Netmarble EMEA
Netmarble EMEA is the Turkey and MENA publishing subsidiary of South Korea's Netmarble Games Corp., offering hypercasual and mobile game publishing, QA, localization, and developer investment services, while operating the 30M+ player Joygame platform and BUFF login infrastructure.
- Company typePrivate
- Founded2009
- HeadquartersIstanbul, Türkiye
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Netmarble EMEA does
Netmarble EMEA is the Turkey and MENA regional publishing subsidiary of South Korea's Netmarble Games Corp., the world's third-largest mobile game developer and publisher by revenue. Formed in 2013 when Netmarble incorporated Joygame (Turkey's first mobile games publisher, founded 2009), the company is legally headquartered as Netmarble EMEA FZ LLC in Dubai, UAE, with operational presence in Istanbul. It serves as the regional publishing vehicle for both Netmarble's global IP portfolio and third-party mobile game studios targeting Turkish and MENA audiences.
The company offers a full suite of publishing and development services — hypercasual and mobile game publishing, QA/quality control, software development, mobile game development, online and offline marketing, localization (English, Korean, Chinese), and social media management. Its proprietary platforms include Joygame, Turkey's largest digital entertainment platform with over 30 million registered players since 2009, and BUFF, a cross-platform login and payment infrastructure. Its published and owned titles span Wolfteam (Turkey's leading MMO FPS with 22 million players and 1.29 million clans), Goley, Lineage 2 Revolution, Marvel Future Fight, Star Wars: Force Arena, Seven Knights, Fishing Strike, and Paramanya. The Hyper Hits Project is a developer-facing program that provides financial investment and consulting to mobile game studios, while HyperJam hosts 48-hour game development marathons at Turkish universities to recruit developer talent.
Netmarble EMEA operates a freemium revenue model, monetizing through in-game purchases, advertising, and revenue-share publishing arrangements. Additional income derives from brand partnerships (Fanta, Turkcell, Coca-Cola, Nestle Crunch) for in-game advertising and co-branded campaigns. The organization runs a notably lean operation of approximately 11 employees, leveraging the parent company's global infrastructure and content pipeline for scaling across the region.
Netmarble EMEA firmographics
Firmographics- Name
- Netmarble EMEA
- Legal name
- NETMARBLE EMEA INTERACTIVE SERVICES INDUSTRY AND TRADE COMPANY
- Website
- https://netmarbleemea.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Netmarble EMEA is the Turkey and MENA publishing subsidiary of South Korea's Netmarble Games Corp., offering hypercasual and mobile game publishing, QA, localization, and developer investment services, while operating the 30M+ player Joygame platform and BUFF login infrastructure.
- Ownership category
- akta.pro rank
Netmarble EMEA industry classification
Industry- Product category
- Mobile Game Publishing
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industries
- Mobile Game Publishing & App Game Stores (BPAMAKAB), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where Netmarble EMEA is headquartered
LocationHeadquarters
- HQ city
- Istanbul
- HQ country
- Türkiye
- HQ region
- Europe
Offices1 record
Markets served
Netmarble EMEA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Freemium / Free-to-Play Games: Core business model where games are free to play. Players can download and play games without initial payment. Revenue is generated through in-game purchases of virtual goods, items, and enhancements.
- In-Game Purchases: Players purchase in-game items, enhancements, add-ons, weapons, armor, and special content. Payment methods include E-pin, mobile payment, and Click & Buy.
- Game Publishing Services: Publishing services for third-party game studios including localization, QA, hosting, marketing, game management, community management, customer support, and payment solutions. Revenue derived from revenue share arrangements with developers.
- Affiliate Marketing / Brand Partnerships: Partnership with brands for in-game advertising and promotional campaigns, such as the Fanta-MStar collaboration and Wolfteam partnerships with Turkcell and Nestle Crunch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play access with optional in-game purchases |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Netmarble EMEA product offering
Product offeringCore offering
Netmarble EMEA develops, publishes, and distributes mobile and online games for the Turkey and MENA region, operating the Joygame digital entertainment platform and the BUFF cross-platform login and payment infrastructure. The company provides end-to-end game publishing services to third-party studios (marketing, QA, localization, customer support, payment solutions) under programs such as the Hyper Hits Project, and monetizes its own and partner game titles through freemium and in-game purchases.
Product overview
Netmarble EMEA is a mobile game publishing and digital entertainment company operating as a joint venture between Turkey's Joygame (Turkey's largest digital entertainment platform with 30+ million players since 2009) and South Korea's Netmarble (Korea's #1 and world's #3 largest mobile game developer/publisher by revenue). The company offers a comprehensive suite of services including hypercasual/casual publishing, QA/quality control, software development, mobile game development, mobile game publishing, online/offline marketing, localization, and social media management. Its product portfolio includes proprietary gaming brands (Joygame, Wolfteam, Goley), the BUFF platform for game distribution and payments, and published titles such as Lineage 2 Revolution, Star Wars: Force Arena, Marvel Future Fight, Seven Knights, Fishing Strike, and Paramanya. The company also runs developer support programs including the Hyper Hits Project (publishing program with financial and consulting support) and Hyper Jam (48-hour game development marathon events).
