Navigating Care
Navigating Care provides a digital oncology Patient Relationship Management platform — combining patient engagement, ePRO symptom monitoring, and digital triage — to US community oncology practices, health systems, and life sciences companies, with ONC-certified EHR and FHIR-compliant APIs.
- Company typePrivate
- Founded2008
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Navigating Care does
Navigating Care is a digital oncology platform company founded in 2008 and headquartered in Seattle, Washington. The company serves community oncology practices, multi-site cancer center networks, and pharmaceutical/life sciences organizations across the United States, with a remote-first workforce of approximately 70 employees. Navigating Care (formerly Navigating Cancer) was founded by Gena Cook, with co-founder Michael Graff joining in 2009.
The company's core offering is the Patient Relationship Management (PRM) platform — a unified, oncology-specific digital health system combining a Patient Engagement Portal (secure two-way messaging, personalized disease and on-treatment education, appointment management), Health Tracker (electronic patient-reported outcomes / remote symptom monitoring), Digital Triage and Symptom Management Pathways (configurable automated triage and prioritization), and Remote Monitoring/Home Health Care Support modules. Navigating Care 7.0 is certified as an ONC Modular EHR (December 2022), supporting CMS MIPS Promoting Interoperability requirements, and the platform exposes REST APIs including C-CDA and FHIR-compliant mappings for EHR interoperability. Notable customer outcomes include a 39% reduction in hospitalizations (Texas Two-Step study), 30%+ improvement in incident resolution times, and $1,146 monthly decrease in cost of care per patient.
The business model is enterprise subscription-based SaaS, with quote-based annual pricing tailored to oncology practice size, plus revenue from life sciences partnerships for patient education content delivery and data analytics. Go-to-market is sales-led via direct enterprise field sales targeting large oncology networks, supplemented by channel distribution through McKesson (strategic investor and partner since 2019), AWS Health Equity Initiative collaboration (2023), and integration partnerships with leading EHR vendors. Navigating Care has raised over $53 million in disclosed funding across rounds from 2011 through 2019, including a $26 million oversubscribed round and a $12 million strategic investment from McKesson. Named enterprise customers include Texas Oncology (200+ sites), 21st Century Oncology, Tennessee Oncology, Piedmont Cancer Institute, and Minnesota Oncology, among others.
Navigating Care firmographics
Firmographics- Name
- Navigating Care
- Legal name
- Navigating Care, LLC
- Website
- https://navigatingcare.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Navigating Care provides a digital oncology Patient Relationship Management platform — combining patient engagement, ePRO symptom monitoring, and digital triage — to US community oncology practices, health systems, and life sciences companies, with ONC-certified EHR and FHIR-compliant APIs.
- Ownership category
- akta.pro rank
Navigating Care industry classification
Industry- Product category
- Digital Oncology Health IT Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD)
- akta.pro secondary industries
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH), Hospital-at-Home & Acute Virtual Care Platforms (HLALABAC)
Keywords
Where Navigating Care is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Navigating Care business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Licensing: Subscription-based licensing of the Navigating Care digital oncology platform to oncology practices and health systems. The platform includes patient engagement portal, ePRO monitoring, triage management, and care coordination tools.
- Life Sciences Partnerships: Partnerships with pharmaceutical and life sciences companies for patient education content delivery and data analytics services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing for large oncology networks and health systems |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Navigating Care product offering
Product offeringCore offering
Navigating Care provides the Patient Relationship Management (PRM) Platform — a comprehensive oncology-specific digital health solution that combines a Patient Engagement Portal (secure two-way messaging, education, appointments), Health Tracker (ePRO remote symptom monitoring), Digital Triage and Symptom Management Pathways, Remote Monitoring/Home Health Care Support, and Personalized Patient Education into a single integrated platform. The ONC Certified Modular EHR integrates with leading EHR systems and is sold via subscription to oncology practices, health systems, and life sciences companies, enabling value-based care performance under models such as EOM and OCM.
