What fitDEGREE does

fitDEGREE is a privately held SaaS company that provides boutique fitness studios with an all-in-one management platform encompassing class scheduling, client management, payment processing, automated reporting, and community-building tools. Founded on September 4, 2015 by CEO Nick Hale and headquartered in Sewell, New Jersey (organized as a Delaware LLC), the company targets independently owned studios across the United States and Canada, with a stated customer base of over 300 yoga, Pilates, barre, group fitness, and personal training businesses. The platform is delivered as a cloud SaaS with an admin web dashboard (admin.fitdegree.com) and a branded client-facing mobile application (app.fitdegree.com), hosted on AWS with MySQL, and supports payment processing through Payrix and Payabli integrations plus marketing automation through Mailchimp, Perkville, LenzVU, and related partners.

fitDEGREE monetizes primarily through tiered monthly or annual subscriptions ($250/month or $2,400/year for core, with promotional $150/month startup pricing), plus per-location ($150/mo), spot booking ($75/mo), and branded app ($150/mo) add-ons, and 2.9% + $0.30 transaction fees on card processing. Go-to-market is consultative and SMB-focused, anchored by a 45-minute demo call and a 3-6 call structured onboarding process backed by a dedicated Data Support Specialist. Marketing is concentrated in content (blog, podcast, knowledge base), organic social (Facebook, Instagram, YouTube), an active user Facebook group, Trustpilot reviews, and a network of competitor-comparison landing pages targeting dissatisfied users of Mindbody, WellnessLiving, MarianaTek, Glofox, Arketa, Walla, and Momence.

The company's strategic posture is that of a bootstrapped, founder-led niche SaaS serving a defined vertical. Disclosed funding totals roughly $700,000 across three rounds from 2016 through 2019 (including a $100,000 Rowan University seed), with no disclosed institutional capital since. Headcount is reported at 1-10 employees. Compliance posture includes GDPR, CCPA, and COPPA disclosures, and the company holds no patents and discloses no AI/ML capabilities. The profile is consistent with a small, operationally focused business prioritizing customer support and ease-of-use over venture-scale expansion.

Name

fitDEGREE

Legal name

fitDEGREE, LLC

Website

https://fitdegree.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

fitDEGREE is a privately held SaaS platform that provides scheduling, client management, payment processing, and community tools to over 300 independently owned boutique fitness studios across the United States and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Sewell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Monthly: Monthly subscription for scheduling software package at $250/mo, with $150/mo additional fee for each additional location.
2. SaaS Subscription - Annual: Annual subscription billed at $2,400/year ($200/mo), offering $600 savings compared to monthly billing.
3. Transaction Processing Fees: Card transaction fees at 2.9% + $0.30 per transaction. Studios can absorb fees or pass them to clients. ACH option available for $1 per transaction.
4. Branded App Add-on: Optional branded mobile app for studios at $150/mo.
5. Spot Booking Add-on: Optional spot booking feature at $75/mo.
6. Startup Pricing: Special promotional pricing for new studios: $150/month for the first 12 months, offering Legacy Client status on pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

fitDEGREE is a cloud-based SaaS platform that provides boutique fitness studios with class scheduling, client management, payment processing, automated reporting, and community-building tools. It serves independently owned yoga, Pilates, barre, group fitness, and personal training studios in the United States and Canada, offering an all-in-one alternative to enterprise platforms like Mindbody. The platform is delivered through a web-based admin dashboard and a client-facing mobile application.

Product overview

fitDEGREE is a unified SaaS platform for boutique fitness studio management, designed for independently owned studios in the United States and Canada. The core platform integrates class scheduling, client management, payment processing, automated reporting, and community-building tools, with add-on modules including Spot Booking (for per-session/ondemand booking) and a Branded App (white-label mobile app customization). Studio owners access operations via the Admin Platform, while clients use the fitDEGREE Mobile Application. All offerings are backed by dedicated one-on-one support.

Differentiator

Problem solved

Functional benefit

Products and services

• fitDEGREE Core Platform SaaS platform combining class scheduling, client management, payment processing, automated reporting, and community-building tools for independently owned boutique fitness studios.
• Spot Booking Add-on feature enabling studios to offer on-demand or per-session booking for classes, appointments, events, and series, priced at $75/month.
• Branded App Optional white-label mobile application allowing studios to offer a fully customized branded mobile experience to their clients, priced at $150/month.

Quantifiable outcome

• Studios report increased online bookings and higher pre-registration rates after switching from Mindbody
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• LenzVUcoreTechnology or IntegrationMulti-channel lead management platform integration. Captures leads from email, website, phone, and text and converts them with smarter automation. Provides API access for lead data synchronization with fitDEGREE.
• LoopSparkcoreTechnology or IntegrationAutomated CRM solution for fitness studio management. Helps with converting, retaining, measuring, and growing client base. Integrated with fitDEGREE for comprehensive studio management.
• PayrixcoreTechnology or IntegrationPayment processing provider for card transactions. fitDEGREE does not collect or store payment card information directly; transactions are processed through Payrix's embedded portal with tokenization.
• PayablicoreTechnology or IntegrationPayment processing provider for card transactions, working alongside Payrix for payment processing services.
• Splash PaymentscoreTechnology or IntegrationPayment processing provider referenced in Terms of Service for processing payment information. fitDEGREE embeds Splash Payments' portal for secure credit card transactions with tokenization.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for storing and processing Personal Information. Neither AWS nor MySQL have access to Personal Information processed by fitDEGREE.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Acuity Scheduling: Widely-used appointment and class scheduling SaaS (owned by Squarespace) that serves fitness studios among many other verticals. Broader and more horizontal than fitDEGREE but competes for the same scheduling dollars at the low end of the boutique-studio market.

Direct peers

• Glofox: Boutique fitness studio management platform with scheduling, memberships, and branded apps. Now owned by Mindbody, it is the closest functional competitor and one of fitDEGREE's named comparison targets, serving the same boutique-studio segment.
• Momence: Business management platform for studios, schools, and instructors with scheduling, memberships, and payments. Overlaps directly with fitDEGREE on scheduling and payments for boutique fitness studios, and is a named comparison target.
• Arketa: All-in-one platform for boutique fitness and wellness studios with scheduling, payments, and community features. Directly targets the same customer segment and is a named comparison target for fitDEGREE.
• Walla: Boutique fitness studio management software focused on branded client experience, scheduling, and retail. Directly comparable to fitDEGREE's boutique-studio positioning and is a named comparison target.
• WellnessLiving: All-in-one business management software for fitness, wellness, and beauty businesses with scheduling, billing, and marketing tools. Directly comparable to fitDEGREE on SMB fitness-studio scope and is a named comparison target.
• Mariana Tek: Boutique fitness studio software with class scheduling, branded apps, and member management. Targets the same boutique-studio buyer and is explicitly listed in fitDEGREE's competitor comparison pages.
• Mindbody: Dominant incumbent in wellness/fitness studio management software with scheduling, payments, and marketing. fitDEGREE explicitly positions against Mindbody on cost and simplicity for boutique studios, with multiple customer testimonials citing migration from Mindbody.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q/videos
• Facebookfacebook.com/fitdegree
• Instagraminstagram.com/fitdegree

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fitDEGREE