Namaste Yoga

What Namaste Yoga does

Namaste Yoga Center is a privately-held community yoga studio founded in 2000 and located at 3121 Rochester Road in Royal Oak, Michigan, serving Metro Detroit and Windsor, Canada. The studio operates from a single physical location and offers in-person yoga classes across multiple styles (Essential Hatha, Hatha Flow, Yin, Restorative, Somatic, Meditation), live-streamed virtual classes via Zoom, and seasonal outdoor sessions at Normandy Oaks Park. Its service portfolio extends beyond group classes to include a Yoga Alliance-registered 200-hour teacher training program, certified yoga therapy (C-IAYT) delivered by owner Ken Aubuchon, and energy healing services (Reiki and Pranic Healing) led by practitioner Rachele Rose. The studio is led by owner Ken Aubuchon and was originally founded by Veronica Zador, who also established the Beaumont School of Yoga Therapy.

The studio generates revenue through a tiered pricing structure including drop-in classes ($20-$21), class packs ($95 for 5, $168 for 10), monthly unlimited memberships ($130/month), multi-month commitments ($312 for 3 months, $585 for 6 months, $1,100 annually), and specialized services (yoga therapy $30-$55, energy healing $60-$110). A $49 unlimited new-student pass serves as the primary customer acquisition entry point. The technology stack is minimal and entirely third-party: fitDEGREE for class registration, scheduling, and membership management, and Zoom for live-stream class delivery. There is no proprietary technology, no AI capability, and no disclosed funding or external investors. The studio holds Yoga Alliance RYS 200, YACEP, and YAGD credentials, plus an IIYT Level I Magnet School designation, and operates the Karma Yoga Fund as a community scholarship mechanism funded by donations and free outdoor events.

Name

Namaste Yoga

Legal name

Namaste Yoga

Website

https://namaste-yoga.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Namaste Yoga Center is a Metro Detroit community yoga studio in Royal Oak, Michigan, offering in-person and virtual yoga classes, a 200-hour teacher training program, certified yoga therapy, and energy healing to local practitioners and aspiring instructors.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Community yoga studio
• Yoga teacher training
• Yoga therapy services
• Energy healing sessions
• Virtual livestream yoga

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Class Passes and Memberships: Namaste generates primary revenue through class passes (drop-in, 5-class, 10-class) and monthly/unlimited memberships. Passes range from $20 for single virtual classes to $1,100 for annual unlimited studio and virtual access. Memberships include 5-class monthly ($109), unlimited monthly ($130), and virtual-specific options ($65-$79).
2. Energy Healing Sessions: Private Reiki and Pranic Healing sessions offered by certified practitioner Rachele Rose. Sessions priced at $60 (30 min), $85 (45 min), and $110 (60 min). Package discounts available. Current students receive 25% off first session.
3. Yoga Therapy Services: Private yoga therapy sessions with certified yoga therapist Ken Aubuchon (C-IAYT). Intake sessions at $55 for 60 minutes, returning client sessions at $30 for 30 minutes. Weekly yoga therapy clinics also available.
4. Yoga Teacher Training Program: 200-hour Yoga Alliance registered teacher training program offered as a hybrid (online and in-studio) format. Flexible tuition payment plans and scholarships available. Students receive priority consideration for IIYT advanced yoga therapy programs.
5. Intro Offers: New student pass offering unlimited access to all studio and virtual classes for 30 days at $49, serving as customer acquisition tool.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Namaste Yoga operates a community yoga studio in Royal Oak, Michigan delivering in-person, virtual livestream, and outdoor yoga classes across styles including Essential Hatha, Hatha Flow, Yin, Restorative, Somatic, and Meditation. The studio supplements classes with a Yoga Alliance-registered 200-hour teacher training program, certified yoga therapy (C-IAYT), Reiki and Pranic Healing sessions, and a Karma Yoga scholarship fund.

