What Myers & Chang does

Myers & Chang is a single-location Asian-inspired restaurant located in Boston's South End, founded in 2007 by James Beard Award-winning chef Joanne Chang and Christopher Myers. The restaurant serves pan-Asian cuisine including dumplings, noodles, and dim sum brunch, with entrees priced in the $12-$28 range. Beyond dine-in service, the operation runs multiple revenue streams: takeout and delivery via Toast and DoorDash, full-service catering with capacity for 85+ guests, a monthly Supper Club meal kit subscription in partnership with Table22, and retail products including frozen dumplings, sauces, branded cookbooks, and gift cards.

The business sits alongside the broader Flour bakery and cafe portfolio, which the same team operates across nine Boston-area locations. The restaurant has earned recognition including a four-star Boston Globe review and inclusion on the Resy 100 list. The business model is traditional restaurant operations with no proprietary technology; the online ordering, delivery, and reservation infrastructure is built on third-party platforms (Toast, DoorDash, Resy, Picknic), and the meal kit subscription is powered by Table22. Distribution is omnichannel across dine-in, off-premise, catering, DTC meal kits, and retail, though all channels funnel from a single kitchen and a single South End address.

Monetization is multi-channel but anchored to in-person dining: per-cover pricing covers dine-in revenue, catering is event-based with custom pricing, the meal kit is a recurring subscription, and retail is transactional. Customer segments are predominantly consumer — individual diners, group/event bookers, and DTC subscribers — with no enterprise or institutional customers disclosed. The competitive set is local Boston Asian-fusion restaurants, and the differentiation rests on chef brand, longevity, and ancillary retail rather than technology or scale.

Name

Myers & Chang

Legal name

Myers + Chang

Website

https://myersandchang.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Myers & Chang is a single-location Asian-inspired restaurant in Boston's South End serving pan-Asian cuisine (dumplings, noodles, dim sum) across dine-in, catering, retail, and a monthly meal kit subscription to consumer diners.

Ownership category

akta.pro rank

Product category

Asian-Inspired Full-Service Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225), Caterers (722320), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

akta.pro secondary industries

Drop-Off Catering & Boxed Meals (HSACAGAB), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Meal kits & subscription meal components manufacturing (AFAKAHAD)

Keywords

• Asian-inspired restaurant
• Full-service dining
• Pan-asian cuisine
• Event catering services
• Meal kit subscription

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Service: Full-service restaurant offering Asian-inspired dishes including dumplings, dim sum, noodles, and seasonal menus for breakfast, lunch, and dinner service.
2. Takeout and Delivery: Online ordering through Toast platform and delivery partnerships with DoorDash for food delivery.
3. Catering Services: Corporate events, weddings, and private dining for groups from 12 to 100+ with customized menus.
4. Supper Club Subscription: Monthly meal kit subscription delivering restaurant-quality dishes for home preparation.
5. Retail Products: Sale of cookbooks including Flour, Flour Too, Myers+Chang at Home, and Pastry Love; gift cards at various denominations.
6. Frozen and Take-Home Food Products: Sale of frozen dumplings, dumpling kits, and pantry staples like chili sambal, housemade Chinese hot mustard, and sauces.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Myers + Chang operates an Asian-inspired full-service restaurant in Boston's South End serving pan-Asian dishes including dumplings, bao, dim sum brunch, noodles, and seasonal dinner menus for individual diners. Revenue is supplemented by on-site and off-site catering for corporate functions, weddings, and private events, a monthly Supper Club meal-kit subscription delivered to members, and retail sales of cookbooks, frozen dumplings, dumpling kits, house-made pantry staples, and gift cards.

Product overview

Myers + Chang operates as an Asian-inspired restaurant concept offering dine-in service, with ancillary consumer packaged goods including frozen dumplings, dumpling kits, house-made pantry staples, and published cookbooks. The portfolio also includes a monthly Supper Club meal kit program and catering services. The core restaurant product features multiple menu formats (dinner, dim sum brunch, Date Night, vegetarian) alongside e-commerce integrations for online ordering, delivery, and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Myers + Chang Restaurant (Dine-In Service) Full-service dine-in restaurant in Boston's South End serving Asian-inspired dinner, dim sum brunch (Thu-Sun), midday, drinks, and kids menus, with vegetarian, vegan, gluten-free, nut-free, and shellfish-free options. Open Mon-Wed 4pm-9pm, Thu-Sat 11:30am-10pm, Sun 11:30am-9pm.
• Catering Services and Private Events

Quantifiable outcome

• 4-star review from Boston Globe
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is the primary third-party delivery partner for Myers + Chang, handling food delivery orders placed through their platform.
• ToastcoreTechnology or IntegrationToast provides the online ordering platform for takeout orders and gift card sales at Myers + Chang.
• ResycoreTechnology or IntegrationResy is the restaurant reservation platform used for table bookings at Myers + Chang.
• Table22coreTechnology or IntegrationTable22 powers the monthly Supper Club subscription program, managing meal kit orders and fulfillment.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• P.F. Chang's: Large national Asian-fusion full-service restaurant chain offering pan-Asian cuisine. Comparable cuisine category and dine-in format, though operating as a broad chain rather than independent chef-driven concept.
• Sweetgreen: Public fast-casual chain offering Asian-inspired bowls and salads with strong digital ordering, delivery, and packaged retail products. Comparable multi-channel Asian-inspired dining strategy at significantly larger scale, though in the fast-casual rather than full-service segment.
• Din Tai Fung: Internationally recognized upscale Asian restaurant chain (Taiwanese) with multiple U.S. locations and strong signature-dish brand equity (xiao long bao). Comparable Asian cuisine positioning and signature-item brand strategy, though operating at substantially larger scale.

Emerging players

• Goldbelly: Online marketplace specializing in shipping iconic restaurant and chef products nationally. Comparable channel for monetizing restaurant brand IP through packaged/retail goods, particularly relevant for a chef-driven concept expanding beyond its physical location.
• Blue Apron: Meal-kit subscription service delivering chef-designed recipes and ingredients. Comparable recurring-revenue model to Myers + Chang's Supper Club, though at materially larger scale and lower price point.

Direct peers

• Momofuku Restaurant Group: Founded by James Beard Award-winning chef David Chang, Momofuku operates multiple Asian-inspired restaurant concepts alongside packaged goods (Momofuku Goods), cookbooks, and consumer products. Closely comparable as a chef-driven Asian-inspired brand that has scaled from a single noodle bar to a portfolio of products and concepts.
• Tatte Bakery & Cafe: Tatte is a high-end Boston-area bakery and cafe chain with multiple locations, comparable chef-driven positioning, and similar premium consumer-brand identity in the same Boston metro as Myers + Chang. Directly comparable as a chef-led Boston hospitality brand.
• José Andrés ThinkFoodGroup: Celebrity chef José Andrés' restaurant group operates multiple concepts with packaged consumer products, cookbooks, and a strong media brand. Comparable as a chef-driven multi-concept operator that has monetized brand equity beyond restaurant dining.
• Union Square Hospitality Group (Danny Meyer): Danny Meyer's hospitality group operates multiple full-service restaurants alongside consumer packaged goods (Shake Shack spinoff, Union Square Events catering). Comparable as a chef/operator-driven multi-concept group with both dine-in and ancillary revenue streams.
• Flour Bakery + Cafe: Sister brand also founded by Joanne Chang, operating 9 bakery-cafe locations across Boston/Cambridge. Highly comparable concept, ownership, and operational model; effectively functions as a related but distinct sibling brand within the founder's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/myers-&-chang

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myers & Chang