NB Fitness Club

What NB Fitness Club does

NB Fitness Club is a privately held Boston-area fitness center operating a 25,000-square-foot facility at 40 Life Street in Brighton, Massachusetts. It serves members and non-members through self-directed gym access, more than 30 weekly group classes, personal training, small-group training, nutrition coaching, and specialized fitness assessments.

The facility contains cardiovascular, strength, and functional-training equipment, a 3,000-square-foot turf area, a cinema-style spin studio, group studios, locker rooms with dry saunas, showers, lockers, towel service, parking, and Wi-Fi. Its supporting systems include the HWX virtual-fitness platform with hundreds of on-demand classes, an InBody380 body-composition analyzer, Titleist Performance Institute golf screenings, and the MyiClub portal for class registration, billing updates, and account access.

Revenue comes from a $98 monthly membership with an enrollment fee, one-on-one and small-group training purchases, group classes, InBody scans, TPI golf screenings, nutrition coaching, an eight-week Hybrid Training program, and a $150 10-visit pass for non-committed visitors. The operating model combines facility access with paid coaching and assessment layers, and uses digital class registration, billing, and account management alongside the physical club.

Name

NB Fitness Club

Legal name

NB Fitness

Website

https://nbfitnessclub.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

NB Fitness Club is a privately held Brighton, Massachusetts gym serving members and non-members through a 25,000-square-foot facility, group classes, personal and small-group training, nutrition coaching, and specialized fitness assessments.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton, Massachusetts

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Membership Subscriptions: Core recurring revenue stream from monthly gym memberships at $98/month with auto-recurring billing. Includes enrollment fee of $100 for new members. No annual fee. Cancellation requires one additional month's dues.
2. Personal Training Sessions: One-on-one coaching sessions with certified trainers. Single sessions at $120, or discounted multi-session packages (recurring bi-weekly or single purchase). Includes complimentary InBody380 scans for training clients.
3. Nutrition Coaching: Precision Nutrition certified coaching at $50 per 30-minute session for macro calculation and nutrition guidance
4. Small Group Training: Groups of 2-5 participants receiving coach-led training. Per-person pricing: $90 single session, $85/session for 5-pack, $80/session for 10-pack. Also includes specialty programs like Hybrid Training at $400 for 8-week program.
5. Day Passes and Visit Passes: Daily guest passes at $20, complimentary first-time visitor passes, and 10-visit passes at $150 (do not expire). Serves non-members and travelers.
6. Specialty Services: TPI Golf Screenings at $120 per hour session, InBody380 scans at $15 for members / $30 for non-members, and Hybrid Training programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NB Fitness Club operates a 25,000-square-foot full-service fitness facility in Brighton, Massachusetts, selling monthly gym memberships plus à la carte personal training, small group training, and 30+ weekly group fitness classes. The offering combines cardio/strength equipment, functional turf, a spin studio, locker rooms with dry sauna, and specialty services such as TPI Golf Screenings, InBody380 body composition analysis, and hybrid (HYROX-style) training programs.

