Insidesign, Inc.
European Kitchen & BathWorks is a privately held luxury kitchen and bathroom showroom in Atlanta, GA selling premium fixtures, custom cabinetry, hardware, and lighting from exclusive brands to homeowners, builders, remodelers, and interior designers through hands-on in-person consultations.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Insidesign, Inc. does
European Kitchen & BathWorks, operating under Insidesign, Inc., is a privately held luxury kitchen and bathroom showroom located at 2655 Buford Hwy NE, Atlanta, GA 30324. The company sells premium kitchen and bath fixtures, custom cabinetry, hardware, and lighting through a single physical showroom that emphasizes hands-on product experience — customers can see, touch, and feel merchandise before purchase. Its product portfolio spans curated categories including faucets, freestanding tubs, sinks, showering systems, vanities, hardware, and lighting, anchored by exclusive carrying rights for Forte Brands and core partnerships with prestigious manufacturers such as THG Paris, Rocky Mountain Hardware, TOTO, Hansgrohe, AXOR, Gessi, and Victoria + Albert. The showroom format and staged displays differentiate the offering from big-box retailers by making high-end European and American craftsmanship physically accessible to the Atlanta market.
The business model is one-time retail sale of luxury fixtures with personalized, in-person consultation rather than disclosed or published pricing. Revenue is generated through project-based transactions, with average order values likely in the high four to low six figures depending on project scope. The go-to-market is enterprise field sales / showroom consultation, targeting four primary segments: discerning homeowners driving renovation or new construction, professional builders, remodelers, and interior designers. Supporting channels include a virtual tour of the showroom, social media presence on Facebook, Instagram, YouTube, and Google, and a digital catalog. The company is not venture-backed, has no parent company, and operates as a single-location retailer in the Southeast U.S. market.
Insidesign, Inc. firmographics
Firmographics- Name
- Insidesign, Inc.
- Legal name
- European Kitchen & BathWorks
- Website
- https://myinsidesign.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- European Kitchen & BathWorks is a privately held luxury kitchen and bathroom showroom in Atlanta, GA selling premium fixtures, custom cabinetry, hardware, and lighting from exclusive brands to homeowners, builders, remodelers, and interior designers through hands-on in-person consultations.
- Ownership category
- akta.pro rank
Insidesign, Inc. industry classification
Industry- Product category
- Luxury Kitchen & Bath Fixtures Retail
- NAICS
- Interior Design Services (54141)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro industry
- Kitchen & Bath Installation & Project Services (Retail + Install)Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)Plumbing Fixtures & Faucets ShowroomsConsumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)Kitchen Cabinets & Custom Millwork ShowroomsConsumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)
Keywords
Where Insidesign, Inc. is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Insidesign, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Luxury Fixture Retail: Revenue generated from selling premium kitchen and bathroom fixtures including faucets, sinks, bathtubs, cabinetry, hardware, and lighting through their physical showroom in Atlanta.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Insidesign, Inc. product offering
Product offeringCore offering
Insidesign, Inc. operates the European Kitchen & BathWorks luxury kitchen and bathroom showroom in Atlanta, GA, selling premium fixtures (faucets, sinks, freestanding tubs, custom cabinetry, hardware, and lighting) from exclusive and curated brands including Forte Brands (exclusive to the showroom), THG Paris, Rocky Mountain Hardware, and TOTO. The core offering is a tactile in-person showroom experience supported by expert staff, virtual tours, and personalized consultations for homeowners, builders, remodelers, and interior designers undertaking kitchen and bath projects.
Product overview
European Kitchen & BathWorks is a luxury kitchen and bathroom showroom in Atlanta, GA offering a curated portfolio of premium fixtures and custom cabinetry. The core product is the in-person showroom experience where customers can see, touch, and feel luxury products before purchasing. The product portfolio includes: Custom Cabinetry (tailored craftsmanship and personalized design), Bath Products (faucets, freestanding tubs, sinks, showering systems), Kitchen Products (faucets, sinks, fixtures), Hardware (decorative hardware from modern to classic finishes), and Lighting. The company carries featured exclusive brands (Forte Brands, THG Paris, Rocky Mountain Hardware, TOTO) alongside a curated selection of partner brands (Victoria + Albert, EMTEK, Classic Brass, Jaclo, Mr. Steam, Infinity Drain, Electric Mirror, Corbett, and more). Services include showroom experiences, virtual tours, and consultation for homeowners, builders, designers, and remodelers.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Cabinetry Tailored custom cabinetry offering a balance of quality craftsmanship and personalized design to suit every style, sourced and specified through the Atlanta showroom for homeowners, builders, designers, and remodelers.
- Bath Products Curated faucets, freestanding tubs, sinks, and showering systems selected for lasting comfort and refined style, available through the Atlanta showroom from brands including THG Paris, TOTO, Victoria + Albert, Bain Ultra, and Hydro Systems.
- Kitchen Products Premium faucets, sinks, and fixtures built for everyday performance and beautiful kitchen design, sourced from brands such as Franke, The Galley, Julien, Chambord, California Faucets, Gessi, Graff, AXOR, Hansgrohe, Watermark, MGS Milano, Crosswater, and Sherle Wagner.