Differentiator
Problem solved
Functional benefit
Brands
- Hyper Hits Project: A program supporting mobile game developers with publishing, consulting, and marketing services globally
- HyperJam
- Joygame
- BUFF
Products and services
- Hypercasual Publishing
- Hyper Hits Project
- QA / Quality Control
- Software Development
- Mobile Game Development
- Mobile Game Publishing
- Online and Offline Marketing
- Localization
- Social Media Management
- Joygame Platform
- BUFF Platform
- Wolfteam
- Goley
- Fishing Strike
- Lineage 2 Revolution
- Marvel Future Fight
- Paramanya
- Seven Knights
Companies that use Netmarble EMEA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Netmarble EMEA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Netmarble EMEA partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Netmarble GamescoreParent company Netmarble Games is the 3rd largest digital gaming company globally and Korea's number 1 mobile game publisher. Netmarble EMEA operates as the EMEA subsidiary, providing publishing services for Turkey and MENA region through the partnership.
- AniparkminorKorean game studio known for MaguMagu (Korea's most played Baseball game) and Goley (popular Turkish football game). Develops games across multiple platforms.
- Kylin GamesminorLeading game developer and operator based in Beijing, China, established July 7, 2007. Specializes in online games and proprietary game engine development platforms.
- NurienminorLeading Korean game company focused on creating the best games that bring together game developers and players on internet and mobile platforms.
- G+ GamesminorGame developer established in 2011 with 20+ developers who have an average of 10+ years industry experience, known for RIP: Final Bullet MMOFPS game.
- N2 Play StudiominorWorld's best social game studio established in 2011, specializing in mobile and online social games. Known for Modoo Marble, awarded Thailand's most successful online game in 2013.
- Oasis GamesminorInternational online game operator and distributor based in Hong Kong, established in 2011. Offers various game categories including mobile games.
- BigpointminorBrowser-based game platform with impressive graphics and over 340 million players worldwide. Develops virtual game worlds where people can play with friends.
- Maius GamesminorStrategic partner known for games including SUN, FR-Online, Lineage, Kingdom Under Fire, and Aion. Company name derives from Latin word MAIA meaning Development Goddess.
- FantaminorBrand partnership with Coca-Cola's Fanta for MStar game collaboration including Fanta-specific songs, tournaments, costumes, and in-game items. Project launched August 13.
- TurkcellminorTurkey's leading GSM mobile communication provider since 1994. Partnership for in-game promotions and bundled offerings through Wolfteam & Turkcell collaboration.
- Coca-ColaminorWorld's largest non-alcoholic beverage company operating in 200+ countries with 3,500+ products. Partnership for brand advertising in games targeting young demographics.
- PerdigitalminorDigital Entertainment Platform for online, mobile, and PC games, membership, digital tickets, and code distribution. Has 4,000+ internet cafe network for physical and online distribution.
- IninalminorTurkey's next-generation prepaid shopping card brand. Partnership for payment solutions in games, providing secure payment options for users without bank accounts.
- LineminorWorld's most popular chat application making a strong entry into Turkey market. Partnership for in-game promotions and social media integration through official game accounts.
- CrunchyrollminorJapan anime and Asia Pacific media company with offices in San Francisco, Los Angeles, and Tokyo. Partnership for anime-related content and promotions.
- Spectrum MediaminorCarnival entertainment platform with Turkey's most prestigious radio brands (Süper FM, Metro FM, Joy Türk, Joy FM). Partnership for media and entertainment content reaching 17% of Turkey radio listeners.
- StartersHubminorStartup ecosystem partner providing funding, mentorship, network, strategic partnership support, and workspace for startups to grow globally. Targets startups from Turkey, Europe, Middle East, and North Africa.
- TÜBİSADminorInformatics Industry Association founded in 1979, representing Turkey's IT, telecommunications, new media, internet, and consumer electronics companies. Members represent over 95% of Turkey's ICT sector with 131.7 billion lira annual trade volume.
- Türkiye Bilişim Vakfı (TBV)minorCivil society organization founded in 1995 with the mission of transforming Turkey into an information society. Conducts research, development, economic and social studies, and implements projects for Turkey's digital transformation.
- TÜSİADminorTurkish Industrialists' and Businessmen's Association founded in 1971, representing Turkey's leading entrepreneurs and business executives. Has representative offices in Istanbul, Ankara, Brussels, Washington D.C., Berlin, London, Paris, and networks in China, Silicon Valley, and Gulf region.
