Natuurhuisje

What Natuurhuisje does

Natuurhuisje B.V. is a Netherlands-headquartered online marketplace for nature-based vacation rentals, founded in 2009 by brothers Tim and Luuk in Breda. The platform connects travelers seeking accommodation in forests, near water, and in rural settings with property owners (landlords) offering cottages, cabins, tree houses, tiny houses, glamping, B&Bs, farm stays and similar nature properties. The core product is a web-based booking marketplace accessible via country-specific domains for the Netherlands, Belgium, Germany, France, Italy and an English-language international site, supported by a self-service landlord dashboard for availability, pricing, messaging and promotional management.

The underlying technology stack is a standard transactional marketplace with property listing management, booking engine, payment processing, landlord dashboard functionality, OAuth login via Google and Apple, and a Watermelon-powered customer support chatbot. Marketing and analytics are delivered through mainstream MarTech integrations including Google Ads, Meta, Hubspot, Squeezely, Criteo, Hotjar and Google Analytics, with content marketing and country-specific SEO as the primary acquisition channels.

Natuurhuisje operates a commission-based transaction-fee revenue model, taking a cut on each booking facilitated between guests and landlords. The company differentiates itself through a mission-led sustainability positioning, planting one tree per booked night in partnership with Eden Reforestation Projects (reaching milestones of 500,000 and 1 million trees) and donating 5% of total revenue to local biodiversity projects across Europe. The company is privately held, bootstrapped with no disclosed external funding rounds, and operates with 64 employees across a single Breda headquarters.

Name

Natuurhuisje

Legal name

Natuurhuisje B.V.

Website

https://natuurhuisje.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Natuurhuisje is a Netherlands-based online marketplace, founded in 2009, that connects travelers with property owners offering nature-based vacation rentals across five European countries via country-specific domains, earning commission on bookings while funding local biodiversity projects.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Traveler Accommodation (7211)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

akta.pro secondary industries

Rural & Countryside Homes (THAMAAAI), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

Keywords

• Vacation rental marketplace
• Nature holiday homes
• Online booking platform
• Eco-friendly accommodations
• Rural tourism marketplace

Headquarters

HQ city

Breda, Nederland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Booking Commission: Natuurhuisje acts as an intermediary/broker for vacation home rentals. The company facilitates bookings between property owners (landlords) and guests, earning commission on each transaction. Additionally, 5% of total revenue is donated to local nature projects for biodiversity protection.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Natuurhuisje operates an online vacation rental marketplace that connects travelers seeking nature-based holiday experiences with property owners renting unique accommodations such as cabins, tree houses, tiny houses, farm stays, glamping sites, and B&Bs across Europe. The platform provides search, booking, payment processing, and a self-service landlord dashboard for property owners. The company donates 5% of revenue to local biodiversity projects and plants one tree per booked night through its partnership with Eden Reforestation Projects.

Product overview

Natuurhuisje operates as a marketplace platform offering nature-based vacation accommodations across Europe, connecting guests seeking unique retreats with hosts renting out nature houses, cabins, and rural properties. The core platform (Natuurhuisje.nl) serves as the main booking marketplace, supported by a landlord management dashboard for property owners to manage their listings. The company integrates environmental responsibility through its nature projects initiative, donating 5% of revenue to local biodiversity conservation. Additional offerings include themed collections (glamping, tiny houses, farm stays), walking routes (Praatpaadjes), and editorial content via a blog section.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5% of total revenue donated to local nature projects

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Eden Reforestation ProjectscoreStrategic or Co-development Partner · 1 January 2018Natuurhuisje partners with Eden Reforestation Projects for tree planting. For every booked night, one tree is planted on behalf of Natuurhuisje. This partnership supports CO2 compensation for vacation travelers, contributes to biodiversity by saving unique flora and fauna, and aims to make Natuurhuisje a CO2-neutral platform. The company reached milestones of 500,000 trees planted (2019) and 1 million trees planted (2020).
• PraatpaadjesminorOthersNatuurhuisje created Praatpaadjes - walking routes with conversation-provoking questions on signposts. These encourage offline conversations and connection with nature, family, and friends. Routes were available in the forest of Hooge and Lage Vuursche.
• Dille & KamilleminorGTM or Marketing PartnerCollaboration with Dutch lifestyle brand Dille & Kamille featuring special nature houses. The partnership promotes sustainable and natural living through curated property listings.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vrbo: Vacation rental marketplace owned by Expedia, focused on whole-home rentals. Comparable to Natuurhuisje in marketplace mechanics and target use cases (family/group vacation stays).
• Pitchup.com: European online booking platform for campsites, glamping sites, and holiday parks. Comparable in nature/outdoor accommodation focus and multi-country European footprint.
• Holidu: European vacation rental marketplace with operations in Germany, Italy, and other countries overlapping with Natuurhuisje. Similar P2P marketplace model and Benelux/Italy/Germany overlap.
• HomeToGo: European-based vacation rental meta-search and marketplace listed in Frankfurt. Most directly comparable European peer in marketplace model, geographic focus, and category breadth.
• Airbnb: Global P2P vacation rental marketplace operating across Europe. Natuurhuisje competes with Airbnb for both nature-focused supply and demand, though Airbnb is far broader in scope and scale.
• Glamping Hub: Specialist marketplace for glamping and unique nature-based accommodations globally. Closest comparable in nature-focused niche positioning and unique property types (yurts, treehouses, etc.).

Broad incumbents

• Booking.com: Largest European online travel platform with a significant vacation rental inventory. A broad incumbent whose scale and marketing reach dwarf Natuurhuisje but increasingly overlaps in alternative accommodation categories.

Emerging players

• Canopy & Stars: UK-based curated collection of unique nature-focused holiday properties. Comparable in curated nature positioning and unique property types, though primarily UK-focused.
• Hipcamp: US-based marketplace for camping, glamping, and nature-based stays. Comparable in nature-focused positioning and P2P marketplace model, though primarily geographic in North America.

Regional players

• Landal GreenParks: Dutch operator of nature-focused holiday parks in the Netherlands and broader Europe. Comparable Dutch heritage and nature-tourism positioning, but operates owned parks rather than a marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NatuurhuisjeNL
• LinkedInlinkedin.com/company/natuurhuisjenl
• Instagraminstagram.com/natuurhuisje
• Pinterestnl.pinterest.com/natuurhuisje
• TikToktiktok.com/@natuurhuisje.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natuurhuisje