- Hardware Extensive range of decorative and functional hardware from sleek modern finishes to timeless classics, sourced from brands including Rocky Mountain Hardware (hand-cast bronze), EMTEK, and Classic Brass.
- Lighting Premium lighting options thoughtfully designed to bring ambiance and elegance to any room, sourced from brands including Corbett, Hudson Valley Lighting, Sonneman, and Mitzi.
- Showroom Experience In-person showroom experience allowing customers to see, touch, and feel luxury fixtures before purchasing, with expert guidance and fully staged displays of curated brands, complemented by online virtual tours and personalized consultations for homeowners, builders, designers, and remodelers.
Companies that use Insidesign, Inc.
Customer profileSegments4 records
Ideal customer profiles4 records
Insidesign, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insidesign, Inc. partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Forte BrandscoreExclusive partnership carrying Forte Brands products, which are exclusive to European Kitchen & BathWorks. Forte Brands includes premium fixture lines for kitchen and bath applications.
- THG PariscoreNearly 70-year-old French luxury bathroom fixture manufacturer. Handcrafted in Normandy, recognized as a French Living Heritage Enterprise. Products featured in world's most iconic hotels, residences, and yachts.
- Rocky Mountain HardwarecoreOver 30 years of experience hand-casting bronze hardware in Idaho. Products transform every touchpoint in homes into noticeable, lasting features for decades.
- TOTOminorJapanese manufacturer bringing advanced engineering and thoughtful design to bath products. Known for high-performance toilets including the renowned Washlet, water-efficient models, and lasting reliability.
- Victoria + AlbertminorPremium bath fixtures brand available at the showroom floor.
- EMTEKminorHardware brand available at the showroom.
- Bain UltraminorBathtub manufacturer available at the showroom.
- GraffminorLuxury faucet brand available at the showroom.
- FrankeminorKitchen sink manufacturer available at the showroom.
- CorbettminorLighting brand available at the showroom.
- Hudson Valley LightingminorLighting brand available at the showroom.
- Mr. SteamminorSteam shower systems available at the showroom.
- RobernminorVanity and bathroom storage manufacturer available at the showroom.
- HansgroheminorGerman faucet and shower manufacturer available at the showroom.
- AXORminorLuxury faucet brand (part of Hansgrohe group) available at the showroom.
- GessiminorItalian luxury faucet and bathroom fixtures brand available at the showroom.
Scale indicators1 record
Recent moves6 records
Expansion highlights8 records
Insidesign, Inc. competitors and assessment
Company assessmentDirect peers
- Ann Sacks Tile & Stone: Designer-driven tile, stone, and plumbing showroom chain serving homeowners, designers, and trade; comparable curated luxury showroom model with designer-led consultation.
- Waterworks: Premium bath and kitchen fixtures retailer operating designer showrooms with curated European and American luxury brands; comparable assortment, customer base, and showroom-led GTM.
- Pirch: Luxury kitchen and bath showroom chain offering curated premium fixtures with hands-on displays and design consultation; directly comparable curated retail model to European Kitchen & BathWorks.
Broad incumbents
- Hansgrohe USA (AXOR):
- Ferguson Enterprises: Largest US distributor of plumbing, kitchen, and bath products serving both trade and consumer customers through showrooms; broader scale, broader assortment, overlapping customer segments.
- Kohler: Manufacturer of kitchen and bath fixtures operating its own branded showrooms (Kohler Signature Stores); competing in the same premium fixture category with broader portfolio and brand authority.
- House of Rohl: Curator of premium European plumbing brands (ROHL, Riobel, Victoria + Albert, Shaws) distributed through showroom dealers; partially overlaps assortment and the same trade-customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Insidesign, Inc. social profiles
Digital presenceInsidesign, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insidesign, Inc. leadership team
Management profileNumber of profiles
Insidesign, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insidesign, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insidesign, Inc.
What does Insidesign, Inc. do?
Insidesign, Inc. operates the European Kitchen & BathWorks luxury kitchen and bathroom showroom in Atlanta, GA, selling premium fixtures (faucets, sinks, freestanding tubs, custom cabinetry, hardware, and lighting) from exclusive and curated brands including Forte Brands (exclusive to the showroom), THG Paris, Rocky Mountain Hardware, and TOTO. The core offering is a tactile in-person showroom experience supported by expert staff, virtual tours, and personalized consultations for homeowners, builders, remodelers, and interior designers undertaking kitchen and bath projects.
Is Insidesign, Inc. a public or private company?
Insidesign, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insidesign, Inc. founded?
Insidesign, Inc. was founded in -1. It employs 11 to 50 people.
Where is Insidesign, Inc. based?
Insidesign, Inc. is headquartered in Atlanta, United States, in the North America region.
How does Insidesign, Inc. make money?
One revenue line is on record: luxury Fixture Retail.
Who are Insidesign, Inc.'s main competitors?
Direct peers on record are Ann Sacks Tile & Stone, Waterworks and Pirch. Broad incumbents are Hansgrohe USA (AXOR), Ferguson Enterprises, Kohler and House of Rohl.
Does Insidesign, Inc. have an API?
No public API is recorded for Insidesign, Inc..
What industry is Insidesign, Inc. in?
Insidesign, Inc.'s product category is Luxury Kitchen & Bath Fixtures Retail. Its primary akta.pro industry code is CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install), with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 54141 and its SIC code is 5020.