Nature Positive Initiative
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nature Positive Initiative does
The Nature Positive Initiative is a global non-profit coalition launched in September 2023 as a project of Rockefeller Philanthropy Advisors, founded to drive alignment around the term "nature positive" and support implementation of the Nature Positive global goal of halting and reversing nature loss by 2030. It unites 27 founding partner organizations — including major conservation NGOs (IUCN, WWF, The Nature Conservancy, Conservation International, BirdLife International, WRI), business platforms (WBCSD, Business for Nature), and standard-setting bodies (TNFD, SBTN, GRI, Capitals Coalition) — and is reinforced by the Nature Positive Forum, which has grown to more than 300 member organizations. Its core "products" are not proprietary technology but convening and consensus outputs: the authoritative Nature Positive definition, the State of Nature Metrics framework (consultation launched October 2024; global piloting programme launched May 2025 with partners including EY and The Biodiversity Consultancy), the biennial Global Nature Positive Summit (Sydney October 2024, Kumamoto July 2026 with 2,725 delegates and the 85-signatory Kumamoto Declaration), the Routledge Earthscan book "Becoming Nature Positive" (June 2025, with a Brazilian Portuguese edition), and the 30-minute film "Becoming Nature Positive" co-produced with Open Planet Studios (premiered Davos January 2026).
The Initiative is led by Marco Lambertini as Convener and Executive Chair, with Gavin Edwards as Executive Director of the Secretariat and Gemma Parkes as Head of Communications; it operates with approximately 11 employees. Its revenue model is philanthropic rather than commercial: activities are funded through organizational membership, partnerships, and philanthropic support routed through its fiscal sponsor Rockefeller Philanthropy Advisors. The Initiative does not develop proprietary technology products; its core work centers on convening stakeholders, building consensus around definition and metrics, and facilitating knowledge sharing to embed Nature Positive into policy (UN CBD COP, UNFCCC COP, WEF Davos), corporate disclosure (TNFD, SBTN, GRI), and financial decision-making across governments, businesses, and financial institutions.
Geographically the Initiative operates globally with named activity in Switzerland (Davos/IUCN Leaders' Forum), Japan (Kumamoto Summit under Ministry of Environment patronage), Australia (Sydney Summit), Brazil (Portuguese book edition), and the UAE (COP participation).
Nature Positive Initiative firmographics
Firmographics- Name
- Nature Positive Initiative
- Legal name
- Nature Positive Initiative
- Website
- https://naturepositive.org
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nature Positive Initiative industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)
- akta.pro secondary industries
- Biodiversity & Habitat Conservation (BPAGAGAA), Climate Change Mitigation & Adaptation (BPAGAGAF), Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation) (EUABABAC)
Keywords
Nature Positive Initiative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels3 records
Marketing channels9 records
Nature Positive Initiative product offering
Product offeringCore offering
The Nature Positive Initiative is a non-profit coalition that convenes 27 founding partner organizations and 300+ Forum members to align around the Nature Positive definition and support implementation of the Kunming-Montreal Global Biodiversity Framework goal of halting and reversing nature loss by 2030. Its deliverables include the State of Nature Metrics framework, the Global Nature Positive Summit, the Nature Positive Forum, educational publications (book and film), and guidance resources distributed freely to governments, businesses, financial institutions, and conservation organizations worldwide.
Product overview
The Nature Positive Initiative is a global coalition (diverse alliance of 27 organizations) that drives alignment around the term 'nature positive' and supports broader efforts to deliver nature-positive outcomes. The initiative's offerings include: the Global Nature Positive Summit (international conferences held in Sydney 2024 and Kumamoto 2026), the State of Nature Metrics framework (standardized metrics for measuring nature-positive outcomes), the Nature Positive Forum (a coalition of nearly 400 organizations), educational resources including 'Becoming Nature Positive' book (Routledge Earthscan, June 2025) and film (co-produced with Open Planet Studios, January 2026 premiere), and the official Nature Positive Definition document. The initiative also publishes a newsletter and organizes presence at major environmental events including COP and Davos.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Nature Positive Summit International summit series bringing together leaders from business, finance, government, science, and civil society to accelerate implementation of the Global Biodiversity Framework and showcase nature-positive strategies.
- State of Nature Metrics framework Standardized framework of metrics to measure the state of nature and determine nature-positive outcomes, with terrestrial metrics designed to help businesses, financial institutions, and target setters demonstrate progress towards halting and reversing biodiversity loss.
- Nature Positive Forum Coalition of nearly 400 organizations and institutions that have committed to uphold the definition of Nature Positive by 2030 and pursue action to secure a nature-positive world.
- Becoming Nature Positive: The Book First-of-its-kind book providing a deep dive into how the Nature Positive global goal came to be, why it matters, and what it will take to achieve it across business, finance, governance, and society; available open-access.
