Private practice lactation consultant

What Private practice lactation consultant does

MyLC.us is a sole-proprietor private lactation consulting practice operated by Janet Jones, an Internationally Board Certified Lactation Consultant (IBCLC) based in Austin, Texas. The practice has been active since 2004, with IBCLC board certification attained in 2009. It serves mothers in Austin and surrounding Texas communities through in-home lactation consultations that include comprehensive health history review, latch and positioning evaluation, oral anatomy assessment, pre/post feed weight measurement using pediatric scales accurate to 2 grams, individualized care plan creation, and PCP/pediatrician communication. A free phone consultation line (with optional donations) is offered as a low-friction entry point, and WIC-eligible clients are referred to Mom's Place for no-cost service.

The underlying technology footprint is intentionally minimal and clinical rather than software-driven: hospital-grade breast pumps, a 2-gram-precision pediatric scale for feed-transfer measurement, and a Weebly-hosted marketing website with a testimonial submission form. There is no proprietary software platform, no mobile application, no API surface, and no AI/ML components. The professional training product extends the offering into a business-to-business vertical, delivering breastfeeding competency courses to hospitals, WIC staff, doulas, and midwives on-site.

The revenue model is dominated by one-time, sliding-scale in-home consultation fees with insurance reimbursement documentation provided but not guaranteed; phone consultations are free with optional donations; and on-site professional training is priced per engagement. The go-to-market motion is sales-led, relying on direct phone/email scheduling (512-771-1427), referrals from WIC and healthcare providers, and community credibility derived from Janet's leadership positions in the Central Texas Breastfeeding Coalition (President), Texas Breastfeeding Coalition (Website Committee Chair), Central Texas HMHB (Vice President), and memberships in HOTLC and ILCA. Sliding-scale pricing and free phone consultations are explicitly designed to broaden access.

Name

Private practice lactation consultant

Legal name

Janet Jones

Website

https://mylc.us

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

MyLC.us is a sole-proprietor private lactation consulting practice run by Janet Jones, IBCLC, serving new mothers in Austin, Texas through in-home consultations, free phone consultations, and breastfeeding competency training for birth professionals.

Ownership category

akta.pro rank

Product category

Lactation Consulting Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYEDACAMAB

Breastfeeding, Lactation & Infant Feeding Support

Education/Early Childhood Education/Health and Nutrition Programs for Young Children

Keywords

• Lactation consulting services
• Breastfeeding support services
• In-home healthcare services
• Professional lactation training
• Postpartum maternal care

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Home Lactation Consultation: One-time consultation service delivered in client's home. Includes complete health history, latch assessment, positioning evaluation, oral anatomy assessment, pre/post feed weights, care plan creation, PCP/pediatrician communication, and follow-up support. Documentation and invoices provided for insurance reimbursement attempts.
2. Phone Consultation: Free phone consultation service for answering breastfeeding questions. Donations accepted if client finds the service valuable.
3. Breastfeeding Training for Birth Professionals: In-person training sessions for hospital staff, WIC staff, and birth professionals on breastfeeding support and competencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The practice provides private in-home lactation consultations for new mothers experiencing breastfeeding difficulties, including complete health history assessment, latch and positioning evaluation, oral anatomy assessment, pre/post feed weights, individualized care plan creation, and follow-up communication with the pediatrician. Free phone consultations are offered for initial questions, and on-site breastfeeding competency training is provided to hospitals, WIC staff, and birth professionals. All services are delivered personally by Janet Jones, IBCLC, in the Austin, Texas metropolitan area.

Product overview

MyLC.us is a private practice lactation consultation service operated by Janet Jones, an IBCLC (Internationally Board Certified Lactation Consultant) serving the Austin, Texas area. The core offering consists of in-home lactation consultation visits that include comprehensive health assessments, latch evaluation, pre/post feed weights, and individualized care plans. Additional services include free phone consultations for initial concerns and professional training courses for birth professionals. The practice operates on a sliding scale fee structure and accepts WIC-eligible clients with referrals to Mom's Place for free services when applicable.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Lactation Consultation Private in-home lactation consultation visits for new mothers experiencing breastfeeding difficulties. Includes complete health history assessment, latch and positioning evaluation, breast and infant oral anatomy assessment, pre and post feed weights using pediatric scales accurate to 2g, individualized care plan creation, communication with the client's PCP or pediatrician, follow-up support, and documentation/invoices to support insurance reimbursement attempts. Hospital-grade breast pumps are available for client use during consultations.
• Phone Consultation Free phone consultation service for mothers with breastfeeding questions who are unsure whether to schedule an in-person appointment. Allows discussion of specific concerns and may resolve breastfeeding difficulties over the phone. Optional donations are accepted if the client finds the service valuable.
• Breastfeeding Classes for Professionals On-site breastfeeding competency training for birth professionals (doulas, midwives, labor assistants, hospital and WIC staff). Covers benefits and components of breastmilk, overcoming breastfeeding barriers, breast anatomy and milk production, basic suckling skills, latch assessment, warning signs (low milk supply, poor latch, poor milk transfer, jaundice), breastfeeding equipment, the doula's support role, and when to refer. Delivers up-to-date evidence-based information and techniques.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Heart of Texas Lactation Consultants (HOTLC)minorOthersProfessional membership organization for lactation consultants in the Heart of Texas region. Janet Jones is a member of this organization.
• Texas Breastfeeding CoalitioncoreOthersStatewide coalition promoting breastfeeding. Janet serves as Website Committee Chair, contributing to coalition's digital presence and outreach efforts.
• Central Texas Breastfeeding CoalitioncoreOthersRegional coalition promoting breastfeeding in Central Texas. Janet serves as President, providing leadership and direction for coalition initiatives and community outreach.
• International Lactation Consultants Association (ILCA)minorOthersGlobal professional association for lactation consultants. Janet is a member, connecting her to international standards and resources.
• Central Texas Healthy Mothers Healthy Babies Coalition (HMHB)coreOthersCoalition focused on maternal and infant health in Central Texas. Janet serves as Vice President, contributing to coalition governance and initiatives.
• Giving Austin Labor Support (G.A.L.S.)minorOthersOrganization providing labor support in Austin. Janet is a collaborating partner and previously volunteered with GALS for close to 2 years after DONA training.
• Mom's PlaceminorGTM or Marketing PartnerWIC-affiliated lactation support center (8701 Research Blvd). Refer WIC-eligible clients for free services; clients not qualifying for WIC are directed to Janet's private practice.
• Department of State Health Services (DSHS)minorOthersJanet works as a Training Specialist for DSHS, providing breastfeeding trainings to hospitals, WIC staff, and birth professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Medela: Global breast pump and lactation accessories manufacturer with professional education resources for IBCLCs and mothers. Provides the equipment category MyLC uses during consultations.
• Aeroflow Healthcare: Durable medical equipment provider that supplies breast pumps and connects mothers with lactation consultants via insurance billing. Comparable IBCLC access pathway at national scale.

Direct peers

• Pacify: App-based telehealth lactation and infant feeding support, often covered by health plans and employer benefits. Competes for the same evidence-based lactation consultation demand.
• Boober: Marketplace and telehealth platform pairing mothers with lactation consultants, doulas, and postpartum specialists. Comparable customer base and service category as MyLC, with broader scope.
• The Lactation Network: Online platform that connects mothers with IBCLCs and handles insurance billing for lactation consultations. Directly comparable to MyLC's in-home lactation consultation model, with a national footprint vs. MyLC's Austin-only reach.
• Nest Collaborative: Virtual lactation consultant network offering IBCLC-led video visits covered by major insurers. Same clinical scope (lactation assessment, care plans) delivered through a different channel.
• Mahmee: Maternal and postpartum care platform offering in-home and virtual support from nurses, lactation consultants, and doulas. Overlaps with MyLC's in-home maternal support model at greater scale.
• SimpliFed: Telehealth lactation support company providing virtual IBCLC consultations covered by insurance. Competes for the same new-mother segment MyLC serves, but via video rather than in-home visits.

Emerging players

• Tinyhood: Online parenting class marketplace including breastfeeding courses for parents and pros. Adjacent to MyLC's professional breastfeeding classes line of business.

Regional players

• Mom's Place (WIC Austin): WIC-affiliated lactation support center in Austin providing free services to WIC-eligible mothers. Direct regional substitute for the same target segment in the Austin market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/private-practice-lactation-consultant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private practice lactation consultant