Product overview
Navigating Care offers a unified oncology-specific digital health platform — the Patient Relationship Management Platform — comprising multiple integrated modules: the Patient Engagement Portal (for secure messaging, appointment management, and patient access to health records), Health Tracker (ePRO remote symptom monitoring), Digital Triage and Symptom Management Pathways (care management and triage automation), Remote Monitoring and Home Health Care Support, and Personalized Patient Education. The platform is offered as a single integrated solution eliminating the need for multiple point solutions. It integrates with leading EMR/EHR systems to streamline clinical workflows. The platform also exposes public APIs (C-CDA API and Standardized API) for interoperability. Navigating Care serves oncology providers, life sciences companies, and cancer patients, with over 100,000+ provider relationships and millions of patient interactions annually.
Differentiator
Problem solved
Functional benefit
Brands
- Health Tracker: Proactive symptom and medication monitoring system (ePRO digital monitoring program) that enables real-time patient tracking and early intervention by care teams
- Patient Relationship Management (PRM)
- Patient Engagement Portal
Products and services
- Patient Relationship Management (PRM) Platform A comprehensive oncology-specific patient management platform encompassing patient engagement, care management, remote monitoring, and patient-reported outcomes in a single integrated solution that replaces multiple point solutions. Targeted at oncology practices, health systems, and life sciences companies.
- Patient Engagement Portal A mobile-friendly digital portal enabling cancer patients to securely access test results, message their care team, receive personalized education, manage appointments, and participate in their treatment journey. Supports secure two-way messaging and integration with clinic EHR systems.
- Health Tracker (ePRO) An electronic patient-reported outcome (ePRO) remote symptom monitoring tool that enables real-time tracking of patient symptoms and side effects, proactive alerts to care teams, and automated triage pathways. Also referred to as the Patient Monitoring solution.
- Digital Triage and Symptom Management Pathways A configurable care management and triage platform that automates routine patient interactions, intelligently assesses and prioritizes patients for early clinical intervention, and optimizes staff efficiency across oncology practices.
- C-CDA API A Consolidated Clinical Document Architecture API (45 CFR 170.315(g)(9)) enabling access to clinical documents in C-CDA R2.1 XML format with mappings from CCDA and USCDIv1 data elements to FHIR resources including Patient, Condition, MedicationStatement, Observation, CarePlan, and others.
- Standardized REST API A REST-based API for patient and population services enabling authenticated access to healthcare data including clinic operations, patient records, appointments, secure messaging, and device activation via HTTPS (TLS v1.0-1.2).
Quantifiable outcome
- 39% reduction in hospitalizations
- +6 more outcomes
Companies that use Navigating Care
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Navigating Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Navigating Care partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, core and minor.
- Amazon Web Services (AWS)strategicNavigating Care was selected for the AWS Health Equity Initiative, a $40M program, to enhance its Health Tracker ePROs platform to include screening for social determinants of health (SDOH) factors.
- McKessoncoreMcKesson collaborated with Navigating Care to offer oncologists an enhanced software platform for improved patient management in value-based care. This partnership provides distribution and integration advantages through McKesson's extensive oncology network.
- The Leukemia & Lymphoma SocietyminorPartnership to expand access to information for blood cancer patients through Navigating Care's digital platform.
- TD2 (Translational Drug Development)minorPartnership to bring patient-reported outcomes to clinical trials through a mobile application, combining TD2's clinical trial expertise with Navigating Care's digital patient engagement capabilities.
- IQVIAminorCollaboration to measure the efficacy of digital patient education through the Navigating Care platform, demonstrating 16% increase in time on therapy.
- Caring for Carcinoid FoundationminorPartnership to empower cancer patients with authoritative carcinoid cancer information and online community tools. CFCF assisted in compiling educational content related to carcinoid cancer.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Navigating Care competitors and assessment
Company assessmentDirect peers
- Carevive Systems: Oncology care management and patient-reported outcomes platform serving cancer centers and life sciences companies. Closest direct peer, with overlapping product surface in ePRO, care navigation, and life sciences partnerships.
- Outcomes4Me: Patient-facing oncology app providing treatment guidance and clinical trial matching. Adjacent competitor in oncology patient engagement with a consumer-led rather than provider-led model.
Broad incumbents
- Flatiron Health: Oncology-specific EHR and real-world evidence platform acquired by Roche for $1.9B. Directly comparable as a domain-specialized oncology technology platform serving both providers and life sciences companies, though at substantially larger scale.
- Noona (Varian/Siemens Healthineers): Oncology patient engagement and PRO platform owned by Varian (now Siemens Healthineers). Direct competitor in oncology patient engagement, with distribution leverage from Varian's oncology install base.
- Elekta (Mosaiq): Oncology IT vendor offering Mosaiq oncology information system and patient engagement tools. A direct competitor in the oncology IT stack used by radiation oncology and cancer centers.
- Vivify Health (Optum): Remote patient monitoring and connected health platform acquired by Optum (UnitedHealth Group). Competes in RPM and chronic care management, with substantially larger parent-company distribution.
- GetWellNetwork: Enterprise patient engagement platform acquired by Health Catalyst. Competes in patient engagement and care navigation across multiple specialties including oncology, with broader hospital system footprint.
Emerging players
- CipherHealth: Patient engagement and outreach platform serving hospitals and health systems. Overlaps in patient messaging, rounding, and post-discharge workflows, though not oncology-specialized.
- Medisafe: Medication adherence and patient engagement platform with pharma partnerships. Overlaps with Navigating Care's treatment adherence and patient education capabilities, particularly for pharma/life sciences distribution.
- Force Therapeutics: Digital care management platform focused on musculoskeletal recovery, with adjacent capabilities in remote patient monitoring, patient engagement, and outcomes tracking. Comparable business model in specialty-focused virtual care.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Navigating Care social profiles
Digital presenceNavigating Care compliance and trust
Trust signalCompliance2 records
Navigating Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navigating Care leadership team
Management profileNumber of profiles
Profiles1 record
Navigating Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navigating Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navigating Care
What does Navigating Care do?
Navigating Care provides the Patient Relationship Management (PRM) Platform — a comprehensive oncology-specific digital health solution that combines a Patient Engagement Portal (secure two-way messaging, education, appointments), Health Tracker (ePRO remote symptom monitoring), Digital Triage and Symptom Management Pathways, Remote Monitoring/Home Health Care Support, and Personalized Patient Education into a single integrated platform. The ONC Certified Modular EHR integrates with leading EHR systems and is sold via subscription to oncology practices, health systems, and life sciences companies, enabling value-based care performance under models such as EOM and OCM.
Is Navigating Care a public or private company?
Navigating Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Navigating Care founded?
Navigating Care was founded in 2008. It employs 51 to 100 people.
Where is Navigating Care based?
Navigating Care is headquartered in Seattle, United States, in the North America region.
How does Navigating Care make money?
Two revenue lines are on record. Software Platform Licensing is the primary driver. The others are life Sciences Partnerships.
Who are Navigating Care's main competitors?
Direct peers on record are Carevive Systems and Outcomes4Me. Broad incumbents are Flatiron Health, Noona (Varian/Siemens Healthineers), Elekta (Mosaiq), Vivify Health (Optum) and GetWellNetwork. Emerging players are CipherHealth, Medisafe and Force Therapeutics.
Does Navigating Care have an API?
Yes. Navigating Care provides REST APIs for its oncology patient management platform. Available APIs include: Clinic API, Account API, Appointments API, Messages API, PatientSearch API, Patient API, Document Delivery API, Home Care Instructions API, Secure Messages API, Portal 2 API, Payer Members API, Patient Merge Request API, Triage Ticket API, and Device Activation API. APIs support healthcare data exchange including C-CDA R2.1 format and FHIR-compliant resources. Authentication requires Developer License credentials obtained by contacting [email protected]. Access is available to patients and developers via HTTPS (TLS v1.0-1.2). The C-CDA API covers criteria 45 CFR 170.315(g)(9). Developer documentation is at more.navigatingcare.com/api-docs.
What industry is Navigating Care in?
Navigating Care's product category is Digital Oncology Health IT Software. Its primary akta.pro industry code is HLALAFAD, Oncology Remote Symptom Monitoring & Care Navigation, with a secondary code of HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its NAICS code is 518 and its SIC code is 7372.