- Becoming Nature Positive: The Film First-of-its-kind 30-minute film featuring global thought leaders on Nature Positive, co-produced with Open Planet Studios; available for global screening events via a free toolkit.
- Nature Positive Definition Official definition document of 'Nature Positive' as a global societal goal to halt and reverse nature loss by 2030 on a 2020 baseline and achieve full recovery by 2050, as agreed in the Kunming-Montreal Global Biodiversity Framework.
Quantifiable outcome
- The Initiative launched standardized 'State of Nature Metrics' consultation in October 2024 to enable businesses, governments, and civil society to measure progress towards halting and reversing nature loss.
- +2 more outcomes
Companies that use Nature Positive Initiative
Customer profileSegments5 records
Ideal customer profiles4 records
Nature Positive Initiative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nature Positive Initiative partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and flagship.
- Ernst & Young (EY)coreEY collaborates with the Nature Positive Initiative on developing standardized State of Nature Metrics, providing expertise in climate and sustainability services to support measurement frameworks.
- The Biodiversity ConsultancycoreThe Biodiversity Consultancy serves as a specialist advisor helping develop integrated Nature Positive strategies and contributes to building consensus on nature measurement approaches.
- IUCN (International Union for Conservation of Nature)coreIUCN is a key strategic partner in co-organizing the Global Nature Positive Summit. The IUCN Japan Committee co-organized the second Global Nature Positive Summit in Kumamoto 2026 with the Nature Positive Initiative.
- ICLEI - Local Governments for SustainabilitycoreICLEI Japan is a co-organizer of the Global Nature Positive Summit, bringing expertise in local government engagement and sustainability to the partnership.
- Nikkei Business PublicationscoreNikkei BP serves as the logistical event manager for the Global Nature Positive Summit, providing operational and media expertise for summit organization.
- Taskforce on Nature-related Financial Disclosures (TNFD)coreTNFD is a key partner in the Nature Positive Initiative, working to align nature-related financial disclosures with Nature Positive goals and metrics.
- World Business Council for Sustainable Development (WBCSD)coreWBCSD is a founding partner supporting the Nature Positive Initiative, bringing business perspective and helping drive private sector engagement in nature-positive action.
- Nature Conservation Society of Japan (NACS-J)coreNACS-J serves as a key Japan-based partner supporting preparation and coordination for the Global Nature Positive Summit in Kumamoto.
- Government of JapanflagshipThe Japanese Ministry of Environment provides patronage for the Global Nature Positive Summit 2026. Three Japanese ministries (Environment, Agriculture/Forestry/Fisheries, Land/Infrastructure/Transport) endorsed the Kumamoto Summit.
- Open Planet StudioscoreOpen Planet Studios co-produced the 'Becoming Nature Positive' film with the Nature Positive Initiative, creating multimedia content to raise awareness and inspire action.
- Science Based Targets Network (SBTN)coreSBTN is working to integrate State of Nature Metrics within its existing measurement architecture for corporate science-based target setting and action.
- Global Reporting Initiative (GRI)coreGRI is working to embed State of Nature Metrics within their biodiversity reporting standards, supporting standardized corporate disclosure.
- Rockefeller Philanthropy AdvisorscoreRockefeller Philanthropy Advisors fiscal sponsor/hosts the Nature Positive Initiative as a project, providing administrative and operational support.
- Ocean Risk and Resilience Action Alliance (ORRAA)coreORRAA partners with the Nature Positive Initiative and World Economic Forum on building consensus for marine metrics to measure ocean-positive outcomes.
- World Economic Forum (WEF)coreWEF collaborates on ocean metrics and hosts the Nature Positive Initiative at Davos for events including the film premiere of 'Becoming Nature Positive'.
- InTentcoreInTent partners with the Nature Positive Initiative on hosting events at Davos, facilitating high-level discussions on net zero and nature positive goals.
- GreenUpcoreGreenUp hosted the Climate Hub Davos where the Nature Positive Initiative premiered its 'Becoming Nature Positive' film with a green carpet event.
- Conservation InternationalcoreConservation International is one of the 27 founding partner organizations of the Nature Positive Initiative, contributing expertise in conservation and nature science.
- The Nature Conservancy (TNC)coreThe Nature Conservancy is one of the 27 founding partner organizations, bringing global conservation expertise to the Nature Positive Initiative.
- WWFcoreWWF is one of the 27 founding partner organizations of the Nature Positive Initiative, contributing to global conservation efforts and nature-positive messaging.
- BirdLife InternationalcoreBirdLife International is one of the 27 founding partner organizations, contributing expertise in bird conservation and community-based nature initiatives.
- Capitals CoalitioncoreCapitals Coalition is one of the 27 founding partners, working to integrate natural capital thinking into business and financial decision-making.
- Business for NaturecoreBusiness for Nature is one of the 27 founding partners, mobilizing business action and advocacy for nature-positive policies.
- Pew Charitable TrustscorePew is one of the 27 founding partner organizations of the Nature Positive Initiative.
- WRI (World Resources Institute)coreWRI is one of the 27 founding partner organizations, contributing research and expertise on sustainability and nature.
Scale indicators5 records
Expansion highlights5 records
Nature Positive Initiative competitors and assessment
Company assessmentBroad incumbents
- IUCN (International Union for Conservation of Nature): IUCN is a broader conservation incumbent that co-organizes the Global Nature Positive Summit and is a founding partner. It is comparable as a peer in producing authoritative conservation standards and convening conservation science.
- World Economic Forum (WEF): WEF is a broader convening incumbent that hosts the Initiative at Davos and collaborates on ocean-positive metrics. It is a peer in multi-stakeholder convening at the intersection of business, finance, and global sustainability governance.
- CDP (Carbon Disclosure Project): CDP is the established incumbent in environmental disclosure (climate, water, forests). It is a broad incumbent whose emerging biodiversity work intersects with the Initiative's metrics; comparable as a peer in driving corporate nature-disclosure practice at scale.
- World Business Council for Sustainable Development (WBCSD): WBCSD is a broad incumbent representing business on sustainability and is a founding partner of the Initiative. It is a peer in convening global business around sustainability ambition and providing corporate engagement infrastructure.
Direct peers
- World Benchmarking Alliance (WBA): WBA benchmarks corporate performance on nature and other sustainability topics. It is a peer in producing nature-related accountability mechanisms that channel corporate action.
- Capitals Coalition: Capitals Coalition advances natural capital accounting in business and finance decision-making. It is a founding partner of the Initiative and a direct peer in convening organizations around nature-related corporate practice.
- Science Based Targets Network (SBTN): SBTN enables companies to set science-based targets for nature, directly overlapping with the Initiative's State of Nature Metrics work. It is a founding partner of the Initiative and is integrating Initiative metrics into its own target-setting architecture.
- Business for Nature: Business for Nature mobilizes business action and policy advocacy for nature. It is a founding partner of the Initiative and a direct peer in rallying corporate engagement on nature-positive outcomes.
- Taskforce on Nature-related Financial Disclosures (TNFD): TNFD develops the leading voluntary disclosure framework for nature-related financial risks. It is both a direct peer (nature-disclosure standard-setting) and a strategic partner of the Nature Positive Initiative, working to align TNFD disclosures with State of Nature Metrics.
- Global Reporting Initiative (GRI): GRI sets widely used sustainability reporting standards and is embedding State of Nature Metrics into its biodiversity reporting standards. It is a direct peer in nature-disclosure standard-setting and a founding partner of the Initiative.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nature Positive Initiative social profiles
Digital presenceNature Positive Initiative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature Positive Initiative leadership team
Management profileNumber of profiles
Profiles3 records
Nature Positive Initiative funding detail
Funding detailFunding overview
Funding rounds
Investors
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Nature Positive Initiative M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Nature Positive Initiative
What does Nature Positive Initiative do?
The Nature Positive Initiative is a non-profit coalition that convenes 27 founding partner organizations and 300+ Forum members to align around the Nature Positive definition and support implementation of the Kunming-Montreal Global Biodiversity Framework goal of halting and reversing nature loss by 2030. Its deliverables include the State of Nature Metrics framework, the Global Nature Positive Summit, the Nature Positive Forum, educational publications (book and film), and guidance resources distributed freely to governments, businesses, financial institutions, and conservation organizations worldwide.
Is Nature Positive Initiative a public or private company?
Nature Positive Initiative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nature Positive Initiative founded?
Nature Positive Initiative was founded in 2023. It employs 11 to 50 people.
Who are Nature Positive Initiative's main competitors?
Broad incumbents on record are IUCN (International Union for Conservation of Nature), World Economic Forum (WEF), CDP (Carbon Disclosure Project) and World Business Council for Sustainable Development (WBCSD). Direct peers are World Benchmarking Alliance (WBA), Capitals Coalition, Science Based Targets Network (SBTN), Business for Nature, Taskforce on Nature-related Financial Disclosures (TNFD) and Global Reporting Initiative (GRI).
Does Nature Positive Initiative have an API?
No public API is recorded for Nature Positive Initiative.
What industry is Nature Positive Initiative in?
Nature Positive Initiative's product category is Environmental Conservation Services. Its primary akta.pro industry code is EUAHAJAM, Nature & Biodiversity Reporting (TNFD, natural capital), with a secondary code of BPAGAGAA, Biodiversity & Habitat Conservation. Its NAICS code is 813312 and its SIC code is 8600.