What Spoonity does

Spoonity is a privately held SaaS company that operates an AI-powered customer loyalty platform purpose-built for quick-service restaurant (QSR) and food & beverage chains with 10 or more locations. Founded in 2013 and incorporated in the United States as Spoonity Inc. with operating presence in Ottawa, Canada, the company states it serves more than 2,000 businesses across 25 countries, with established penetration in North America and a deliberate build-out across Latin America (Mexico, Colombia, Ecuador, Argentina, Chile, Peru, Brazil). Its customers range from mid-market international chains to large enterprise brands including Denny's, Wingstop, Dunkin' Donuts, Coffee Bean & Tea Leaf, Pressed Juicery, Hooters, Noodle Box, Meet Fresh, and Juan Valdez Café, requiring omnichannel digital loyalty capabilities that sit natively on top of their existing point-of-sale (POS) systems.

The platform is delivered as a modular SaaS suite. The core Spoonity Loyalty Platform is complemented by eight configurable modules: Rewards Programs (tier, points, cashback, coupon structures); Spoonity Intelligence (AI-driven segmentation, predictive LTV/retention/cohort analytics, NPS dashboard, Segment Builder); Marketing Automation (machine-learning-driven hyper-personalized campaigns across email, push, in-app, and WhatsApp); Managed Loyalty (a premium tier in which a Spoonity team — Loyalty Expert Consultant, Data Analyst, Strategy & Execution Coordinator, and Machine Learning Specialist — designs, executes, and optimizes the program for the client, with a claimed 335% ROI); Gift & eGift Cards; Mobile Loyalty Apps (custom-branded); Digital Coupons (unique QR/awarding links with real-time conversion tracking); and WhatsApp Business API Loyalty (no-download-required loyalty inside WhatsApp). The technical foundation centers on certified, native POS integrations: Spoonity is a certified Oracle Restaurants loyalty partner for Micros 3700 and Simphony and has been the exclusive loyalty supplier for GloriaFood since 2015, with additional native integrations to NCR Aloha, PAR PixelPoint, Clover, Revel, TCPOS, Maitre'D, Infor POS, and 15+ other POS systems. Infrastructure runs on AWS, with payment gateways (Stripe, Nuvei/Paymentez, Fiserv, Moneris, Global Payments, Vantiv, Worldline), online ordering platforms (GloriaFood, Justo, Deliverect, Zuppler, MOBI, Ordering), and email providers (MailChimp/Mandrill) integrated into a single loyalty ecosystem; the platform is PCI DSS compliant.

Spoonity operates a subscription-based SaaS revenue model with personalized pricing — there is no public price list. Customers select modules a-la-carte under multi-year platform contracts; the Managed Loyalty premium tier is billed annually and bundles dedicated expert service; a one-time setup fee is customized to scope. Distribution combines direct enterprise field sales (with "Request a Demo" and "Start now" conversion paths) and a formal Partners Program targeting POS resellers and technology providers. The company has been largely bootstrapped, with three disclosed funding rounds totaling roughly US$434K (US$204,876 from DMZ in 2014; US$229,306 from MaRS Investment Accelerator Fund and Purple Angel in 2015; and a US$0 facility in 2020 from Capital Angel Network and Founder Friendly Labs) — implying operations are funded primarily through recurring revenue across a 12-year operating history. Leadership consists of co-founders Max Bailey (CEO) and Jose Gomez (Chief Revenue Officer), with Axel Latorre as Chief Software Architect, and a 11–50-person team spanning product, engineering, and the Managed Loyalty expert pod.

Name

Spoonity

Legal name

Spoonity Inc.

Website

https://spoonity.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Spoonity operates an AI-powered, omnichannel customer loyalty platform for quick-service restaurant and food-and-beverage chains with 10+ locations, with certified Oracle, NCR Aloha, and PAR PixelPoint POS integrations, a Managed Loyalty service tier, and more than 2,000 customers across 25 countries.

Ownership category

akta.pro rank

Product category

Restaurant Loyalty Software

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Restaurant loyalty software
• Digital loyalty platform
• POS loyalty integration
• Customer retention platform
• AI-powered loyalty

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Loyalty Platform Subscription: Spoonity operates on a subscription-based SaaS model for its loyalty platform. Pricing is personalized/customized based on brand needs and the type of loyalty program designed. The platform is modular with an 'a-la-carte' feature structure, allowing brands to add and remove features. A setup/installation fee applies (varies by customization level). Email campaigns are included unlimited and free; push notifications and in-app campaigns are unlimited. The Managed Loyalty premium service tier adds dedicated expert team support for strategy, execution, and optimization.
2. Managed Loyalty Professional Services: An optional premium service tier (Managed Loyalty) provides a dedicated team including Loyalty Expert Consultant, Strategy & Execution Coordinator, Data Analyst, and Machine Learning Specialist. This is bundled into the subscription offering and represents additional recurring service revenue.
3. Custom Mobile App Development: Spoonity partners with mobile app development companies to deliver custom-branded mobile loyalty apps. Revenue is generated as part of the platform setup and ongoing subscription, with app development as a component of the overall implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Spoonity sells an AI- and machine learning-powered omnichannel loyalty platform that helps quick-service restaurant (QSR) chains and food & beverage brands with 10+ locations run digital loyalty programs, rewards, gift cards, mobile apps, and personalized marketing campaigns. The platform integrates natively with major POS systems (Oracle Micros/Simphony, NCR Aloha, PAR PixelPoint, and 20+ others) and is sold on a SaaS subscription basis, with an optional full-service Managed Loyalty tier.

Product overview

Spoonity offers an AI-powered omnichannel loyalty platform built for quick-serve food and beverage chains and retail businesses with 10+ locations. The platform unifies POS, mobile app, web, and in-store channels into a single loyalty ecosystem. The core platform is supported by eight modules: Rewards Programs (tier/points/cashback/coupon structures), Spoonity Intelligence (AI-driven analytics, segmentation, NPS, Segment Builder), Marketing Automation (AI-personalized multi-channel campaigns), Managed Loyalty (full-service program management by Spoonity's expert team including ML specialists), Gift & eGift Cards, Mobile Loyalty Apps, Digital Coupons, and WhatsApp Business API Loyalty. The platform uses machine learning and AI throughout to deliver predictive analytics, hyper-personalization, automated campaign execution, and lifecycle-based customer marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Spoonity Intelligence: AI-powered business intelligence and loyalty analytics system that transforms customer data into strategic insights for enhancing customer loyalty and business growth.
• JoyLoyaltyGrowth

Products and services

• Spoonity Loyalty Platform Omnichannel AI-powered loyalty platform for quick-serve food, beverage, and retail chains with 10+ locations. Unifies POS, mobile app, web, and in-store channels into a single loyalty ecosystem with machine learning, real-time analytics, and managed services.
• Rewards Programs Customizable rewards programs including tier-based (Gold/Silver/Bronze), points accumulation with catalog redemption, cashback, and coupon programs. Supports earn-and-redeem rules, birthday rewards, custom criteria per product or branch, and full brand personalization for restaurant chains.
• Spoonity Intelligence AI-powered business intelligence and loyalty analytics system that transforms customer data into strategic insights. Features AI-driven segmentation, lifecycle-based customer marketing, LTV/retention/cohort analytics, NPS Dashboard with keyword trend analysis, and a Segment Builder for filtering by purchase frequency, loyalty level, and product preferences.
• Marketing Automation AI-powered marketing automation that hyper-personalizes communications, automates messaging, and develops segmented campaigns. Uses machine learning to segment by loyalty level, favorite product, average spend, cross-sell potential, and lapsed status. Supports unlimited email campaigns, push notifications, and in-app campaigns at no extra cost.
• Managed Loyalty Full-service loyalty program management by Spoonity's expert team, including a Loyalty Expert Consultant, Strategy & Execution Coordinator, Data Analyst, and Machine Learning Specialist. Designs, executes, and optimizes loyalty campaigns with stated ROI of 335%.
• Gift & eGift Cards Physical and digital gift card program enabling customers to share brand joy with family and friends. Supports e-gifts via email and app, automated financial reconciliation for franchise models, and seamless redemption at any checkout channel.
• Mobile Loyalty Apps Custom-branded mobile loyalty apps developed in partnership with Spoonity's mobile app development partners. Apps include cross-platform support, seamless sign-up, POS integration with in-app QR code, push notifications, social media integration, loyalty/promotion management, earn-and-redeem functionality, and ordering capability.
• Digital Coupons Personalized digital coupon and awarding link solution that generates unique QR codes or links per customer for targeted promotions. Supports flexible distribution via email, apps, SMS, and social media, with real-time analytics tracking conversions and optimizing campaign ROI.
• WhatsApp Business API Loyalty Loyalty program integrated directly within WhatsApp, requiring no additional app download. Features include automated digital coupons, loyalty cards, promotions, welcome messages, birthday greetings, point-based rewards, satisfaction surveys via WhatsApp Flows, and segmented re-engagement campaigns for churned or at-risk customers.

Quantifiable outcome

• Up to 40% growth in customer frequency and spend
• +4 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

AI capability6 records

Feature10 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Oracle Restaurants (Micros, Simphony, GloriaFood)flagshipTechnology or Integration · 1 January 2015Spoonity is a certified Oracle Restaurants loyalty partner with bulletproof integrations for Micros 3700, Simphony, and GloriaFood. The company has been the exclusive loyalty supplier for GloriaFood (Oracle's online ordering system) since 2015. This partnership provides 99.95% uptime guarantee and PCI DSS-compliant integrations, enabling seamless loyalty at checkout for Oracle POS users worldwide.
• NCR AlohacoreTechnology or IntegrationSpoonity is fully integrated with NCR Aloha's Promotions module, offering branded promotions and coupons that fulfill every Aloha rule without third-party loyalty limitations. Fast API deployment and onboarding enable restaurants to activate loyalty quickly. NCR Aloha is a leading point-of-sale platform for modern, contactless restaurant guest experiences.
• PAR PixelPointcoreTechnology or IntegrationSpoonity integrates natively with PAR PixelPoint's POS plugin, enabling speedy check-ins (QR code scan), loyalty pay (points redeemable as dollar discounts), item/amount/percentage-based discounts at the point of sale, discount combination flexibility, and gift card management through the native PixelPoint module. Particularly popular with North American restaurant chains.
• GloriaFoodflagshipTechnology or IntegrationAcquired by Oracle, GloriaFood is an online ordering system for restaurants. Spoonity has been the exclusive loyalty supplier for GloriaFood since 2015, helping restaurants spread brand joy online through loyalty programs integrated into GloriaFood's ordering platform.
• POS Resellers and Technology ProviderscoreChannel Partner/ Reseller/ DistributorSpoonity operates a formal Partners Program targeting POS resellers, technology providers, and brands. Partners can integrate Spoonity's loyalty solution into their platforms, earn commissions on sales, and add value for their merchant customers. This is a key channel expansion strategy for Spoonity.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hownd (formerly Belly): Hownd is a digital loyalty and customer-engagement platform for independent and chain restaurants, including tablets in-store and POS integrations. It competes with Spoonity for the same multi-location QSR and casual-dining cohort.
• Thanx: Thanx is a restaurant loyalty and payments-integrated CRM platform that turns POS spend data into segmented marketing. Its merchant base, POS integrations, and AI-driven personalization are the same competitive perimeter as Spoonity's.
• TapMango: TapMango is a multi-channel customer loyalty and marketing automation platform used by restaurants, retailers, and brands, offering POS-integrated rewards and AI-personalized campaigns similar to Spoonity's stack.
• Eagle Eye: Eagle Eye AIR is a real-time loyalty and personalization cloud for retail and restaurant chains, combining POS-issued digital vouchers with AI-powered offer targeting — a directly analogous value proposition to Spoonity's digital coupons and lifecycle modules.
• Punchh: Punchh is a SaaS loyalty and digital engagement platform purpose-built for restaurant chains. Like Spoonity, it integrates with major restaurant POS systems, layers AI-driven segmentation on top of loyalty data, and targets multi-location QSR and fast-casual brands.
• Yotpo: Yotpo is an e-commerce and retail customer engagement platform with a dedicated Loyalty & Referrals product that competes in the same AI-powered, multi-channel rewards space as Spoonity, particularly for omnichannel retailers and chains.
• Paytronix: Paytronix provides gift, loyalty, and online ordering software for restaurants and convenience stores, with deep POS integrations and an AI-powered personalization engine — overlapping directly with Spoonity's enterprise QSR loyalty stack.
• Antavo: Antavo is a SaaS loyalty cloud for retail and hospitality brands featuring tier-based programs, AI-driven segmentation, and integrations with martech ecosystems — closely mirroring Spoonity's omnichannel loyalty platform approach for multi-location chains.

Broad incumbents

• Toast: Toast is the leading restaurant POS platform for the U.S. and includes bundled Toast Loyalty, gift, and marketing automation modules. As a POS vendor that now competes in loyalty, Toast is a broad incumbent that pressures third-party specialists like Spoonity.
• Oracle (CrowdTwist): Oracle acquired CrowdTwist and offers an enterprise loyalty solution alongside its Micros, Simphony, and GloriaFood POS stack — making Oracle both Spoonity's most important distribution partner and a credible in-house replacement that competes for the same chain customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/spoonityinc
• Facebookfacebook.com/spoonity
• LinkedInlinkedin.com/company/spoonity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spoonity