- İTÜ Oyun Tasarlama ve Geliştirme KulübüminorPartnership for HyperJam game development marathons and Hyper Hits Project presentations at Istanbul Technical University ARI Teknokent.
- Mersin University Genç Girişimci Merkezi (Girişim Limanı)minorPartnership for HyperJam'19 Mersin event at Mersin University to engage amateur and professional game developers in 48-hour game development marathon.
- Gaziantep TeknoparkminorPartnership with Gaziantep Teknopark and Target Technology Transfer Office for HyperJam game development events, with support from Gaziantep Metropolitan Municipality and Red Bull.
- Beykoz UniversityminorPartnership for Hyper Hits Project presentations at Beykoz University to introduce the program to game developers.
- Bilgi University Digital Game Design DepartmentminorPartnership for hyper-casual seminar at Bilgi University Santralistanbul campus, with Netmarble professionals sharing knowledge about hyper-casual game development and publishing.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Netmarble EMEA competitors and assessment
Company assessmentBroad incumbents
- CrazyLabs: Israel-based hypercasual publisher (TabTale). Comparable as a major hypercasual publisher with similar developer-publishing economics and a focus on casual/hypercasual mobile titles.
- Voodoo: Paris-based global leader in hypercasual mobile game publishing. Comparable as the dominant hypercasual publisher competing globally for the same developer supply that Netmarble EMEA courts through Hyper Hits.
- Netmarble Games (Parent): Korean parent company and world's #3 mobile game publisher. Listed for parent-subsidiary context; provides IP, capital, and infrastructure to Netmarble EMEA and competes in adjacent global markets.
Emerging players
- Homa Games: Paris-based mobile game publisher and platform for hypercasual/casual games. Comparable in offering publishing infrastructure and tooling for mobile game studios.
Direct peers
- Rollic (Zynga): Istanbul-based hypercasual mobile game publisher, acquired by Zynga in 2020. Directly comparable as a Turkish hypercasual publisher competing for the same developer pipeline and regional marketing talent.
- Good Job Games: Istanbul-based casual mobile game developer and publisher. Comparable in focus on Turkish-localized casual mobile games and in competing for the same regional developer pool.
- Dream Games: Istanbul-based mobile game studio behind Royal Match. Comparable as a high-growth Turkish gaming company competing for the same regional talent and developer mindshare.
- Peak Games (Zynga): Turkish mobile gaming company (also acquired by Zynga) known for casual and midcore titles. Comparable as a domestic Turkish publisher with global reach, operating across similar casual genres.
- Spyke Games: Turkish mobile game studio (acquired by Tripledot Studios). Directly comparable as a domestic Turkish mobile gaming company scaling casual titles for global audiences.
- Gram Games: Istanbul-headquartered casual mobile game developer (acquired by Zynga). Competes in the same Turkish casual/hypercasual developer talent market and targets similar EMEA player demographics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Netmarble EMEA social profiles
Digital presenceNetmarble EMEA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netmarble EMEA leadership team
Management profileNumber of profiles
Profiles7 records
Netmarble EMEA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netmarble EMEA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netmarble EMEA
What does Netmarble EMEA do?
Netmarble EMEA develops, publishes, and distributes mobile and online games for the Turkey and MENA region, operating the Joygame digital entertainment platform and the BUFF cross-platform login and payment infrastructure. The company provides end-to-end game publishing services to third-party studios (marketing, QA, localization, customer support, payment solutions) under programs such as the Hyper Hits Project, and monetizes its own and partner game titles through freemium and in-game purchases.
Is Netmarble EMEA a public or private company?
Netmarble EMEA is a private company. It is classified as corporate owned and is currently operating.
When was Netmarble EMEA founded?
Netmarble EMEA was founded in 2009. It employs 11 to 50 people.
Where is Netmarble EMEA based?
Netmarble EMEA is headquartered in Istanbul, Türkiye, in the Europe region.
How does Netmarble EMEA make money?
Four revenue lines are on record. Freemium / Free-to-Play Games are the primary driver. The others are in-Game Purchases, game Publishing Services and affiliate Marketing / Brand Partnerships.
Who are Netmarble EMEA's main competitors?
Broad incumbents on record are CrazyLabs, Voodoo and Netmarble Games (Parent). Homa Games is listed as an emerging player. Direct peers are Rollic (Zynga), Good Job Games, Dream Games, Peak Games (Zynga), Spyke Games and Gram Games.
Does Netmarble EMEA have an API?
Yes. API and SDK services provided for games and applications as part of the IT Development Team's services. Specific details about API type, availability, authentication, or documentation are not publicly specified.
What industry is Netmarble EMEA in?
Netmarble EMEA's product category is Mobile Game Publishing. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 5132 and its SIC code is 7370.