New Beginnings Creator Network
New Beginnings Global (NB Global) is a TikTok Live and Shop agency providing end-to-end social commerce services to e-commerce brands. Operating the #1 U.S. entertainment live creator network and Top 3 TikTok Shop Partner, it serves 100+ brands across four countries.
- Company typePrivate
- Founded2023
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What New Beginnings Creator Network does
New Beginnings Global, doing business as NB Global, is a TikTok Live and Shop agency founded in Los Angeles in April 2023. It self-reports as the #1 U.S. TikTok Entertainment Live Creator Network and a Top 3 U.S. TikTok Shop Partner, operating across four countries (U.S., China, Mexico, Philippines) with 300+ team members. The company serves two sides of the TikTok commerce ecosystem: high-growth e-commerce brands (100+ named partners including GNC, POP MART, The Ordinary, tarte, medicube, FUNKO, MINISO, and others across beauty, health, fashion, collectibles, food/beverage, and retail) and a network of 50K+ TikTok affiliates plus 8K+ entertainment live creators. Core service modules are NB E-Commerce (end-to-end TikTok Shop execution), NB Entertainment (live creator network management), NB Affiliate (creator monetization tooling), and NB LATAM (Mexico and U.S. Hispanic market services).
The technology stack is built around TikTok platform APIs and Partner Center APIs (catalog management, order fulfillment, inventory locking, SKU mapping, affiliate operations) with webhook-driven real-time synchronization and native integrations into Shopify and WooCommerce. Operational infrastructure includes an exclusive LA studio for daily livestream production (dedicated team of one operator, one moderator, and 3-5 hosts), an in-house short-video production unit, Mega Live event execution, and the NB Brand League Discord community. NB Global leverages workflow automation for creator sample allocation, content briefs, commission tiering, inventory auto-reservation, and order routing; no proprietary AI/ML models are disclosed.
Revenue derives from professional services (full-service and goal-oriented campaign partnerships, standardized growth solutions such as daily live ops and event planning, custom multi-year contracts) plus affiliate and referral arrangements with brands. Platform-reported monthly GMV exceeds $25M with client-level GMV milestones rising from $5M in June 2024 to $10M+ in November 2024. The company is privately held with no disclosed funding rounds.
New Beginnings Creator Network firmographics
Firmographics- Name
- New Beginnings Creator Network
- Legal name
- New Beginnings Global
- Website
- https://nbcn.live
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- New Beginnings Global (NB Global) is a TikTok Live and Shop agency providing end-to-end social commerce services to e-commerce brands. Operating the #1 U.S. entertainment live creator network and Top 3 TikTok Shop Partner, it serves 100+ brands across four countries.
- Ownership category
- akta.pro rank
New Beginnings Creator Network industry classification
Industry- Product category
- Social Commerce Agency Services
- NAICS
- Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Talent Management & Representation (MPAAAHAB)
- akta.pro secondary industry
- Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)
Keywords
Where New Beginnings Creator Network is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
New Beginnings Creator Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full-Service Partnership: Comprehensive TikTok Shop management from cold start to growth including strategy planning, shop management, affiliate management, content production, livestream execution, and ads promotion. Revenue derived from service fees and performance-based commissions.
- Goal-Oriented Campaign Partnership: Campaign planning and execution aligned with brand marketing calendars including product launches and TikTok-led campaigns such as Super Brand Day and Mega Sales, driving both content scale and sales conversion. Revenue generated through campaign service fees and performance commissions.
- Standardized Growth Solutions: Modular services including In-House Creator Short Video Production, Official Account Daily Live operations, and Event Planning. Revenue from standardized service packages with per-stream or per-content fees.
- Affiliate Network Management: Managing 50K+ TikTok affiliates with commission-based monetization. Revenue derived from affiliate network management fees and referral arrangements with brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-Service Partnership - Comprehensive TikTok Shop management |
| Other | Multi-year contract | Goal-Oriented Campaign Partnership - Campaign-specific execution |
| Unit Pricing | Monthly | In-House Creator Short Video Production |
| Other | Monthly | Official Account Daily Live Operations |
| Other | Multi-year contract | MEGA Live Events |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Network Access |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
New Beginnings Creator Network product offering
Product offeringCore offering
New Beginnings Creator Network (dba NB Global) is a TikTok Live and Shop agency providing end-to-end social commerce services to brands. The company operates the No.1 U.S. entertainment live creator network and offers full-service TikTok Shop execution, creator network management, affiliate program services, in-house short video production, daily livestream operations, and high-impact MEGA Live event planning for enterprise brands across the U.S. and LATAM markets.
Product overview
New Beginnings Global (NB Global) is a TikTok Live and Shop agency operating as the No.1 US entertainment live creator network. The company provides an integrated suite of three core service modules: NB E-Commerce (end-to-end TikTok Shop execution), NB Entertainment (creator network management), and NB Affiliate (creator-focused e-commerce tools). NB LATAM extends services to the Mexico and US Hispanic markets. The flagship TikTok Shop Partnership Service offers Full-Service Partnership (cold start to growth) and Goal-Oriented Campaign Partnership (aligned with brand marketing calendars). Supporting offerings include in-house short video production, daily official account livestreams from a LA studio, MEGA Live high-impact events, and the NB Global Brand League Discord community. The company also provides downloadable templates, scripts, checklists, and instructional videos for affiliate and content creation guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- NB E-Commerce (TikTok Shop Partnership Service) End-to-end TikTok Shop execution service covering shop management, affiliate management, content production, livestream execution, and ads promotion — from cold start to scalable growth. Targets high-growth e-commerce brands seeking social commerce expertise.