Product overview

NB Fitness Club is a 25,000 square foot Boston-based fitness center offering a tiered suite of services built around its core gym facility. The primary offering is the full-service gym with cardiovascular, strength, and functional training equipment, including a 3,000 sq ft turf area and cinema-style spin studio. Around this core facility, the club provides structured training products: Personal Training (one-on-one certified coaching), Small Group Training (2–5 participants), and over 30 weekly Group Fitness Classes spanning cardio, strength, mind/body, Les Mills, and outdoor formats. Supplementary assessment and specialty services include the InBody380 Body Composition Analyzer, TPI Golf Screenings, Nutrition Coaching, and the Hybrid Training Program (HYROX preparation). Members access these services through the MyiClub digital portal and HWX Virtual Fitness System. The club also offers a 10-Visit Pass for non-commitment visitors and a monthly membership at $98 with enrollment fee. The overall portfolio functions as a facility-plus-programs model, where the physical gym and its equipment serve as the foundation for both self-directed and trainer-guided service layers.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Gym Membership Recurring membership granting access to the 25,000 sq ft facility, cardio and strength equipment, functional turf area, spin studio, locker rooms, dry sauna, and member amenities for individual consumers.
• Personal Training One-on-one coached training sessions delivered by certified personal trainers, sold individually or in multi-session packages to members and non-members seeking individualized programming.
• Small Group Training Coach-led group training in small cohorts, providing semi-personalized programming and progression for members who want guidance and accountability at a lower price point than 1:1 training.
• Group Fitness Classes More than 30 scheduled weekly classes including Les Mills formats (e.g., BodyPump, BodyCombat, RPM) and other cardio/strength/mind-body formats, available to members and drop-in guests.
• Hybrid Training Program (HYROX-style) Structured hybrid training program modeled on HYROX-style competition prep, combining running, functional movements, and conditioning for members preparing for hybrid fitness events.
• TPI Golf Screening Titleist Performance Institute-based physical screening and golf-specific movement assessment for golfers seeking swing, mobility, and performance improvements, delivered by a TPI-certified trainer.
• InBody380 Body Composition Analysis Objective body composition scan using the InBody380 device to measure lean mass, body fat, water, and segmental balance for members and non-members tracking fitness progress.
• Nutrition Coaching One-on-one nutrition guidance sessions supporting members' training goals with personalized macronutrient and habit-based recommendations.
• Day Guest Pass Single-day facility access pass for prospective members or visitors wanting to evaluate the gym before purchasing a membership.
• 10-Visit Pass Ten-visit punch pass for non-members or infrequent users to access the facility at a reduced per-visit rate.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• First Fitness ManagementcoreStrategic or Co-development PartnerFirst Fitness Management is New England's premier company specializing in the design and management of commercial and private fitness centers for corporations, property managers, schools and hospitals. They manage NB Fitness Club as part of their portfolio of fitness facilities.
• Boston Landing CampuscoreStrategic or Co-development PartnerNB Fitness Club is located within the Boston Landing campus, a dynamic neighborhood for businesses, families and shoppers pursuing active lives. Members receive exclusive perks including monthly coupons and access to Boston Landing restaurants and retail stores. The club promotes the Boston Landing Nutrition Series featuring healthy dining options across campus.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Titleist Performance Institute (TPI): Industry-standard certification body and education provider for golf fitness/screening. Partner rather than competitor — TPI's certification framework underpins NB Fitness Club's golf screening offering and adjacent golf-fitness facilities share a similar specialty assessment niche.

Direct peers

• Burn Boot Camp: Group fitness franchise focused on coach-led strength and conditioning camps with a strong community/bootcamp culture. Comparable to NB Fitness Club's outdoor bootcamp and small group conditioning programming.
• GYMGUYZ: Mobile/in-home personal training franchise delivering 1-on-1 coaching and small group sessions at clients' locations. Comparable personal training product model and certified trainer workforce, though distributed rather than facility-based.
• F45 Training: Functional training franchise offering coached small group sessions with a similar 2–5 participant group training format and emphasis on short, instructor-led workouts. Highly comparable in small group training product.
• Fitness Together: Personal-training-focused franchise with 1-on-1 coaching and small group sessions at premium price points. Closest direct analog given NB Fitness Club's emphasis on certified personal training, InBody assessments, and specialty programs.
• Orangetheory Fitness: Boutique group fitness franchise combining coached heart-rate-based workouts with personal tracking technology and small group dynamics. Comparable in coach-led, technology-enabled group experience targeting fitness enthusiasts.

Broad incumbents

• Life Time Fitness: Large premium multi-service fitness operator offering group classes, personal training, nutrition, spa amenities, and family programming. Comparable in service breadth but at vastly greater scale and geographic footprint.
• Equinox: Luxury fitness club brand with premium amenities, signature group fitness programming, and personal training. Competes for the same affluent Boston-area demographic but operates as a national chain with much larger facilities.
• Crunch Fitness: National mid-market gym chain combining traditional gym access with extensive group class programming and personal training. Comparable service mix at lower price points and broader scale.

Regional players

• Boston Sports Clubs (BSC): Established Boston-area multi-location fitness club chain offering memberships, group fitness, and personal training. Direct geographic competitor in the Greater Boston market for membership-based fitness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NBFitnessClub
• YouTubeyoutube.com/channel/UCJFDAlkUYhTZPV2C7ECZA-Q
• Facebookfacebook.com/nbfitnessclub
• Instagraminstagram.com/nbfitnessclub
• LinkedInlinkedin.com/company/nb-fitness-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NB Fitness Club