Product overview

Namaste Yoga is a Metro Detroit community yoga studio offering a comprehensive wellness ecosystem centered around yoga practice and education. The core offerings include studio and virtual (livestream) yoga classes across multiple styles (Hatha, Flow, Yin, Restorative, Somatic, Meditation), complemented by specialized services including Yoga Teacher Training (200-hour Yoga Alliance registered program), Yoga Therapy (C-IAYT certified), and Reiki & Pranic Healing energy sessions. The studio provides flexible pricing through class passes and memberships, and maintains community accessibility through the Karma Yoga Fund. Classes and services are managed through the fitDEGREE platform with virtual classes delivered via Zoom.

Differentiator

Problem solved

Functional benefit

Brands

• Karma Yoga Fund: Community fund established to keep yoga accessible without financial barriers, providing scholarships for classes, yoga teacher training, and workshops.

Products and services

• Studio Yoga Classes

Quantifiable outcome

• Yoga Alliance registered teacher training since 2000
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• International Institute of Yoga Therapy (IIYT)coreStrategic or Co-development PartnerNamaste Yoga Center is designated as an IIYT Level I Magnet School. This partnership provides students priority consideration for entrance to IIYT's advanced yoga therapy certification programs, a 20% tuition discount for Level II programs, discounted registration to the annual IIYT Consortium, free access to yoga therapy presentations and Level III One-on-One clinics, and collegiate academic activities with IIYT Magnet Schools nationwide.
• Yoga AlliancecoreStrategic or Co-development PartnerNamaste Yoga is a Yoga Alliance registered yoga school (RYS 200) and YACEP continuing education provider. The partnership enables graduates to receive national registration as RYT-200 upon completion of the 200-hour teacher training program.
• fitDEGREEcoreTechnology or IntegrationNamaste Yoga uses fitDEGREE platform for class registration, scheduling, membership management, gift card sales, and appointment booking for private sessions. Students use the fitDEGREE app or website to book classes and manage their accounts.
• Royal Oak Chamber of CommerceminorGTM or Marketing PartnerNamaste Yoga is an active member of the Royal Oak Chamber of Commerce, participating in the local business community.
• Love Your Brain YogaminorStrategic or Co-development PartnerNamaste participates in Love Your Brain Yoga events and fundraisers as part of their Karma Yoga community outreach, supporting accessible yoga for brain injury survivors.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: Large fitness club operator offering yoga classes as part of a multi-amenity membership. Comparable as a competitor for yoga programming but operates in a different category (full-service fitness facility vs. dedicated yoga studio).
• Glo: Subscription-based online yoga, Pilates, and meditation platform. Comparable as a digital yoga competitor for the studio's virtual class offering, with broader content library and lower price point.

Emerging players

• Wanderlust: Yoga and wellness event company offering festivals, retreats, and online classes. Comparable as a community-oriented yoga brand with teacher training, events, and digital content beyond a single studio.
• Down Dog: On-demand yoga, HIIT, and barre app with procedurally generated classes. Comparable as a competitor for virtual yoga delivery, though with a different distribution model (pure digital vs. studio).

Direct peers

• YogaWorks: Multi-location yoga studio chain offering group classes, private sessions, and 200-hour teacher training programs. Comparable as a community-focused yoga studio with teacher training, class passes, and membership pricing.
• CorePower Yoga: Largest U.S. yoga studio chain offering in-person and virtual classes, teacher training, and memberships. Directly comparable as a multi-format yoga studio with subscription pricing and teacher training programs serving urban and suburban markets.
• Y7 Studio: Boutique yoga studio brand with multiple U.S. locations offering heated and flow classes. Comparable as a community-driven yoga studio with tiered class passes, memberships, and in-person + virtual delivery.
• Modo Yoga: International yoga studio franchise with hot yoga, teacher training, and community-focused programming. Comparable for its yoga teacher training school, range of class styles, and inclusive community positioning.

Others

• Beaumont School of Yoga Therapy: Yoga therapy training institution founded by Namaste Yoga's original founder Veronica Zador. Comparable as an upstream training and credentialing institution feeding the C-IAYT talent pipeline.
• International Institute of Yoga Therapy (IIYT): Yoga therapy credentialing body that designates Namaste as a Magnet School. Comparable as an ecosystem partner and standards body for yoga therapy certification, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=wRUP39uVPp8
• Instagraminstagram.com/namasteyogaroyaloak
• LinkedInlinkedin.com/company/namaste-yoga

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namaste Yoga