- NB Entertainment The No.1 U.S. entertainment live creator network; empowers creators to elevate content quality, expand audience reach, and monetize through sustainable live streaming careers on TikTok.
- NB Affiliate
Quantifiable outcome
- $25M+ monthly GMV generated for clients
- +4 more outcomes
Companies that use New Beginnings Creator Network
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
New Beginnings Creator Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
New Beginnings Creator Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TikTokflagshipPrimary platform partner for TikTok Shop services, live streaming operations, and creator network management. NB Global operates as a TikTok Shop Partner providing full-funnel commerce solutions on the platform. Status as Top 3 TikTok Shop Partner and #1 Entertainment Live Creator Network in U.S. demonstrates deep platform integration.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
New Beginnings Creator Network competitors and assessment
Company assessmentDirect peers
- Grin: Creator commerce platform that connects brands with creators for affiliate and content campaigns, comparable to NB Global's full-service TikTok Shop affiliate and content production offering.
- Viral Nation: Influencer marketing and creator representation agency with a global creator network and brand campaign services, closely mirroring NB Global's creator-network-plus-brand-services model across TikTok and other platforms.
- Acceleration Partners: Global affiliate marketing agency managing partner programs at scale for enterprise brands—directly comparable to NB Global's affiliate network management (50K+ TikTok affiliates) and performance-based monetization.
- IZEA: Creator marketing platform connecting brands with influencers for sponsored content and affiliate campaigns, comparable in scope to NB Global's campaign-driven brand services.
- Aspire (AspireIQ): Creator marketing platform offering affiliate/brand-creator collaboration tools similar to NB Affiliate, serving e-commerce brands with creator-driven campaigns across social commerce channels.
- Carro: Creator commerce platform enabling brand-creator partnerships and affiliate storefronts on TikTok Shop and Shopify—comparable to NB Affiliate's creator monetization tooling.
- The Shelf: Influencer marketing agency running creator-led campaigns for consumer brands on TikTok and Instagram, with similar campaign execution and creator sourcing capabilities to NB Global.
- New Engen: Performance marketing agency with a TikTok Shop partner practice, providing brand campaign execution and creator activation services comparable to NB Global's full-service TikTok Shop offering.
Broad incumbents
- CreatorIQ: Enterprise creator marketing platform with campaign management and analytics used by large brands, overlapping with NB Global's brand-side campaign execution and affiliate management capabilities.
- LTK: Large-scale creator commerce platform connecting influencers to brand partnerships and shopping, broader in scope and scale than NB Global but serving the same creator-to-brand commerce value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New Beginnings Creator Network social profiles
Digital presenceNew Beginnings Creator Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Beginnings Creator Network leadership team
Management profileNumber of profiles
New Beginnings Creator Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Beginnings Creator Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Beginnings Creator Network
What does New Beginnings Creator Network do?
New Beginnings Creator Network (dba NB Global) is a TikTok Live and Shop agency providing end-to-end social commerce services to brands. The company operates the No.1 U.S. entertainment live creator network and offers full-service TikTok Shop execution, creator network management, affiliate program services, in-house short video production, daily livestream operations, and high-impact MEGA Live event planning for enterprise brands across the U.S. and LATAM markets.
Is New Beginnings Creator Network a public or private company?
New Beginnings Creator Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Beginnings Creator Network founded?
New Beginnings Creator Network was founded in 2023. It employs 51 to 100 people.
Where is New Beginnings Creator Network based?
New Beginnings Creator Network is headquartered in Los Angeles, United States, in the North America region.
How does New Beginnings Creator Network make money?
Four revenue lines are on record. Full-Service Partnership is the primary driver. The others are goal-Oriented Campaign Partnership, standardized Growth Solutions and affiliate Network Management.
Who are New Beginnings Creator Network's main competitors?
Direct peers on record are Grin, Viral Nation, Acceleration Partners, IZEA, Aspire (AspireIQ), Carro, The Shelf and New Engen. Broad incumbents are CreatorIQ and LTK.
Does New Beginnings Creator Network have an API?
Yes. NB Global leverages TikTok Shop APIs and Partner Center APIs for product management, inventory synchronization, and order fulfillment. The TikTok Shop Partner Center exposes RESTful APIs with OAuth 2.0 authentication for product creation, variant management, price updates, inventory adjustments, shipping label generation, tracking number submission, and order cancellation. Batch processing endpoints support large catalog updates. For cross-border sellers, the API includes fields for customs declaration and harmonized system codes. NB Global connects client catalogs with TikTok Shop using webhooks for real-time inventory updates and event-driven synchronization. No public-facing developer portal or SDK documentation is available — these are TikTok platform APIs used internally by NB Global to manage client operations.
What industry is New Beginnings Creator Network in?
New Beginnings Creator Network's product category is Social Commerce Agency Services. Its primary akta.pro industry code is MPAAAHAB, Creator Talent Management & Representation, with a secondary code of MPAFAIAI, Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts). Its NAICS code is 541810 and its SIC code is 7311.