG brands that MyB'eats serves through Data & Insights.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MyB'eats social profiles
Digital presenceMyB'eats financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyB'eats leadership team
Management profileNumber of profiles
Profiles2 records
MyB'eats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyB'eats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyB'eats
What does MyB'eats do?
MyB'eats is a B2B SaaS platform for the food service industry that enables food manufacturers to run digital loyalty programs, capture point-of-sale data, and execute e-ordering and field sales activities. The platform connects manufacturers with professional foodservice outlets (fry shops, restaurants, cafes, caterers, retailers) through a mobile app, QR-code-based loyalty, SmartScan invoice reading, and integration with wholesaler systems, with a data and insights module providing market and outlet-level analytics.
Is MyB'eats a public or private company?
MyB'eats is a private company. It is classified as unknown and is currently operating.
When was MyB'eats founded?
MyB'eats was founded in 2019. It employs 1 to 10 people.
Where is MyB'eats based?
MyB'eats is headquartered in Not specified, Belgium, in the Europe region.
How does MyB'eats make money?
Two revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are transaction-based Ordering.
Who are MyB'eats's main competitors?
Emerging players on record are Yoobic, MarketMan and Spoonity. Direct peers are Belly, Cut+Dry (formerly BlueCart), Thanx, Punchh and Paytronix. Broad incumbents are AFS Group (Advantage Execution Services) and NielsenIQ.
Does MyB'eats have an API?
No public API is recorded for MyB'eats.
What industry is MyB'eats in?
MyB'eats's product category is Foodservice Marketing Technology. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce).