MyBracesClinic

What MyBracesClinic does

MyBracesClinic is a Singapore-based specialist orthodontic clinic founded in 2019 by Dr. Poon Kee Hwang, operating from two locations in Holland Village (Chip Bee Gardens) and Novena (Royal Square Medical Centre). The clinic provides comprehensive orthodontic care across the full patient lifecycle — from interceptive pediatric treatment (Invisalign First, palatal expanders, habit breakers, space maintainers) through adolescent and adult treatment (Invisalign clear aligners, traditional metal braces, Damon self-ligating braces, Damon Clear ceramic braces, and lingual braces including the recently launched Brava by Brius system) to complex surgical orthodontic cases, airway management, and dental sleep medicine. All treatment is led by specialist orthodontists rather than general dentists, with a clinical team that includes Dr. Poon, Dr. Chong Hui Theng, and Dr. Duan Duoni, supported by affiliated family dentists, an oral surgeon, and a sleep medicine clinician.

The practice is built on a digital workflow that combines iTero intraoral scanning, Vatech CBCT 3D imaging, Dental Monitoring remote tracking, and Invisalign Smile Architect digital smile design, enabling digital impressions, remote progress monitoring between visits, and pre-visualized treatment outcomes. Treatment modalities extend into advanced dentofacial orthopedics (Forsus Spring, MARA, midface protraction, MARPE for older patients) and retainers, mouthguards, and accelerated treatment adjuncts (TADs, micro-osteoperforation).

Revenue is generated entirely through professional orthodontic services billed per treatment case, with pricing set during consultation based on appliance type and complexity and structured as multi-year contracts spanning 1-3 years of active treatment plus retention. Go-to-market is direct-to-consumer via the clinic's website, WhatsApp, phone, and an SEO-driven educational blog; the clinic also runs an overseas patient program for international medical travelers. MyBracesClinic is privately held with no external investment, no parent company, and operates exclusively within Singapore.

Name

MyBracesClinic

Legal name

My Braces Clinic

Website

https://mybracesclinic.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MyBracesClinic is a Singapore-based specialist orthodontic clinic operating two locations in Holland Village and Novena, delivering specialist-led braces and Invisalign treatment for children and adults, with a digital workflow spanning iTero scanning, CBCT imaging, and remote monitoring.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Fixed braces treatment
• Pediatric interceptive orthodontics
• Lingual braces specialist

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Orthodontic Treatment Services: The clinic generates revenue primarily through professional orthodontic treatment services including braces (traditional, Damon, ceramic, lingual), Invisalign clear aligners, and other orthodontic appliances. Services include initial consultations, ongoing treatment visits, and retention phases. Treatment costs vary by complexity and type of appliance selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MyBracesClinic is a specialist orthodontic clinic providing Invisalign clear aligner therapy, traditional fixed braces, Damon self-ligating braces, ceramic braces, and lingual braces (including Brava by Brius) for both children and adults. It also delivers pediatric interceptive orthodontics, dentofacial orthopedics, MARPE skeletal expansion, impacted teeth management, sleep apnea/airway oral appliances, retainers, and digital orthodontic services (iTero scanning, CBCT imaging, Dental Monitoring).

Product overview

MyBracesClinic is a specialist orthodontic dental clinic offering a comprehensive portfolio of orthodontic treatments led by award-winning specialist orthodontists. The core treatment offerings include fixed braces systems (Traditional Metal, Damon Self-Ligating, Damon Clear Ceramic, Lingual Braces including Brava by Brius) and clear aligner systems (Invisalign family of products including Smile Architect, First, Palatal Expander, and Mandibular Advancement). The clinic provides specialized pediatric orthodontic services including Sectional Fixed Braces, Space Maintainers, Habit Breakers, and early intervention treatments. Advanced dentofacial orthopedic treatments address jaw imbalances through Palatal Expanders, Midface Protraction, Forsus Spring, MARA, and MARPE. The practice also offers Digital Orthodontics with iTero scanning, Digital X-ray/CBCT imaging, and Dental Monitoring. Additional services include retainers, sports mouthguards, airway management for sleep apnea, impacted tooth tracking, and non-extraction treatment solutions. The clinic operates as a single-brand orthodontic specialty practice with multiple Singapore locations (Holland Village and Novena), offering comprehensive oral health services through affiliated dental specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Treatment Clear aligner orthodontic treatment for crowding, spacing, overbite, underbite, and orthognathic surgery cases, including pediatric variants (First, Palatal Expander, Mandibular Advancement) and aesthetic smile design (Smile Architect). For adults and children seeking removable aesthetic orthodontic treatment.
• Traditional Metal Braces Fixed metal braces offering precise 3D control of tooth movement with color-customizable modules. Suitable for patients seeking established, cost-effective comprehensive orthodontic treatment.
• Damon Self-Ligating Braces Self-ligating stainless steel braces with passive slide mechanisms that reduce friction between wires and brackets, enabling gentler continuous tooth movement with fewer adjustment appointments. For patients wanting fixed braces with reduced chair time.
• Damon Clear Ceramic Braces Aesthetic ceramic braces combining self-ligating technology with clear brackets that blend into the tooth background, featuring stain-resistant integrated gates and low-friction biomechanics. For patients seeking fixed braces with enhanced aesthetics.
• Lingual Braces (custom eBrace) Custom-made braces bonded to the inner (tongue-facing) surfaces of teeth, providing fully invisible fixed orthodontic treatment. Available in the eBrace custom system for patients prioritizing completely invisible treatment.
• Brava Lingual Braces by Brius Revolutionary lingual braces system using pure Nickel Titanium with independent arms for each tooth, featuring AI-pre-programmed biomechanics and 3D metal printing for customized gentle force delivery from behind the teeth. For adults wanting fully invisible fixed orthodontic treatment with the newest lingual technology.
• Pediatric Interceptive Orthodontics Early intervention orthodontic treatment for children and adolescents, including targeted Sectional Fixed Braces, space maintainers for premature tooth loss, habit breakers for thumb sucking/tongue thrusting/mouth breathing, palatal expanders, and Invisalign First/Palatal Expander/Mandibular Advancement for mixed dentition.
• Dentofacial Orthopedics Specialized orthopedic orthodontic treatment focused on the guidance and development of facial structures using functional appliances to achieve optimal facial harmony and function in growing patients with Class II, Class III, and facial asymmetry cases.
• Miniscrew-Assisted Rapid Palatal Expansion (MARPE) Skeletal maxillary expansion using temporary anchorage devices (TADs/miniscrews) anchored directly to the palatal bone, enabling true skeletal expansion in older teens and adults where traditional palatal expanders would fail. For patients with narrow arches, crossbites, or crowding that require skeletal correction.
• Impacted Teeth Treatment Orthodontic treatment to locate and guide impacted teeth (commonly upper canines) into proper position using CBCT imaging, braces, wires, and potentially TADs combined with surgical exposure. For patients with stuck teeth that have failed to erupt naturally.
• Mandibular Advancement Device / Airway Management Custom-fitted oral appliances treating obstructive sleep apnea by repositioning the lower jaw forward during sleep to enlarge the airway and reduce collapse, plus palatal expanders designed to improve nasal breathing and airway function in patients with sleep-disordered breathing.
• Orthodontic Retainers Fixed and removable retention devices to maintain tooth positions after active orthodontic treatment, including specialized night-guard variants combining retention with protection against bruxism (teeth grinding) and jaw clenching.
• iTero Intra-Oral Digital Scanning Digital 3D scanning service capturing precise images of teeth and bite without traditional impressions, used for treatment planning and fabrication of custom orthodontic appliances. For any orthodontic patient starting treatment at the clinic.
• Digital X-ray / CBCT Imaging In-house digital radiography service including cone beam computed tomography (CBCT) for detailed 3D views of teeth, bones, and airways, supporting diagnosis and treatment planning for complex orthodontic cases such as impacted teeth and MARPE procedures.
• Dental Monitoring Remote Tracking Remote orthodontic monitoring service enabling clinicians to track treatment progress through patient-submitted photos via smartphone, supporting virtual check-ups and timely interventions between in-clinic appointments. For orthodontic patients wanting reduced in-person visit frequency.
• Custom Sports Mouthguard Custom-fitted protective dental devices shielding teeth from trauma during sports activities, with specialized variants available for patients with braces. For athletes and active children/adults needing dental trauma prevention.

Quantifiable outcome

• Dr Poon's youngest Invisalign patient was 6.5 years old; oldest treated was 81 years old
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Align Technology (Invisalign)coreTechnology or IntegrationMyBracesClinic is an authorized Invisalign provider and Diamond Clinic status holder since 2018/2019. Dr Poon Kee Hwang serves as an international speaker and member of the Invisalign APAC faculty. The clinic offers the full range of Invisalign products including Invisalign First, Invisalign Mandibular Advancement, and Invisalign Smile Architect.
• Damon (Ormco)coreTechnology or IntegrationPartner brand for self-ligating bracket technology. Clinic offers Damon stainless steel braces and Damon Clear ceramic braces featuring self-ligating technology for reduced friction and more comfortable treatment.
• 3M IncognitocoreTechnology or IntegrationFormer lingual braces system partner. Dr Poon was the first adopter of Incognito lingual braces in Singapore since 2007. Note: Incognito has exited the Singapore market as of 2025.
• Brius (Brava Lingual Braces)coreTechnology or IntegrationMyBracesClinic is the debut location for Brava lingual braces by Brius in Singapore. This innovative system uses independent arms made of Nickel Titanium for each tooth, combined with AI technology for treatment planning. Dr Poon Kee Hwang collaborates with Dr Mehdi Peikar, Co-Founder of BRIUS Technologies.
• Dental MonitoringsupportingTechnology or IntegrationRemote orthodontic monitoring technology partner enabling patients to track treatment progress between appointments through smartphone-based image submissions reviewed by the orthodontic team.
• VatechsupportingTechnology or IntegrationDental imaging and CBCT X-ray technology partner providing digital radiography equipment for diagnosis and treatment planning.
• 3ShapesupportingTechnology or IntegrationDigital scanning technology partner contributing to the clinic's digital workflow for treatment planning and appliance fabrication.
• National University of Singapore (NUS)coreStrategic or Co-development PartnerAcademic partnership where MyBracesClinic orthodontists serve as lecturers for the Post-Graduate Orthodontic Program at NUS. Dr Poon Kee Hwang previously served as Clinical Supervisor for the orthodontic Masters program. Dr Kelvin Khng lectures at NUS undergraduate program. Dr Duan Duoni is a visiting clinician at NUCOHS.
• Singapore Dental Health FoundationsupportingStrategic or Co-development PartnerCommunity partnership conducting fun and interactive dental education talks for preschools in Singapore, promoting good oral care techniques and teeth-friendly diet habits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NTUC Health Denticare: Co-operative-affiliated Singapore dental chain with multiple outlets providing general and orthodontic services; comparable as a broad Singapore dental network competing for the same orthodontic patient pool at scale.
• Greenlife Dental Clinic: Singapore dental group with multiple clinics offering orthodontic treatments including Invisalign; comparable as a regional multi-site dental operator competing for orthodontic patients in the same market.
• National Dental Centre Singapore (NDCS): Public-sector specialist dental centre under SingHealth providing complex orthodontic and surgical cases; comparable as a Singapore specialty orthodontic provider handling complex cases that MyBracesClinic also targets (e.g., surgical orthodontics, MARPE).
• Q & M Dental Group: Largest private dental group in Singapore with 70+ clinics offering general dentistry plus orthodontics; comparable as the dominant Singapore dental incumbent, though orthodontics is one of many service lines rather than a specialty focus.
• NoFrills Dental: Multi-location Singapore dental chain offering braces and Invisalign at value-to-mid pricing; comparable as a Singapore multi-site competitor serving a broader demographic, though positioned more on accessibility than specialist orthodontics.

Regional players

• Bangkok International Dental Center (BIDC): Leading Thai dental hospital network heavily used by dental tourism patients from Singapore and Southeast Asia; comparable as a regional premium orthodontic competitor that competes for Singapore's outbound dental tourism and regional patient flow.

Direct peers

• i.Dental: Singapore-based Invisalign-focused dental group with multiple locations and strong clear-aligner branding; directly comparable as another Singapore Diamond-tier Invisalign provider competing for similar premium orthodontic cases.
• T32 Dental Centre: Singapore multi-specialty dental group with specialist orthodontists and premium positioning; comparable in serving the same Singapore adult and pediatric orthodontic premium segment with multi-location operations.
• TLC Dental Centre: Singapore dental practice offering orthodontics including Invisalign and braces across multiple locations; directly comparable as a multi-site Singapore orthodontic provider targeting similar demographic segments.
• Smilefocus Dental Clinic: Established Singapore dental clinic offering orthodontic, cosmetic, and specialist services to local and expatriate patients; comparable as a Singapore premium dental provider with a similar direct-to-consumer acquisition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mybracesclinic
• Instagraminstagram.com/mybracesclinic
• LinkedInlinkedin.com/company/mybracesclinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyBracesClinic